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Agenda Day 1

Each session is carefully programmed by our expert content team, as well as the editorial teams at ClickZ and Search Engine Watch. Our promise is to deliver an ROI—not just on the event as a whole—but for every session that you attend.

Tuesday, August 11, 2015
8:00-6:30 Registration and Morning Coffee Break in the Sponsor Area (Sponsor Area open 8am-6:30pm)
8:50-9:00 Conference Welcome and Opening Remarks
9:00-9:50 Opening Keynote
Track:
Data-Driven Marketing
Content Innovation
Next Generation Search
Advanced
10:00-10:45 Attribution Modeling: From First to Last Touch and Everything In-Between
The Context Connection: Tailoring Content to Engage Consumers in Real-Time Customized SEO Strategies: Breaking from the Cookie Cutter Mold Harnessing the Power of Marketing Automation to Transform Your Customer Experience
10:45-11:15 Morning Coffee Break
11:15-12:00 Geek Out with Smart Data: Transforming Numbers into Deeper Consumer Insight Visual Storytelling: How to Capture, Compel and Convert with Images Retargeting and Remarketing in 2015 and Beyond More Bang for Your Buck: Prioritizing Your Digital Spend
12:10-12:55 The Data Crystal Ball: Forseeing Patterns and Outcomes with Predictive Analytics Content & Social: A Match Made in Digital Heaven SEO for the Skilled Mechanic: Updating Your Diagnostics Toolbox Serving Up Customized Content: Recipes for Creating a Culture of Innovation
12:55-2:00 Networking Lunch
2:00-2:30 Social Cues: Interpreting Social Data to Boost Campaign Effectiveness
Show, Don't Sell: Entertain, Inspire & Educate with Video Marketing From Clicks to Conversions: Capitalizing on the Growing Mobile PPC Market The Programmatic Boom: Elevating Campaigns by Integrating Richer Ad Experiences
2:35-3:20 Data Storytelling: Decoding the Stories Your Data is Trying to Tell You Native Ads: The Power of Blending In to Get Noticed In Pursuit of Seamless Searches: Connecting the Cross-Device Search Dots Mobile First: Redefining Your Digital Strategy
3:20-3:45 Afternoon Coffee Break in the Sponsor Area
3:45-4:30 Fireside Chat Keynote Panel
The "Customer First" Approach: Designing an Omnichannel Strategy for a Seamless Consumer Experience
4:30-5:15 Meet the Experts Roundtables
5:15-6:00 Networking Cocktail Reception sponsored by Stone Temple Consulting
Day 2  
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