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Agenda Day 2

Each session is carefully programmed by our expert content team, as well as the editorial teams at ClickZ and Search Engine Watch. Our promise is to deliver an ROI—not just on the event as a whole—but for every session that you attend.

Wednesday, August 12, 2015
8:30-6:30 Registration and Morning Coffee Break in the Sponsor Area (Sponsor Area open 8:30am-5pm)
9:15-10:00 John Yembrick Morning Keynote
Sharing Space - How NASA Makes Space Exploration a Personal Journey for Everyone
John Yembrick, Social Media Manager, NASA
Track:
Mobile and Local
Advanced
10:05-10:50 Post "Mobilegeddon": Wins, Fails and the Future of Customer-Centric Web Design
Data Privacy and Brand Management: Preserving Your Brand Value
10:50-11:20 Coffee Break
11:20-12:05 The Mobile Path to Purchase: Not Your Grandma's Funnel Rethinking Every Customer Touchpoint: Transforming the Customer Journey
12:10-12:55 Mobile & Local Synergy: Enhance Ad Relevancy with Geo-targeting
Winning with Wearables: Enhancing Customer Experience with New Insights
12:55-2:00 Networking Lunch
Focus B2B
2:00-2:45 The Ultimate Mobile Landing Page Checklist Microtargeting: Customizing B2B Content with Well-developed Buyer Personas
Ad Fraud: Reducing the Risk of Becoming a Statistic
2:45-3:15 Afternoon Coffee Break in the Sponsor Area
3:15-4:00 Click, Call, Convert: Optimizing Mobile Search Experiences for Offline Interactions Social Selling: Tools & Tricks for Strengthening B2B Social Engagement
Demystifying Data: Truly Understanding Your Customers
4:00-5:00 World Wine Web Reception
  Day 1
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