Speaker Profiles

Bushra Aafaqi

Bushra Aafaqi

Digital Marketing Specialist
Revera Inc.

Bushra has been in Digital field for over 5 years. She is currently working as a digital marketing specialist at Revera Inc., where she manages and develops strategies for optimal lead generation leveraging various digital channels including SEO, SEM, Display and other digital avenues. She has done her MBA in Managing Technology and Innovation from Ryerson University.

Rob Begg

Rob Begg

VP Enterprise Strategy
Hootsuite

Rob is VP Enterprise Strategy at Hootsuite. In his role, Rob works with Hootsuite's customers, partners and team to help figure out how social business comes together for enterprise companies. Prior to joining Hootsuite, Rob was CMO at social selling start-up Introhive. He also served as VP Product Marketing for Salesforce.com's Marketing Cloud and was VP Marketing for social listening pioneer Radian6. Earlier in his career, Rob held leadership roles in marketing and product management for companies in the online media and telecoms industries. Rob often speaks on the how social business is evolving for enterprise companies and loves to hear stories on how other businesses are scaling social in their organization.

Anastassia

Anastassia "Stacey" Boguslavskaya

Chief Marketing Officer
shopbake.com
@Driven_Digital

Stacey has produced innovative, professional and successful digital marketing strategies for almost a decade. Her background in PR, Marketing and Social Media has fine-tuned the skills needed to strengthen the online presence of any company.

Currently she holds the position of Chief Marketing Officer at Canada's first and only bakery marketplace and is the founder of Driven Digital Marketing.

Building upon her growing network, Stacey continuously develops global ventures that profit from an effective, online presence.

Stacey has a MA in Digital Marketing from Hult International Business School, a HBA in Culture, Communication and IT from the University of Toronto, and an accreditation in Digital Communication from Sheridan College.

Clients include: Toronto Real Estate Board, NovaJet.com, Teambuy.ca, Last Second Ticket, CliveRichard.com...

Thom Craver

Thom Craver

Vice President, Development and IT
Internet Marketing Ninjas
@thomcraver

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.

Shawna Dennis

Shawna Dennis

Director, Marketing & Communications
Manulife Financial
@writingjunkie

A career marketing and communications professional, Shawna has spent the past 15 years communicating to advisors and helping them market themselves through their personal brand.

Upon graduation, Shawna had a two-year stint with a local newspaper before joining a Bay Street brokerage where she spent the next 12 years helping advisors develop holistic marketing plans to build their business and strengthen client relationships. She joined Manulife in 2012 as the head of Advisory Services Marketing & Communications, where she is responsible for all advisor and employee communications, as well as the digital marketing and social media strategies for the business units within the Advisory Services organization.

Shawna holds a Print Journalism diploma and has completed the Canadian Securities Course and Conduct & Practices Handbook course.

Janet Ihm

Janet Ihm

Sr. Manager, Content Migration
Home Depot

Janet is the Sr. Manager of Content Migration and Content Strategy at the Home Depot Canada, responsible for establishing strategic priorities for the Home Depot Canada content.

Janet is passionate about developing customer-centric and data-driven content model that not only deliver memorable, inspirational and actionable user experience but also deliver on conversion.

It's been over 20 years since Janet's entered the marketing industry and 15 years of it online. It's been a great ride so-far and she was fortunate to have had opportunities to work with Fortune 500 brands exploring countless new and innovative digital opportunities when the word "digital" was still a mystery.

When she's playing, Janet will likely be found on a rock wall with a climbing gear intact or playing fetch with her new rescue dog in his favorite park.

Bilal Jaffery

Bilal Jaffery

Executive Chairman
Digital Transformation and Experience Standards Association
@BilalJaffery

Bilal is an Executive Chairman of Digital Transformation and Experience Standards Association, a non-profit dedicated to advancing the art and science of Business Transformation. An award-winning industry recognized digital executive with a 10+ year track record in successful brand, marketing and digital transformation of enterprises like IBM, Bell Canada to Silicon Valley growth brands like Extreme Networks.

Finhas Jhaveri

Finhas Jhaveri

Manager Digital & Cultural Marketing
Allstate Insurance
@finhasj

Finhas Jhaveri has over 17 years' experience in marketing and product management. He holds a Bachelor's degree in Chemistry and a Master's degree in Business Administration. He currently manages the digital marketing, cultural marketing and analytics for Allstate Insurance in Canada. From 2012, he has the helped Allstate increase its acquisition based marketing in the digital space by more than 200% and launched the strategy to target multicultural consumers in Canada. He has also helped Allstate develop and refine the tracking and measurement of its marketing activities that has helped build a solid ROI model for investments in marketing.

Finhas previously worked at RBC Royal Bank, where he worked on various marketing initiatives that helped the bank acquire newcomers to Canada. Before that, he worked in India in the financial services sector in marketing.

Sundeep Kapur

Sundeep Kapur

Digital Strategies
Allied Solutions
@emailyogi

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.

Kim McClennan

Kim McClennan

Social Media Manager
Home Hardware Stores Limited

Kim McClennan has been with Home Hardware Stores Limited for over 15 years. As the Social Media Manager, Kim is responsible for Home Hardware's content development, customer support, marketing and execution across their various social platforms including Facebook, Twitter, Pinterest, YouTube and The Expert Advice blog. Marketing Magazine named Home Hardware as one of Canada's Top 10 Social Advertisers of 2014 - for companies who connect best with Canadians.

