Agenda Overview

Featuring 10 tracks over 4 days:

Tuesday, August 12, 2014
8:00-6:30 Registration
9:00-10:00 Bonin Bough Conference Welcome & Opening Keynote
Hackonomy: Creating Value by Breaking the Marketing Mold
Bonin Bough, VP, Global Media and Consumer Engagement, Mondelēz International
10:00-10:30 Morning Coffee Break in the Sponsor Area
Tracks:



Data-Driven Marketing



Content Marketing Strategy



B2B Marketing



presented by SES Next Generation Search
Learn with GoogleGoogle Best Practices
Track sponsored by Quantcast
10:30-11:15 Data Deep Dive: Understanding the Voice of the Consumer Influence the Influencers: The Magic of Co-Created Social Content The Winning Formula: Sales + Marketing Alignment = Revenue Growth Panda, Penguin, Penalties and More: Staying on Top of Algorithm Updates Attribution Strategies to Inform your Search & Digital Advertising Investments
11:20-12:05 How Combining Big Data & Programmatic Advertising can be a Winning Digital Marketing Formula From Reviews to Purchase: Empowering Customers to Drive Profits Content is King: Content Mapping to Drive B2B Goals Case Study: Leveraging Events for Triple Digit SEO Gains Win the Digital Shelf: Optimize Your Product Listing Ads
12:10-12:55 The Analytics Swiss Army Knife: Killer Consumer Insights Developing and Sustaining a Winning Content Strategy Developing a Strategic Plan for Integrated Digital Marketing Assess, Diagnose, Fix: How to Become a Leading SEO Mechanic Keywords, Ads and Quality Score: Rethinking the So-Called Basics of Paid Search
12:55-2:00 Networking Lunch
2:00-3:00 Greg Stuart Afternoon Keynote
Mobile Matters - More than You Know: Driving Revenue with Key Mobile Insights
Greg Stuart, CEO, Mobile Marketing Association
3:05-3:50 Beyond the Last Click: Creating Value from Attribution Modelling Beyond the Content: Content as Part of Your Overall Business Strategy Driving Revenue Over Leads: Closed-Loop Optimization Mastering the PPC Challenge: Enhanced Campaigns, Adwords, PLAs and more Design With a Mobile Mind: Converting Multi-screen Consumers
3:50-4:20 Afternoon Coffee Break
4:20-5:05 Tap Into User Habits: Creating a Strong Digital Presence Designing Content for Mobile: Capture Your Consumers on the Move Fueling Lead Generation through Data-Driven Audience Targeting and Multi-Channel Nurturing Ensuring Your Site is Found: Next Generation Site Architecture
5:10-6:30 Meet the Experts Roundtables & Networking Cocktail Reception sponsored by DWA Media sponsored by WordStream
6:30 End of Day One
Wednesday, August 13, 2014
8:30-6:30 Registration
9:30-10:30 Morning Fireside Chat
Collaborate, Engage, Share: The Heart & Soul of Social Media
10:30-11:00 Morning Coffee Break in the Sponsor Area sponsored by MajesticSEO
Tracks:
Local and Mobile Optimization
Social Innovation
Marketing and Technology
presented by SES Next Generation Search
11:00-11:45 The Customer's Journey Through the Local Ecosystem Scaling Engagement: How To Drive Results With An Efficient Content & Social Strategy The Language of Discovery - Using Linguistic Analysis To Break Through The Noise Optimizing Search & Digital Marketing with Multi-Channel Attribution Modeling
11:50-12:35 Unlocking the Secrets to Mobile Video: From YouTube to Instagram to Vine Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social World Campaign Automation, Bidding and Social Media Automation Sponsored:
Reach the Right Customers with Yahoo Gemini
sponsored and presented by Yahoo
12:35-1:45 Networking Lunch
1:45-2:30 Local Digital Marketing Techniques for Multi-Location Businesses How You, Your Company, Your Employees and Your Customers are Wrecking Your Brand How to Use Big Data to Increase Your Digital Marketing ROI PPC Peak Performance: The Definitive Adwords Audit Framework
2:30-3:15 Case Study Spotlight:
Increasing User Engagement with a Highly Customized Mobile Experience
Combining Video and Social for Key Brand Exposure After Omni-Channel: Preparing for Digital Context Sponsored:
Digital Assets to Increase Your SEO, SMM, and Branding Signals
sponsored and presented by Internet Marketing Ninjas
3:15-3:45 Afternoon Coffee Break
3:45-4:30 Redefining Mobile Advertising: How to Approach Your Mobile Strategy to Get it Right How to Reach & Unite a Nation of Fans Driving Results with Display: Strategies and Channels that Perform Next-Generation Website Usability: How to Optimize Your Site for the Best User Experience
4:30-5:30 Afternoon Fireside Chat Panel
5:30-6:30 Happy Hour sponsored by Stone Temple Consulting
6:30 End of Day Two

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.