Bushra AafaqiDigital Marketing Specialist
Bushra has been in Digital field for over 5 years. She is currently working as a digital marketing specialist at Revera Inc., where she manages and develops strategies for optimal lead generation leveraging various digital channels including SEO, SEM, Display and other digital avenues. She has done her MBA in Managing Technology and Innovation from Ryerson University.
Dre Baldwin is an internet pioneer who built his brand name on the discipline and persistence that made him a professional athlete.
After graduating with a Business Marketing degree from Penn State Altoona, Dre played pro basketball internationally for 9 years. Coming from a small school, Dre learned to market and promote himself to create opportunities: he began recording and publishing his basketball workouts and motivational messages to YouTube in 2006.
In 2009, Dre started posting new daily content on YouTube, a discipline that continues to this day: He has published 4,000+ videos, going out to 100,000 subscribers, viewed over 30,000,000 times.
Dre works with brand owners, businesses and entrepreneurs to enhance their online presence and reach consumers through leveraging emerging tools of branding & marketing. Dre has published 5 books, over 100 athletic training programs, and speaks to business organizations on the topics of Discipline, Marketing and Branding.
Rob BeggVP Enterprise Strategy
Rob is VP Enterprise Strategy at Hootsuite. In his role, Rob works with Hootsuite's customers, partners and team to help figure out how social business comes together for enterprise companies. Prior to joining Hootsuite, Rob was CMO at social selling start-up Introhive. He also served as VP Product Marketing for Salesforce.com's Marketing Cloud and was VP Marketing for social listening pioneer Radian6. Earlier in his career, Rob held leadership roles in marketing and product management for companies in the online media and telecoms industries. Rob often speaks on the how social business is evolving for enterprise companies and loves to hear stories on how other businesses are scaling social in their organization.
Anastassia "Stacey" BoguslavskayaChief Marketing Officer
Stacey has produced innovative, professional and successful digital marketing strategies for almost a decade. Her background in PR, Marketing and Social Media has fine-tuned the skills needed to strengthen the online presence of any company.
Currently she holds the position of Chief Marketing Officer at Canada's first and only bakery marketplace and is the founder of Driven Digital Marketing.
Building upon her growing network, Stacey continuously develops global ventures that profit from an effective, online presence.
Stacey has a MA in Digital Marketing from Hult International Business School, a HBA in Culture, Communication and IT from the University of Toronto, and an accreditation in Digital Communication from Sheridan College.
Clients include: Toronto Real Estate Board, NovaJet.com, Teambuy.ca, Last Second Ticket, CliveRichard.com...
Thom CraverVice President, Development and IT
Internet Marketing Ninjas
Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.
Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.
Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.
Shawna DennisDirector, Marketing & Communications
A career marketing and communications professional, Shawna has spent the past 15 years communicating to advisors and helping them market themselves through their personal brand.
Upon graduation, Shawna had a two-year stint with a local newspaper before joining a Bay Street brokerage where she spent the next 12 years helping advisors develop holistic marketing plans to build their business and strengthen client relationships. She joined Manulife in 2012 as the head of Advisory Services Marketing & Communications, where she is responsible for all advisor and employee communications, as well as the digital marketing and social media strategies for the business units within the Advisory Services organization.
Shawna holds a Print Journalism diploma and has completed the Canadian Securities Course and Conduct & Practices Handbook course.
Gerard DolanVP, Director of User Experience
Gerard has been bringing clarity to complex design challenges in the area of UX strategy for over a decade, having a multi-disciplined background that ranges from branding to UI design and information architecture. In his role as VP, Director of User Experience at MacLaren McCann, he oversees work across all Canadian clients including GM Canada, MasterCard, and BayerCorp Science.
He's an active voice in the UX community, engaging in conversations about topics he enjoys via Twitter (@gerarddolan) and his UX podcast uxDiscoverySession.com.
He is a former Vice President and member of the Board of Directors for the Registered Graphic Designers of Ontario (2007-2010), a visiting lecturer at U of T's iSchool and the Humber College Business School.
