Speaker Profiles

Benu Aggarwal

Benu Aggarwal

Founder & President
Milestone Internet Marketing
@MilestoneMktg

Benu Aggarwal is the Founder and President of Milestone Internet Marketing. Milestone is a leading provider of Internet marketing and social media solutions for the lodging industry. Milestone works with over 1500 hotels, major hotels chains, and management groups. Benu is a highly respected expert in Internet Marketing strategies for the lodging industry. In her current role, Benu manages product development and technology for Milestone. Under her leadership, the company has launched several award winning websites and software.

Benu has written several articles on Search Engines Marketing and coauthored the Internet marketing book "Hotels to HTMLs." Benu often speaks at search and lodging industry conferences. Prior to Milestone, Benu worked in sales and revenue management roles in select service and upscale hotels in the US and abroad. Benu has a BS degree, MBA, CHME, and Cornell GMP program certification. For more information about Benu and Milestone, visit www.milestoneinternet.com.

Carrie Albright

Carrie Albright

Senior Digital Marketing Account Manager
Hanapin Marketing
@Albright_C

Carrie is a senior digital marketing manager at Hanapin Marketing, where she's spent thousands of hours specializing in all things PPC. As a consistent contributor to PPCHero, Search Engine Land, and the SEM Post, Carrie enjoys any excuse to stay on the cusp of innovative PPC. Her blog posts combine a sense of humor with a thorough knowledge of the successes, pitfalls, and opportunities encountered in the PPC industry. She is a frequent webinar host, pairing with such cohosts as Larry Kim, Bing, Google and Moz. Additionally, Carrie was a dual presenter at both Hero Conf 2014 and 2015, and spoke with Brad Geddes at SMX East 2014 on the topic of creating and testing ad copy.

Christine Allee

Christine Allee

VP of West Coast Sales
Pixalate

Christine is a sales, digital marketing and ad tech veteran, with 10+ years of sales experience in the digital media and ad tech space. Christine started her media career in print & digital advertising at R.H. Donnelley / Dex Media in 2004 and moved over to 100% digital media in 2008 with Business.com. Christine then began her ad tech career at TRUSTe in 2011 and in 2013 joined Pixalate to head up and launch the sales team.

Lauri Baker

Lauri Baker

VP, Content Partnerships
AOL

Named one of NewCreds Most Influential Content Marketers, Lauri brings an innovative approach to helping brands redefine and effectively market their brand equity. At The Huffington Post, Lauri is focused on taking its editorial success and using the experience to transform how real-time content can be used across paid, owned and earned channels for major global brands. Who you are as a brand shapes customer decisions and ultimately economic value. It's critical in today's social economy to understand the technology, tools, online behavior of consumers, and challenges of the digital landscape. Lauri and her team most recently won Digiday's 2014 Best Content Marketing Program for Food for Thought in partnership with Chipotle, iMedia's Campaign of the Year for What is Working Small Businesses, a content partnership with Media Storm and The Goldman Sachs Foundation and the 2013 Digiday award for Best Brand Content Integration by a Publisher for Cisco Impact X.

With over 17 years experience in advertising and corporate marketing, Lauri has worked with brands such as IBM, Johnson & Johnson, Goldman Sachs, Bank of America, Citibank, Kraft, Coca-­Cola and Chipotle on award-­winning content strategies that go far beyond traditional digital campaigns.

Scott Bartlett

Scott Bartlett

Marketing Manager
GSMA

Scott joined GSMA in summer 2012 as Marketing Manager. Scott is a results-driven leader with over fifteen years of customer-focused business experience covering sales, trade, consumer and strategic marketing. Scott has worked with leading wireless telecommunications organizations and pharmaceutical brands to provide rich, engaging interactive experiences that convert into transactions and develop into long-term loyalty programs. Specifically, Scott helped lead a start-up Internet business through formulation and development with responsibility for strategy development, marketing communications, trade shows, promotions and advertising. Scott also lived internationally for 13 years, five in Asia and eight in Latin America.

Victor Bayata

Victor Bayata

Head of Mobile Solutions
IKEA Group

Victor Bayata is Head of Mobile Solutions at IKEA. In his role, Victor leads the business development and digital strategy at IKEA. He initiates pre-studies and projects that ensures that IKEA is the first natural choice to consumers for home furnishing advice and products on the web and mobile space. Most recently, Victor is leading the digital transformation project which capitalizes on mobile technology and evolving customer behavior and focuses on the mobile experience. Mobile is one of the key enablers for the future of IKEA in the multichannel/omni-channel.

Prior to joining IKEA, Victor held leadership roles at SONY, London Consulting Group and Tecnológico de Monterrey with focus on Business Development, Content Management, Digital Media and Online Commerce.

Levent Besik

Levent Besik

Product Manager, Display Measurement
Google

Per Bjorke

Per Bjorke

Product Manager, Ad Traffic Quality
Google

Per is product manager for Ad Traffic Quality. The Ad Traffic Quality team is responsible for monitoring traffic across Google's ad network and preventing advertisers from paying for invalid traffic. His team is responsible for detection and handling of all types of invalid traffic on Google Display Network, YouTube, and AdWords.

Before joining Google Per was head of product management for Sears Holdings' Information Analytics and Innovation division. Prior to that he worked for many years in various product management roles at Yahoo, handling advertising and web analytics pipelines and warehouses, advertising related analytics products, and user monetization metrics. Per started his product management career at Actuate developing enterprise business intelligence products.

