Thursday, 22 October 2015

8:00 Morning Refreshments and Registration
8:45 ClickZ Live Welcome: Vivien Peters, Regional Director, ClickZ Group Asia
8:50 Chairman's Opening Remarks: Ronald Vining, Chief Brandaffeine, BrandInflux
9:00 Juliana Chua Morning Address
Finding The Balance Between Disruption and Customer Experience
Juliana Chua, Zensorium
9:45 Executive Panel – Getting Strategic With Digital
Clarence Chew, Decathlon
Rupa Rajamani, Standard Chartered Bank
Eunice Yap, Esplanade
Moderator: Eddie Choi, ClickZ Live
10:30 Morning break sponsored by PR Newswire sponsored by PR Newswire
Content Marketing Strategy
Performance Marketing
Next Generation Marketing
Chair: Ronald Vining Eddie Choi Martin Li
10:50 Reputation and Branding
Akansha Wahi, Lenovo
Brands in Mobile: How To Stop Playing Catch-Up And Win In The Near and Present Future
Triveni Rajagopal, Foods, Unilever
Uber's Marketing Strategy - Optics And Word Of Mouth
Vidit Agrawal, Uber
11:30 Change Over
11:35 Content Marketing Strategy: Data Driven Content Creation And Amplification In The Social Age
Angeli Beltran, Mead Johnson Nutrition
Moderator: Don Anderson, We Are Social (Singapore)
Programmatic Is The Now Yiorgos Hadjiandrea, Google
Dialogue: Digital Budget Limitations?
Martin Li, Duba-B8
Priyanka Nath, Dell
Moderator: Jon Quinton, Builtvisible
12:15 Change Over
12:20 The Rise of Customer Experience and Customer Journey
Greg Burr, Silverpop (IBM Company)
Mobile Optimization and the Future of Mobile
Prashant Puri,
SEO Is Still A Fundamental Part Of Any International Strategy
Eli Schwartz, SurveyMonkey
13:00 Lunch
14:00 Transform Content Marketing into Blockbuster Branding via Social Storytelling
Ron Vining, BrandInflux
Closing The Mobile App Conversion Loop
You-Teck Lam, HotelQuickly
Insider Tips: How To Get Big Online Media Coverage With Minimal Time
Josh Steimle, MWI
14:40 Change Over
14:45 Fireside Chat - Ecommerce 2.0
Milan Chiang, VeryStar
Moderator: Bessie Lee, WPP China
15:30 Afternoon Break
15:50 Where Do Agencies Stand in the Digital Age?
Hari Shankar, PayPal
Suchitra Viswanathan, Hewlett Packard Asia Pacific
Roger Yuen, Clozette
Moderator: Eddy Chan, Kimberly-Clark Corporation
16:30 Mike Grehan Executive Keynote Address
How To Supersize Your Audience - Mapping Intent to Content
Mike Grehan, Acronym
17:00-19:00 Meet The Experts and ClickZ Social Cocktail