Bill HartzerUS Ambassador
Janet IhmSr. Manager, Content Migration
Janet is the Sr. Manager of Content Migration and Content Strategy at the Home Depot Canada, responsible for establishing strategic priorities for the Home Depot Canada content.
Janet is passionate about developing customer-centric and data-driven content model that not only deliver memorable, inspirational and actionable user experience but also deliver on conversion.
It's been over 20 years since Janet's entered the marketing industry and 15 years of it online. It's been a great ride so-far and she was fortunate to have had opportunities to work with Fortune 500 brands exploring countless new and innovative digital opportunities when the word "digital" was still a mystery.
When she's playing, Janet will likely be found on a rock wall with a climbing gear intact or playing fetch with her new rescue dog in his favorite park.
Bilal JafferyExecutive Chairman
Digital Transformation and Experience Standards Association
Bilal is an Executive Chairman of Digital Transformation and Experience Standards Association, a non-profit dedicated to advancing the art and science of Business Transformation. An award-winning industry recognized digital executive with a 10+ year track record in successful brand, marketing and digital transformation of enterprises like IBM, Bell Canada to Silicon Valley growth brands like Extreme Networks.
Finhas JhaveriManager Digital & Cultural Marketing
Finhas Jhaveri has over 17 years' experience in marketing and product management. He holds a Bachelor's degree in Chemistry and a Master's degree in Business Administration. He currently manages the digital marketing, cultural marketing and analytics for Allstate Insurance in Canada. From 2012, he has the helped Allstate increase its acquisition based marketing in the digital space by more than 200% and launched the strategy to target multicultural consumers in Canada. He has also helped Allstate develop and refine the tracking and measurement of its marketing activities that has helped build a solid ROI model for investments in marketing.
Finhas previously worked at RBC Royal Bank, where he worked on various marketing initiatives that helped the bank acquire newcomers to Canada. Before that, he worked in India in the financial services sector in marketing.
Parinda JoshiDirector, Datawarehousing & Analytics
Parinda Joshi is Director, Datawarehousing at a leading entertainment firm, AEG, based out of Los Angeles. She has 10+ years of experience applying marketing analytics to influence business strategy and leading various business technology initiatives. Her specialties include marketing analytics (digital and traditional / cross-media), CRM & database marketing systems and Interactive marketing.
Sundeep KapurDigital Strategies
Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.
Derek KentChief Marketing Officer
Canadian Olympic Committee
Derek Kent led the creation of the Canadian Olympic Committee's largest and most integrated campaign, "WeAreWinter" for Sochi 2014 and its latest #NowOrNever campaign for the 2015 Pan am Games. He also spearheaded its award-winning "Give Your Everything" campaign for London 2012. Derek is a brand marketing and communications veteran with more than 20 years of experience working for some of the world's most notable brands.
Azim LilaSenior Manager
Presidents Choice Financial (Owned by Loblaws)
A strategic digital technology professional applying fresh, creative thinking towards challenging digital situations. Azim has over 9 years of experience in various technology and operation roles within the Royal Bank of Canada, United Nations and as a global technology entrepreneur. He is a structured and analytical problem solver with in depth experience in e-commerce and an ability to build excellent relationships with cross-functional stakeholders.
In his current role, Azim is the key business lead working with CIBC and PC Bank to create a digital banking platform that will also serve as a platform for innovation and contextual cross selling.
Azim completed his Double Masters of Science from the London School of Economics and Beijing University with a focus on International Political Economy and International Affairs. He also completed an M.A with a focus on accessibility and human rights law from York University. He also holds an undergraduate degree from York University in both business and Information technology.
In his spare time, Azim and his wife are avid travelers. One of the most memorable trips was hiking on the Mount Everest basecamp during a three week trip. Azim has lived, worked and studies in over 4 continents including Europe, Africa, Asia and North America.
