Agenda Day 1

Wednesday, 3 December 2014

08:00 Registration
09:00 ClickZ Live Welcome
Vivien Peters, Regional Director and Head of Asia-Pacific, Incisive Media
09:15 Chairman's Opening Remarks
Crispin Sheridan, Senior Director, Digital Scale, Integrated Digital, SAP
09:30

Digital marketing isn't easy, and often it's incredibly challenging—especially for brands without inherent appeal or engagement. A brand may be a global leader in their industry, but how does that success translate into the digital space? Does anyone want to have a relationship with their toothpaste? Their computer? Their shoes? Does anyone search for juice? But the reality today is that everything is on the internet. Every category and every brand shows up in search, in e-commerce, in social mentions. And that means if you don't have a strategy for how to reach consumers in digital, then your brand is being haphazardly represented by others. This is a challenge faced by many in today's world. Come and hear how a global leader in healthcare has taken on this challenge and created campaigns that have won some of the top global awards in mobile and digital.

  • Jason Oke Speaker:
    Jason Oke, Regional Managing Director, Red Fuse Communications / WPP Team Colgate-Palmolive
10:15

Whilst digital techniques differ from country to country, and across continents, the digitally savvy consumer is growing everywhere. Today it is more important than ever to understand your consumer and how to communicate and engage with them, all the while increasing brand value. So, as the internet now breaks down barriers, so will we. This session takes a closer look at the current digital trends in South East Asia vs. the Rest of The World, covering learning opportunities and delivering an idealistic view of how online marketing should be carried out in 2014 and beyond.

  • Damien Cummings Speaker:
    Damien Cummings, VP & Chief Marketing Officer, Philips ASEAN & Pacific
11:00 Networking Break
11:30

Digitally mature companies enjoy advantages in efficiency and effectiveness in marketing, e-commerce, sales and customer service. "Digirati" are also 26% more profitable. But many businesses have realized that the road to Digital Excellence is paved with obstacles and challenges. During this presentation, John Sinke will share research from leading Management Consultants and his own personal experience of turning Resorts World Sentosa into a "Digital Business".

  • What is Digital Excellence and why is it important to your organization?
  • How do you develop a Roadmap for Digital Transformation?
  • What are the biggest barriers to "digital success" and how do you tackle them?
  • Speaker:
    John Sinke, Consultant/Trainer, Econsultancy

Today's customers are truly hyper-connected; they are demanding revolutionary e-commerce experiences while becoming more and more challenging to reach. Customers demand more: more attention; more relevance; more personalization and more care in the way you communicate with them. So, what's the secret in demystifying customer engagement?

  • How to effectively engage your customers in a digital marketing sense
  • Successful and innovative strategies that marketers can add to their marketing arsenal
  • How to ensure, once you have the customer, that their experience is one that will have them buying and coming back again and again
  • Speaker:
    Darren Fifield, Head of Marketing Solutions, Asia Pacific, eBay Enterprise

Failing to make sense of data can lead to plenty of missed opportunities as brands are unable to take the correct actions. This session will guide you on how to deep dive into your web visitor information and illustrate basic web analytics tactics that can help you meet business objectives and determine future strategic decisions.

  • How do you make more sense of the visitor information you have collected?
  • How do you segment your visitors into meaningful groupings and tell a story from the data?
  • How do you interpret results and take actions to meet your organization's needs and objectives?
  • Leveraging multiple analytics tools across multiple channels
  • Forming an analytics strategy to gain key consumer insights
  • Speaker:
    Lukasz Zelezny, Head of Organic Acquisition, London, uSwitch Limited
12:15 Change Over
12:20

Technology today is smart, and it is getting smarter. Now anything from our cars, phones, refrigerators, watches, televisions and even head-phones are becoming web-enabled. And the next evolution? They'll be able to communicate with each other!

So what does this mean for marketers? First and foremost, this is a chance for marketers to reach consumers in these newly connected environments which are yet to be over-saturated by ads. It's a marketer's dream – if you are Coca Cola, how amazing would it be to pinpoint the exact time and moment when someone grabbed their last bottle from the fridge?

But what does this mean for marketers and what do these connected devices enable?

Join this session and enjoy a little enlightenment on how the new world of marketing will look and how you can be a part of it.

