Getting Tactical with Digital

June 28-30, 2016

ClickZ Live is back in Shanghai for its 6th year, bringing together some of the most creative and inspirational minds to examine the latest marketing strategies within China’s rapidly changing digital marketing space.

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What to Expect

Join the crème de la crème of over 300 marketing practitioners across China for a closed-door knowledge sharing and networking experience. Hear from 50 expert speakers on delivering the latest innovative campaigns, providing key actionable takeaways to enhance your digital marketing strategies and return on investment (ROI). Their interactive presentations and case studies will offer you practical tips and tactics in analytics, content marketing, ecommerce, mcommerce, mobile marketing, mobile video, programmatic buying, search, social, virtual reality and much more.

Hosted by ClickZ Live, this two-day conference with a separately bookable intensive one-day bootcamp, will focus on bringing you the most up-to-date skills, training and case studies to enable you to maximize on all your digital opportunities.


2016 Agenda

Day 1

Wednesday, 29 June +

Day 2

Thursday 30 June +

Back to Agenda

Tracks:

  • Smarter Data
    9:00-9:15

    Chairman’s Opening Remarks

    9:15-9:45

    Keynote Address: International Brand Keynote

    9:45-10:30

    Keynote Panel: The Digital Silk Road

    10:30-11:00

    ClickZ Presents: Digital trends

    11:00-11:30

    Morning Break

    11:30-12:10

    Faster & Smarter Data

    12:15-13:00

    Utilizing Predictive Analytics to forecast the future

    13:00-14:00

    Lunch

    14:00-14:40

    The Power of Dynamic Content

    14:45-15:25

    Shining a Light on Dark Social

    15:25-15:50

    Afternoon Break

    15:50-16:20

    Case Study: Didi Kuaidi

    16:20-17:00

    Afternoon Panel: Virtual becomes Reality

    17:00-19:00

    Ask the Experts @ ClickZ hotspot

  • Standing Out & Making an Impact
    9:00-9:15

    Chairman’s Opening Remarks

    9:15-9:45

    Keynote Address: International Brand Keynote

    9:45-10:30

    Keynote Panel: The Digital Silk Road

    10:30-11:00

    ClickZ Presents: Digital trends

    11:00-11:30

    Morning Break

    11:30-12:10

    The Attention Economy

    12:15-13:00

    Case Study: Getting Ready for Singles’ Day

    13:00-14:00

    Lunch

    14:00-14:40

    Brand Safety

    14:45-15:25

    Digital Storytelling & Visualization

    15:25-15:50

    Afternoon Break

    15:50-16:20

    Case Study: Didi Kuaidi

    16:20-17:00

    Afternoon Panel: Virtual becomes Reality

    17:00-19:00

    Ask the Experts @ ClickZ hotspot

Back to Agenda

Tracks:

  • Mobile First
    8:15-9:00

    Morning Refreshments and Registration

    9:00-9:15

    Welcome Back

    9:15-10:00

    Keynote Presentation: China’s Internet Plus Plan

    10:00-10:45

    Keynote Panel: Staffed for Success

    10:45-11:15

    Morning Networking Break

    11:15-12:00

    The Value of Mobile Video

    12:05-12:50

    Geo-Targeting

    12:50-14:00

    Networking Lunch

    14:00-14:45

    WeChat Masterclass

    14:50-15:20

    Fireside Chat: Global Brand Interview

    15:20-15:45

    Afternoon Networking Break

    15:45-16:15

    Case Study: Leading Chinese FMCG Brand

    16:15-16:45

    ClickZ Presents – Ask the Audience

    16:45-17:00

    Closing Remarks and End Of Conference

  • Digital Tech
    8:15-9:00

    Morning Refreshments and Registration

    9:00-9:15

    Welcome Back

    9:15-10:00

    Keynote Presentation: China’s Internet Plus Plan

    10:00-10:45

    Keynote Panel: Staffed for Success

    10:45-11:15

    Morning Networking Break

    11:15-12:00

    The Rise of the Machines (Automation vs. Humanization)

    12:05-12:50

    Wearables & the IoT

    12:50-14:00

    Networking Lunch

    14:00-14:45

    Being Smart with Connected TV

    14:50-15:20

    Fireside Chat: Global Brand Interview

    15:20-15:45

    Afternoon Networking Break

    15:45-16:15

    Case Study: Leading Chinese FMCG Brand

    16:15-16:45

    ClickZ Presents – Ask the Audience

    16:45-17:00

    Closing Remarks and End Of Conference

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Rates and Pass Details

Register here

All Access

(28 - 30 June)

Early Bird Rate
(Book before 31 May 2016)

Standard

$850

$1,000

Platinum

(29 - 30 June)

Early Bird Rate
(Book before 31 May 2016)

Standard

$500

$600

Training

(28 June)

Early Bird Rate
(Book before 31 May 2016)

Standard

$600

$700