Speaker Profiles

James Aitken

James Aitken

CEO and Co-Founder
The Exchange Lab
@exchangelab

James Aitken is co-founder and CEO of The Exchange Lab. He has been at the forefront of some of the most significant developments in digital advertising that have occurred over the past 15 years, including being an important player in the start-up and 1999 IPO of Seattle-based Avenue A Media, inventors of the 1x1 pixel, whose attribution model is still in use today. James followed this up with the 2001 launch of MediaBrokers, the UK's first blind Ad Network. Sister company, TechnologyBrokers, had the exclusive European license for what became the top buy-side ad serving and tracking technology, Atlas DMT. Together, both companies pioneered the Programmatic style of audience buying that we know today, and they, along with Atlas, were ultimately acquired by Microsoft in 2007 (with Atlas subsequently being acquired by Facebook in 2013).

Nick Beck

Nick Beck

Managing Director
Tug
@tugagency

Nick Beck is the founder and managing director of Tug. A seasoned speaker, Nick founded Tug in 2006. He was responsible for creating and managing Legoland's online marketing campaign in the UK and has created a company that manages the search marketing for a number of high profile global brands, including Dairy Crest, Merlin Entertainments and Glenfiddich. Prior to founding Tug, Nick was group account director at Ogilvy.

Guillaume Bouchard

Guillaume Bouchard

CEO
iProspect
@guillaumeseo

Guillaume Bouchard is the CEO of iProspect Canada, and is responsible for overseeing the company's overall business development and growth. Before that, he co-founded NVI in 2004, which quickly become the largest digital performance agency in Canada, before it was acquired by the Dentsu Aegis Network in 2013 to become the launching platform for iProspect in Canada.

An eminent voice in the Canadian digital marketing landscape, Guillaume boasts more than a decade of experience as a consultant, blogger and public speaker for major international events including PubCon, SES, SMX, InfoPresse, WebCom, as well as being a member of the Boomerang Awards jury in 2011. He is also a seasoned participant in the annual Moz Search Engine Ranking Factors survey, composed of 100 thought leaders in the search industry from all around the world. His insights on emerging trends and technology in digital marketing are widely sought-after.

Guillaume oversees all iProspect operations in Montreal and Toronto offices through a team of 70+ dedicated marketers under a fully bilingual environment. He is also highly involved in the agency most challenging accounts. An energetic and passionate leader with no shortage of optimism and vision, he is a driving force behind the heart and soul of iProspect. Guillaume develops long-term partnerships with his clients, offering them a clear perspective of the web in terms of return on investment.

Mel Carson

Mel Carson

Founder and Principal Strategy Consultant
Delightful Communications
@melcarson

Mel is founder of Seattle-based consultancy - Delightful Communications - which helps businesses and individuals understand and successfully apply strategies that focus on Social Media, Digital PR and Personal Branding.

He also relishes his work as US Brand Ambassador for Majestic SEO, evangelizing the largest publically available link intelligence database & toolset on the planet to marketers and advertising professionals all over America.

Previous to Delightful and Majestic, Mel's 7 year role as Digital Marketing Evangelist at Microsoft Advertising was to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows & other events.

He's also co-author of the critically acclaimed: Pioneers of Digital.

Salar Chagpar

Salar Chagpar

Business Consultant
Business Development Bank of Canada (BDC)

Salar has over seven years of experience dealing with digital marketing and technology projects, with a focus on business process improvement, customer loyalty strategies, data analysis and analytics, and digital marketing.

Based in Toronto, Salar joined BDC's Internet consulting group in 2012. He is convinced that a clear understanding of the client's needs and overall business strategy is the foundation of any successful technology project.

An entrepreneur himself, Salar is passionate about educating social entrepreneurs and innovators. He is co-founder and 'Change Catalyst' at Prepr Foundation, an NGO that promotes Open Education and Open Innovation through an online social learning community.

Salar enjoys staying on the cutting edge of technology and takes part in local hackathons and startup events. He is also passionate about nanotechnology, robotics, space tourism and exploration.

