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Agenda Day 1

Each session is carefully programmed by our expert content team, as well as the editorial teams at ClickZ and Search Engine Watch. Our promise is to deliver an ROI—not just on the event as a whole—but for every session that you attend.

Tuesday, August 11, 2015
8:00-6:30 Registration and Morning Coffee Break in the Sponsor Area (Sponsor Area open 8am-6:30pm)
8:50-9:00 Conference Welcome and Opening Remarks
9:00-9:50 Opening Keynote
Track:
Data-Driven Marketing
Content Innovation
Next Generation Search
Advanced
Learn with Google
10:00-10:45 Attribution Modeling: From First to Last Touch and Everything In-Between
The Context Connection: Tailoring Content to Engage Consumers in Real-Time
Sarah LeBlanc, LPL Financial
Customized SEO Strategies: Breaking from the Cookie Cutter Mold
Cara Pettersen, HotPads.com
Harnessing the Power of Marketing Automation to Transform Your Customer Experience Driving App Downloads: Introductory Best Practices
Learn with Google
10:45-11:15 Morning Coffee Break
11:15-12:00 Geek Out with Smart Data: Transforming Numbers into Deeper Consumer Insight How to Achieve Mind-Blowing Content Marketing ROI
Jason Miller, LinkedIn
Retargeting and Remarketing in 2015 and Beyond More Bang for Your Buck: Prioritizing Your Digital Spend Better Together: AdWords and Google Analytics
Learn with Google
12:10-12:55 The Data Crystal Ball: Forseeing Patterns and Outcomes with Predictive Analytics Why Customer Intent Should Drive Your Digital Marketing Strategy
Eric Enge, Stone Temple Consulting
Sean Kainec, The Home Depot
SEO for the Skilled Mechanic: Updating Your Diagnostics Toolbox Serving Up Customized Content: Recipes for Creating a Culture of Innovation Mobile Must-Haves For All Marketers
Learn with Google
12:55-2:00 Networking Lunch sponsored by Radius Intelligence, Inc.
2:00-2:30 Social Cues: Interpreting Social Data to Boost Campaign Effectiveness
Show, Don't Sell: Entertain, Inspire & Educate with Video Marketing
Ingrid Otero, Terra USA
From Clicks to Conversions: Capitalizing on the Growing Mobile PPC Market The Programmatic Boom: Elevating Campaigns by Integrating Richer Ad Experiences Win your Consumers on the Digital Shelf
Learn with Google
2:35-3:20 Data Storytelling: Decoding the Stories Your Data is Trying to Tell You
Jessica Randazza, Danone - Early Life Nutrition
Native Ads: The Power of Blending In to Get Noticed
Lauri Baker, The Huffington Post
Competitive Bidding: Benchmarking with a Twist
Kristina Smith, Adam & Eve
Mobile First: Redefining Your Digital Strategy Keywords, Ads & Quality Score: Rethinking The So-Called Basics Of Paid Search
Learn with Google
3:20-3:45 Afternoon Coffee Break in the Sponsor Area
3:45-4:30 Fireside Chat Keynote Panel
The "Customer First" Approach: Designing an Omnichannel Strategy for a Seamless Consumer Experience
4:30-5:15 Meet the Experts Roundtables
5:15-6:00 Networking Cocktail Reception sponsored by Stone Temple Consulting
Day 2  
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