Anastassia

Anastassia "Stacey" Boguslavskaya

Chief Marketing Officer
shopbake.com
@Driven_Digital

Stacey has produced innovative, professional and successful digital marketing strategies for almost a decade. Her background in PR, Marketing and Social Media has fine-tuned the skills needed to strengthen the online presence of any company.

Currently she holds the position of Chief Marketing Officer at Canada's first and only bakery marketplace and is the founder of Driven Digital Marketing.

Building upon her growing network, Stacey continuously develops global ventures that profit from an effective, online presence.

Stacey has a MA in Digital Marketing from Hult International Business School, a HBA in Culture, Communication and IT from the University of Toronto, and an accreditation in Digital Communication from Sheridan College.

Clients include: Toronto Real Estate Board, NovaJet.com, Teambuy.ca, Last Second Ticket, CliveRichard.com...

Jim Boykin

Jim Boykin

CEO and Link Building Ninja
Internet Marketing Ninjas
@jimboykin

Jim Boykin is the CEO and founder of Internet Marketing Ninjas. Jim has been working in internet marketing since 1999 when he founded We Build Pages as a one man company. Over the next 15 years the company re-branded to Internet Marketing Ninjas, grew to a staff of nearly 100 employees and emerged as a leader in the digital marketing space. The business is focused on helping clients improve online visibility in organic search and social media. Using on-page optimization, link-building, content creation, digital asset development, IMN has worked with small businesses and enterprise companies from around the world. Boykin has authored an award-winning blog on link-building and been a prominent speaker at SEO industry events for more than a decade. A true entrepreneur, Boykin remains a hands-on leader staying active in the creation, delivery and training of all services.

Adam Broitman

Adam Broitman

Vice President and Senior Business Leader, Global Digital Marketing
MasterCard

Recently named to Brand Innovators' "40 under 40 Innovative Marketers," Adam Broitman oversees social, mobile, local, and other digital marketing channels around the world for MasterCard. Prior to joining the company, he served as chief creative strategist at Something Massive, a boutique digital agency specializing in content, community, and loyalty. Something Massive acquired Mr. Broitman's firm, Circ.us, a hybrid tech-creative marketing firm that devised solutions for clients such as Cisco Systems, Red Bull, American Express, A&E, Ben & Jerry's, and Carl's Jr. During his tenure as partner at Circ.us, Mr. Broitman cofounded social TV startup TV Dinner. Earlier he served as the director of strategy at crayon and the director of emerging and creative strategy at Morpheus Media. Mr. Broitman began his digital marketing career at Digitas working on the American Express media planning team.

Damien Brown

Damien Brown

Senior SEO Analyst
Rentpath
@DamienMBrown

Damien Brown is an Australian expat living in San Francisco as an SEO Analyst and Strategist across all of Rentpath Inc's sites; Rent.com, Apartmentguide.com, Rentals.com and Livelovely.com. His background is firmly based in analytics and marketing having worked in finance for GE Capital and a micro-cap bank in Australia. Moving to America he ran BD and Marketing for a electric vehicle infrastructure play; sealing several million dollars in private and government grants to develop a unique charging network covering New York State. In recent years he found his passion and has since worked as an SEO contractor at SF Metrics and in-house for Rentpath Inc. Like most SEO's he thrives in an ADD driven environment and loves deriving actionable insights out of complex data sets.

John Brown

John Brown

Head of Publisher Policy Communications
Google

John is an architect of change. With over 15 years of digital advertising experience; he's held various leadership roles in business development, marketing and product development. In each role, his core focus has been on fostering client relationships while developing products that solve their complex needs. John understands that building enduring businesses doesn't happen quarter-to-quarter, but through long-term relationship growth and integrity.

As Head of Publisher Policy Communications, John collaborates with leadership and functional heads across the company to articulate policy direction and strategy to publishers. He also serves as Google's subject matter expert for the overall industry, providing publishers with feedback and guidance on important issues.

John has been quoted in Digiday, AdWeek, Adotas, AdExchanger and in research reports from eMarketer. Additionally, John has been a panel speaker at AdTech, PubCon, SES and OMMA.

Yan Budman

Yan Budman

Director of Marketing
Indiegogo

Antonio Casanova

Antonio Casanova

Director of SEO
Starcom MediaVest

Antonio Casanova heads up the Search Engine Optimization practice at Starcom. He has leveraged his deep understanding of search engine marketing, user experience, data analytics, and technology to help a diverse array of Fortune 500 companies improve their online performance. His experience developing SEO offerings at top design and media agencies gives him a unique perspective on the integration of UX, content, media, and SEO. Antonio has extensive experience architecting and implementing content optimization and link building SEO programs. He has also helped clients build custom data analysis frameworks that clearly articulate online performance and provide insights used to refine our clients' strategies. In his free time, he runs a successful Meetup group on the topic of search marketing with over 400 members.

Kathryn Cianfrocca

Kathryn Cianfrocca

Director of Global Digital Marketing
Hasbro

Kathryn is currently the Director of Global Digital Marketing at Hasbro, responsible for the boys portfolio which includes brands like Transformers and Nerf. In her role she is responsible for strategy, creative and execution of all digital marketing efforts within web, social, digital media, digital content, analytics and mobile. In addition to her role, Kathryn also leads the social strategy for all Hasbro brands which includes brands like My Little Pony, Littlest Pet Shop, Monopoly and Play-Doh.