Thom Craver

Thom Craver

Vice President, Development and IT
Internet Marketing Ninjas
@thomcraver

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.

Nick Drew

Nick Drew

Head of Research
Yahoo Canada

Nick is responsible for Yahoo research across the Americas, with a specific focus on thought leadership in Canada and Latin America. He manages an insights strategy based on bespoke studies and in-house analytics; and uses these insights to help Yahoo and its partners understand their audiences, their behaviours, and how better to reach and engage with them. He has represented Yahoo and the wider industry at conferences including AdWeek Canada, TMRE and the CMA National Convention, and last year received the MRIAs Award of Distinction.

Mona Elesseily

Mona Elesseily

VP Online Marketing Strategy
Page Zero Media
@monaele

Mona Elesseily is the Vice President of Online Marketing Strategy at Page Zero Media where she focuses on SEM strategy, landing page optimization (LPO) and conversion rate optimization (CRO) and integrated online marketing strategy. In her career, she has successfully grown companies to tens of millions in sales and has been the marketing brains behind several successful acquisitions – SAP acquired SuccessFactors, Phillips Inc. acquired Apollo Health Inc. and Blackberry acquired Epoch Integration. Mona regularly speaks at Canadian, US and international online marketing events. Some of the conferences are: Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, Shop.org, BC American Marketing Association, Pub Con, etc. She's written 2 books on Yahoo and is on several company boards.

Jeremy Evans

Jeremy Evans

Director of Strategic Accounts
Marin Software

Jeremy Evans, a veteran of both internet marketing and application development, joined Marin in 2010. As director of strategic accounts, he oversees global operations for Marin's largest global clients, including Hotels.com, Vistaprint, and Wyndham Resorts. Before joining Marin, Evans spent four years managing paid search, affiliate, and display marketing for Avid Life Media, owners of a large group of dating and social networking sites. Prior to that, he worked as a developer of web applications and software for four years. He also taught information architecture and coding at Humber College.

Jennifer Evans Cario

Jennifer Evans Cario

President
SugarSpun Marketing

Jennifer Evans Cario is the founder and President of SugarSpun Marketing, Inc. a boutique agency specializing in social media strategy for small to mid-size business. She has worked in the Internet Marketing and Social Media fields for more than a decade and serves as the Social Media Faculty Chair for Market Motive as well as being an Adjunct Professor for Rutgers University. A highly requested speaker known for boiling new technology down into easy to understand and implement ideas, Cario is the author of the upcoming Pinterest Marketing: An Hour a Day.

Andrew Goodman

Andrew Goodman

ClickZ Live Advisor & President
Page Zero Media
@andrew_goodman

Andrew Goodman is founder and president of Toronto-based Page Zero Media, a full-service marketing agency that focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, and BLR. He is also co-founder of Traffick.com, an award-winning industry commentary site. Goodman is the author of Winning Results with Google AdWords and is frequently quoted in the business press. He has acted as program chair for the SES Toronto conference and has spoken and moderated at countless SES events since 2002.

Danny Goodwin

Danny Goodwin

Associate Editor
Search Engine Watch
@DannyNMIGoodwin

Danny Goodwin is an associate editor for Search Engine Watch, where he also covers the latest search marketing and industry news on the SEW blog. He has copyedited columns for both SEW and ClickZ. Prior to joining Incisive Media in 2007, he worked in various newsroom positions and as a freelance copy editor.

Chris Goward

Chris Goward

Co-Founder and CEO
WiderFunnel Marketing Optimization
@chrisgoward

Chris Goward’s A/B/n and Multivariate testing methods have helped clients improve online results by up to 400% for B2B, B2C, lead generation, e-commerce, and affiliate companies. Goward shares data-driven conversion marketing principles and case studies showing what actually works for clients like eBay, Epson, Google, BabyAge.com, SAP, Electronic Arts, and many more. He is in demand as a speaker throughout North America and Europe at conferences like eMetrics, SMX, PubCon, IIMA, Conversion Conference, Conversion Summit, and IMC.

