Onsite Training is included in the All Access Pass; participants may also register for Training independently.
|Tuesday, December 2, 2014|
|08:00||Breakfast and Registration|
|Brand Marketers: 1–3 years' experience||Brand Marketers: 3+ years' experience|
Mastering Story, Community and Influence: How to Use Social Media to Become a Social Leader
Creating Always-On Video
Mobile Engagement for a Connected Future
Creating And Selling Digital Strategies That Your CMO Wants
|17:00||Close of training course|
Training workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. In-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in digital marketing. Regardless of your experience level, you will leave these intensive workshops with skills to improve your online business results.
Choose either a full day or half-day of training. Continental breakfast and lunch will be provided to attendees with a full day workshop pass.
Mastering Story, Community and Influence: How to Use Social Media to Become a Social LeaderInstructor:
Arpita Srivastava, Asst. Professor, XLRI-Xavier School of Management
As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Join this session and learn how to connect with the community using Social Media to drive business, especially for social enterprise.
Key take homes include:
- What motivates millennial to volunteer for social organizations?
- Best methods to reach out to millennial
- Importance of quality content over information overload
Creating Always-On VideoInstructor:
Phil Townend, Managing Director, APAC, Unruly Media
Creating the right video is only half the battle. With brands releasing over 25m pieces of content per day across text, video and images – the battle to create cut-through is fierce. Brands are not only competing with each other to win the battle of the newsfeed, but with friends, family, weddings, birthdays.
Unruly investigates strategies for utilising a range of video format capabilities in order to create always on video possibilities. How best to harness Vine and Instavid? Which performance KPI's to think about with each format? Is liquid content a myth or a possibility?
With programmatic, video and mobile being the fastest growing ad formats worldwide and marketers having more pressure than ever to prove ROI, join Phil Townend to learn the "dos and don'ts" of social video to give your campaign every chance for success, and make the most of your budget at the same time.
Mobile Engagement for a Connected FutureInstructor:
Ronald C. Vining, Chief Brandaffeine, BrandInflux
Smartphones have a significant influence on buyers' decisions and purchases, and have become a key channel for mobile transactions. Thus, effective mobile marketing has become an indispensable element in any integrated marketing communications campaign. To get up to scratch on how you can ensure your brand is fully utilizing mobile marketing, including the use of Apps, mobile devices, payments and more for both B2B & B2C tools, join this session!
Creating And Selling Digital Strategies That Your CMO WantsInstructor:
Taru Jain, Digital Expert; Founder, Maxential
Learn how to create powerful digital strategies that will unlock tremendous potential for your brand. Equally importantly, learn how to sell these digital ideas to senior stakeholders who may-or may not be that ‘digital’.