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Agenda Day 1

Each session has been carefully programmed by our expert content team as well as our editorial team at and Search Engine Watch to ensure that we deliver the best, most relevant, educational content in the world.

Our promise – to deliver an ROI on not just the event as a whole but for every session that you attend.

Wednesday, June 24, 2015
8:00-6:30 Registration and Morning Coffee Break in the Sponsor Area (Sponsor Area open 8am-6:30pm)
8:30-8:45 Conference Welcome and Opening Remarks
8:45-9:30 Derek Kent Opening Keynote
Marketing for Gold – Winning Fans & Generating Revenue
Derek Kent, CMO, Canadian Olympic Committee
9:30-10:00 Morning Break in the Sponsor Area
Dare to Data
Content Marketing Strategy
Mobile & Local Optimization
10:00-10:45 I Have a Hunch - Putting The "Custom" Into Customer Experience
Kevin O’Rourke, Mazda Canada Inc.
Patricia Whitney, DAC Group
How to Make This Quarter's Sales and Still Build Brand For The Long Term
Rebecca Marstaller, Lululemon
Destination Unknown: The Journey to Mobile Optimization
10:50-11:35 How Can Analytics Inform Better Content?
Ian Walsh, TrackMaven
Yielding Sales: When Content Strategies Get Business Results
Janet Ihm, Home Depot
Where Art Thou? Challenges With Leveraging Mobile Location Data
11:35-12:00 Coffee Break
12:00-12:45 Advancing With Social Analytics: Measuring Social Marketing
Dan Soschin, Ultimate Medical Academy
Going Native: Achieving Homegrown Advertising The Importance of Localization: Personalization, Tagging & Context
12:45-1:45 Networking Lunch in the Sponsor Area
1:45-2:30 The Art of Attribution: Creating a Powerful Custom Model
Nick Necsulescu, TD Bank Group
Seekers of Truth: The Discipline of Story-telling
Robert Ouellette, MESH Cities
Perfect Alignment: Leveraging Data to Optimize the Mobile Consumer Experience
Gerard Dolan, MacLaren McCann
2:35-3:20 Building The Ultimate Customer Experience by Leveraging Digital
Janice Yip, Bombardier Business Aircraft
Case Study: TBA
Love at First Site: Optimizing Your Website for Mobile Search
Bryson Meunier, Vivid Seats
3:20-3:45 Afternoon Coffee Break in the Sponsor Area
3:45-4:30 Data Visualization: Painting the Picture with Data Turning Fans into Friends. Building Relationships Through Community and Influencer Marketing
Nathalie Tremblay, Davids Tea
The Personal Touch: Custom & Native Ad Strategies for Mobile
4:30-5:15 Meet the Experts Roundtables
5:15-6:30 Networking Cocktail Reception
Day 2  
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