Steve Hammer

Steve Hammer

President
RankHammer
@armondhammer

Steve Hammer is President and co-founder of RankHammer, a full service search marketing agency. Steve's experience in online media and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries often exceeding growth rates in excess of 50% per year. Prior to RankHammer, Steve held a number of positions including Director of Search Marketing for ACE Cash Express General Manager for Stir, and a practicing Chemical Engineer for BASF. He holds a MBA from the Kellogg School of Management, where he graduated with honors. Steve is very active in the Dallas and Search Marketing community. He is VP of Web Operations for the DFWSEM. He has spoken at numerous meetings and conferences including State of Search, Pubcon, SMX and Interactive Insights Summit.

Bill Hartzer

Bill Hartzer

Senior SEO Strategist
Globe Runner
@bhartzer

Jim Hedger

Jim Hedger

Writer & Broadcaster
Digital Always Media
@jimhedger

Jim Hedger is a writer and broadcaster specializing in organic SEO and search marketing. Jim works with partner Alan K'necht as a content-focused SEO and search marketing consultant. He is also a writer, WebmasterRadio.FM show host and interviewer.

Jim has been involved in the SEO field since the days of the dinosaurs. He felt like he lost a personal friend the day Disney went "ol' Yeller" on Infoseek. Over the course of his career, Jim has shared drinks with Jeeves the Butler, tossed sticks to that sock-puppet dog from Pets.com and walked away from a staring contest with Googlebot confidently declaring a tie. When not traveling between conferences, Jim lives with a perpetually annoyed cat named Hypertext and can often be seen riding around Toronto, Victoria or Seattle on a very fast red bike.

Natalie Henley

Natalie Henley

Vice President, Marketing
Volume Nine
@Marketing_Nat

Natalie Henley is a widely acclaimed speaker, trainer, and consultant. She has been in the industry for over 5 years and specializes in the Search Engine Optimization, Pay Per Click & Social Media Marketing fields. Currently, Natalie develops customized strategy and Internet Marketing campaigns for clients, to ensure each marketing activity is aligned to maximize business success.

Natalie is a pioneer in the social media marketing space through applying Search Engine Optimization techniques to social media profiles to dominate search engines under high-value keywords. With an extensive background in political campaigning, market research & P.R. for Fortune 50 companies, Natalie specializes in Internet reputation management & brand-development campaigns. In addition, she has developed quantitative & qualitative metric programs to tangibly measure success with Social Media efforts.

In her lively and informative presentations, Natalie will show attendees how to develop their own search engine marketing strategy & implement easy, non-technical techniques to connect with customers online.

Natalie has spoken for numerous groups, including most recently the Search Engine Marketing Professionals Organization (SEMPO), Colorado Alliance of Illustrators, Vistage International, Media Bistro, Online Marketing Summits, the American Institute of Architects & the National Association of Bar Executives. She also conducts a number of corporate trainings annually. She holds certifications inn PPC through Google AdWords, SEO through nationally-acclaimed Search Engine Workshops, as well as in advanced SEO training through the NC Search Academy. She has also been published in Speaker Magazine, ENX Magazine, Used Car Dealer, and quoted on Inc.com.

Simon Heseltine

Simon Heseltine

Senior Director of Audience Development
AOL Inc.
@simonheseltine

Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Engadget.

In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.

Heseltine is a frequent speaker at conferences, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university's digital media management program.

Greg Jarboe

Greg Jarboe

President & Co-founder
SEO-PR
@gregjarboe

Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency that offers SEO, PR, social media marketing, and video marketing services. Econsultancy has called SEO-PR the "online marketing agency specialising in successfully optimising seemingly anything that moves for search."

Jarboe is the author of YouTube and Video Marketing: An Hour a Day. He is also a contributor to Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg and Alexander Kates; Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty; as well as Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki. Jarboe is also profiled in Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by Michael Miller.