This session will take you through the customer journey - in your local ecosystem. The session will cover how all of the channels play a significant role in converting the customer in the local ecosystem touching on:

  • Local, hyper local (social), and paid channels as well as on-page/off-page
  • Best practices for each channel specifically focusing on local SERPS and local customers
  • How a cross-channel integrated strategy helps convert customers
  • Case studies of local businesses successfully leveraging cross-channel strategies
  • How businesses can focus on local customers and how to capture them from the local ecosystem

Big data has changed the way that marketers reach and engage their target audiences online. Just as importantly, data can be used to segment and reveal the unique needs and interests of prospects to enable smarter, more effective marketing.

Learn how data, display and social advertising can be used to:

  • Reach the right business audiences online and optimize for lead generation
  • Nurture leads beyond the email inbox
  • Support other programs in your marketing mix and make a measurable impact beyond lead generation
12:55 Lunch Break
14:00

CMOs are increasingly taking on the budgets and responsibilities of CTO/CIO and becoming the ones to drive innovation in their business.

Whether you are looking to make the transition to CEO status this year or in 5 years’ time, this session will further explore the skills required to retain the role & stay relevant in the market to become a modern day CMO.

  • Speaker:
    Ronald C. Vining, Managing Director, BrandInflux, Singapore & Adjunct Professor, Univ. of Massachusetts

Create a cohesive customer experience by expanding beyond digital and designing for every customer touch point.

Map your customer’s emotional journey, and drop the buzzwords that prevent user engagement.

Map the user's journey to identify all of the common touch points Create personas that help you understand different kinds of users Expand your thinking beyond the UI and into the user's context

Location for a business is a treasure trove of data, often captured from current WiFi, beacons, and other interactive data points or sensors. Capturing local data, measuring local traffic, even divining Local Intent, are all on the roadmap for businesses large and small.

The LBS market is now being forecast to be almost $50Bn by 2019 and marketing professionals and business executives alike need to understand its reach, impact and capabilities to deliver real value.

This session will focus on the emerging Location-based capabilities and how those are being leveraged to deliver innovative new opportunities and business models in various industries. Attendees will learn the steps that every business can take to incorporate LBS marketing into its mix in addition to hearing details of various interesting and innovative use cases that are starting to emerge across the globe.

Key takeaways include:

  • How does LBS work and how is it being used to deliver innovative business models and revenue generation to various industries.
  • How are engagement strategies evolving and how can they be maximized to deliver personalized content directly to the clients' browsers.
  • Case study demonstrating the above mentioned innovative marketing capabilities.
  • Speaker:
    Brendan O'Brien, Director Global Marketing, Cisco
14:35 Change Over
14:40

Join us at the Meet the Experts roundtables, where you will have a unique opportunity to learn, network and share information with your peers and leading industry specialists. With a choice of several roundtable discussions focusing on different key topics hosted by our industry experts, this session is not to be missed! Simply choose the roundtable of most interest to you and join the discussion. You can either stay at the same table for the duration or move freely between tables.

  • eWallets: Mobile Payments, Loyalty & Fulfillment
  • Digital Engagement In Retail
  • Real-World CRM: How To Gather Useful Big Data And Put It To Use
  • Mobile Advertising
  • Streaming Services in TV, Radio, Music, Film
15:25 Networking Break
16:00

Come along to this session for a deep dive into common problems between marketing and sales along with actionable solutions, including:

  • Integrating front and back end system for a complete overview of the buying journey
  • How to maximize return by optimizing for revenue (aka pipeline marketing)
  • Overcoming challenges of adopting strong closed loop optimization system
16:45

In the beginning it was easy. In the list of 10 blue links, the object of the exercise was to get yours ranking higher than the competitor. Stuff some keywords in here, a few more there, fake some linkage data, and hey presto!

How far we've come. It's no longer just about those 10 blue links. Today, we're dealing with "likes" and "follows" as we are constantly connected multiple devices: phones, tablets, game consoles, connected TVs, and more. As the Internet continues to grow exponentially and wearable's become more commonplace, people are becoming even more connected to things that are connected to other things. They randomly speak commands and queries into objects, large and small, where browsers have virtually become "persona non grata."

In this session we'll take a look at the evolution of search engine optimization, paid search, and the challenges that advances in information retrieval science have brought to the game. And as a digital marketing warrior who has battled and survived through the years, I'll also take a few educated guesses at where it's all going next.

  • Speaker:
    Mike Grehan, CMO & Managing Director, Acronym
17:30 Closing Remarks & Networking Drinks Reception

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.