Training Workshops

Onsite Training is included in the All Access Pass; participants may also register for Training independently.

Wednesday, 21 October 2015

8:15 Registration and Breakfast

Programmatic 1.0 - Understanding What Is Programmatic!

Eddie Choi Trainers:
Eddie Choi, , Mills Singapore


Introduction to programmatic

  • Introduction to the training programme
  • Defining what is programmatic
  • What is needed to start programmatic
  • The basic programmatic landscape

Module 1
How marketers should be using programmatic

  • What professional marketers should know about this technology
  • How marketers can use this technology in real marketing situations
  • Forming the basic marketing plan
  • Ticking all the boxes to starting programmatic
Eddie Choi, , Mills Singapore
10:30 Morning Networking Break

Module 2
The necessities to a programmatic campaign

  • How to launch a programmatic campaign
  • What you need to make it work
  • How to measure the data
  • How to determine success or failure
Eddie Choi, , Mills Singapore
12:45 Networking Lunch

Module 3
Channels To Programmatic

  • The advent of programmatic on channels outside of display
  • Mobile, Video, Social, Email, Native
  • How to plan budgets in advance
  • The tactics needed to reach right consumers

Module 4
Brand Safety ensures your company is protected

  • Steps to ensure maximum protection
  • Talk with your agency
  • Take a second look at third-party data
  • Be wary of viewability issues and false attribution
15:15 Afternoon Networking Break

Case Study: The Programmatic Buyer


Unedited Training Q&A with Brands and Vendors

17:00 Closing Remarks and End Of Training
Conference Agenda  

Please Note: Clickz Group Limited reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Clickz Group Limited reserves the right to use photographs of any attendee for future promotions. Clickz Group Limited assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Clickz Group Limited is not responsible for loss or damage to personal property.