Rebecca MarstallerDirector of Brand Strategy
Rebecca Marstaller is a experienced branding, integrated marketing and digital account leader. Currently serving as Director of Digital Brand Strategy for Lululemon out of the head office based in Vancouver, BC. Previously, Rebecca served as Managing Director at Invoke Media running the daily operations and growing the agency business. Prior to this she was an Account Director at Droga5 (New York) and TBWA (London & New York) and brings significant hands-on experience in overseeing the holistic development of successful best in class integrated campaigns, from strategy to execution, for globally-recognized brands including: VitaminWater, Chivas, Molson Canadian, Unilever, GSK, NBC, National Express and more.
Kim McClennanSocial Media Manager
Home Hardware Stores Limited
Kim McClennan has been with Home Hardware Stores Limited for over 15 years. As the Social Media Manager, Kim is responsible for Home Hardware's content development, customer support, marketing and execution across their various social platforms including Facebook, Twitter, Pinterest, YouTube and The Expert Advice blog. Marketing Magazine named Home Hardware as one of Canada's Top 10 Social Advertisers of 2014 - for companies who connect best with Canadians.
Home Hardware Stores Limited is Canada's largest Dealer-owned hardware, lumber, building materials and furniture cooperative with close to 1,100 stores under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. Offering a mix of tradition and innovation, Home Hardware Stores Limited has received designation as one of Canada's Best Corporate Cultures and Best Managed Companies and is committed to providing local communities with superior service and expert advice.
Kim McCumberFounder & CEO
Floodlight Training & Consulting
Kim McCumber is the Founder and CEO of Floodlight Training & Consulting and specializes in digital marketing training and consulting for clients ranging from digital marketing agencies to small businesses. His digital marketing background is grounded in return-driven program management across all online channels.
Prior to launching Floodlight, Kim was the head of Learning and Development for Rise Interactive, a Chicago-based agency that commonly appears on both the Inc 500|5000 list (five times!) as well as the National Best and Brightest Companies to Work For awards among many others.
Bryson MeunierSEO Director
Bryson Meunier is the SEO Director at Vivid Seats, an SEO veteran with more than 15 years experience both agency and in-house, and a thought leader in permission marketing as a columnist for Search Engine Land, Marketing Land and .Net Magazine and a frequent speaker on SEO and mobile marketing.
As a marketer, Bryson focuses on creating relevant content that compels digital audiences to share it organically. Search, social and mobile marketing have a unique ability to qualify prospects with queries, interests and context, and marketers should be taking advantage in order to improve the user experience while increasing traffic and revenue for the brand.
He currently does this in-house for Vivid Seats, a national ticket marketplace headquartered in Chicago.
Nick NecsulescuSenior Manager, Customer Segmentation
TD Bank Group
Nick Necsulescu is a Customer & Digital Analytics leader, with 12 years of Business Performance Measurement experience. He has a wealth of experience in both Digital Analytics as well as traditional Database Marketing.
Nick is currently the Senior Manager of Customer Segmentation at TD Insurance, responsible for developing customer segmentation models and converting insights into customer-centric solutions aligned with customer profitability & needs. Previously, he was in charge of Web Analytics at TD Bank Group. This includes Display Advertising, SEM, SEO, Social Media, Email Marketing, and Online / Offline Capabilities and Studies.
Prior to joining TD Bank Group, Nick worked extensively on the agency side, providing valuable digital and database marketing solutions for brands such as Bank of Montreal, Scotiabank, IBM, General Motors, Ford, Via Rail, Stratford Shakespeare Festival and the Heart and Stroke Foundation.
Nick is a frequent speaker on data analytics, and has also contributed to numerous industry and educational initiatives within the customer and digital analytics space.
Kaitlin O’BrienManager, Email Planning
Hudson’s Bay Company
Kaitlin O'Brien is the Manager of Email Planning at Hudson's Bay Company, responsible for the planning and development of its email marketing strategy, cadence and customer segmentation. Kaitlin has previously worked at The Home Depot Canada, where she oversaw its email marketing program's strategy, deployment and analytics.
