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Agenda Day 1

Each session has been carefully programmed by our expert content team as well as our editorial team at and Search Engine Watch to ensure that we deliver the best, most relevant, educational content in the world.

Our promise – to deliver an ROI on not just the event as a whole but for every session that you attend.

Wednesday, June 24, 2015
8:00-6:30 Registration and Morning Coffee Break in the Networking Zone (Networking Zone open 8am-6:30pm)
8:30-8:45 Conference Welcome and Opening Remarks
8:45-9:30 Derek Kent Opening Keynote
Marketing for Gold – Winning Fans & Generating Revenue
Derek Kent, CMO, Canadian Olympic Committee
9:30-10:00 Morning Break in the Networking Zone
Dare to Data
Content Marketing Strategy
Mobile & Local Optimization
10:00-10:45 I Have a Hunch - Putting The "Custom" Into Customer Experience
Kevin O’Rourke, Mazda Canada Inc.
Patricia Whitney, DAC Group
How to Make This Quarter's Sales and Still Build Brand For The Long Term
Rebecca Marstaller, Lululemon
Driving Commerce in a Mobile Age – How to Engage the Consumer on the Go
Kerry Reynolds, PayPal
10:50-11:35 How Can Analytics Inform Better Content?
Ian Walsh, TrackMaven
Yielding Sales: When Content Strategies Get Business Results
Janet Ihm, Home Depot
Mobile Video Marketing: Staying A Step Ahead Of Your Ever-Moving Audience
Dre Baldwin, WOYG Enterprises
11:35-12:00 Coffee Break
12:00-12:45 Advancing With Social Analytics: Measuring Social Marketing
Dan Soschin, Ultimate Medical Academy
Building The Ultimate Customer Experience by Leveraging Digital
Janice Yip, Bombardier Business Aircraft
The Importance of Localization: Personalization, Tagging & Context
Kevin Krossing, MediaCom Canada
12:45-1:45 Networking Lunch in the Networking Zone
1:45-2:30 The Art of Attribution: Creating a Powerful Custom Model
Nick Necsulescu, TD Bank Group
Seekers of Truth: The Discipline of Story-telling
Robert Ouellette, MESH Cities
Perfect Alignment: Leveraging Data to Optimize the Mobile Consumer Experience
Gerard Dolan, MacLaren McCann
2:35-3:20 Data Driven Marketing 201 - Beyond The Basics
George Adamidis, SHOP.CA
Turning Fans into Friends. Building Relationships Through Community and Influencer Marketing
Nathalie Tremblay, Davids Tea
Love at First Site: Optimizing Your Website for Mobile Search
Bryson Meunier, Vivid Seats
3:20-3:45 Afternoon Coffee Break in the Networking Zone
3:45-4:15 Josh Bloom Afternoon Keynote
Moving Beyond "Social Media"
Josh Bloom, Director of Retail Marketing Solutions, Facebook Canada
4:15-4:45 Susan Irving Afternoon Keynote
How to Make your Creative Un-ignorable
Susan Irving, Senior Director of Marketing, PepsiCo Canada
4:45-5:15 Meet the Experts Roundtables
5:15-6:30 World Wine Web Reception
Day 2  
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