Agenda Overview

Tuesday, December 2, 2014 ClickZ Academy
08:00 Breakfast and Registration
Brand Marketers: 1–3 years' experience Brand Marketers: 3+ years' experience
09:00 Morning Workshop
Mastering Story, Community and Influence: How to Use Social Media to Become a Social Leader
Morning Workshop
Creating Always-On Video
12:30 Lunch
13:30 Afternoon Workshop
Mobile Engagement for a Connected Future
Afternoon Workshop
Creating And Selling Digital Strategies That Your CMO Wants
17:00 Close of training course
Wednesday, 3 December 2014
08:30 Breakfast and registration
08:45 Opening Remarks
Vivien Peters, Regional Director and Head of Asia-Pacific, Incisive Media
09:00 Jason Oke Keynote Address
Silence is Not an Option
Jason Oke, Regional Managing Director, Asia-Pacific, Red Fuse Communications / WPP Team Colgate-Palmolive
09:45  vvv Keynote Address
Driving Digital into e-Commerce
Marcelo Wesseler, CEO, SP eCommerce
10:30 Networking Break sponsored by PR Newswiresponsored by PR Newswire
Tracks:
Digital Disruption & The Future of Marketing
Perfecting the Customer Journey
Data Driven Marketing
  Digital Disruption & the Future of Marketing
Chairman: Andy Radovic, Regional Director, Digital (APAC), Maxus
Perfecting the Customer Journey
Chairwoman: Vivien Peters, Regional Director, Head of Asia Pacific, Incisive Media
Data-Driven Marketing
Chairman: Pranay Mehra, VP e-Commerce & Marketing, SP eCommerce
10:55 Developing a Roadmap for Digital Transformation Turn Customer Engagement into Purchasing Power, and Have Them Coming Back for More! Making Sense of Your Analytics
11:40 Change Over
11:45 Bring your data to life! Spreadsheets are boring Perfecting the Customer Journey Why Early Adopters and Celebrities Are a Waste of Money and Cats Don't Matter: Debunking The Viral Myth...
12:30 Lunch Break
13:30 Becoming the Modern Day CMO Why Design is the End of Selling: How User Experience Design (UXD) Will Shape the Future of Digital Marketing The Future of Customer Engagement with Location Based Services
14:15 Change Over
14:20 Meet the Experts and coffee break sponsored by PR Newswiresponsored by PR Newswire
15:20 Gemma Calvert Keynote Address: Predict Better - Measuring Consumers' Non-Conscious Responses
Predict Better: Measuring Consumers' Non-Conscious Responses
Gemma Calvert, Founder, Neurosense
16:05 Mike Grehan Keynote Address
Left to Our Own Devices - A State of Digital Address
Mike Grehan, CMO & Managing Director, Acronym
16:50 Closing remarks
17:00 Networking drinks reception
Thursday, 4 December 2014
08:30 Breakfast
09:15 Chairman's Opening Remarks
Crispin Sheridan, Vice President, Digital Scale and Operations, SAP
09:30 Crispin Sheridan Keynote Address
Optimizing Search & Digital Marketing with Multichannel Attribution Modeling
Crispin Sheridan, Vice President, Digital Scale and Operations, SAP
10:15 Networking Break
Tracks:
B2B Marketing
Performance Marketing
Building a Social Business
10:55 Content is King: Content Mapping to Drive B2B Goals Display & Search: Maximizing Your Marketing Performance Social Media in the Workplace - Employee Marketing and Branding
11:40 Change Over
11:45 Social Selling: Developing a Strategic Plan for Integrated Digital Marketing Search Engine Optimization & Online Reputation Management Social listening as part of mature marketing strategy: what to do with all the data, where do you start, and how do you keep evolving?
12:30 Lunch Break
13:30 Retention Automation Is the Key to Success for Meaningful Customer Engagement
14:15 Driving Impact in a Truly Integrated World
15:00 Networking Break
15:30 Pascal Ly Keynote Address
Building the Customer Experience from the Digital Angle
Pascal Ly, Head of Digital Customer Experience, Schneider Electric
16:15 Ask the Advisory Board
17:00 Close of ClickZ Live Singapore

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.