The Digital Arms Race: Mastering the Skills to Acquire, Convert & Retain your Customers

August 29-31, 2016

Acquire | Convert | Retain

ClickZ Live brings you the latest insights, know how, case studies and practical learning,
grouped by the functions today’s digital marketers need to master.

Mobile

Mastering the Mobile Movement

Mobile

Every business should be incorporating mobile into their marketing campaigns whether it be integrated in traditional and/or digital media. But how can we create new differentiating experiences on and for mobile devices?

Content Marketing

Big Results with Content Marketing

Content Marketing

Learn new ways to enhance your content creation process, including content formats, micro-formatting, paid advertising personalization and the platforms you can use to accelerate and monitor your objectives.

Conversion Rate Optimization

Tools Tips and Techniques

Conversion Rate Optimization

Looking for better conversion rates but not sure what to implement into your CRO strategy? Well look no further. There is no uncertainty that conversion rate optimization leads to better ROI which is what every marketer hopes to achieve.

Analytics

Making Data Analytics Work: Overcoming the Challenges

Analytics

The opportunities to use data analytics to increase productivity, improve decision making, and gain competitive advantage with in your business is now a vital part of your overall marketing strategy.

Attribution

Credit Where Credit is Due: Advancement of Attribution

Attribution

There are many different approaches to attribution, ranging from the basic to the extremely sophisticated.  We’ll help  you nail your multi-channel strategy, cross-device modeling and more!

B2B

Engage and Acquire B2B Customers

B2B

This session will incorporate everything from account-based marketing, visual content creation, martech, storytelling, social media, automation, mobile commerce, customer experience, and more!


Want to get a taste of the ClickZ Live San Francisco experience?


More than just a physical event, we utilize the latest
technology to enhance and enrich your learning experience

In partnership with AVADO & hive

Register

Access 100's of industry leading online learning courses with a one year subscription to Dot Native

Start interacting with other attendees and speakers before the sessions commence by posing questions and providing answers in our new online forum provided by hive

Taking place the day before the main event, our pre-event training workshops give you the chance to get up close and personal in small groups in our 4 hour deep-dive sessions (included in All Access Pass)

Accelerator sessions – comprised of two classroom segments and a case study – are 100 minutes in duration. Be prepared to get hands-on, create your own road maps and interact with your peers. Choose 2 per day.

Continue the discussion in our online forums. Share your notes, access the presentations and follow up with the speakers and other attendees.

Continue your learning with Dot Native and get AVADO qualified in digital marketing

2016 Agenda

Download agenda

Training Day

Monday, August 29 +

Day 1

Tuesday, August 30 +

Day 2

Wednesday, August 31 +

Training Day

Monday, August 29 +

Back to Agenda

Day 1

Tuesday, August 30 +

Back to Agenda
8:00-8:45

Registration and Breakfast

8:45-8:50

Conference Welcome and Opening Remarks

Linus Gregoriadis, ClickZ Intelligence
9:50-10:20

Morning Coffee Break

10:20-12:00
12:00-1:00

Lunch

1:40-1:55

Session Interval

2:15-3:55
3:55-4:20

Afternoon Coffee Break

5:00-6:30

Cocktail Reception

Day 2

Wednesday, August 31 +

Back to Agenda
8:00-8:55

Registration and Breakfast

8:55-9:00

Conference Welcome and Opening Remarks

9:50-10:20

Morning Coffee Break

10:20-12:00
12:00-1:00

Lunch

2:05-2:30

Afternoon Coffee Break

2:30-4:10

NEW: Accelerator Sessions

2 per Day, 100 min of efficiency

  • Introduction (5 mins)

  • Classroom session with an expert trainer (30mins)

  • Case Study from a leading brand (15 mins)

  • Classroom session with an expert trainer (30 mins)

  • Peer-peer work session and Q&A (20 mins)

The ClickZ Intelligence Forum | August 31

Join the ClickZ intelligence team and special guests on the morning of August 31 for an exclusive look at the latest trends, best practices and actionable tactics to succeed in the digital world.
This forum is not included in your ClickZ Live event pass and is available upon request only.

See if you qualify