Prior to Hasbro, Kathryn was Marketing Manager at leading global digital agency, DigitasLBi, where she managed the Harley-Davidson, Goodyear and InterContinental Hotel Group accounts.

Kathryn is a Boston native and graduate of Boston College.

Jason Cook

Jason Cook

Director of Customer Success
Radius

Joseph Curran

Joseph Curran

Vice President of Sales & Marketing
Hotel Nikko

Joseph Curran brings more than 20 years of hospitality experience to his role as Vice President of Marketing for Hotel Nikko San Francisco. In this position, besides all the marketing campaigns, he has overseen Revenue Management, Group Sales, Catering and Convention Services, and Individual Business Travel and Reservations for Union Square's premier business hotel.

Under his direction, the hotel has become known for its playful advertising and powerful PR campaigns as well as its award-winning collateral. Having studied Computer Engineering at the University of Michigan, Curran quickly embraced social media and electronic marketing. He created the hotel's alluring virtual concierge, Nikko Gal, who can be found dispensing tasty tidbits about events and promotions on the hotel's fan-friendly Twitter and Facebook pages.

Jon Diorio

Jon Diorio

Sr. Product Manager, AdWords Reporting
Google

Jon Diorio has over 15 years of product management, sales and marketing experience in customer analytics and online advertising systems. As the Senior Product Manager for AdWords Reporting & Analytics, he is responsible for providing advertisers with richer, more insightful and more actionable data and analytical solutions. His goal...to enable faster, easier and more profitable campaign management & optimization. Prior to Google, Jon was the VP of Product and Marketing for CentrPort, an early behavioral advertising platform provider. Prior to CentrPort, Jon held product management and marketing leadership positions at CRM and customer analytics solutions providers including Epiphany, Octane Software and Information Advantage. Jon graduated from Georgetown University with concentrations in economics and computer science, and he holds an MBA from UC Berkeley's Haas School of Business.

Brian Doyle

Brian Doyle

Senior Director of Mobile & Digital
ESPN

Currently, Brian is the Senior Director of Mobile & Digital at ESPN, a division of The Walt Disney Company. In his role, he is responsible for leading mobile and digital strategy for one of the fastest growing business units at Disney. He has successfully launched and grown businesses at both venture backed start-ups and firmly established corporations. With 18 years of management and business development experience, his expertise spans multimedia, new technology and product development. His role is to ensure companies embrace new technology and innovation, and create marketplaces that previously didn't exist.

Brian Easter

Brian Easter

Co-Founder & CEO
Nebo Agency
@WBeaster

As CEO of Nebo, Brian Easter brings international experience to his role along with a proven track record of helping organizations reach their digital marketing objectives. Under his leadership, Nebo has enjoyed 11 straight years of growth, has never laid a single employee off, and has won over 100 digital awards in the just the past two years.

Brian is known for being a fierce advocate for the end user, a vocal and avid supporter of animal welfare, and writing and speaking about weighty and controversial subjects. An energetic and passionate speaker, Brianhas presented at AMA, SES, SEMPO, AiMA, the Inc. 5000 Speaker Series, and many other industry events. He has also been published in publications such as Ad Age, iMedia, Mobile Marketer, and Social Media Today.

Brian is an Appalachian State University alumnus with 15+ years of experience in digital marketing. In the beginning stages of his career (or about a millennium in internet time), he even wrote code in primitive coding languages like ASP and Visual Basic, as well as helping organizations optimize for pre-Google, archaic and dinosaur-like platforms, such as Alta Vista and Lycos.

Eric Enge

Eric Enge

CEO
Stone Temple Consulting
@stonetemple

Eric Enge is the CEO of Stone Temple Consulting, a 30+ person digital firm with offices in Massachusetts and California. STC offers content marketing, SEO, and link building services to medium to large enterprise clients.

Bob Frady

Bob Frady

CMO
Maropost

Bob Frady is the Chief Marketing Officer of Maropost, a leading global provider of on-demand digital marketing solutions. The Maropost system transforms the complex process behind successful email and other digital marketing channels into a manageable process, enabling users to segment and target prospects, craft content, optimize message delivery, track customer behavior and create collaborations within a single dashboard.

Prior to joining Maropost in the CMO role, Bob was VP of Monetization for Zeeto.io in San Diego, CA. At Zeeto, Bob had primary responsibility for Zeeto's near 3 billion piece email program, overseeing a 10x increase in revenue during his tenure.

Prior to Zeeto, Bob had leadership positions at Expedia - where we oversaw global email communications - and Live Nation, where he built the email infrastructure that generated more than 15,000 unique campaigns per year.

Bob has been a featured speaker on digital and email marketing at a number of conferences, including the DMA, EEC, Email Insider and Smarter Data Conference in New Zealand.

Oscar Garza

Oscar Garza

Head of Programmatic
Essence

Prior to joining the digital agency Essence, Oscar Garza spent his career developing in-house media capabilities on the client side. Most recently, he was Director of Acquisition for Electronic Arts. There, he was charged with the design and development of EA's performance advertising tracking, data housing and analysis. At Essence, the world's largest independent buyer of digital media, Oscar has taken this custom, specialized approach and is applying it to clients desiring cutting edge programmatic capabilities.

