Benu AggarwalFounder & President
Milestone Internet Marketing
Benu Aggarwal is the Founder and President of Milestone Internet Marketing. Milestone is a leading provider of Internet marketing and social media solutions for the lodging industry. Milestone works with over 1500 hotels, major hotels chains, and management groups. Benu is a highly respected expert in Internet Marketing strategies for the lodging industry. In her current role, Benu manages product development and technology for Milestone. Under her leadership, the company has launched several award winning websites and software.
Benu has written several articles on Search Engines Marketing and coauthored the Internet marketing book "Hotels to HTMLs." Benu often speaks at search and lodging industry conferences. Prior to Milestone, Benu worked in sales and revenue management roles in select service and upscale hotels in the US and abroad. Benu has a BS degree, MBA, CHME, and Cornell GMP program certification. For more information about Benu and Milestone, visit www.milestoneinternet.com.
John BattelleExecutive Chairman
sovrn Holdings Inc.
John Battelle serves as Executive Chairman of sovrn Holdings, Inc. Prior, he was Founder, Executive Chairman, and CEO of Federated Media Publishing. John was also the co-founder, Executive Producer and Program Chair of the Web 2 Summit. John maintains Searchblog, an ongoing daily site, which covers the intersection of media, technology, and culture at www.battellemedia.com. John is also an entrepreneur, author and journalist. Best known for his work creating media properties, he was Chairman and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures. Previously, John occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley.
He is an expert in the field of media and technology, and has appeared on national and international news channels including CBS, BBC, CNN, PBS, Discovery, and CNBC. John was a founding Board member of the Online Publishers Association and currently sits on the board of the Interactive Advertising Bureau, and was for nine years active on the Board of his children's school. John's honors and awards include: "Global Leader for Tomorrow" and "Young Global Leader" by the World Economic Forum in Davos, Switzerland; finalist rank in the "Entrepreneur of the Year" competition by Ernst & Young; "Innovator – One of Ten Best Marketers in the Business" by Advertising Age; and one of the "Most Important People on The Web" by PC World. He holds a bachelor's degree in anthropology and a master's degree in Journalism from the University of California, Berkeley. In 2005 John authored 'The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture' (Penguin/Portfolio), an international bestseller published in more than 25 languages. His new book entitled 'If/Then' is due out in 2014.
Roger BeasleyChief Strategy Officer
As Chief Strategy Officer for Erwin Penland, Roger serves a varied roster of clients such as CIT Bank, Michelin, Advance America, Denny's and Verizon in crafting strategies designed to maximize brand and consumer interactions in both the physical and digital worlds. A North Carolina native and UNC grad, Roger honed his strategic planning skills at some of America's best shops, including BBDO and DMB&B, and also spent time on the client side as VP Marketing for a golf management firm that held courses from Florida to New Jersey. During his tenure there, he architected one of the first financially successful reciprocal membership programs in the public golf category.
As CEO of Location3, Andrew Beckman (@andrew_beckman) oversees the strategic direction and business growth and provides insight into new marketing trends and technologies.
Prior to establishing Location3 in 1999, Andrew was an international sales manager for DoubleClick, where he helped to open international locations and train sales staff on U.S. search marketing principles.
Andrew sits on the Search Marketing Council for DMA. He graduated from the University of Maryland in 1996 with a bachelor’s degree in international business.
Aaron Bird is the CEO of Bizible.com, a marketing analytics startup that allows companies to easily track the ROI of paid search and online marketing programs inside Salesforce. He holds an MBA from Pepperdine University and a B.S. in Computer Science from UCSB. He is also the founder of PipelineMarketer.com. Previously, Aaron was the Senior Lead Program Manager at Microsoft on Bing Ads.
Internet Marketing Ninjas
Chris Boggs is a specialist with 13 years' experience in online marketing, with emphasis on search engine optimization, social media and paid search advertising. After starting in the insurance sector, Chris has worked as an independent consultant and with agencies including Avenue A | Razorfish and Rosetta. As Chief Marketing and Operations Officer at IMN, his daily mantra is to promote effective integration between online marketing campaigns and design, user experience, and conversion optimization best practices - through proven Enterprise process and accountability-driven performance. Chris has worked in Search Engine Marketing within all major industries including extensively in Healthcare/Pharmaceutical, Financial Services, Consumer Products and Retail, and B2B. Chris has served on the Board of Directors of SEMPO.org, the Search Marketing Professional's Organization, since 2006, as President 2010-2012 and Chairman 2012-2014. He also serves on the SES Advisory Board and writes for Search Engine Watch and the Internet Marketing Ninjas Blog.
Ryan BonifacinoVP Digital Strategy
Alex and Ani
Bonin BoughVP, Global Media and Consumer Engagement
B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International. In this role, Bough is responsible for all forms of media, including leading and developing the partnerships, internal capabilities and strategies across all forms of consumer connections, including digital, TV, print and outdoors. Since joining Mondelēz International, Bough has been the driving force behind Mobile Futures, a program that partners the company's brands with leading mobile startups. He has also played an integral role within the teams behind OREO's real-time activations. Bough has been recognized as one of business' hottest rising stars in Fortune's 2011 "40 under 40" and Fast Company's 2011 100 Most Creative People in Business.
