Learn with Google
Check out these Google sessions, or view the full agenda:
Day 1 (Tuesday, August 11)
Using Remarketing on Search and Google Display to Re-engage Past Site Visitors
When a user visits your site they're expressing some sort of interest. You know that every visit doesn't translate to a sale; but how can you take full advantage of all of that expressed interest? Remarketing on Search and the Google Display Network are an integral part of a successful account. This presentation will cover how to best remarket to previous site visitors.
Better Together: AdWords and Google Analytics
Determining success in your AdWords account often comes down to what happens after the click. Analyzing what happened after a click on your ad delivers an enormous amount of insight that can dictate your strategy moving forward. This session dives deep on reporting techniques across AdWords and Google Analytics. Find out how you can generate the types of insights that lead to sustained account success.
Conversions: Capturing and Counting Them All
A customer's interaction with your business can be carried out across different channels: online, across devices, in your store or over the phone. This presentation will cover all of the ways to capture and count conversions no matter where they occur. You'll learn how to develop an end-to-end digital strategy to drive conversions through calls and across devices, online and offline, and close the conversion loop by measuring each of the paths consumers can now take.
AdWords Product Manager Q&A Panel
Join Google for a candid conversation with AdWords Product Managers -- the folks who've built your favorite AdWords tools, reports and features. This lively panel will answer questions and address hot topics that you submitted, as well as engage in live Q&A at the event.