Shawn Goodin

Shawn Goodin

Director of Marketing Technology
The Clorox Company

Shawn is the Director of Marketing Technology at The Clorox Company where he drives strategic direction for both Marketing and IT transformation. Prior to Clorox Shawn was the Director of Digital Marketing at Northwestern Mutual and led Marketing Technology at S.C. Johnson. He is an innovative and inspired digital program champion with the passion and drive to transform insight into reality. He has a unique background in Anthropology, Cognitive Science and Information Technology with a mix of entrepreneurial and Fortune 500 leadership roles. Shawn lives in the San Francisco Bay Area with his wife and four children.

Vlad Gorenshteyn

Vlad Gorenshteyn

Digital Leader, Brand Manager
CNN

As the brand manager of CNN Collection and digital marketing leader for CNN Newsource brands, Vlad is responsible for brand/content strategy, technical and creative vision, as well as innovation of omnichannel customer experiences (e-commerce, web, direct, social and content delivery). Prior to joining CNN, Vlad worked agency-side for major (Publicis/Moxie) and boutique agencies – consulting in various verticals including: automotive, healthcare, food and beverage, real-estate, entertainment, and media. Vlad is a SME speaker, published author/publicist (HBR, Berkshire Hathaway, AdAge, Forbes) and recipient of major peer-judged awards.

Tim Hayden

Tim Hayden

VP of Marketing
Zignal Labs

Tim has more than 15 years experience in leading high growth technology firms, marketing agencies and business strategies for many Fortune 50 brands. Before Zignal Labs, he led marketing technology and process improvement programs for clients of TTH Strategy, a consultancy Tim founded. Also having led the Mobile program for Edelman Digital in North America, he has been a founding member of agencies and technology ventures (NION Interactive, GamePlan, Captix) and a catalyst for innovative change in some of the world’s leading brands (CafePress, Dell, Bacardi, AMD,ExxonMobil, Hilton Worldwide, Kraft Foods, BrandTrust, Edison Research and others). Tim also serves on the advisory boards of Rivet Works, Wonder Technologies and Captix.

He is also the co-author of The Mobile Commerce Revolution (QUE Biz Tech, October 2014).

Antony Ho

Antony Ho

Marketing Manager, SEM Best Practices
Google

Jason Hobbs

Jason Hobbs

Head of Audience Development
The Muse

Jason Hobbs is a marketing veteran with over a decade of advertising agency and dotcom experience. He's developed and managed marketing strategies for everything from brick and mortar retailers to pharmaceuticals, with $100 million to $1 billion annual revenues.

In 2011, he formed the digital marketing agency, THE FOUND GROUP, focusing in on the music industry. The agency acquired clients ranging from Loma Vista Recordings to Sony Music, Coldplay to Mumford and Sons, and everything in between. In 2015, he sold the agency and joined The Muse as Head of Audience Development, where he leads the marketing department and focuses on growth for the company.

Simon Heseltine

Simon Heseltine

Senior Director of Audience Development
AOL Inc.
@simonheseltine

Simon Heseltine is the Senior Director in charge of Audience Development at AOL Inc. In this role Simon and his team are responsible for organic search and training across all AOL properties, including TechCrunch and Huffington Post.

Simon sits on the board, and is the current VP for Education for SEMPO (Search Engine Marketing Professional Organization), and teaches Online Marketing at Georgetown University in Washington, D.C., as part of their Digital Media Management program. He's been a columnist for several industry leading sites, and photo blogs MLS soccer games for Huffington Post in his spare time.

Simon is a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics. Simon has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech.

Scott Hudler

Scott Hudler

SVP - Consumer Engagement
Dunkin' Brands

Matt Idema

Matt Idema

Global Head of Ads Marketing
Facebook

Matt Idema is the Global Head of Ads Marketing at Facebook and is responsible for identifying new market opportunities, influencing ad strategy and leading go-to-market programs that support Facebook's global advertising business.

Prior to joining Facebook, Idema held several senior leadership positions at Yahoo, serving as vice president of the company's local businesses. Prior to Yahoo, he was vice president of business development at Yodlee, where he was the company's first employee and a member of its executive team. Idema began his career as a strategy consultant with Accenture.

Idema holds a degree in engineering from the University of Michigan and a master's in business administration from the Wharton School at the University of Pennsylvania.

Rohini Jatkar

Rohini Jatkar

Director of Integrated Marketing
Essex Property Trust

Rohini Jatkar has worked in digital, social and mobile marketing for over a decade on the agency and client side, in industries including healthcare, retail and finance. Her body of work includes brands like Johnson and Johnson, Safeway and Franklin Templeton. She specializes in advertising and brand building, multi-channel strategy and analytics covering traditional, digital, social, mobile, and integrated marketing campaigns. She has a solid understanding of DTC, eCommerce and B2B spaces. Specifically in Social Media, she has used platforms like Facebook, Twitter, YouTube, Blogs and LinkedIn to effectively reach target audiences for brand awareness, engagement and customer acquisition. She holds an MBA in International Business from the University of South Carolina and a Chemical Engineering degree. Away from work, she is an avid world traveler and an adventure sports junkie.