Home Hardware Stores Limited is Canada's largest Dealer-owned hardware, lumber, building materials and furniture cooperative with close to 1,100 stores under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. Offering a mix of tradition and innovation, Home Hardware Stores Limited has received designation as one of Canada's Best Corporate Cultures and Best Managed Companies and is committed to providing local communities with superior service and expert advice.

Kim McCumber

Kim McCumber

Founder & CEO
Floodlight Training & Consulting
@TrainingCEO

Kim McCumber is the Founder and CEO of Floodlight Training & Consulting and specializes in digital marketing training and consulting for clients ranging from digital marketing agencies to small businesses. His digital marketing background is grounded in return-driven program management across all online channels.

Prior to launching Floodlight, Kim was the head of Learning and Development for Rise Interactive, a Chicago-based agency that commonly appears on both the Inc 500|5000 list (five times!) as well as the National Best and Brightest Companies to Work For awards among many others.

Nick Necsulescu

Nick Necsulescu

Senior Manager, Customer Segmentation
TD Bank Group

Nick Necsulescu is a Customer & Digital Analytics leader, with 12 years of Business Performance Measurement experience. He has a wealth of experience in both Digital Analytics as well as traditional Database Marketing.

Nick is currently the Senior Manager of Customer Segmentation at TD Insurance, responsible for developing customer segmentation models and converting insights into customer-centric solutions aligned with customer profitability & needs. Previously, he was in charge of Web Analytics at TD Bank Group. This includes Display Advertising, SEM, SEO, Social Media, Email Marketing, and Online / Offline Capabilities and Studies.

Prior to joining TD Bank Group, Nick worked extensively on the agency side, providing valuable digital and database marketing solutions for brands such as Bank of Montreal, Scotiabank, IBM, General Motors, Ford, Via Rail, Stratford Shakespeare Festival and the Heart and Stroke Foundation.

Nick is a frequent speaker on data analytics, and has also contributed to numerous industry and educational initiatives within the customer and digital analytics space.

Kevin O’Rourke

Kevin O’Rourke

National Manager, Parts and Service Marketing
Mazda Canada Inc.
@the_idea_hive

Kevin has earned a reputation for innovative marketing having spent more than15 years in the retail and auto industry where he created memorable campaigns that ignited double-digit growth for two OEMs.

Kevin is now a member of the management team at Mazda Canada where he sets the strategic marketing direction of the customer experience brand including owner loyalty, service and parts product planning, pricing, business 2.0 initiatives, and is the lead on connected car. Kevin has experience in experiential, new media, and digitally integrated media programs for world-class brands including Mazda, Target Canada, Blackberry, Ford, Mercury Marine, Yamaha Motors, and Mitsubishi Motors.

His retail credits include being captain of the paid, owned, event, and earned media strategy for the largest retail launch in Canadian history with Target Canada, and lead manager of the fastest growing Facebook Fan page in Canada .. ever.

On the automotive front, he has led the social media strategy, web, mobile, experiential, autoshows, sponsorships, and CRM direction for Ford, Lincoln, Mazda, Porsche, and Mitsubishi. In 2009, Kevin was appointed to an international committee for the launch of the first electric vehicles in Canada.

Johnny Russo

Johnny Russo

Director of Ecommerce and Digital Marketing
Bentley Leathers Inc.
@RussoJohnny

Johnny joined Bentley in December 2014 and was brought on to lead their Ecommerce and Digital Marketing. As Director of Ecommerce and Digital Marketing, he is tasked with re-launching the new Bentley site (planned for Q2, 2015) as well as launching the Ecommerce site for Blackbook, a new high-end division of Bentley (planned for Q3, 2015). Prior to Bentley, Johnny worked in similar capacities for Mexx Canada and Buffalo David Bitton, overseeing everything from digital marketing, social media, operations, customer service, design, and project management. Johnny has over 10 years of online marketing and Ecommerce experience in retail, manufacturing, mobile, and software sectors. Johnny is energetic and passionate about the Ecommerce and Digital Marketing field, and is obsessively trying to optimize and improve upon the online and multichannel customer experience.

Shari Thurow

Shari Thurow

Founder & SEO Director
Omni Marketing Interactive
@sharithurow

Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.

Nathalie Tremblay

Nathalie Tremblay

Head of Digital Marketing & Ecommerce
DavidsTea
@NathalieTNT

Nathalie joined DavidsTea as head of digital marketing and e-Commerce based in Montreal in January of 2014. She brings over 20 years of marketing experience with a number of successful companies including Bell Canada and Yellow Pages Group. Most recently, Nathalie was the Director of Marketing and Sales for San Francisco-based premier wine retailer, JJ Buckley Fine Wines, and also served as acting CEO during her tenure there.

Coty Walker

Coty Walker

Director of Digital Marketing and Social Media
Knelf
@cowalker

Coty is currently the Director for Digital and Social at Knelf, a unique online social platform that gamifies the process of personality assessments and enables people to learn about and improve themselves.

Coty developed her career in Digital within the complex world of multinationals with 13 years of digital and 6 years of social media experience, including:

  • Hewlett Packard in Geneva where she was responsible for establishing, aligning and running the social media strategy of the Europe, Middle East and Africa region. Later, Coty led social media projects world-wide for strategic partners such as Intel and Microsoft.
  • The World Economic Forum in Geneva where she managed the website team. Coty was instrumental in launching their social media presence and strategy. She also established the methodology for measuring and tracking website ROI and conversion rates.
  • Nestle where she was responsible for the Nestle.com website and the digital strategy for Nestlé world-wide.

Coty�s inherent drive for results is underpinned by a strong analytics methodology and a drive to measure value and ROI in Digital presence.