Strategies and Execution to Modern Marketing

August 2-4, 2016

Gathering 350+ marketers and business leaders, our 7th annual event in Hong Kong will equip you with the very latest cutting edge marketing strategies and innovative execution methods to inspire, acquire and retain your customers in the digital age.

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What to Expect

Combining big picture vision from international speakers as well as practical advice from the front line this two-day multi-stream conference will cover all aspects of digital marketing, from search and social to content, programmatic, email, data and more. Plus two intensive hands-on bootcamps on ecommerce & analytics and social marketing in China, meet the expert sessions, speed workshops, unrivalled networking and more ……

For the first time will we also be bringing you dedicated streams on brand communications and fintech as well as sessions dedicated for B2B and B2C.

With action packed panel discussions, inspiring presentations and practical workshops, embrace yourself for a game changing dynamic three days.


2016 Agenda

Day 1

Wednesday 3 August +

Day 2

Thursday 4 August +

Back to Agenda

Tracks:

  • Digital Commerce
    8:00-9:00

    Registration and Morning Refreshment

    9:00-9:10

    Conference Opening

    9:10-9:50

    International Keynote Address

    9:50-10:30

    Keynote Panel: Staying Ahead of the Digital Game!

    10:30-11:00

    Break @ ClickZ Coffee Lounge

    11:00-11:45

    Delivering The Right Product To The Right Customer Using Mobile Personalization

    11:45-11:50

    Change Over

    11:50-12:35

    The Power of Dynamic Content

    12:35-13:30

    Conference Lunch @ ClickZ Café

    13:30-14:00

    Expert’s Corner: Digital Trends and Innovation

    14:00-14:30

    Integrating Retail, Mobile, E-Commerce & Big Data

    14:30-14:35

    Change Over

    14:35-15:15

    Demystifying Programmatic: A New Perspective on its Evolution

    15:15-16:00

    Meet The Experts

    16:00-16:30

    Case Study: Tails from a Trailblazer

    16:30-17:15

    Panel Discussion: Tradigital - Strategically Merging Traditional Marketing and Digital Media

    17:15-18:30

    ClickZ Social Cocktails

  • Brand Strategy
    8:00-9:00

    Registration and Morning Refreshment

    9:00-9:10

    Conference Opening

    9:10-9:50

    International Keynote Address

    9:50-10:30

    Keynote Panel: Staying Ahead of the Digital Game!

    10:30-11:00

    Break @ ClickZ Coffee Lounge

    11:00-11:45

    Creativity + Data Innovation = Brand Growth

    11:45-11:50

    Change Over

    11:50-12:35

    Staying True to Your Brand Values

    12:35-13:30

    Conference Lunch @ ClickZ Café

    13:30-14:00

    Expert’s Corner: Digital Trends and Innovation

    14:00-14:30

    Navigating the Era of Disruption

    14:30-14:35

    Change Over

    14:35-15:15

    Why Video Will Transforming Digital Marketing?

    15:15-16:00

    Meet The Experts

    16:00-16:30

    Case Study: Tails from a Trailblazer

    16:30-17:15

    Panel Discussion: Tradigital - Strategically Merging Traditional Marketing and Digital Media

    17:15-18:30

    ClickZ Social Cocktails

  • Digital Communications
    8:00-9:00

    Registration and Morning Refreshment

    9:00-9:10

    Conference Opening

    9:10-9:50

    International Keynote Address

    9:50-10:30

    Keynote Panel: Staying Ahead of the Digital Game!

    10:30-11:00

    Break @ ClickZ Coffee Lounge

    11:00-11:45

    Active (Social) Listening

    11:45-11:50

    Change Over

    11:50-12:35

    Customer Service in the age of Social Media

    12:35-13:30

    Conference Lunch @ ClickZ Café

    13:30-14:00

    Expert’s Corner: Digital Trends and Innovation

    14:00-14:30

    Engagement Strategies

    14:30-14:35

    Change Over

    14:35-15:15

    Distracted Disruption

    15:15-16:00

    Meet The Experts

    16:00-16:30

    Case Study: Tails from a Trailblazer

    16:30-17:15

    Panel Discussion: Tradigital - Strategically Merging Traditional Marketing and Digital Media

    17:15-18:30

    ClickZ Social Cocktails

Back to Agenda

Tracks:

  • B2C (Retail & Consumer)
    8:15-9:15

    CMO Breakfast Roundtable: What’s Holding Us Back?