Paul Josephsen

Paul Josephsen

VP of Integrated Marketing
Thrillist Media Group

Paul Josephsen is the VP of Integrated Marketing with Thrillist Media Group overseeing content creation, strategic partnerships, reporting and optimization and program execution for both advertisers and the integration of e-commerce across TMG content properties. Previously, Paul was the Group Director at Moxie Interactive/ Zenith Optimedia where he was responsible for North American digital strategy and media planning/buying for L'Oreal USA.

Parinda Joshi

Parinda Joshi

Director, Datawarehousing & Analytics
AEG
@parrific_j

Parinda Joshi is Director, Datawarehousing at a leading entertainment firm, AEG, based out of Los Angeles. She has 10+ years of experience applying marketing analytics to influence business strategy and leading various business technology initiatives. Her specialties include marketing analytics (digital and traditional / cross-media), CRM & database marketing systems and Interactive marketing.

Sean Kainec

Sean Kainec

Head of SEO
The Home Depot
@seankainec

As the head of SEO for The Home Depot, Sean Kainec manages the strategic vision, implementation and measurement of a large scale E-commerce business, tasked to grow SEO into its largest channel. Sean partners with all areas across The Home Depot as it builds upon its interconnected retail philosophy. Sean joined The Home Depot in 2012, after moving from his home in Seattle, WA and has over 10 years of digital marketing experience. Sean graduated from James Madison University with a Bachelors of Business Administration, along with a concentration in Technology, Innovation and Entrepreneurship. Sean currently lives in Powder Springs, GA, is a diehard Seahawks and Sounders fan and loves to hike, camp, hunt and golf.

Sundeep Kapur

Sundeep Kapur

Author
Email Yogi
@emailyogi

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.

Kevin Knight

Kevin Knight

Head of Agency and Brand Strategy
Pinterest
@kevinjknight

Kevin Knight leads Pinterest's agency and brand strategy team, working with top agencies and brands to create lighthouse ad campaigns on Pinterest. He also runs the Pin Factory, an in-house creative studio that makes Promoted Pins for advertisers. Before joining Pinterest in early 2013, Kevin worked in the Facebook Creative Shop in New York City where he helped create some of the most successful campaigns in social media (including Lay's Do Us a Flavor). Before joining Facebook, he worked in marketing at Microsoft and Google. A Salt Lake City native, Kevin earned a BA from the University of Utah and an MBA from MIT. He now lives in Oakland, California with his wife and two kids.

Jillian Laks

Jillian Laks

Manager, Audience Development
Scripps Networks Interactive

Jillian Laks is the Audience Development Manager for Food.com, the Web's leading community for user-generated recipes. An expert at engagement and brand awareness, Jillian oversees social strategy and programming, partnerships, community and traffic-driving initiatives for the Scripps Networks Interactive-owned property. Responsible for critical business targets and ad-sales goals, Jillian successfully monetized Food.com’s social presence after growing it 700% and doubling traffic from social referrers.

Prior to this role, Jillian was a Digital Marketing Manager at the Financial Times. She also worked in digital marketing at Penguin Group and began her career in business development at Meredith Corporation.

Jillian holds a Master's in Marketing from the UCD Michael Smurfit Graduate Business School in Ireland and a Bachelor's degree from Marist College. She has a retriever puppy, will travel for food and is living proof that if you can cook in an NYC apartment, you can cook anywhere.

Sarah LeBlanc

Sarah LeBlanc

Asst. Vice President, Marketing & Social Media Strategist
LPL Financial

Sarah leads the development of custom marketing and social media strategies for LPL Financial advisors and investment programs. As lead strategist for BrandPartners, the internal advertising agency at LPL, she consults with and supports clients in effectively marketing their business in today's increasingly competitive environment. She also frequently presents on branding, marketing and social media best practices at LPL conferences and other industry events. Prior to LPL Financial, Sarah was at the San Diego Union-Tribune where she drove consumer marketing strategy, analytics and advertising agency management for the newspaper's website, and at Capital One Financial Corporation where she launched vertically integrated marketing programs. Sarah holds a B.A. degree from James Madison University with a major in Media Arts and Design and a minor in Advertising.

Loren Mattia

Loren Mattia

Social Media Specialist
Z Gallerie

Loren Mattia leads home furnishings retailer Z Gallerie's social media marketing strategy, with a focus on creating compelling, engaging digital content across email, web, and social platforms. While Loren is new to the retail space, social media has had a pivotal role in his life both inside and outside of the office. After a fellowship at media advocacy non-profit GLAAD sparked an interest in social as a marketing tool, Loren moved on to social media agency Vaynermedia where he led strategies for B2B and B2C players like General Electric and Del Monte. Loren's passion lies in connecting the dots between the social, web, print, and brick and mortar shopping experience in innovative ways. When he's not tweeting, instagramming, pinning, or tumbling, Loren loves interior design, mixology and exploring San Francisco's endless coffee spots and restaurants.

Phil McDonnell

Phil McDonnell

Product Manager, Search Measurement
Google

Phil is the Lead Product Manager for AdWords Conversions and Tracking at Google. Phil has developed products that have advanced the depth of insight that lead up to an AdWords conversion, as well as various products that leverage Google algorithms to automate AdWords bidding and maximize ROI. Phil is also co-founder of CoupFlip.com, the leading secondary market for daily deals. Beyond Google and start-ups, he's also works at Microsoft, The Boston Consulting Group, .406 Ventures and a private hedge fund. He has a BS in Computer Science from the University of Washington and an MBA from the Tuck School of Business at Dartmouth.