Mondelēz International, Inc. is a global snacking powerhouse, with 2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, Oreo, LU and Nabisco biscuits, Tang powdered beverages and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index.
Jim BoykinCEO and Link Building Ninja
Internet Marketing Ninjas
Jim Boykin is one of the oldest and most well-known pioneers in the search marketing industry. In 1999, Boykin founded his business as We Build Pages, and over the next 12 years, the company grew to a staff of nearly 100 employees and emerged as a leader in the SEO and Internet marketing space. In 2011, We Build Pages became Internet Marketing Ninjas. This brand change also represented their evolution from a famed link-building company to a full-service Internet marketing agency. Using on-page optimization, link-building, content creation, digital asset development, and social media promotion, IMN has been successful in helping their international clientele achieve higher traffic and increased revenue. Boykin has authored an award-winning blog on link-building and been a steadfast speaker at SEO industry events for more than a decade. A true entrepreneur, Boykin remains a hands-on leader, continuing to be active in the sale, creation, and design of all products.
Debbie BraneyIntegrated Marketing Leader
Hitachi Data Systems
Debbie Braney brings 15 years experience in high tech marketing to her current role as global head of Integrated Marketing Programs for Hitachi Data Systems, where she leads the company's global demand generation functions. Her responsibilities include global marketing programs, content marketing, digital marketing and technologies, and customer intelligence and analytics. Prior to her current role, Debbie led marketing communications for Hitachi Data Systems and has also held marketing roles at EMC, Sepaton and EnvoyWorldwide. Debbie holds a BA from Lafayette College, an M.S. in Professional Communication from Clark University, and has completed executive education with Dartmouth’s Tuck School of Business.
Jason BurbyPresident Americas
As President of the Americas, POSSIBLE, Jason is responsible for leading the long-term stability and growth of the region. Jason has 20+ years experience in digital strategy. He is a long-time advocate of using data to inform digital strategies to help clients attract, convert and retain customers. Jason supports our clients and employees in driving new engagements and delivering great work that works.
Mel CarsonFounder and Principal Strategy Consultant
Mel is founder of Seattle-based consultancy - Delightful Communications - which helps businesses and individuals understand and successfully apply strategies that focus on Social Media, Digital PR and Personal Branding.
He also relishes his work as US Brand Ambassador for Majestic SEO, evangelizing the largest publically available link intelligence database & toolset on the planet to marketers and advertising professionals all over America.
Previous to Delightful and Majestic, Mel's 7 year role as Digital Marketing Evangelist at Microsoft Advertising was to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows & other events.
He's also co-author of the critically acclaimed: Pioneers of Digital.
Ben CaseyVP, Digital Engagement Marketing
A graduate of the prestigious St Martins School of Design, London, Ben gained invaluable experience at several top London agencies as a young designer.
With a move to Australia Ben joined Spinifex Group, where he quickly gained accolades for his ability to decipher complex communication briefs and objectives into intelligent design and media solutions.
He then became one of Spinifex's two Senior Creative Directors, managing corporate communication teams to deliver video, interactive, print, campaign and strategic advice to key clients including Macquarie Bank, Vodafone, ABN Amro, Ernst & Young, Fairfax, and Time Inc.
In 2007, Ben made another journey across the seas to the USA, and was placed in Spinifex's partner company, George P. Johnson's Los Angeles office as Spinifex Company Director.
In 2012 he was appointed as VP, Digital for parent company Project: Worldwide where he now provides digital strategy and supervision for both Spinifex and partner agency JUXT.
Vicqui ChanSenior Manager, Global SEO
Vicqui Chan has 12 years of experience in digital marketing with strong focus on search engine marketing and marketing automation. She has been managing SEO at HP for more than 6 years. Vicqui began her SEO work at HP Shopping/HP Home and Home Office and delivered a solid 600% SEO traffic growth in 4 years. In 2012, Vicqui started managing Global SEO team at HP.com, working with both consumer and business groups in different regions to improve overall organic search experience, ranking, as well as traffic. Besides setting HP SEO standard and guidelines and sharing best practice to internal teams, Vicqui and her team focus on building a strong infrastructure to fully support their on-page optimization, mobile and social SEO efforts.
Jessica CorreaVice-President, Marketing
Carpet One Marketing
Jessica Correa a successful brand strategist who can turn customer insight into revenue driving traditional and digital communications and customer experiences. She received her Bachelors in International Business and French with a minor in Finance from University of Tennessee and her Masters from Emerson College.
As Director of Brand Innovation and Alliance Marketing at Royal Caribbean International, she was on the small team that created the Oasis of the Seas, a ship that is still the most innovative ship afloat. After 13 years there it was time for a change of scenery, industry (and weather!) so she moved to New Hampshire to become Vice President of Marketing at CCA Global Partners where she is responsible for strategic planning, traditional and digital marketing for 1000 independently owned retailers.
She loves motivating teams, finding simplicity in chaos and SEC football.
Thom CraverVice President, Development and IT
Internet Marketing Ninjas
Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.
Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.
Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.