Jarboe is a member of the executive education faculty at the Rutgers Business School and he is the Content Marketing faculty chair at Market Motive. He writes for ClickZ and ReelSEO. He is also a frequent speaker at ClickZ Live and other industry conferences. The International Search Summit audience voted him the winner of its first Medallion Speaker Award.

Jeanne S. Jennings

Jeanne S. Jennings

Consultant, Email Marketing Strategy
JeanneJennings.com, Inc.
@jeajen

Jeanne Jennings is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). She has over 20 years of experience in the email and online marketing and product development world. Jeanne's direct response approach to email strategy, tactics and creative direction helps organizations make their email marketing initiatives more effective and more profitable. Clients include: ConsumerReports.org, FDANews, Hasbro, PRWeb, Scholastic, Verizon and WeightWatchers. Want to learn more? Check out her blog.

Sundeep Kapur

Sundeep Kapur

Digital Strategies
Allied Solutions
@emailyogi

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.

Alan K'necht

Alan K'necht

Partner
Digital Always Media, Inc.
@aknecht

Alan K'necht is a founding partner at Toronto based Digital Always Media Inc. a search & social media marketing agency and training company. Alan is an online instructor for the University of San Francisco's on-line Internet marketing and analytics programs and the head of their Advanced Analytics course. In 2010 he published his 1st book, the award winning "The Last Original Idea - A Cynic's View to Internet Marketing". He is also the host of the weekly Twitter Chat #SocialChat which regularly reaches a potential audience of over 500,000. Over the years, K'necht has helped implement web analytic and Internet marketing solutions. Clients have included Canada's Federal Government, the US Navy, Inter-American Development Bank, Toyota Canada, various media organizations, several ecommerce companies and a wide array of other businesses.

Paul Kraemer

Paul Kraemer

Director, Strategic Planning
DAC Group

Paul manages DAC Group's strategy department, developing digital marketing programs for clients across a vast spectrum of industries in both Canada and the U.S. Leveraging proprietary technologies like the PAGEtorrent™ landing page infrastructure as well as the DiMITRI on-demand integrated reporting platform, he creates best-in-class digital campaigns that operate across SEM, SEO, social and mobile channels.

Drawing from over 20 years of experience in the CRM and direct marketing services industry, Paul has developed and executed digital and interactive marketing projects for leading companies in the travel, automotive, financial services, not-for-profit, pharmaceutical, agriculture, CPG industries and others.

Filip Kudjerski

Filip Kudjerski

Search Marketing Specialist
OutReach

Filip is a Search Marketing Specialist at Outreach, a Toronto based marketing agency which specializes in providing both online and offline marketing solutions. At Outreach he works with clients to unlock their digital marketing potential. His daily responsibilities include developing campaign strategies, analytics data analysis, campaign management and providing consultations.

Jeff Lancaster

Jeff Lancaster

CEO
Catalyst

Jeff Lancaster is the CEO of Canada's largest search engine marketing agency - Catalyst Canada. Catalyst is an award winning WPP group company and the designated search marketing agency of GroupM, WPP's media buying and planning arm. He leads a team of seasoned search professionals that provide best-of-breed paid search, organic search and content marketing solutions to a roster of top clients. Jeff's involvement in the Canadian digital community is extensive and he currently sits on the IAB Canada's Board of Directors and is also the chair of the IAB Canada Search Marketing committee. He holds a Bcomm degree in Marketing from the University of Guelph and regularly speaks about digital marketing at events including SES, SMX Toronto, Pubcon, DX3 & IAB Canada MIXX. In 2013, Catalyst was a 4-time winner at the inaugural US Search Awards, and recipient of a 2013 Media Innovation Award.

John Lee

John Lee

Managing Partner
Clix Marketing
@john_a_lee

John is an internet marketing jack-of-all-trades with expertise in PPC, SEO, and social media marketing. Working in the search marketing industry since 2006, John has perfected his search, display and social advertising skills for his role at Clix Marketing.

