Speaker Profiles

Bushra Aafaqi

Bushra Aafaqi

Digital Marketing Specialist
Revera Inc.

Bushra has been in Digital field for over 5 years. She is currently working as a digital marketing specialist at Revera Inc., where she manages and develops strategies for optimal lead generation leveraging various digital channels including SEO, SEM, Display and other digital avenues. She has done her MBA in Managing Technology and Innovation from Ryerson University.

Rob Begg

Rob Begg

VP Enterprise Strategy
Hootsuite

Rob is VP Enterprise Strategy at Hootsuite. In his role, Rob works with Hootsuite's customers, partners and team to help figure out how social business comes together for enterprise companies. Prior to joining Hootsuite, Rob was CMO at social selling start-up Introhive. He also served as VP Product Marketing for Salesforce.com's Marketing Cloud and was VP Marketing for social listening pioneer Radian6. Earlier in his career, Rob held leadership roles in marketing and product management for companies in the online media and telecoms industries. Rob often speaks on the how social business is evolving for enterprise companies and loves to hear stories on how other businesses are scaling social in their organization.

Thom Craver

Thom Craver

Vice President, Development and IT
Internet Marketing Ninjas
@thomcraver

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.

Sundeep Kapur

Sundeep Kapur

Digital Strategies
Allied Solutions
@emailyogi

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.

Kim McClennan

Kim McClennan

Social Media Manager
Home Hardware Stores Limited

Kim McClennan has been with Home Hardware Stores Limited for over 15 years. As the Social Media Manager, Kim is responsible for Home Hardware's content development, customer support, marketing and execution across their various social platforms including Facebook, Twitter, Pinterest, YouTube and The Expert Advice blog. Marketing Magazine named Home Hardware as one of Canada's Top 10 Social Advertisers of 2014 - for companies who connect best with Canadians.

Home Hardware Stores Limited is Canada's largest Dealer-owned hardware, lumber, building materials and furniture cooperative with close to 1,100 stores under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. Offering a mix of tradition and innovation, Home Hardware Stores Limited has received designation as one of Canada's Best Corporate Cultures and Best Managed Companies and is committed to providing local communities with superior service and expert advice.

Kim McCumber

Kim McCumber

Founder & CEO
Floodlight Training & Consulting

Nick Necsulescu

Nick Necsulescu

Senior Manager, Customer Segmentation
TD Bank Group

Nick Necsulescu is a Customer & Digital Analytics leader, with 12 years of Business Performance Measurement experience. He has a wealth of experience in both Digital Analytics as well as traditional Database Marketing.

Nick is currently the Senior Manager of Customer Segmentation at TD Insurance, responsible for developing customer segmentation models and converting insights into customer-centric solutions aligned with customer profitability & needs. Previously, he was in charge of Web Analytics at TD Bank Group. This includes Display Advertising, SEM, SEO, Social Media, Email Marketing, and Online / Offline Capabilities and Studies.

Prior to joining TD Bank Group, Nick worked extensively on the agency side, providing valuable digital and database marketing solutions for brands such as Bank of Montreal, Scotiabank, IBM, General Motors, Ford, Via Rail, Stratford Shakespeare Festival and the Heart and Stroke Foundation.

Nick is a frequent speaker on data analytics, and has also contributed to numerous industry and educational initiatives within the customer and digital analytics space.

Shari Thurow

Shari Thurow

Founder & SEO Director
Omni Marketing Interactive
@sharithurow

Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.

Coty Walker

Coty Walker

Director of Digital Marketing and Social Media
Knelf
@cowalker

Coty is currently the Director for Digital and Social at Knelf, a unique online social platform that gamifies the process of personality assessments and enables people to learn about and improve themselves.

Coty developed her career in Digital within the complex world of multinationals with 13 years of digital and 6 years of social media experience, including:

  • Hewlett Packard in Geneva where she was responsible for establishing, aligning and running the social media strategy of the Europe, Middle East and Africa region. Later, Coty led social media projects world-wide for strategic partners such as Intel and Microsoft.
  • The World Economic Forum in Geneva where she managed the website team. Coty was instrumental in launching their social media presence and strategy. She also established the methodology for measuring and tracking website ROI and conversion rates.
  • Nestle where she was responsible for the Nestle.com website and the digital strategy for Nestlé world-wide.

Coty�s inherent drive for results is underpinned by a strong analytics methodology and a drive to measure value and ROI in Digital presence.