Agenda Day 2
Thursday, August 14, 2014
Learn how a Bay Area startup put A/B testing to work in order to uncover insights about their product, their users, and ultimately grow their revenue. Using a structured approach, ImageShack.com nearly doubled their revenue in less than 6 months time. In this session, you'll see the structured approach and a/b tests that produced these results.
We've all heard the saying "the only constant is change." This couldn't be more true in the data-driven world of email. Marketers are faced with so many questions that seemingly never have the same answer twice: How long should my subject line be? How often should I email my subscribers? What is the right content to engage my list? This session will help you optimize your approach for continued engagement and ROI through testing and targeting.
|10:30-11:00||Morning Coffee Break|
This insightful session will focus on the fundamentals of creating an absurdly good native content campaign. The session will highlight key learnings and case studies gleaned directly from The Huffington Post's successful strategy for native content advertising.
The Direct Marketing Association projects that email marketing returns $28.50 for each dollar spent - the highest return-on-investment (ROI) of any other direct response channel. Join this session to learn how organizations are optimizing their email marketing efforts to improve opens, clicks, conversions and ROI.
This fast-paced session will provide real-world examples of inexpensive strategies and tactics you can implement with your own email program. It will cover:
You'll leave with at least a half dozen ideas for things you can test and implement to improve the performance of your own email program.
The sporting world has been slow to adopt digital marketing as a platform for fan engagement and growth. The industry heavily over indexes in usage of OOH, print, TV, and radio, usually branding media outlets, and is under-indexed in direct response. Sq1 and the Trail Blazers address how to develop a ticket purchasing process that is optimized for easiest fan engagement and a media plan that utilizes the right mixture of brand and direct response tactics in order to fill seats and drive a whole new demographic of fans to buy.
Social Media Advertising can let you reach your target audience in new and powerful ways. With so many media options available, however, it can be confusing to target your audience and make your Ad spending as effective as possible. This session will show you how to use the latest segmentation techniques on FaceBook, Twitter and LinkedIn to boost engagement, develop a better relationship with your audience and produce results.
|3:00-4:00||Conference Wrap-Up & Wine Down|
|4:00||End of Conference|
Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.