John is also an avid blogger, and has been featured on Search Engine Watch, ClickZ, Acquisio blog, Clix Marketing blog, Wordstream blog, PPC Hero, SEO Boy and Website Magazine. He is also a speaker for SMX, ClickZ Live, HeroConf and State of Search.

Mike Leon

Mike Leon

President & Co-Founder
Brand Heroes

Mike Leon is an award-winning Marketing and Branding Professional with almost fifteen years experience in the Canadian and International Markets. As President and founding partner of Brand Heroes Inc., Mike is responsible for the firm's strategic direction and can be credited with building Brand Heroes into a leading boutique branding agency, with a national client list that includes post secondary institutions, not-for-profits and Fortune 500 technology and digital media corporations.

In-demand as a speaker, Mike frequently delivers talks on the power of personal branding and marketing communications. Mike holds undergraduate degrees in Communications and Political Science, a diploma in Television Broadcasting and an MBA in Marketing. Mike is also a Part-time MBA Brand Management Instructor in the School of Business and Economics at Wilfrid Laurier University.

Aaron Levenstadt

Aaron Levenstadt

Founder / Chief Digital Advisor
Digital Shift Marketing
@aaronleven

Aaron has experience in digital marketing, business strategy, digital law and partnership formation. After practicing corporate and technology law Aaron founded Digital Shift. Aaron focuses on helping clients maximize their Internet assets by leveraging web analytics and using the data to inform strategy. Previously, Aaron was a founding member of Google's Business and Product Development team California. At Google, Aaron consulted with Google's highest-spend advertisers - Nike, The Gap, GoDaddy, Match.com, Stubhub, Ebags and Backcountry.com - crafting, executing and measuring the efficacy of their digital campaigns and deploying software to measure their return on investment. Aaron also worked closely with the Google Ventures team - evaluating potential investment opportunities for Google, Inc. Aaron has a law degree from the University of Toronto and a BA from Stanford University.

Aaron Levy

Aaron Levy

PPC Team Lead
SEER Interactive
@bigalittlea

Aaron started his career in digital during his Junior year of college; he had a co-op at a Fortune 500 chemical company and was "given the keys to dads car", managing AdWords and Analytics for entire divisions as a 20 year old. From there, he went to an eBay-owned e-commerce agency to hone his talents in search while developing cross channel capabilities in email, affiliate and media buying/re-targeting. He's been at SEER Interactive since January 2010, and has worked as an account manager, manager of SEER's support team and now as a PPC Team Lead. To ensure his skills stay sharp and he's on his A-game, he still serves as an account manager. Aaron is a frequent speaker to area students and serves as a guest lecturer at Drexel University. He's spoken at Search Exchange, SocialMediaPlus & SEER events and has been featured on blogs from Acquisio, PPC Associates, Wordstream, and Trada.

Judith Lewis

Judith Lewis

Founder
deCabbit Consultancy
@JudithLewis

Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side.

She judges both UK & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Her clients have included Google, Virgin, Zopa, Slendertone, Guggenheim, SAP, Amadeus, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment.

Judith writes regularly for SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small.

Cong Lu

Cong Lu

Search Marketing Consultant - Customer Experience
Bell Business Markets

With over 10 years of experience in web solutions including over six years' experience in search marketing, Cong Lu is the principal search marketing consultant at Web Solutions of Bell Canada.

Ian McDonald

Ian McDonald

Director, Consumer Marketing
AutoTRADER.ca

Nick Necsulescu

Nick Necsulescu

Senior Manager, Customer Segmentation
TD Bank Group

Nick Necsulescu is a Customer Strategy & Analytics leader, with more than 10 years of Business Performance Measurement experience. He has a wealth of experience in both Digital Analytics as well as traditional Database Marketing.

