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Agenda Day 2

Each session is carefully programmed by our expert content team, as well as the editorial teams at ClickZ and Search Engine Watch. Our promise is to deliver an ROI—not just on the event as a whole—but for every session that you attend.

Wednesday, August 12, 2015
8:30-6:30 Registration & Morning Coffee Break in the Networking Zone (Networking Zone open 8:30am-5:30pm)
8:30-9:00 Digital Detox: Unplug with Office Yoga and Meditation
9:15-10:00 John Yembrick Morning Keynote
Sharing Space - How NASA Makes Space Exploration a Personal Journey for Everyone
John Yembrick, Social Media Manager, NASA
Track:
Mobile and Local
Advanced
Focus B2B
Chair: Benu Aggarwal Erick Mott Sundeep Kapur
10:05-10:50
Kathryn Cianfrocca, Hasbro
Post "Mobilegeddon": Wins, Fails and the Future of Customer-Centric Web Design
Glenn Mersereau, Adam & Eve
Missed Opportunities: Prioritizing Your Digital Spend
Vlad Gorenshteyn, CNN
From Big Data to Small, Actionable Insights for B2B Marketers
Jason Cook, Radius
Tim Hayden, Zignal Labs
10:50-11:20 Coffee Break
11:20-12:05
Anastassia "Stacey" Boguslavskaya, shopbake.com
The Mobile Path to Purchase: Not Your Grandma's Funnel
Victor Bayata, IKEA Group
Jason Wells, Convirza
Rethinking Every Customer Touchpoint: Transforming the Customer Journey
Scott Shamberg, Performics
Social Selling: Tools & Tricks for Strengthening B2B Social Engagement  
Rohini Jatkar, Essex Property Trust
Susan Perry, Hootsuite
12:10-12:55
Matt Levy, Brafton
Your Customer Journey: The Intersection of Local, Mobile & Social
Joseph Curran, Hotel Nikko
Dan Owen, The Weather Company
Winning with Wearables: Enhancing Customer Experience with New Insights
Eric Mugnier, M&C Saatchi Mobile

Bob Frady, Maropost
Sundeep Kapur, Email Yogi
12:55-2:00 Networking Lunch
2:00-2:45 Fireside Chat Keynote Panel
The "Customer First" Approach: Designing an Omnichannel Strategy for a Seamless Consumer Experience
Victor Bayata, IKEA Group
Lee Nadler, Mini USA
Scott Hudler, Dunkin' Brands
2:45-3:15 Afternoon Coffee Break in the Networking Zone
3:15-4:00
Jillian Laks, Scripps Networks Interactive
Debunking the Top 5 Mobile Content Myths
Jo Piazza, Yahoo Travel
Ad Fraud: Reducing the Risk of Becoming a Statistic
Per Bjorke, Google
John Brown, Google
Juliette Riviere, Trustworthy Accountability Group (TAG)
Christine Allee, Pixalate

Parinda Joshi, AEG
4:05-4:35 Interactive Panel
Anastassia "Stacey" Boguslavskaya, shopbake.com
Jillian Laks, Scripps Networks Interactive
Jason Miller, LinkedIn
Susan Perry, Hootsuite
4:35-5:35 World Wine Web Reception
  Day 1
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