Onsite Training is included in the All Access Pass; participants may also register for Training independently.
|Monday, August 10, 2015|
The Power Guide to Branding in an Omnichannel World
Tools & Tricks for Executing Winning Mobile & Local SEO Campaigns
How to Create and Measure a Successful User Experience (UX)
Telling the Story: Engaging your Audience through your Content
|6:00-8:00||ClickZ Live Meet & Greet|
Training workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. In-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in digital marketing. Regardless of your experience level, you will leave these intensive workshops with skills to improve your online business results.
Choose either a full day or half-day of training. Continental breakfast and lunch will be provided to attendees with a full day workshop pass.
The Power Guide to Branding in an Omnichannel WorldInstructors:
What makes you connect with Anthropologie? Why is King Arthur Flour the best place for bakers? What makes Starbucks your personal coffee shop? What makes you wear a Rolex or want to stay at a Waldorf Astoria?
A combination of awesome product, superb service, and deliberate branding!
Does your brand communicate your intended message? Do your members and prospects know what you stand for? Do your employees know and reflect your brand message? Your branding secret: Perception is Reality!
People love to hate Duke. The Oakland Raiders are certainly very different from the San Francisco Giants. But all three teams create a buzz. Your brand is the narrative that people tell when they think about you.
So how does your brand stand out in an Omnichannel world? Join our hands on workshop where we will share our personal experiences and walk through the branding secrets of brands like Neiman Marcus, Gucci, Burberry, Jimmy Choo, Mont Blanc, Four Seasons, Ritz Carlton, Equifax, Wells Fargo, etc.
With a focus on driving revenue, enhancing consumer engagement, and bringing brands to life we will share ideal practices of how you should be telling your own story. Business to consumer or business to business - we will offer a guided discussion of success that will highlight how to find, engage, and convert consumers.
Tools & Tricks for Executing Winning Mobile & Local SEO CampaignsInstructor:
Gregg Stewart, Founder & President, 3rd Act Marketing
Local search has developed quite a lot over the past few years - Now over 50% of searches on mobile devices are Local, allowing companies to potentially own their area and reach customers in their own backyard. In order to deliver the best local user-centric experience, businesses have to focus on the growing number of mobile users. The main priority for 2015 is mobile optimization, but going beyond just responsive sites or mobile apps and focusing more on content and social media marketing. In this session you will learn the tips and tricks of the trade from an SEO veteran focused on Local & Mobile.
How to Create and Measure a Successful User Experience (UX)Instructor:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Improve your website's user experience by taking this practical, content-rich, and hands-on training course for people with varying levels of UX skills.
Focusing on a great user experience (UX) can differentiate your website and applications from your competitors. In fact, improving your website's UX is one of the most cost-effective ways to increase engagement, leads, sales, and customer satisfaction.
Successful brands care about the experiences they provide for visitors on their websites, followers on social media, and the experiences with their brand overall.
What best practices of UX are critical for sales and conversions? What UX elements are important to customers but are commonly overlooked? What parts of your website should delight users...and what parts should not?
We will explore the 7 most important UX elements and how to measure them. Includes best practice and real world examples together to help refine your UX skills.
Bring examples of web pages, wireframes, and prototypes on any device. This is a hands-on workshop with plenty of what-not-to-dos and exercises.
- User experience (UX) fundamentals – what really matters to users
- Usability vs. user experience
- Guidelines for share-worthy and link-worthy content
- Accessibility tips for users AND technology
- Top 16 attributes to build trust
- Delight: a slam dunk or annoyance?
- Findability best practices
- How to measure UX
- Common (and costly) UX mistakes
- UX tools & techniques
- Checklists, spreadsheets, and other resources included!
Who should attend:
Anyone who designs, develops, and promotes websites as part of their work should attend this workshop!
For new and experienced UX practitioners: Whether you are new to UX or a seasoned UX professional, this workshop will help you focus on the most critical UX facets. Learn how to increase engagement, user satisfaction, page views, and sales…without sacrificing the user experience.
For new and experienced web designers/developers: Website designers, developers, and other web professionals should understand the critical UX facets that support business goals and user engagement.
Telling the Story: Engaging your Audience through your ContentInstructor:
Simon Heseltine, Senior Director of Audience Development, AOL Inc.
Are you getting the best out of your content? Are you presenting it in the right way, to the right audience? Are you telling your story in a way that engages with, and delights those that read it? In this hands on workshop you'll learn about showcasing the right parts of your content to your target audience giving you the best chance of generating and cultivating engagement with them. You'll see case studies of how publishers have told stories through their content, and you'll get a chance to work through topical news of the day, to see how best to tell that story.
Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.