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Agenda Day 2

Each session is carefully programmed by our expert content team, as well as the editorial teams at ClickZ and Search Engine Watch. Our promise is to deliver an ROI—not just on the event as a whole—but for every session that you attend.

Wednesday, August 12, 2015
8:30-6:30 Registration and Morning Coffee Break in the Networking Zone (Networking Zone open 8:30am-5pm)
8:30-9:00 Digital Detox – Unplug with Office Yoga and Meditation
9:15-10:00 John Yembrick Morning Keynote
Sharing Space - How NASA Makes Space Exploration a Personal Journey for Everyone
John Yembrick, Social Media Manager, NASA
Mobile and Local
Focus B2B
Chair: Benu Aggarwal Sundeep Kapur Erick Mott
10:05-10:50 Post "Mobilegeddon": Wins, Fails and the Future of Customer-Centric Web Design
Glenn Mersereau, Adam & Eve

Kathryn Cianfrocca, Hasbro
From Big Data to Small, Actionable Insights for B2B Marketers
Jason Cook, Radius
More Bang for Your Buck: Prioritizing Your Digital Spend
Vlad Gorenshteyn, CNN
10:50-11:20 Coffee Break
11:20-12:05 The Mobile Path to Purchase: Not Your Grandma's Funnel
Victor Bayata, IKEA Group
Jason Wells, ContactPoint

Anastassia "Stacey" Boguslavskaya,
Social Selling: Tools & Tricks for Strengthening B2B Social Engagement
Rob Begg, Hootsuite
Rohini Jatkar, Essex Property Trust
Rethinking Every Customer Touchpoint: Transforming the Customer Journey
Matt Miller, Performics
Bhavesh Shah, Kaiser Permanente
12:10-12:55 Your Customer Journey: The Intersection of Local, Mobile & Social
Joseph Curran, Hotel Nikko
Dan Owen, The Weather Company

Ingrid Otero, Terra USA
Winning with Wearables: Enhancing Customer Experience with New Insights
Eric Mugnier, M&C Saatchi Mobile
Chair: Sundeep Kapur

Sundeep Kapur, Email Yogi
12:55-2:00 Networking Lunch
2:00-2:45 Fireside Chat Keynote Panel
The "Customer First" Approach: Designing an Omnichannel Strategy for a Seamless Consumer Experience
Victor Bayata, IKEA Group
Lee Nadler, Mini USA
Scott Hudler, Dunkin' Brands
2:45-3:15 Afternoon Coffee Break in the Networking Zone
3:15-4:00 Debunking the Top 5 Mobile Content Myths
Jo Piazza, Yahoo Travel

Jillian Laks, Scripps Networks Interactive

Parinda Joshi, AEG
Ad Fraud: Reducing the Risk of Becoming a Statistic
Per Bjorke, Google
John Brown, Google
Juliette Riviere, Trustworthy Accountability Group (TAG)
4:05-4:35 Interactive Panel
Anastassia "Stacey" Boguslavskaya,
Jillian Laks, Scripps Networks Interactive
Jason Miller, LinkedIn
4:35-6:00 World Wine Web Reception
  Day 1
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