Nick is currently the Manager of Digital Analytics and Reporting at TD Bank Group, where he focuses on the alignment of insightful solutions to organizational business needs, by taking a leadership role in the development of measurement strategies and actionable recommendations. This includes but is not limited to, Display Advertising, SEM, SEO, Social Media, Email Marketing, Conversion Optimization and Online / Offline Capabilities and Studies.

Prior to joining TD Bank Group, Nick worked extensively on the agency side, providing valuable digital and offline measurement solutions for brands such as Bank of Montreal, Scotiabank, IBM, General Motors, Ford, Via Rail, Stratford Shakespeare Festival and the Heart and Stroke Foundation.

Nick has spoken at a couple of events in the past, and has also been involved with numerous committees within the Digital Analytics Association.

Sylvia Ng

Sylvia Ng

PMM (SMB Online Marketing Data Lead)
Google

Sylvia is the data team lead on Google's Global B2B Digital Marketing Center of Excellence, where she performs key marketing initiatives, including developing a world-class measurement and optimization platform to drive acquisitions for Google's flagship SMB products. Prior to Google, Sylvia was a Marketing Director at OANDA Corp., one of the world's largest Internet forex trading firms, where she shaped the marketing analytics program from the ground up. Sylvia was also a manager on the Site Analytics team at eBay, where she drove various aspects of program optimization, with a focus on ROI metrics for eBay Canada's Internet marketing activities, paid search automation, and seller economics improvements.

Sylvia is passionate about bringing her skills to the non-profit area and sits on the board of L'Arche Daybreak and Summerhill Impact. She is also the co-founder of Charity CHAMPS.

Manish Patel

Manish Patel

Founder & CEO
Where 2 Get It, Inc.
@where2getit

Manish Patel founded Where 2 Get It in 1997 and has since grown the company into an industry-leading provider of local marketing solutions empowering more than 500 brands. Patel inherited his passion for entrepreneurship from his father, who came to the United States with only a few dollars and an ambition to achieve the American Dream. Like his father, Patel's success is driven by his sharp intuition and relentless pursuit of innovation. As a graduate of the University of Illinois, Patel has been recognized as a Top Young Executive, and under his guidance Where 2 Get It has won awards including "Technology Company of the Year", "Most Innovative use of SEO", "Outstanding Private Company of the Year", and many others. Bringing together a unique combination of business acumen and technical savvy, Patel's vision for Where 2 Get It is changing the way we shop.

Marc Poirier

Marc Poirier

Co-Founder & CMO
Acquisio

Marc Poirier is co-founder and VP of marketing of Acquisio, where he leads all sales and marketing activities. Prior to Acquisio, he was founder and president at Canalytics, a boutique SEM and SEO agency that was widely regarded as one of the most active Google Analytics Authorized Consultants in the world. He has held various e-marketing management positions at technology and software companies including Komunik, an email marketing software vendor, and Cognicase, a Canadian leading IT consulting and systems integration firms; he was also a strategic consultant at U.S.-based marchFIRST. He often speaks at events including SES, SMX, Ad:Tech, TFM&A, and OMMA, and writes columns and articles for various publications including Search Engine Watch, Visibility Magazine, SES Magazine, and the Acquisio blog.

Raymond Reid

Raymond Reid

Managing Director
Neo@Ogilvy Canada

A passionate advocate of the evolving digital advertising ecosystem, Ray is actively involved in leveraging the power of programmatic platforms combined with advanced analytics and data visualization to drive new insights and business intelligence for leading advertisers. As the Managing Director of Neo@Ogilvy Canada, Ray leads the vision, strategic thinking, and product development for the company on behalf of clients such as IBM, Intercontinental Hotels Group (IHG), Cogeco, Empire Life, WeightWatchers Inc., and Moneris among others.

In 2013, Ray co-founded InsideDigital.org as a new platform in advertising journalism to inform, educate, and connect marketers in today's increasingly digitally lead advertising marketplace.