Sharon CrostSenior Social Business Lead
Hitachi Data Systems
Sharon Crost leads Social Business at Hitachi Data Systems (HDS). She leads global social strategy and develops social marketing awareness, engagement and lead generation programs, brand advocacy and social analytics. Sharon directs the HDS Social Media Ambassadors Program, designed to mentor employees to thrive in the world of social networks.
Sharon is a 2013-2014 Fellow for the Society for New Communications Research, a global nonprofit education foundation and think tank. She was honored by BtoB Online as a Top 25 Digital Marketer for 2012 and 2013.
Brian CrowderSenior Design Manager
Jenya DenissovaHead of Channel Sales, Traditional Media, Franchise & Real Estate North America
Jenya runs the team responsible for selling Google AdWords, display, video and mobile products to small and medium businesses through traditional media partners and franchise focused partners in North America. Jenya initially joined Google in 2007 to focus on Google Enterprise solutions and helping small and medium businesses adopt Google cloud technology with Google Apps. Prior to Google she spent 7 years at Apple in various sales roles supporting Apple's growth in education and enterprise.
Shannon Sullivan DuffyHead of Marketing, Direct Response Products
Shannon Duffy has over 15 years of experience in online and b2b marketing. As Head of Product Marcoms, DR, Shannon in responsible for global content and strategy for Facebook's direct response advertising products. Prior to Facebook, Shannon was Vice President of Marketing at Salesforce.com where she focused on building the Data.com brand across web, community and social channels. Shannon has also served in leadership positions at Jigsaw and Sourceforge.net (now Geek.net).
Stone Temple Consulting
Eric Enge is the CEO of Stone Temple Consulting, a 30+ person digital firm with offices in Massachusetts and California. STC offers content marketing, SEO, and link building services to medium to large enterprise clients.
Erin EverhartManager, SEO & Digital Strategy
The Home Depot
Erin Everhart is an experienced digital strategist, content developer and search marketer. She's currently the SEO Manager for The Home Depot and has previously worked agency-side for mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, inbound marketing and conversion rate optimization at conferences nationwide, including Pubcon, SMX and ClickZ Live.
Renae FogartyDirector Internet Marketing
Renae Fogarty is the Director of Internet Marketing for FASTSIGNS International. She has worked for the company for just over six years, overseeing web marketing strategies and implementation while managing multiple websites and online marketing programs. Renae has developed and managed web marketing initiatives for FASTSIGNS including several website redesigns, email marketing programs and online advertising. She is responsible for reviewing new technology to keep FASTSIGNS at the forefront of development in Internet marketing. Renae brings over 10 years of Internet marketing experience and has worked for well-known brands such as Motel 6, Red Roof Inns and Accor North America.
John GagnonBing Evangelist
John Gagnon is a Bing Advertising Evangelist at Microsoft based in Seattle, Washington. He loves search marketing and online advertising. He is a frequent speaker at search marketing conferences like Search Engine Strategies, Search Marketing Expo and other events like the Online Marketing Summit. John works with advertisers large and small providing insight on how to improve campaign performance for paid search. He consulted with Microsoft's product groups ranging from Microsoft Store, Hotmail and Windows to Windows Azure and Office 365 on their paid search advertising campaigns running on the Yahoo! Bing Network. John has also helped a range of strategic advertisers including Hotwire, Dish Network, Esurance, Nintendo and BlackRock. Prior to working at Microsoft, John worked at Google for the AdWords Small Business segment becoming an expert in their toolset.
Jeanette GibsonVP, Community & Customer Experience
In her role as VP of Customer Experience and Community, Jeanette is responsible for leading Hootsuite's community outreach for its 9M users, its global 24-7 customer support services and social media education programs. Her teams strive to empower Hootsuite's customers to unlock business value from social media and transform their social messages into meaningful relationships.
Previously, Jeanette served as global head of social media and digital marketing at Cisco, where she built the company's social presence in 2005, achieving recognition as #1 B2B company on Twitter and 280% ROI using social listening to accelerate sales. During her 15 year tenure at Cisco, Jeanette also held several management positions in corporate communications and marketing.
Prior to joining Cisco in 1998, Jeanette worked for startups and several high-tech PR agencies in Silicon Valley during the rise of the dot-com era. Jeanette enjoys public speaking and is a frequent speaker at global industry events.
She lives in San Jose, CA with her husband and two sons.
Brian GoffmanVP Enterprise Marketing
Katherine GriwertHead of Marketing, Content and Communications
Dewayne HankinsVP of Marketing and Digital
Portland Trail Blazers
Dewayne Hankins recently finished his first full season as Vice President of Marketing & Digital with the Trail Blazers and Rose Quarter in 2013-14. Hankins oversees advertising, promotions, creative services, digital media, game operations, events and retail for the Trail Blazers and Rose Quarter. In his previous role with AEG Sports, Hankins oversaw the digital efforts of AEG's sports properties worldwide, including the LA Kings and LA Galaxy. Hankins directed the Kings' cutting-edge social media initiatives from 2010-13, which garnered national media attention from Time Magazine, The New York Times, USA Today and ESPN, among others. A native of the Chicagoland area, Hankins is a 2002 graduate of Iowa State University, where he majored in journalism and mass communications. He and his wife, Gloria, and their son, Hudson, reside in NW Portland.