Kevin O’RourkeNational Manager, Parts and Service Marketing
Mazda Canada Inc.
Kevin has earned a reputation for innovative marketing having spent more than15 years in the retail and auto industry where he created memorable campaigns that ignited double-digit growth for two OEMs.
Kevin is now a member of the management team at Mazda Canada where he sets the strategic marketing direction of the customer experience brand including owner loyalty, service and parts product planning, pricing, business 2.0 initiatives, and is the lead on connected car. Kevin has experience in experiential, new media, and digitally integrated media programs for world-class brands including Mazda, Target Canada, Blackberry, Ford, Mercury Marine, Yamaha Motors, and Mitsubishi Motors.
His retail credits include being captain of the paid, owned, event, and earned media strategy for the largest retail launch in Canadian history with Target Canada, and lead manager of the fastest growing Facebook Fan page in Canada .. ever.
On the automotive front, he has led the social media strategy, web, mobile, experiential, autoshows, sponsorships, and CRM direction for Ford, Lincoln, Mazda, Porsche, and Mitsubishi. In 2009, Kevin was appointed to an international committee for the launch of the first electric vehicles in Canada.
Robert Ouellette (B-Arch, MBA) is the founder and Editor-In-Chief of MESH Cities, a project dedicated to building the connected, responsive, and livable cities of tomorrow, today.
An award-winning entrepreneur, designer, writer, and researcher, he creates market-disrupting ideas to build value in a massively changing world. Ouellette directed the U of T's Information Technology Design Centre (ITDC). His theories on city design earned a City of Toronto Urban Design Award influencing that city's Media District planning. His online initiative to improve Toronto's transit system led to a crowd-sourcing event Harvard Business Review called a breakthrough new business idea.
Robert founded the early hyper local blog - readingtoronto.com - with story contributions from Margaret Atwood, Steve Mann, Piers Handling, Cory Doctorow, and many others.
Robert is a National Newspaper Award nominated columnist. He has presented his ideas on the future of digital media, cities, and sustainability at the United Nations in New York, to senior politicians in Nanjing, China, the Globe Conference in Vancouver, and to the MacWorld conference in San Francisco - to name a few.
Johnny RussoDirector of Ecommerce and Digital Marketing
Bentley Leathers Inc.
Johnny joined Bentley in December 2014 and was brought on to lead their Ecommerce and Digital Marketing. As Director of Ecommerce and Digital Marketing, he is tasked with re-launching the new Bentley site (planned for Q2, 2015) as well as launching the Ecommerce site for Blackbook, a new high-end division of Bentley (planned for Q3, 2015). Prior to Bentley, Johnny worked in similar capacities for Mexx Canada and Buffalo David Bitton, overseeing everything from digital marketing, social media, operations, customer service, design, and project management. Johnny has over 10 years of online marketing and Ecommerce experience in retail, manufacturing, mobile, and software sectors. Johnny is energetic and passionate about the Ecommerce and Digital Marketing field, and is obsessively trying to optimize and improve upon the online and multichannel customer experience.
Dan SoschinInteractive Marketing Director
Ultimate Medical Academy
From Silicon Valley to Sweden and from Toronto to Tampa, Dan Soschin tackles the tough topics of marketing such as branding in a digital economy, social analytics, and customer service in the age of internet. Attendees at Dan's sessions laugh, cry, and typically leave with hands-on tactical things to do the very next day. Yes! You can do this at home!
When not globe-trotting to spread the gospel of branding, Dan's day job is leading the marketing team at Ultimate Medical Academy in Tampa, FL.
Dan's background is technology where he dabbled in the world of start-ups for more than a decade before jumping into higher education. He's the type of guy that loves watching commercials, except during Mad Men.
Dan currently resides in Tampa, Florida, with his lovely wife (a Pilates instructor), his toddler (a champion of cuteness), and more than 1,000 Pez dispensers (yes, he ate all the candy).
Follow Dan on Twitter (@Dan_Soschin) or www.DanSoschin.com.