Carey McKearnan

Carey McKearnan

Consultant
Carey McKearnan Consulting

Carey McKearnan leads a marketing consultancy specializing in bringing brands to life in memorable ways.

She has 20 years experience in communications: strategy, multimedia publishing, advertising, corporate communications, market research, event management, public relations, community partnership, business development and content. She's partnered with global luxury brands such as Saks Fifth Avenue, Mercedes-Benz, Bacardi, Brown-Forman, Ritz-Carlton, Mandarin Oriental, Tiffany & Co., and Cartier, as well as big box stores and independent artists, authors, and fashion designers.

Her favorite part of any job is playing "matchmaker." She helps broker the relationships among products & services, targeted audiences, clients, charities, non-competitive businesses, community leaders and opinion-shapers. She believes that when you serve as an educational resource, with insight about the community and its players, you open the door to growing your business and finding new revenue streams.

Glenn Mersereau

Glenn Mersereau

Internet Marketing Director / Head of eCommerce
Adam & Eve

Glenn directs ecommerce activities for Adam & Eve, the largest and oldest multi-channel retailer of adult and sexual wellness products in the US. He joined the company in 2011, and oversees internet marketing, site merchandising, design, and optimization for all desktop and mobile sites. He reports directly to PHE's President and sits on the executive committee. Prior to PHE, he served in executive e-commerce and marketing positions with Performance Bicycle / Nashbar, Pictureframes.com, and Global Value Commerce (Global Golf and Taylormadepreowned.com). Prior to his career in e-commerce, he spent over 10 years working in corporate finance and marketing within the Internet, IT, software, and travel industries.

Jason Miller

Jason Miller

Senior Content Marketing Manager
LinkedIn

Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. He is the author of the Amazon #1 Best Seller Welcome to the Funnel. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's global content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80's metal karaoke, and winning at Seinfeld trivia.

Erick Mott

Erick Mott

Founder and CMO
Creatorbase
@erickmott

Erick is the founder and CMO of Creatorbase.com. He has many years of value creation experience as a consultant, executive, individual contributor, and entrepreneur at companies including Creatorbase, Selectica, Oracle, Ektron, Sitecore, Lyris, Return Path, Nokia, Mark Monitor, Cisco Systems, GlobalFluency, Sun Microsystems, Philips N.V., Pandiscio Design, Elm Products and CBS television. A patent holder with agency, Fortune 500, media, and startup successes; degree in Business Administration from Notre Dame de Namur University. Erick enjoys open conversations, collaborating with other creators, family/friends time, tennis, the beach, and riding motorcycles on and off road.

Eric Mugnier

Eric Mugnier

SVP North America
M&C Saatchi Mobile

Eric leads the global marketing agency's presence in the Americas. Over the last decade, he worked with a number of global brands including HSBC, Reebok, Sprint, and Adidas.

In 2006, Eric joined the founding team of Inside Mobile, one of the first mobile-focused marketing and advertising agencies. He played an important role in promoting Inside Mobile as a leader in the industry, working across all areas of business including managing technology and strategy.

Following a track record of award-winning successes, Inside Mobile was sold and rebranded M&C Saatchi Mobile. Eric moved to the US to open M&C Saatchi Mobile's first international office and heads up offices in New York, Los Angeles, San Francisco. Eric uses his extensive knowledge and experience to drive M&C Saatchi Mobile's business forward.

Lee Nadler

Lee Nadler

Marketing Communications Manager
Mini USA
@leenadler

Lee Nadler serves as Marketing Communications Manager at MINI USA. He is responsible for managing multichannel marketing programs, MINI's agencies as well as: integrated advertising creative & media; MINIUSA.com, digital/video marketing, social channels, partnerships, stunts.

During Nadler's 25 year career, he founded Sherpa Marketing, Inc., which he ran for ten years prior to joining MINI. The firm invented ideas and created communications for clients such as: BMW, CNN, Gilt Groupe and Yahoo! Previously, Lee was on the original executive team as the first head of Marketing for DoubleClick. He also had roles on the agency side, including at Kirshenbaum & Bond and as President/CEO of Digital Pulp.

Lee is on the Board of the Advertising Club, has been inducted into the American Advertising Hall of Achievement, is one of the Internationalist 1000, was recognized by Ad Age as one the 21 people to watch in the 21st century.

Nadler's blog www.TheSherpaPath.com shares what he learned from Sherpas at Mt Everest.

Tran Ngo

Tran Ngo

Associate Product Marketing Manager, SEM Best Practices
Google

Matt Levy

Matt Levy


Brafton

Dan Owen

Dan Owen

Regional Vice President
The Weather Company

Dan Owen heads The Weather Company's Western Region sales team for all platforms, including cable, weather.com, mobile & tablet. Owen spent the early part of his career at The Weather Channel in cable ad sales, returning 16 years later as director of ad sales in Weather's Los Angeles sales office.

Prior to rejoining Weather, Owen was VP, global ad sales at eHarmony. There, he was responsible for the monetization of all consumer touch points, including 40mm+ global customer data profiles, across eHarmony's lifecycle and portfolio of websites.

Before that, Owen held digital sales roles at A&E Television Networks, Scripps Networks Interactive, NYTimes.com, Disney Internet Group, and AmericanGreetings.com. He began his sales career in London, working on titles including Elle, Just 17 and More Magazines at Emap Consumer Media. Owen was raised in Zimbabwe and educated in England.