As president of LiveIntent, Dave Hendricks has overall responsibility for revenue, finance, legal, and operations. Prior to joining LiveIntent before its 2009 Series A, Dave was EVP of operations at PulsePoint (then known as Datran Media), where he worked with LiveIntent founder and CEO Matt Keiser and ran Datran's ESP StormPost. Before all that, Dave held senior roles at data management companies InfoUSA and Experian. A member of the founding executive team at ExperianCheetahMail, Dave began his email adventure at Pioneering ESP MessageMedia after running global partnerships for Oracle Corp. Dave was named one of Silicon Alley Insiders Top 100 technologists in 2011 and is active in several IAB Committees including Mobile and Email. Follow him on Twitter @davehendricks.
Simon HeseltineSenior Director of Audience Development
Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Engadget.
In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.
Heseltine is a frequent speaker at conferences, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university's digital media management program.
Jeremy HlavacekVice President, Programmatic
The Weather Company
Jeremy leads Weather's programmatic sales efforts and operations. He first joined Weather as VP, operations and strategic partnerships for its WeatherFX division, overseeing all technology partner relationships and business operations for the division, and ensuring optimum utilization of the WeatherFX platform for clients. He assumed his current role as Weather moved more aggressively into programmatic, leveraging his unique buy-side background.
Jeremy joined Weather with more than 13 years of experience at web startups, leading global ad agencies and large media companies. Previously, he was VP, strategy and business operations at Varick Media Management, where was responsible for strategic partnerships in the ad tech/real-time bidding ecosystem, as well as the business and financial operations of the company.
Prior to Varick, he built digital marketing and gaming experiences at LEGO, directed ad strategy and business development at Dotmenu, and built digital experiences for entertainment programming at CBS. Jeremy has also held senior strategic roles at Ogilvy and Cadient Group, advising clients in healthcare, financial services and tech.
Back Azimuth Consulting
Bill Hunt is considered the top thought leader on global search engine marketing and is an internationally recognized search marketing speaker, having spoken at conferences in over 30 countries. He is the coauthor of the best-selling book Search Engine Marketing, Inc.: Driving Traffic to Your Company’s Web Site, now in its second edition, from IBM Press. He also writes a popular blog on search and social media marketing as well as monthly columns for various publications. He is also a member of the SES Conference Advisory board.
Greg JarboePresident & Co-founder
Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency that offers search engine optimization, online public relations, social media marketing, and video marketing services. SEO-PR's campaigns for Southwest Airlines, the SES Conference & Expo series, and the Rutgers Center for Management Development have won awards for generating measurable results.
Jarboe is the author of YouTube and Video Marketing: An Hour a Day, which is part of the Marketing with Social Media: An Hour a Day Collection. He is also a contributor to Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg and Alexander Kates; Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty; as well as Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki. Jarboe is also profiled in Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by Michael Miller.
Jarboe teaches courses in the Rutgers Mini-MBA programs in Digital Marketing and Social Media Marketing and he is the Content Marketing faculty chair at Market Motive. He writes for Search Engine Watch and ReelSEO. He is also a frequent speaker at the SES Conference & Expo series, Pubcon, and the PRSA International Conference. The International Search Summit audience voted him the winner of its first Medallion Speaker Award.
Jeanne S. JenningsVice President, Global Strategic Services
Jeanne Jennings is Vice President of Global Strategic Services at Alchemy Worx, the world's largest email marketing agency. She is a recognized expert in the email marketing industry with more than 20 years of experience helping companies make their email marketing efforts more effective and more profitable.
Jeanne writes on email marketing for ClickZ.com and her book, The Email Marketing Kit: The Ultimate Email Marketer's Bible, was published by SitePoint in 2007. Jeanne is a sought-after speaker on email marketing topics for industry conferences and workshops.
With offices in both London and Atlanta, Alchemy Worx provides email strategy, creative, production and deployment services to a host of top-tier clients. These include Aviva, Charles Tyrwhitt, Getty Images, Hilton, Kraft, Sony Playstation and Tesco.com. To find out more, please visit http://www.alchemyworx.com.
Aaron KahlowCEO & Founder
Online Marketing Institute
Kahlow is one of the most recognized thought-leaders in the global conversation on eLearning & education to fill the pervasive skills, talent and jobs gap challenge. Named Metropolitan Magazine's "Top 40 Entrepreneurs under the Age of 40", Kahlow is well known for his endless energy as an Entrepreneur and in the space for his track record of success having founded, built and profitably exited 3 prolific digital marketing companies. Most notably, Kahlow is seen as an innovator for education in digital marketing in making the eLearning platform a mainstream learning platform for marketers around the world to learn digital to improve their chances for success both individually and company-wide.
As a speaker, with over 15 years of educating in the Digital Marketing space, Kahlow is known for his inspirational style and ability to translate technical complex digital topics to understandable business outcomes. He is a recognized author, columnist and authority on Social Media, Big Data, Demand Generation, Mobile Marketing, Search Marketing/SEO, and Digital Strategy.
He can be found in San Francisco working on his passion to expand OMI's global reach to "Teach the world Digital".
