Speaker Profiles

Lauri Baker

Lauri Baker

VP Brand Strategy
The Huffington Post

Named one of NewCreds Most Influential Content Marketers, Lauri brings an innovative approach to helping brands redefine and effectively market their brand equity. At The Huffington Post, Lauri is focused on taking its editorial success and using the experience to transform how real­‐time content can be used across paid, owned and earned channels for major global brands. Who you are as a brand shapes customer decisions and ultimately economic value. It's critical in today's social economy to understand the technology, tools, online behavior of consumers, and challenges of the digital landscape. Lauri and her team most recently won Digiday's 2014 Best Content Marketing Program for Food for Thought in partnership with Chipotle, iMedia's Campaign of the Year for What is Working Small Businesses, a content partnership with Media Storm and The Goldman Sachs Foundation and the 2013 Digiday award for Best Brand Content Integration by a Publisher for Cisco Impact X.

With over 17 years experience in advertising and corporate marketing, Lauri has worked with brands such as IBM, Johnson & Johnson, Goldman Sachs, Bank of America, Citibank, Kraft, Coca-­Cola and Chipotle on award-­winning content strategies that go far beyond traditional digital campaigns.

Eric Enge

Eric Enge

CEO
Stone Temple Consulting
@stonetemple

Eric Enge is the CEO of Stone Temple Consulting, a 30+ person digital firm with offices in Massachusetts and California. STC offers content marketing, SEO, and link building services to medium to large enterprise clients.

Simon Heseltine

Simon Heseltine

Senior Director of Audience Development
AOL Inc.
@simonheseltine

Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Engadget.

In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.

Heseltine is a frequent speaker at conferences, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university's digital media management program.

Sundeep Kapur

Sundeep Kapur

Digital Strategies
Allied Solutions
@emailyogi

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.

Sarah LeBlanc

Sarah LeBlanc

Asst. Vice President, Marketing & Social Media Strategist
LPL Financial

Sarah leads the development of custom marketing and social media strategies for LPL Financial advisors and investment programs. As lead strategist for BrandPartners, the internal advertising agency at LPL, she consults with and supports clients in effectively marketing their business in today's increasingly competitive environment. She also frequently presents on branding, marketing and social media best practices at LPL conferences and other industry events. Prior to LPL Financial, Sarah was at the San Diego Union-Tribune where she drove consumer marketing strategy, analytics and advertising agency management for the newspaper's website, and at Capital One Financial Corporation where she launched vertically integrated marketing programs. Sarah holds a B.A. degree from James Madison University with a major in Media Arts and Design and a minor in Advertising.

Carey McKearnan

Carey McKearnan

Consultant
Carey McKearnan Consulting

Carey McKearnan leads a marketing consultancy specializing in bringing brands to life in memorable ways.

She has 20 years experience in communications: strategy, multimedia publishing, advertising, corporate communications, market research, event management, public relations, community partnership, business development and content. She's partnered with global luxury brands such as Saks Fifth Avenue, Mercedes-Benz, Bacardi, Brown-Forman, Ritz-Carlton, Mandarin Oriental, Tiffany & Co., and Cartier, as well as big box stores and independent artists, authors, and fashion designers.

Her favorite part of any job is playing "matchmaker." She helps broker the relationships among products & services, targeted audiences, clients, charities, non-competitive businesses, community leaders and opinion-shapers. She believes that when you serve as an educational resource, with insight about the community and its players, you open the door to growing your business and finding new revenue streams.

Jason Miller

Jason Miller

Senior Content Marketing Manager
LinkedIn

Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. He is the author of the Amazon #1 Best Seller Welcome to the Funnel. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's global content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80's metal karaoke, and winning at Seinfeld trivia.

Cara Pettersen

Cara Pettersen

SEO & Growth Product Manager
HotPads.com

Cara Pettersen has spent over seven years in the digital marketing industry and is a highly experienced technical SEO. She spent a majority of her career agency-side providing SEO strategies to top fortune 100 and 500 companies, and is now currently working in-house with Zillow Group as the SEO and Growth Product Manager for HotPads.com. Understanding the challenges of growing organic traffic, Cara knows the importance of a tailored SEO strategy, not an out-of-the-box approach.

Jessica Randazza

Jessica Randazza

Head of Marketing
Danone - Early Life Nutrition

Jessica Randazza currently serves as Head of Marketing for Nutricia Early Life Nutrition, a part of Groupe Danone (some portfolio brands include Evian, Oikos, Dannon, Aptamil), where she leads marketing and communications of the first 1,000 Days -- a commitment to inspire moms and moms-to-be to make healthier nutrition and lifestyle choices to change the future health of the next generation.

Before joining Danone, she helped lead the awarding-winning health practice group at DigitasLBi which became one of the top 5 brand twitter health campaigns in the platform's history by leveraging data-driven, real-time marketing. She also was founding member of Digitas' social communications team.

Jessica is an engaged lead in the global startup community, advising marketing communications and strategy for companies in a number of industries and serves as active judge in a number of startup competitions such as Startup Weekend, TechCocktail, and Startup America.

Kristina Smith

Kristina Smith

Director of Search Engine Marketing
Adam & Eve

Kristina S Smith is an experienced digital marketing leader with over 10 years in the online space. She is currently the Director of Search Engine Marketing at Adam & Eve who are based in Hillsborough, NC. Kristina's online career has spanned such household names as Amazon, Getty Images, Google, and Safeco. From insurance to books to stock photography, Kristina is endlessly fascinated with what consumers see, think, and do, and loves working in an industry in a constant state of change. Kristina is a Tarheel Basketball fan by birth, a Liverpool FC fan by marriage, and in her spare time is trying to perfect both the Southern biscuit and the Yorkshire pudding. You can find her on LinkedIn by searching for her name, but more importantly, you can find her on Untappd at kristinasnc.

Gregg Stewart

Gregg Stewart

Founder & President
3rd Act Marketing
@greggstewart

Gregg Stewart is founder and president of 3rd Act Marketing, a full-service marketing agency and consultancy, specializing in digital solutions. 3rd Act supports businesses and agencies of all sizes, including Fortune 500 companies. With more than 20 years experience, Stewart applies his successful tenured career in interactive advertising and local search to the ongoing development of digital and mobile solutions for his clients' online-marketing campaigns. Through his strategic counsel, national and local brands become better equipped to target and reach niche consumers for increased leads and sales. In 2013, Stewart was recognized with the ClickZ Hall of Fame award.

Shari Thurow

Shari Thurow

Founder & SEO Director
Omni Marketing Interactive
@sharithurow

Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.

John Yembrick

John Yembrick

Social Media Manager
NASA

John Yembrick is NASA's social media manager and an agency spokesperson. He has over 15 years of experience in communications, focusing on social media development and execution, news media relations, marketing, event planning, crisis communications, video, web, public speaking and partnership building.

As social media manager, John uses emerging communications technologies to help advance NASA's outreach activities and reach new audiences. He leads NASA's vast social media team across the agency's field centers, projects and programs. Additionally, he manages NASA's social media activities, including the primary flagship NASA Twitter, Facebook, Instagram and Google+ accounts and in-person NASA Socials events throughout the agency. He oversees NASA's 490+ social media accounts across 12 different platforms. He led the agency's first Google+ Hangout with the International Space Station and NASA's first launch Tweetups.

Previously, John was the director of strategic communications for NASA's Ames Research Center in California’s Silicon Valley.