Susan Perry

Susan Perry

Director of Product Marketing, Enterprise
Hootsuite

As Director of Product Marketing, Enterprise at Hootsuite, Susan Perry works with over 800+ of the Fortune 1000 companies to develop and execute successful social strategy to drive business value. She works to bring products to market that empower teams, departments and employees to build meaningful relationships with their audience. With many years in CPG marketing, Susan transitioned to tech, bringing her passion, drive and industry savviness to the innovative world of social marketing and selling.

Jo Piazza

Jo Piazza

Managing Editor
Yahoo Travel

Jo Piazza is an award-winning journalist, editor, digital content strategist and author. She is currently the managing editor for Yahoo Travel and a contributor to the Wall Street Journal and Elle.com.

Her novel with Lucy Sykes, The Knockoff, became an instant international bestseller in May 2015.

During the 2012 presidential election she developed a content strategy to marry multi-media platforms for the Current television network. She has written and reported for the New York Daily News, the New York Times, New York, Glamour, CNN, Fox News, The Daily Beast and Slate.

She is the author of the highly acclaimed "Celebrity Inc.: How Famous People Make Money," an economic case study of the Hollywood Industrial Complex and the novel Love Rehab. Her nonfiction book about progressive American nuns, "If Nuns Ruled the World," was released to critical acclaim in September of 2014.

Shannah Pittman

Shannah Pittman

SEO Product Manager
Ancestry.com

Shannah Pittman is an SEO expert that focuses on building a better user experience that also happens to be optimized for search engines. With seven years of in-house SEO experience, Shannah is data-driven and believes that relationships can be more powerful than roadmaps. Currently as a Product Manager at Ancestry.com, she works to weave long-term acquisition and conversion strategies into the fabric of the organization. Previously as a SEO marketing manager at Move, she contributed her expertise in growing the bottom-line by optimizing information architecture, architectural and technical, internationalization, and developing scalable and viral content strategies.

Sean Quadlin

Sean Quadlin

Product Marketing Manager, SEM Best Practices
Google

Vinod Ramachandran

Vinod Ramachandran

Product Manager, Apps
Google

Andy Ramm

Andy Ramm

CEO
Alexa

Andy is CEO of Alexa. He helps companies increase market share and grow revenue by using data to discover untapped opportunities that are ripe for driving business results. In his 20 years of experience, he has repeatedly led the growth of some of the world's most recognizable brands, such as AutoCAD, Pro Tools, and the RealD Zscreen.

Jessica Rhoades

Jessica Rhoades

Director of Content Operations
Fandango

Jessica Rhoades manages production and content operations for Fandango Movieclips, the number one destination for movie trailers and movie-related video content on YouTube.

Jessica has been dedicated to content engagement, production, and strategic audience development since catapulting onto the digital content scene by way of Zefr in 2011. Her role at Fandango encompasses overseeing production, programming, and publishing across the company's distribution platforms, including the recent addition of the Fandango Movieclips mobile app and redesigned website.

Prior to joining Fandango, Jessica was one of the original members of the Zefr team, before Fandango's acquisition of its Movieclips unit. As Executive Producer and the Creative Production Manager of Movieclips at Zefr, the popular YouTube network grew to be the largest worldwide movie-related destination on the platform.

Juliette Riviere

Juliette Riviere

Senior Director, Compliance Programs
Trustworthy Accountability Group (TAG)

Juliette Riviere is the Senior Director, Compliance Programs at the Trustworthy Accountability Group (TAG). She is an attorney and brand strategist specializing in the development and protection of brand portfolios. Juliette has a strong background in digital marketing, as well as intellectual property and privacy law. Her recent consulting engagements included work for PepsiCo and RR Donnelley. Through her work for Publicis Modem, she interacted with General Mills, Citibank, Procter & Gamble, and Nesquik, by conducting research to increase customer engagement and expand markets. She has worked for several years in the intellectual property and anti-piracy fields for Chanel and Louis Vuitton, and was an associate with Jones Day. She has a Masters in law from Université Paris I Panthéon-Sorbonne and a juris doctorate from Columbia University. She holds dual citizenship in the United States and France.

Bryan Sartory

Bryan Sartory

Enterprise Competitive Intelligence Maven
TrackMaven
@BryanSartory

Bryan Sartory is an Enterprise Competitive Intelligence Maven at TrackMaven. TrackMaven helps marketers monitor their content marketing in real-time and benchmark it against specific competitors. Leading brands like IBM, Cisco, Marriott, and Marketo use TrackMaven's marketing analytics platform across paid, owned, earned, and social media. Prior to joining TrackMaven, Bryan built digital marketing plans for multiple clients at Cision and at Rosetta Stone. Bryan's background includes several years in marketing, public relations, sales, and business development.

Scott Shamberg

Scott Shamberg

President
Performics

Scott Shamberg joined Performics as President, U.S. in January 2015. He leads the U.S. business, accelerating Performics' marketplace momentum via our suite of data-driven performance marketing solutions. Scott is focused on advancing Performics as the preeminent full-service performance marketing network in the U.S., helping clients navigate the customer journey by simplifying communication at each decision point.