Michael Kahn leads global account management practices at Performics, overseeing client services across agency offices for a growing global accounts roster that includes Bose, Microsoft, and Patagonia. Leadership responsibilities include standardizing strategic services and delivering performance marketing solutions across all markets (US, EMEA, APAC, and LATAM). Kahn leverages a career in traditional and digital marketing, both as an agency representative and marketer, to fulfill his mission to drive client revenue growth, improve campaign performance, deepen relationships, and help differentiate Performics in the marketplace.
Alhan KeserSenior Conversion Strategist
Alhan Keser is Senior Conversion Strategist at WiderFunnel. Using the company's structured approach to conversion optimization, Alhan has generated millions of dollars in additional revenue for WiderFunnel's enterprise and startup clients. He was formerly CMO of fast-growing NYC digital agency, Blue Fountain Media, where he contributed to 1,000% revenue growth in 5 years. He's spoken at conferences such as the Online Marketing Summit, eMetrics, Internet Marketing Conference and PR News Measurement Conference. When not delivering great results to clients, Alhan can be found cycling across the country and rocking the crossfit box.
Michelle KillebrewProgram Director, Strategy & Solutions, Social Business
Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience - from initial acquisition through to loyal customer - and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce. Previously, she headed up the worldwide go-to-market and revenue-bearing demand generation campaign strategy for IBM's new Smarter Commerce initiative, where her team was responsible for marketing B2B/commerce and enterprise marketing management solutions to meet the needs of the empowered customer. Michelle has over 14 years of high-tech marketing and holds a B.S. in Economics from Santa Clara University.
Larry KimFounder & CTO
Larry founded WordStream in 2007, an SEM agency turned PPC software platform that today has thousands of customers and over 100 employees. Larry designed and built free marketing tools including the AdWords Grader and Free Keyword Tools which have analyzed over 10 Billion dollars in ad spend which have been used by a million marketers worldwide.
Larry's Blog generates over 600k unique visitors / month. He also blogs for Search Engine Watch, Inc. Magazine, Hubspot, and dozens of other business, technology, and internet marketing publications. His content marketing projects have generated over 10 Million views over the last 6 years.
Larry is the most influential PPC expert in 2013 according to the PPC Hero Blog and won a spot in the ClickZ Digital Marketing Hall of Fame and Small Business Influencer Award in 2013. He was also the top columnist for all of Search Engine Land in 2013 and is the Most Influential Search Engine Marketer of 2014 according to 3QDigital. He's a speaker at numerous conferences including SMX, Pubcon and dozens of regional conferences where he shares actionable data-driven PPC insights derived from internal research.
Jordan KoeneHead of SEO & Content Development
Jordan Koene is Head of Global Content for eBay, which focuses on utilizing eBay content for user experience and natural search. Jordan has lead development in millions of content improvements for eBay. Along with advancing eBay's content he has produced numerous well-covered data stories. Some of Jordan's work includes expansion of eBay product content, eBay guides, user generated content, and vertical experience for eBay customers. Previously, Jordan has worked at various e-commerce and tech start-ups. He has grown and managed different Internet marketing teams and has a background in natural search and social media.
Jack KrawczykDirector of Product Management
As Director of Product Management at Pandora, Jack Krawczyk is focused on leading the product technology team that is responsible for delivering advertising solutions.
Prior to joining Pandora, Jack was the Head of Monetization at StumbleUpon, where he was responsible for the product management of advertising and partnership solutions. In his time at StumbleUpon, he launched Paid Discovery, a social distribution platform enabling brands to maximize the reach of their produced content. Additional previous work experience includes a position at Google where he worked on the development of Google+, and previously industry marketing management of Fortune 500 advertising relationships in the media & entertainment, financial services, travel and local services sectors. He has also worked as an analyst at Banc of America Securities and is a frequent contributor to trade publications such as Advertising Age, TechCrunch and iMedia.
Jack holds a BS in Information Systems from Carnegie Mellon University.
Jeremy LevineSVP, Digital Sales
Jeremy Levine is SVP of Digital Sales for Live Nation. In this role, he oversees all of Live Nation's digital sales efforts across Live Nation and TicketMaster - online, social and mobile. Levine joined Live Nation in April 2011 as VP, digital sales, initially overseeing the East and Midwest regions. He was brought on board to educate the marketplace on the digital face of Live Nation and build the company's digital sales organization and communication.
Jeremy previously was VP of Integrated Sales on Billboard with Prometheus Global Media, as well as was an Associate Publisher with Men's Journal for five years. Jeremy graduated from the University of Pennsylvania.
Erich MarxDirector, Website & Social Media Marketing
In his role at Nissan North America, Erich Marx is responsible for the strategy, planning and execution of the Nissanusa.com website, as well as all social media marketing and PR for the Nissan Division. In this leadership role, he guides Nissan social messaging and brand stewardship through customer-facing and press-facing channels. He's been with Nissan for 20 years, working in a variety of disciplines including Sales, Marketing, Distribution and Research.
Mr. Marx received his B.A. From Occidental College in Los Angeles, California and earned his MBA from the Ross School of Business at University of Michigan in Ann Arbor.
