Agenda Day 1
Tuesday, August 12, 2014
The word "hacker" sounds negative, but not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, startups and culture all over the world. Hackers create immense value by breaking things, whether it's breaking from tradition, process, or simply "the way we've always done things." A new hacking economy - or "hackonomy"- is spreading quickly across industries, from software to hardware, aviation to space exploration. Hacking is even changing less obvious parts of human life, like dating. And, of course, the hackonomy has a huge impact on marketing.
In this presentation, Mondelēz Vice President of Global Media and Consumer Engagement Bonin Bough will explore how marketing, media, advertising and organizational cultures are all changing because of the hackonomy.
|10:00-10:30||Morning Coffee Break in the Sponsor Area|
In an age of information overload, standing out requires huge budgets and resources. But what if you could hack your way to the spotlight by helping everybody win?
Learn how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand. Through best practices and examples you will learn:
With today's digital innovations and technology advancements, big data can now be utilised to unlock hyper-local, hyper-targeted marketing opportunities across mobile platforms. Weather is the most primal, universal factor in consumer decision-making, and the combination of weather data and sales data can help advertisers deliver highly targeted messaging, based on real-time weather conditions, relevant to each individual.
Presenting for the first time based on landmark quantitative real-world research from some of the biggest brands, Greg will reveal the true impact mobile has on the marketing mix. We all know mobile matters, but why haven't marketers shifted their spend more quickly? Find out what only a handful of major brands know, optimize your level of mobile spend and hear what can drive mobile effectiveness 3x or more!
The world of paid search is in a constant state of change. It's not just enough to keep up with daily account optimizations. Part of your PPC strategy requires you to research and understand new Adwords functions, and if they make sense to incorporate into your strategy mix. In this presentation, learn about essential Adwords features and how to incorporate them effectively in your accounts. This session will also explore other topic areas such as Google Display Network, remarketing, and mobile. Not only will you have in-depth knowledge of these functions, but know when to apply them.
|3:50-4:20||Afternoon Coffee Break|
According to Search Engine Journal, 93 percent of online experiences begin with a search engine. No longer is having a strong web presence enough. Complementing your website with strategic SEO, SEM and retargeting practices is the future of digital advertising. To stay competitive in today's digital marketplace, businesses must develop and implement comprehensive and thoughtful campaigns, including the use of digital marketing and advertising practices to capture consumers where they are and in real-time. During the presentation attendees will learn how to create an effective, strategic campaign to optimize their use of SEO and SEM, and gain brand awareness across their digital properties by tapping into consumers' interests and purchasing habits.
Key takeaways attendees will gain from this session include:
This roundtable forum provides an opportunity to learn, network, and share information with peers and leading industry specialists. Roundtable discussions focus on various topics and each feature two experts. Choose the roundtable most pertinent to you and join the conversation! You may move freely between roundtables to make sure you get the most out of this session. Continue the discussion afterward over a few drinks at the Networking Cocktail Reception.
|6:30||End of Day One|
Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.