Shari ThurowFounder & SEO Director
Omni Marketing Interactive
Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.
Nathalie TremblayHead of Digital Marketing & Ecommerce
Nathalie joined DavidsTea as head of digital marketing and e-Commerce based in Montreal in January of 2014. She brings over 20 years of marketing experience with a number of successful companies including Bell Canada and Yellow Pages Group. Most recently, Nathalie was the Director of Marketing and Sales for San Francisco-based premier wine retailer, JJ Buckley Fine Wines, and also served as acting CEO during her tenure there.
Coty WalkerDirector of Digital Marketing and Social Media
Coty is currently the Director for Digital and Social at Knelf, a unique online social platform that gamifies the process of personality assessments and enables people to learn about and improve themselves.
Coty developed her career in Digital within the complex world of multinationals with 13 years of digital and 6 years of social media experience, including:
- Hewlett Packard in Geneva where she was responsible for establishing, aligning and running the social media strategy of the Europe, Middle East and Africa region. Later, Coty led social media projects world-wide for strategic partners such as Intel and Microsoft.
- The World Economic Forum in Geneva where she managed the website team. Coty was instrumental in launching their social media presence and strategy. She also established the methodology for measuring and tracking website ROI and conversion rates.
- Nestle where she was responsible for the Nestle.com website and the digital strategy for NestlÃ© world-wide.
Cotyâ��s inherent drive for results is underpinned by a strong analytics methodology and a drive to measure value and ROI in Digital presence.
Ian WalshChief Marketing Maven
Ian is CMO and Chief Marketing Maven at TrackMaven. Day-to-day, this means leading a talented team of Marketing Mavens to develop complex marketing systems and processes, publish content the market values, increase TrackMaven's brand awareness, enable the Sales team, and continuously measure and improve our go-to-market strategy. Prior to joining TrackMaven, Ian led Marketing for several business lines at CEB. Ian's background includes nearly 20 years of B2B Marketing, including leadership positions at Software AG, Approva (acquired by Infor), SAP, and MicroStrategy.
Patricia WhitneyVP, Media
As Vice President of Media, Patricia guides DAC's team of digital display professionals in strategy development, execution and optimization of client media campaigns. Since joining DAC Group in 2012, as the agency's Director of Paid Search, Patricia has been credited for her strength in structuring department and account teams to best utilize individual skill sets and her success in designing and implementing DAC's current SEM career development program.
Client's benefit from her over ten years of digital experience in such verticals as CPG, financial services, pharmaceuticals, software, automotive, retail and education, from both the client and agency-side. The majority of her tenure has revolved around the adoption and advancement of digital media offerings in paid and organic search and display advertising for and in: desktop, mobile, tablet, video, social and programmatic.
Patricia is actively involved in the digital landscape and proactive in knowledge sharing. Patricia frequently speaks at events focused on digital trend, performance advertising and consumer targeting.
Conrad began his career in FMCG marketing at Boots and Kraft Jacobs Suchard. In 1994 he joined PolyGram Filmed Entertainment in rights acquisitions role later becoming VP of Programming for Universal Pictures International.
In 2003 he set up The Rights Company (TRC) – a digital production and rights management business working with international home entertainment distributors and independent TV producers.
TRC was sold to Warner Music in 2006 and for the next 8 years Conrad was President of Warner Music Entertainment.
April 2014, Conrad left WMG to co-found and become CEO of PopShack the first global network for music influencers.
Janice YipDigital Marketing Advisor
Bombardier Business Aircraft
Janice Yip is a senior professional with over 10 years of strategic marketing and digital experience in diverse industries such as fashion, media, pharmaceuticals and business jets. Currently a Digital Marketing Advisor at Bombardier Business Aircraft, she is responsible for building a digital vision, content strategy and platforms related to the organization's business objectives.
She holds a marketing degree from McGill University, and have been involved in non-profit organizations and committees such as the Montreal Cancer Institute, McGill University and Jeune Chambre de Commerce de Montréal.