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Agenda Day 1

Each session is carefully programmed by our expert content team, as well as the editorial teams at ClickZ and Search Engine Watch. Our promise is to deliver an ROI—not just on the event as a whole—but for every session that you attend.

Tuesday, August 11, 2015
8:00-6:30 Registration and Morning Coffee Break in the Networking Zone (Networking Zone open 8am-6:30pm)
8:50-9:00 Conference Welcome and Opening Remarks
9:00-9:50 Opening Keynote
Data-Driven Marketing
Content Innovation
Next Generation Search
Learn with Google
10:00-10:45 Data and Content: Using Science to Drive the Art
Paul Josephsen, Thrillist Media Group
The Context Connection: Tailoring Content to Engage Consumers in Real-Time
Sarah LeBlanc, LPL Financial
Customized SEO Strategies: Breaking from the Cookie Cutter Mold
Cara Pettersen,
Marketing Transformation and the Rise of the Chief Marketing Technology Officer
Shawn Goodin, The Clorox Company
Driving App Downloads: Introductory Best Practices
Learn with Google
10:45-11:15 Morning Coffee Break
11:15-12:00 STOP YELLING! Your Real-Time Data is Trying to Talk
Christian Busch, Indiegogo
How to Achieve Mind-Blowing Content Marketing ROI
Jason Miller, LinkedIn
UX + SEO = Experience Optimization (XO)
Antonio Casanova, Starcom MediaVest
Shannah Pittman,
More Bang for Your Buck: Prioritizing Your Digital Spend Better Together: AdWords and Google Analytics
Learn with Google
12:10-12:55 Know Thine Enemy: Linking Strategy Using Competitive Data
Damien Brown, Rentpath
Why Customer Intent Should Drive Your Digital Marketing Strategy
Eric Enge, Stone Temple Consulting
Sean Kainec, The Home Depot
New List of Action Items for Internet Marketers...and more!
Jim Boykin, Internet Marketing Ninjas
Serving Up Customized Content: Recipes for Creating a Culture of Innovation
Adam Rockmore, Fandango
Mobile Must-Haves For All Marketers
Learn with Google
12:55-2:00 Networking Lunch sponsored by Radius Intelligence, Inc.
2:00-2:30 How Can Analytics Inform Better Content?
Ian Walsh, TrackMaven
Driving Customer Engagement Through UGC & Instagram
Anastassia "Stacey" Boguslavskaya,
Loren Matia, Z Gallerie
From Clicks to Conversions: Capitalizing on the Growing Mobile PPC Market The Programmatic Boom: Elevating Campaigns by Integrating Richer Ad Experiences
Oscar Garza, Essence
Win your Consumers on the Digital Shelf
Learn with Google
2:35-3:20 Data Storytelling: Decoding the Stories Your Data is Trying to Tell You
Jessica Randazza, Danone - Early Life Nutrition
Native Ads: The Power of Blending In to Get Noticed
Lauri Baker, The Huffington Post
Kevin Knight, Pinterest
Competitive Bidding: Benchmarking with a Twist
Kristina Smith, Adam & Eve
Mobile First: Redefining Your Digital Strategy
Brian Doyle, ESPN
Keywords, Ads & Quality Score: Rethinking The So-Called Basics Of Paid Search
Learn with Google
3:20-3:45 Afternoon Coffee Break in the Networking Zone
3:45-4:30 Fireside Chat Keynote Panel
The "Customer First" Approach: Designing an Omnichannel Strategy for a Seamless Consumer Experience
Victor Bayata, IKEA Group
John Costello, Dunkin' Brands
Lee Nadler, Mini USA
4:30-5:15 Meet the Experts Roundtables
5:15-6:00 Networking Cocktail Reception sponsored by Stone Temple Consulting
Day 2  
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