    By-invitation-only breakfast exclusively for senior digital leaders...

    9:15-9:30

    Welcome Back

    9:30-10:00

    Keynote Presentation: How to – “Rule Yourself”

    10:00-10:40

    Case Study: Tails from a Trailblazer

    10:40-11:10

    Break @ ClickZ Coffee Lounge

    11:10-11:50

    Leveraging Data To Create An Immersive Customer Experience

    11:50-11:55

    Change Over

    11:55-12:35

    Fire Side Chat: A Retail Reinvention

    12:35-13:30

    Conference Lunch @ ClickZ Café

    13:30-14:10

    Driving Customer Centricity in an Omni channel World

    14:10-14:15

    Change Over

    14:15-14:55

    Why Marketing Agencies Are Operating Like Special Ops

    14:55-15:25

    Break @ ClickZ Coffee Lounge

    15:25-15:55

    Fireside Chat: Insights on China’s E-commerce Market

    15:55-16:25

    Case Study: Tails from a Trailblazer

    16:25-17:10

    Superstar Panel – Social Media Live

  • B2B
    8:15-9:15

    CMO Breakfast Roundtable: What’s Holding Us Back?

    By-invitation-only breakfast exclusively for senior digital leaders...

    9:15-9:30

    Welcome Back

    9:30-10:00

    Keynote Presentation: How to – “Rule Yourself”

    10:00-10:40

    Case Study: Tails from a Trailblazer

    10:40-11:10

    Break @ ClickZ Coffee Lounge

    11:10-11:50

    Building Your B2B Marketing Strategy In A Buyer-Empowered Era

    11:50-11:55

    Change Over

    11:55-12:35

    B2B Branding – It’s All About The People…

    12:35-13:30

    Conference Lunch @ ClickZ Café

    13:30-14:10

    10 Top Tips for How to Use LinkedIn (and some for what not to do)

    14:10-14:15

    Change Over

    14:15-14:55

    Ensure Your Content Out-Performs Your Competitors

    14:55-15:25

    Break @ ClickZ Coffee Lounge

    15:25-15:55

    Fireside Chat: Insights on China’s E-commerce Market

    15:55-16:25

    Case Study: Tails from a Trailblazer

    16:25-17:10

    Superstar Panel – Social Media Live

  • FinTech
    8:15-9:15

    CMO Breakfast Roundtable: What’s Holding Us Back?

    By-invitation-only breakfast exclusively for senior digital leaders...

    9:15-9:30

    Welcome Back

    9:30-10:00

    Keynote Presentation: How to – “Rule Yourself”

    10:00-10:40

    Case Study: Tails from a Trailblazer

    10:40-11:10

    Break @ ClickZ Coffee Lounge

    11:10-11:50

    Case Study: Story Of An Innovation Fellow

    11:50-11:55

    Change Over

    11:55-12:35

    E-commerce & Bitcoin

    12:35-13:30

    Conference Lunch @ ClickZ Café

    13:30-14:10

    Engagement Strategies

    14:10-14:15

    Change Over

    14:15-14:55

    Finding your Perfect Partner

    14:55-15:25

    Break @ ClickZ Coffee Lounge

    15:25-15:55

    Fireside Chat: Insights on China’s E-commerce Market

    15:55-16:25

    Case Study: Tails from a Trailblazer

    16:25-17:10

    Superstar Panel – Social Media Live

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Rates and Pass Details

Register here

Training

(2 August)

Super Early Bird 20% off
(until 27th May)

Standard

$720

$900

Conference Day 1

(3 August)

Super Early Bird 20% off
(until 27th May)

Standard

$560

$700

Conference Day 2

(4 August)

Super Early Bird 20% off
(until 27th May)

Standard

$560

$700

Two Day Pass

(Training Day + 1 Conference Day or 2 Conference Days)


10% off*

Three Day Pass (All Access)

(Training Day + 2 Conference Days) *Discounts are off prevailing rates *Group bookings of 3 or more receive additional 10% off


15% off*