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Agenda Day 1

Wednesday, June 24, 2015
8:00-6:30 Registration and Morning Coffee Break in the Sponsor Area (Sponsor Area open 8am-6:30pm)
8:30-8:45 Conference Welcome and Opening Remarks
8:45-9:30 Opening Keynote
9:30-10:00 Morning Break in the Sponsor Area
Track:
Dare to Data
Content Marketing Strategy
Mobile & Local Optimization
10:00-10:45 Big Data vs. Smart Data: Riding the Right Wave Beyond the Content: Tracking Omni-Channel Performance Destination Unknown: The Journey to Mobile Optimization
10:50-11:35 Web Analytics: From Prospects to Leads to Conversion Yielding Sales: When Content Strategies Get Business Results Where Art Thou? Challenges With Leveraging Mobile Location Data
11:35-12:00 Coffee Break
12:00-12:45 Advancing With Social Analytics: Measuring Social Marketing Going Native: Achieving Homegrown Advertising The Importance of Localization: Personalization, Tagging & Context
12:45-1:45 Networking Lunch in the Sponsor Area
1:45-2:30 The Art of Attribution: Creating a Powerful Custom Model Seekers of Truth: The Discipline of Story-telling Perfect Alignment: Leveraging Data to Optimize the Mobile Consumer Experience
2:35-3:20 Creative Convergence Analytics: Merging Mobile, Data & Social A Picture Speaks 1000 Words: Engaging Customers Through Visuals Love at First Site: Optimizing Your Website for Mobile Search
3:20-3:45 Afternoon Coffee Break in the Sponsor Area
3:45-4:30 Data Visualization: Painting the Picture with Data The Loyal Family: Building Fans and Community Through Content & Influencer Marketing The Personal Touch: Custom & Native Ad Strategies for Mobile
4:30-5:15 Meet the Experts Roundtables
5:45-6:45 Networking Cocktail Reception
Day 2  
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