Richard MastrianiDirector of SEO
Wyndham Hotel Group
Rich Mastriani is the Director of SEO at Wyndham Hotel Group, where he oversees the search engine optimization strategy for the company's 15 hotel brands. Rich brings his expertise in utilizing data and research to identify content and traffic opportunities for the Wyndham family of brands, with a focus on local search campaigns as well as a strategy for dynamic landing pages. Rich is also an expert in building engaging online communities in an effort to expand organic brand growth. Rich brings seven years of experience in the SEO & Social Media space to Wyndham Hotel Group, with four years focused on the travel space, an industry where he has achieved 400% growth in overall organic search and social reach.
Russ MensikSenior eMarketing Manager
Russ Mensik is a Team Lead at WebMetro and brings 7 years of digital marketing experience to the agency. He currently manages a team of marketers while driving search strategy across a number of lead gen and ecomm clients. While his background is in retail and travel, he has built out very diverse search programs for various brands that included accounts focusing on ecommerce, branding and retail initiatives.
TopRank Online Marketing
Lee Odden is the CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42. He also conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.
Diane PeaseInbound Marketing Manager
Diane is an Inbound Marketing Manager for Cisco, and has been in online and traditional marketing for over twenty-five years. She has expertise in SEO, social and traditional marketing, but her primary specialty is paid search and analytics.
Diane has worked with a large number of large national and international clients including Lowes Home Improvement, Sirius Satellite Radio, ULTA Cosmetics, Glaxo Smith-Kline and Accenture, among others. She focuses on providing clients with solid paid search strategies and seamless campaign execution.
Diane is also a monthly contributor to Search Engine Watch.
Chris PembertonDigital Brand Manager
Ghirardelli Chocolate Company
Chris Pemberton launched his first marketing website in 1996 and since then he's led strategy and implementation for a variety of digital marketing agencies, B2C and B2B brands, including, most recently, Ghirardelli Chocolate, where he's worked as Digital Brand Manager since 2013. At Ghirardelli Chris runs the digital marketing practice and has been instrumental in building the company's capacity to leverage content and analytics to drive marketing outcomes. Prior to Ghirardelli Chris led digital, social and content marketing for GU Energy Labs in Berkeley, CA where he is still apologizing to the web team for crashing the servers with a flood of traffic from an April Fool's social campaign. In 2002 Chris completed a joint MBA/ Peace Corps program in Kyrgyzstan where he increased social entrepreneur revenue by 145% through new ecommerce and marketing programs.
Leo PolanowskiHead of Client Service
Leo Polanowski, as head of client services for the Americas at Yahoo, leads the team that supports thousands of advertisers across Search, Display and Native advertising. He also played an integral role in the development of Yahoo's in-stream native ad format, as well as Yahoo Gemini, the first unified ad marketplace for native and mobile search.
Matt PreschernSVP and Enterprise CMO
Matt Preschern is senior vice president – enterprise chief marketing officer for Windstream. Preschern oversees Windstream's marketing strategy and analytics efforts and leads the deployment of Windstream's technology enabled demand generation engine. He also leads content and digital marketing, as well as all aspects of product and solution marketing, pricing, field and channel marketing.
Before joining Windstream, Preschern was vice president of marketing at IBM, where he was actively engaged in the company's growth initiatives. He had previously served as IBM's vice president of demand programs, and earlier in his career he worked as a senior market analyst with United Parcel Service.
Preschern holds a master's degree in business administration from Emory University's Goizueta Business School.
Jeff RaiderCo-Founder & Co-CEO
Jeff likes to improve people's daily lives in small ways by building brands that offer them high quality products at accessible prices. Jeff is currently the co-founder and co-CEO of Harry's, a new brand of high-quality men's shaving and grooming products sold directly to consumers. Jeff is also a co-founder of Warby Parker, a brand offering designer-like eyewear at a revolutionary price while leading the way for socially conscious businesses. Before starting his own businesses, Jeff was a Senior Associate at private equity firm Charlesbank Capital Partners, and also worked at Bain & Company. Jeff graduated from The Johns Hopkins University with a BA in International Studies and earned a Masters in International Affairs from The Johns Hopkins Paul H. Nitze School of Advanced International Studies. He also has an MBA from Wharton Business School. Jeff currently lives in lower Manhattan with his wife and young son and daughter.
Robert RayPresident Americas
Bob is the president of DWA Americas. He brings over 20 years of innovation and brand-building experience to his clients' businesses, having stewarded and worked with some of the world's most iconic technology brands. He is a global soul who has an unconventional perspective on marketing, emanating from an interesting mixture of life-experience, culture, business and optimism. He began his career in Washington D.C., and later moved to Boston and San Francisco where he ran corporate marketing for several Fortune 500 technology companies, and then built the US operation for creative agency Gyro. Bob joined DWA in 2012, is a native-Texan and is a graduate of the University of Texas.