Dave Rohrer

Dave Rohrer

Senior SEO Strategist
Covario
@daver

Dave Rohrer is currently a Senior SEO Strategist at Covario, providing SEO services to more than 60 Fortune 500 enterprises and Internet 1000 companies. Rohrer started his online career in 1999 as a Web Developer where he quickly gravitated towards SEO and Online Marketing. Prior to joining Covario, Rohrer spent 10 years in-house as an Online Marketing Manager and SEO Manager where he gained a deep understanding of how all facets of online marketing work together. Through the years, Rohrer has helped improve the ROI for Internet Retailer 500 and Fortune 500 companies in the media, insurance, electronics, automotive, financial services and consumer product verticals.

Laura Roth

Laura Roth

Head of Content, Interactive Marketing Division
Incisive Media
@lauraroth

Laura Roth heads up content for the SES Conference and Expo series in North America and Europe, and is responsible for programming the SES agendas and speaker acquisition. She is also a content advisor to the SES team in Asia for events in that region. Laura is a resident blogger for SES and regularly moderates ClickZ webinars and sessions at SES conferences. Before joining SES, Laura worked for three years in Incisive Media's London office, programming content for conferences, exhibitions, and seminars across various portfolios including information, publishing, HR, and legal events. She has also managed social media marketing campaigns for several event brands, and currently works closely with the marketing team on the SES Social Media strategy.

Brian Rotsztein

Brian Rotsztein

President
CIMA
@brianrotsztein

Having begun in 1997, Brian Rotsztein is a seasoned Internet marketing consultant, speaker, and author. He has been featured on TV, radio, newspapers and magazines as an expert in online marketing. As the head of two well-established web design, SEO, and Internet marketing companies (RedstoneX.com and Uniseo.com), he helps businesses gain a competitive advantage.

His emphasis on integrity in the online marketing world has lead to successful work with the United Nations, Blue Cross Blue Shield, Best Western Hotels, Quality Inn, Cirque de Soleil, Thomas & Betts, Health Canada, Do It Best, and other notable brands. Additionally, he co-wrote the SEO standards for the Library of Congress. He is also president of the Canadian Internet Marketing Association.

With a writing award in hand, he publishes on topics such as SEO, content marketing, social media, technology, business, ecommerce, and general interest articles. He's been cited by ABC News, USA Today, Search Engine Journal, Social Media Today, Unbounce, MarketingProfs, Financial Post, and other prominent sources. His next book on content marketing will be released later this year.

A renaissance man, he is currently involved with multiple projects ranging from photography to a content marketing tech startup. He holds Master's degrees from McGill University and Boston College, has taught university courses, and provides training services on topics such as SEO, content marketing, and social media marketing.

Nathan Safran

Nathan Safran

Director of Research
Conductor, Inc.
@nathan_safran

Nathan Safran is the Director of Research for Conductor, Inc, an SEO technology company in New York. Nathan authors insightful research on trends in the natural search industry that have been widely covered in authoritative industry publications websites such as SearchEngineWatch, SearchEngineLand, and MarketingProfs. Since joining Conductor Nathan has published numerous studies including analysis of the natural search efforts of the Fortune 500, and Internet Retailer 500. Nathan has presented his research at numerous industry events including SMX, Pubcon and C3. Nathan writes a monthly column for SearchEngineWatch and SearchEngineLand. Prior to joining Conductor, Nathan was an Analyst at Forrester Research in their Consumer Product Strategy Group.

Mark Silver

Mark Silver

Head of Digital
The Sports Network (TSN)

As the head of TSN Digital, Mark's role encompasses content, technology and sponsor programs, working closely with TSN's Production, Marketing and Sales departments to drive the industry's leading digital sports property. In 2013, Mark was named to the prestigious annual "5 to Watch" list as part of the Celebration of Leadership in Canadian Sport Business Awards.

Previously, Mark held key management roles for Bell Media's coverage of the Olympics as Head of Digital for the London 2012 Olympic Games and Director of Operations, Digital for the Vancouver 2010 Olympic Winter Games. For his efforts at Vancouver 2010, Mark received a Gemini Award for Outstanding Technical Achievement in Digital Media as well as a Canadian New Media Award for Best Cross-Platform Project.