Prior to Performics, Scott served in executive-level roles for large companies, ran marketing programs for Fortune 100 clients and was involved in early stage start-ups. Most recently he was Managing Director at TPN, a retail marketing agency where he led marketing & emerging commerce. Prior to TPN, Scott was a member of the founding team and the VP of Marketing at Marqeta, a Greylock Partners & Granite Ventures backed global payment start-up.

Julia Stead

Julia Stead

Director of Demand Generation
Invoca
@juliastead

Julia has 10 years experience in marketing and demand generation strategy with start-up and fast growing B2B SaaS companies. She has also served as a consultant and has hands-on experience with complex marketing attribution models, SEM, multi-channel marketing strategies and measurement, and demand generation. Julia has a Bachelor's degree in English from McGill University, and an MBA with a specialization in Marketing from the University of Montreal.

Thoryn Stephens

Thoryn Stephens

Chief Digital Officer
American Apparel

Thoryn is a prominent business and web analytics professional with expertise in complex data problem solving, data architecture, consumer insight, testing/personalization/recommendations and systems development. With over a decade of management experience, he is responsible for growth and strategic development within companies such as Fox Networks (Fox Broadcasting, FX Networks and Fox Sports), Tillster, and Beachbody (P90X). His documented skill in analyzing user behavior data produces actionable results across various platforms and applications.

Recent speaking engagements include eMetrics in the mobile track entitled "Mining for Consumer Value in an App." He also presented at the 2014 Adobe Summit Digital Marketing Conference on "The Power of Analytics Driven Optimization," where he discussed the challenges and successes of building the first data science and digital optimization program in the history of Fox Broadcasting. The session ranked #4 out of 130 presentations.

Gregg Stewart

Gregg Stewart

Founder & President
3rd Act Marketing
@greggstewart

Gregg Stewart is founder and president of 3rd Act Marketing, a full-service marketing agency and consultancy, specializing in digital solutions. 3rd Act supports businesses and agencies of all sizes, including Fortune 500 companies. With more than 20 years experience, Stewart applies his successful tenured career in interactive advertising and local search to the ongoing development of digital and mobile solutions for his clients' online-marketing campaigns. Through his strategic counsel, national and local brands become better equipped to target and reach niche consumers for increased leads and sales. In 2013, Stewart was recognized with the ClickZ Hall of Fame award.

Michael Stricker

Michael Stricker

Marketing Director
SEMrush

Michael Stricker markets the leading research tool for Competitive Intelligence as the U.S. Marketing Director of SEMrush. He has constructed and consulted upon hundreds of digital marketing campaigns delivering millions of impressions to enterprise web-based businesses. Decades of agency experience enable his actionable strategies, creative concepts, scalable processes and do-able tactics to achieve business goals. Michael has spoken at ClickZ, eTail, HERO Conference and SMX East, and contributes to blogs such as CIO.com, SEMrush.com and publications including the Philadelphia Inquirer and Philly Ad News.

Shari Thurow

Shari Thurow

Founder & SEO Director
Omni Marketing Interactive
@sharithurow

Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.

Jennifer Vickery

Jennifer Vickery

Senior Director, Digital Strategy
Nebo Agency

Jenn is the Senior Director of Digital Strategy at Nebo. She received her Bachelor's of Science in Management with concentrations in Supply Chain Operations and Marketing from the Georgia Institute of Technology.

Under Jenn's leadership, her team has been recognized alongside the most prestigious names in the industry at events such as the AMYs, ADDYs, and AiMA Awards. She has spoken among her peers at digital marketing events around the country, collaborated on an ebook with fellow Nebo team members, and is an active member of the digital marketing community. Jenn served as the President of SEMPO Atlanta in 2014 and is a member of committees for both AMA and Atlanta Ad Club.

In 2013, the Technology Association of Georgia named Jenn the "2013 Up And Coming Marketer of the Year" at their annual TAG Marketing Awards.

When she's not busy with digital strategy, Jenn can be found exploring the Atlanta BeltLine, enjoying a crossword and her favorite IPA on a patio, and brainstorming backhanded comments to use on UGA graduates.

Jason Wells

Jason Wells

CEO
Convirza
@jasonrwells

Jason Wells is the CEO of Convirza. Prior, he served as Senior Vice President at Sony Pictures Television International based in London. Previously, he served as a Vice President for Sony, managing their worldwide mobile division. He also served as VP of Business Development at Handango. Jason holds an undergraduate degree from BYU, an MA in Economics from the University of Utah, and an MBA from Wharton.

Jason is an Ironman and is fluent in Spanish.

John Yembrick

John Yembrick

Social Media Manager
NASA

John Yembrick is NASA's social media manager and an agency spokesperson. He has over 15 years of experience in communications, focusing on social media development and execution, news media relations, marketing, event planning, crisis communications, video, web, public speaking and partnership building.

As social media manager, John uses emerging communications technologies to help advance NASA's outreach activities and reach new audiences. He leads NASA's vast social media team across the agency's field centers, projects and programs. Additionally, he manages NASA's social media activities, including the primary flagship NASA Twitter, Facebook, Instagram and Google+ accounts and in-person NASA Socials events throughout the agency. He oversees NASA's 490+ social media accounts across 12 different platforms. He led the agency's first Google+ Hangout with the International Space Station and NASA's first launch Tweetups.

Previously, John was the director of strategic communications for NASA's Ames Research Center in California’s Silicon Valley.