David ReskeFounder and President
David Reske founded Nowspeed, Inc. in 2003 and is focused on delivering world-class Internet marketing services to clients worldwide. David has over 15 years of Internet marketing experience in areas such as search (SEO and PPC), social media, email, and website marketing. He has personally worked with over 100 clients to optimize their marketing programs. Before founding Nowspeed Marketing, David was also founder and CEO of Onward Technologies, a web marketing and systems integration firm. David is a graduate of Ohio State University with graduate course work at Boston University. David is also Past President of the Entrepreneurs Organization – Boston Chapter.
Chris RookeVP of Strategy and Operations
Chris brings more than 15 years of digital, media and ad technology experience to his role as Senior Vice President Strategy and Operations. Prior to Nativo, Chris was SVP Global Business Development at SocialVibe where he built and led the functional teams responsible for publisher development, demand sales and client services. A member of the executive team, Chris crafted and executed the business and product strategy to exponentially expand the company's reach, diversify into new audience and content verticals, activate third party demand, and launch the first real-time exchange/SSP for rich media brand engagement across platforms. Chris and his team pioneered multiple industry firsts, while establishing a new category in digital advertising, consumer engagement, and monetization solutions for premium publishers.
Prior to SocialVibe, Chris was SVP Interactive Media at CBS Television and King World Productions where he transformed the company's network of sites into a profitable revenue center and business operation. Chris led all business development efforts to monetize the company's owned-and-operated digital properties. He built the company's first digital video network that grew to over 130 syndication partners, generating more than 165 million monthly views. Prior to his role as SVP of Interactive Media, Chris was VP of Domestic Sales at King World Productions and also served as Chair of the King World New Media Group, which implemented some of the company's first online and mobile initiatives.
Katie SeegersEmail Manager, Amazon Local
As an Email Manager at Amazon.com, Katie Seegers is responsible for the strategy and execution of email for Amazon Local. She started her online marketing career in 1996 and has a proven track record of driving results and delivering innovation in interactive and email marketing with leading brands, including Target Corporation, Life Time Fitness, and Sun Country Airlines. Katie has applied these learnings to the data-driven environment at Amazon to improve email for the Fashion and Deal markets for Amazon.com.
Carolyn ShelbyDirector of SEO and SEM
Carolyn Shelby is the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune. She is a search engine optimization professional and experienced webmaster who specializes in rebuilding under-performing websites, while preserving existing links and search engine rankings.
Crispin SheridanSenior Director, Digital Scale
Integrated Digital, SAP
Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google's B2B Technology Council. He writes a monthly SEO column for ClickZ.
Adam SingerAnalytics Advocate
Adam Singer is product marketing manager, Google Analytics, a marketing industry speaker, and blogger. He previously led a global digital consulting team and has provided online marketing strategy for top B2B and B2C brands in industries such as marketing, healthcare technology, consumer tech, manufacturing, advertising/subscription-based web startups, and much in between. Singer and his campaigns have been cited by top media outlets such as PRWeek, Entrepreneur Magazine, Techdirt, and Mashable for creative use of digital marketing and PR. Singer blogs at The Future Buzz - an award winning blog read by more than 50,000 readers per month.
Strategy Analyzer LLC
Jamie Smith, co-founder of Engine Ready, Inc, acting CEO of Strategy Analyzer, LLC has over 15 years of Internet Marketing experience. He has been quoted in the New York Times, Wall Street Journal and frequently speaks at industry conferences around the world. In 1998, Mr. Smith founded World Methods, an Internet marketing agency headquartered on the Island of Martha's Vineyard, MA. World Methods and Engine Ready merged in September of 2001 putting together a robust agency with a talented group of Internet software visionaries.
Under Smith's tenure, Engine Ready merged with BRIM AGENCY and has transformed from a local Internet marketing services company into a leading strategic software development firm. Strategy Analyzer was formed to help companies analyze their data, automate reporting and bring their online marketing in-house.
Benjamin SpiegelManaging Director, Strategy
Benjamin is a digital veteran with over 14 years of experience in digital marketing. For the past 3 years Benjamin has lead the search practice across the GroupM Network, has been a much sought-after speaker at the top digital conferences and been instrumental in the development of inter-practice consumer profiles and proprietary advertising technology solutions. Today Ben leads the search and social engagement-strategy group across GroupM. His team is responsible for the integration of the networks top-tier search and social engagements.
Prior to his career at GroupM, Benjamin founded a digital agency with focus on performance marketing. He also worked in postproduction early on in his career.
Benjamin studied business in Germany before moving to the US.
Joe StephensSenior Manager of Ad Strategy
Joe Stephens is Senior Manager, Search & Native Advertising Strategy at Yahoo. His team partners with Yahoo sales and account management teams to bring actionable insights that drive maximum performance for search and native advertising. Joe has 15 years of SEM experience including agency and search engine client services. He works closely with product and marketplace teams to develop best practices for Yahoo Gemini & Yahoo Bing Network.
Mobile Marketing Association
Greg Stuart is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on the burgeoning mobile marketing industry. With over 700 members globally, Greg has transformed the association, attracting business leaders across the industry to lock arms and advance the mobile marketing movement.
He is sought after as an expert and author on digital marketing and was formerly the CEO of the Interactive Advertising Bureau (IAB).