Prior to joining Bell Media, Mark led the delivery of multi-channel customer experience improvement programs for Rogers Wireless, and also worked with leading Canadian loyalty and direct selling companies - LoyaltyOne and Regal Gifts. Mark holds an MBA from York University's Schulich School of Business where he's currently also a course instructor.

Jennifer Slegg

Jennifer Slegg

CEO
JenSense
@jenstar

Jennifer Slegg began as a freelance writer, and turned to writing content for the web in 1998. She has created numerous content-rich and community-based sites in niche markets. As a result, she is well-versed in the many ways to monetize content online. She writes about many search industry and social media topics on her blog, JenniferSlegg.com. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. Her unique style brings insight to both publishers and advertisers of contextual advertising programs.

Benjamin Spiegel

Benjamin Spiegel

Managing Director, Strategy
GroupM
@nxfxcom

Benjamin is a digital veteran with over 14 years of experience in digital marketing. For the past 3 years Benjamin has lead the search practice across the GroupM Network, has been a much sought-after speaker at the top digital conferences and been instrumental in the development of inter-practice consumer profiles and proprietary advertising technology solutions. Today Ben leads the search and social engagement-strategy group across GroupM. His team is responsible for the integration of the networks top-tier search and social engagements.

Prior to his career at GroupM, Benjamin founded a digital agency with focus on performance marketing. He also worked in postproduction early on in his career.

Benjamin studied business in Germany before moving to the US.

Kirstine Stewart

Kirstine Stewart

Managing Director
Twitter Canada
@kirstinestewart

Kirstine is responsible for Canadian operations at Twitter, including its advertising business and partnerships. Prior to joining Twitter in May 2013, Kirstine was the executive vice-president of CBC's English services, CBC/Radio-Canada, where she oversaw CBC's English radio and audio, television and digital operations. Earlier, she was senior vice-president of programming for Alliance Atlantis where she headed up brands HGTV, Food Network, National Geographic, BBC Canada and others.

Kirstine earned a bachelors degree from the University of Toronto, and is a graduate of the Global Leadership in the 21st Century program at Harvard University's Kennedy School of Government. Most recently, Playback Magazine named Kirstine their Person of the Year 2012, and Strategy Magazine recognized her leadership in taking CBC to Brand of the Year 2012. She is @kirstinestewart on Twitter.

Mathew Sweezey

Mathew Sweezey

Marketing Evangelist/ Author
Salesforce

Mathew is the head of thought leadership for B2B marketing at Salesforce.com Company. A consummate writer, he authors a column for Clickz.com on marketing automation, has been featured in publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies (Published by Wiley February 2014). As a speaker Mathew speaks more than 50 times per year around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Resturants.com, to name a few.

Ploy Tang

Ploy Tang

Conference Producer
Incisive Media
@ploytang

Melanie White

Melanie White

Editor
ClickZ
@melhwhite

Melanie White is news and special projects editor at ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was deputy editor/ US editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a senior reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

Brian Wool

Brian Wool

Vice President
Localeze
@bwww

With over 20 years of search and online data experience, Brian Wool oversees all aspects of Localeze’s sales, business development, and client services efforts for local search engines, Internet Yellow Pages, and mobile and social local search. He was instrumental in the early success of Localeze, establishing relationships with leading search companies such as Bing, Yahoo!, Dex, YellowPages.com, and WhitePages.com. More recently he established relationships with social media giants Facebook, Foursquare, and Twitter.

Andrew Yang

Andrew Yang

Search Evangelist
Microsoft Canada
@Yang_ers

Andrew Yang is a Search Evangelist for Microsoft Canada. He is responsible for educating, promoting and evangelizing the Bing Ads platforms. This includes support for Bing Ads Web, Bing Ads Editor, Bing Ads Intelligence, API and the various social media platforms that Bing Ads is on. He also takes great pride in representing the users of Bing Ads.