Agenda Overview

Tuesday, December 2, 2014 ClickZ Academy
08:00 Breakfast and Registration
Brand Marketers: 1–3 years' experience Brand Marketers: 3+ years' experience
09:00 Morning Workshop
Mastering Story, Community and Influence: How to Use Social Media to Become a Social Leader
Morning Workshop
The Future of Marketing
12:30 Lunch
13:30 Afternoon Workshop
Mobile Engagement for a Connected Future
Afternoon Workshop
Beyond Basics: Advanced Strategies and Tactics to Ensure Your Marketing Ecosystem Flourishes in the Digital Revolution
17:00 Close of training course
Wednesday, 3 December 2014
08:00 Registration
09:00 ClickZ Live Welcome
Vivien Peters, Regional Director and Head of Asia-Pacific, Incisive Media
09:15 Chairman's Opening Remarks
Crispin Sheridan, Vice President, Digital Scale and Operations, SAP
09:30 Jason Oke Keynote Address
Silence is Not an Option
Jason Oke, Regional MD, Asia-Pacific, Red Fuse Communications / WPP Team Colgate-Palmolive
10:15 Damien Cummings Keynote Address
Breaking Down the Barriers; Online, Offline & Across Geographical Boarders
Damien Cummings, Vice President & Chief Marketing Officer, Philips ASEAN & Pacific
11:00 Networking Break
Tracks:
Digital Disruption & The Future of Marketing
Perfecting the Customer Journey
Data Driven Marketing
11:40 Developing a Roadmap for Digital Transformation Turn Customer Engagement into Purchasing Power, and Have Them Coming Back for More! Making Sense of Your Analytics
12:15 Change Over
12:20 Wearable Technology: The Next Marketing Frontier The Customer's Journey Through the Local Ecosystem Fueling Lead Generation Through Data-Driven Audience Targeting and Multi-Channel Nurturing
12:55 Lunch Break
14:00 Becoming the Modern Day CMO Why Design is the End of Selling: How User Experience Design (UXD) Will Shape the Future of Digital Marketing The Future of Customer Engagement with Location Based Services
14:35 Change Over
14:40 Meet the Experts
15:25 Networking Break
16:00 Gemma Calvert Keynote Address
Predict Better: Measuring Consumers' Non-Conscious Responses
Gemma Calvert, Founder, Neurosense
16:45 Left To Our Own Devices: A State of Digital Address
17:30 Closing Remarks & Networking Drinks Reception
Thursday, 4 December 2014
08:30 Breakfast
09:15 Chairman's Opening Remarks
Crispin Sheridan, Vice President, Digital Scale and Operations, SAP
09:30 Rudratej Singh Keynote Address
Understanding and Identifying Influencers
Rudratej Singh, Vice President, South Asia, HPC and Foods Marketing Operations, Unilever
10:15 Networking Break
Tracks:
B2B Marketing
Performance Marketing
Building a Social Business
10:45 Content is King: Content Mapping to Drive B2B Goals Monetizing and Measuring Affiliate Campaigns Social Media in the Workplace - Employee Marketing and Branding
11:40 Change Over
11:45 Building the Customer Experience From the Digital Angle Search Engine Optimization & Online Reputation Management How You, Your Company, Your Employees and Your Customers are Wrecking Your Brand
12:30 Lunch Break
13:40 Developing a Strategic Plan for Integrated Digital Marketing Influence the Influencers: The Magic of Co-Created Social Content Social Selling: Driving Results With an Efficient Content & Social Strategy
14:25 Change Over
14:30 Driving Digital Into eCommerce
15:15 Networking Break
15:45 Crispin Sheridan Keynote Address
Optimizing Search & Digital Marketing with Multi-Channel Attribution Modeling
Crispin Sheridan, Vice President, Digital Scale and Operations, SAP
16:30 Ask the Advisory Board
17:15 Closing Remarks
Crispin Sheridan, Senior Director, Digital Scale, Integrated Digital, SAP
17:30 Close of ClickZ Live Singapore

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.