Dennis SulereCommerce Marketing Manager
Marianne TappySenior Vice President of Global Digital
Brian ThomeProduct Marketing Director
Brian Thome is a Product Marketing Director at LinkedIn and is responsible for effectively bringing products to market for LinkedIn's Marketing Solutions business. As the Product Marketing Director, he leads a global team responsible for product positioning, strategy and execution. Prior to joining LinkedIn, Brian held key marketing and management roles at companies including Cisco and Capital One. Brian earned his MBA from Northwestern University's Kellogg School of Management, and a BA from Duke University.
Shari ThurowFounder & SEO Director
Omni Marketing Interactive
Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.
Lauren VaccarelloVP Marketing
Lauren is the VP of Marketing for AdRoll and the author of "Complete B2B Online Marketing". Prior to AdRoll, she was Head of Online Marketing at Salesforce.com where she focused on developing cross channel strategies that bridged the gap between awareness and demand generation. Lauren is strong believer in tying offline metrics to online advertising and has carried that torch through a variety of roles over the years. Lauren has also been a member of the Google Tech Advisory Council and is a frequent conference speaker at SES, eMetrics, SMX, and Online Marketing Summit. Prior to her work at Salesforce.com, Lauren started lvlogic, a boutique online marketing consulting company and was the Director of SEM and Analytics for FXCM, a top 100 online advertiser.
Maya VenkatramanAd Experience Designer
Jennifer VickeryDirector of Paid Media
Alexander VolkovDirector of Business Development
Alexander Volkov is the Director of Business Development at ImageShack, a fast-growing media hosting startup with over 20 million users. Alex's background in web application testing combined with business acumen make him an effective leader in a competitive landscape.
Lauren WeinbergVP of Global Research and Insights
Lauren Weinberg currently serves as Yahoo's VP of Global Research and Insights where she oversees consumer product and audience insights, brand health, marketing effectiveness and ad sales research. She is responsible for infusing insights into the product roadmap to inform strategy, position products in the market and bringing insights to the marketplace to educate Yahoo's partners and the industry. She was previously Vice President of Digital Insights and Research at MTV Networks where she was the primary contact for syndicated and primary research and supervised MTV Network's proprietary online community as well as oversaw the ad sales research team. Prior to joining MTV Networks, Weinberg spent three years at Advertising.com as Director of Research and worked at Nielsen NetRatings and comScore Media Metrix as a Media Analyst.
Lauren received her B.A. at Emory University. She lives in Palo Alto, California with her husband, two sons and goldendoodle.
Gabe Winslow is a Partner in the Sq1 Portland office and oversees all digital strategy and client relations in the west coast office of Sq1. With over 13 years of experience managing digital and social media marketing strategies for companies, Gabe is a proven Sq1 asset. Working on blue-chip companies such as Nike, Lexus, Papa Murphy's, Wacom, Portland Trail Blazers, Provenance Hotels, Knowledge Universe, Louisville Slugger and Bionic he brings a wealth of expertise to his clients. Winslow brings his passion about technology, innovation and new business to all of Sq1's client initiatives and strategies to help drive revenue for the 20+ clients that he manages for the agency. Gabe currently resides in the Pacific Northwest with his wife, Amanda and their six children.
Daryl WongMedia Supervisor
Daryl joined Grey in 2012 as part of the media team supporting Reliant Energy, NRG, and a handful of smaller, digital-only accounts out of the New York office. Since then, he has transitioned to work on the Norton Symantec global business. With him on board, Grey has produced some cutting-edge media campaigns that have elevated brands to new limits. Daryl is passionate about pushing the envelope, always seeking out opportunities for his clients to capitalize on new, innovative ad platforms and emerging industry trends. Last November, he also spent two weeks in Zambia as part of Grey's TIE program, helping the NGO, Barefeet Theatre, to establish and implement a sustainable marketing communications plan.
Previously, Daryl worked at Rubin Postaer & Associates (RPA) where he was a member of the Honda National media team. From the millennial-skewing Civic to the family-focused Odyssey, Daryl developed a number of highly successful media campaigns, including an integrated effort involving the acclaimed 2013 Superbowl spot, Matthew's Day Off, a play off of Ferris Bueller's Day Off that promoted the Honda CR-V.
Daryl hails from Southern California where he earned his B.A. in both Communication Studies and Economics from UCLA. He suffers from a severe case of wanderlust, taking every opportunity he can to travel the world in hopes of one day joining the fabled Traveler's Century Club. He enjoys playing basketball and consuming gratuitous amounts of food in his free time and has also never lost at Friends trivia. Ever.
Martie WoodsLead Strategist
At Stone Mantel, Martie leads Digital Consumer Collaborative - a yearlong, cross-industry initiative designed to predict where the digital consumer is headed. She has also worked on several large client projects and leads our expertise in financial services. Martie has presented at numerous conferences and written several articles on the topic of customer strategy. Prior to joining Stone Mantel, Martie served as Chief Experience Officer at Deluxe Corporation. During her twelve years there, she directed the Deluxe Customer Experience Center of Excellence, driving researchers, designers and methodology experts to discover and develop new insights and best practices. Through the course of her career, Martie has worked with a broad range of brands, including State Farm Insurance, The Limited Brands, Lowe’s Home Improvement and numerous financial services companies from the very large to the very small.