Training Workshops

Onsite Training is included in the All Access Pass; participants may also register for Training independently.

Tuesday, December 2, 2014 ClickZ Academy
08:00 Breakfast and Registration
Brand Marketers: 1–3 years' experience Brand Marketers: 3+ years' experience
09:00 Morning Workshop
Mastering Story, Community and Influence: How to Use Social Media to Become a Social Leader
Morning Workshop
The Future of Marketing
12:30 Lunch
13:30 Afternoon Workshop
Mobile Engagement for a Connected Future
Afternoon Workshop
Beyond Basics: Advanced Strategies and Tactics to Ensure Your Marketing Ecosystem Flourishes in the Digital Revolution
17:00 Close of training course

Training workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. In-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in digital marketing. Regardless of your experience level, you will leave these intensive workshops with skills to improve your online business results.

Choose either a full day or half-day of training. Continental breakfast and lunch will be provided to attendees with a full day workshop pass.

Workshop Descriptions

Morning Workshop 09:00-12:30

Mastering Story, Community and Influence: How to Use Social Media to Become a Social Leader

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Join this session to learn best practices for engaging with your customers across various social media platforms. Then guide your colleagues to pursue winning strategies in a socially connected world.

Morning Workshop 09:00-12:30

The Future of Marketing

CMOs are increasingly taking on the budgets and responsibilities of CTO/CIO and becoming the ones to drive innovation in their business. Whether you are looking to make the transition to CEO status this year or in 5 years' time, this session will further explore the skills required to retain the role & stay relevant in the market to become a modern day CMO.

Afternoon Workshop 13:30-17:00
Ronald Vining

Mobile Engagement for a Connected Future

Instructor:

Ronald C. Vining, Managing Director, BrandInflux, Singapore & Adjunct Professor, Univ. of Massachusetts

Smartphones have a significant influence on buyers' decisions and purchases, and have become a key channel for mobile transactions. Thus, effective mobile marketing has become an indispensable element in any integrated marketing communications campaign. To get up to scratch on how you can ensure your brand is fully utilizing mobile marketing, including the use of Apps, mobile devices, payments and more for both B2B & B2C tools, join this session!

Afternoon Workshop 13:30-17:00

Beyond Basics: Advanced Strategies and Tactics to Ensure Your Marketing Ecosystem Flourishes in the Digital Revolution

There is no denying it: Singaporeans have become increasingly addicted to smartphones, social networks and all things digital. Thus the ability to catch their attention, connect with them in their preferred medium, convert them from visitors to your paying customers and continue the relationship is integral to your brand's success.

Confirm your seat now to hear how the world's leading companies utilize simple yet effective strategic frameworks to build their always-on digital marketing ecosystem, deliver great ROI and stay one step ahead of their competitors.