Speaker Profiles

Heather Bergstein

Heather Bergstein

Channel Communications Manager
Unilever USA

Thom Craver

Thom Craver

Vice President, Development and IT
Internet Marketing Ninjas
@thomcraver

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.

Erin Everhart

Erin Everhart

SEO Manager
The Home Depot
@erinever

Erin Everhart is an experienced digital strategist, content developer and search marketer. She's currently an SEO Manager for The Home Depot and has previously worked agency-side for mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and inbound marketing at conferences nationwide.

Jori Ford

Jori Ford

Head of SEO
SpotHero
@chicagoseopro

Jori Ford was the Director of Paid, Owned & Earned Media leading Rosetta's Chicago division and oversees the direction of Rosetta's SEO capabilities development. She contributes to Search Engine Watch on a variety of SEO topics and was the recent recipient of the Medallion Speaker award at the International Search Summit, discussing global search governance. Prior to joining Rosetta Jori held positions at Performics as an Account Director. She was SEO consultant to the CME Group, providing process and assisting with integrating SEO into their global launch strategies, and she has more than 8 years of digital marketing experience, rooted in technologies, mobile and enterprise global search strategies. Notable clients both past and present include OfficeMax, Helzberg Diamonds, The Body Shop, Redbox, Rasmussen College, Progressive and Fortune 100 companies across a variety of verticals.

Amy Ganderson

Amy Ganderson

Director, Digital Marketing
The Nature Conservancy
@AmyGanderson

As a Director of Digital Marketing for The Nature Conservancy, Amy Ganderson leads the development of strategic online marketing programs and campaigns designed to advance the Conservancy's guiding marketing strategies to build reputation, influence conservation action and achieve fundraising goals. She manages the team that drives growth in social media, mobile, new business development, content marketing and online advertising. Amy began her career with The Nature Conservancy five years ago building their social media, online advertising, and web analytics strategy.

Prior to joining The Nature Conservancy, Amy worked in e-commerce for Discovery Communications. While at Discovery Communications, she managed paid search and developed partnerships with Amazon and EBay, both in conjunction with Discovery Channel's online store. She also launched a corporate sales business. Amy began her career in retail buying and planning for Perry Ellis International and Bloomingdale's Department Stores.

Amy received an MBA from The George Washington University and a B.S. from Cornell University. In her spare time she juggles two-year-old twins.

Allen Gottfried

Allen Gottfried

Manager, Internet & Online Strategies
Saint Peter's Healthcare System

Tim Goudie

Tim Goudie

Director of Social Media, Sustainability
The Coca-Cola Company
@tgoudie

Tim Goudie was born and educated in South Africa. He has lived, worked and travelled across a wide variety of countries but originally started his career in Strategic Brand Marketing in Cape Town, South Africa. Tim has worked for a number of large corporations ranging from Johnson & Johnson to Pillsbury to The Coca-Cola Company. His work experience also includes Sports Marketing and Digital Marketing and his current role is Director of Social Media, Sustainability based at The Coca-Cola Company in Atlanta, GA. Tim likes to spend his free time running half and full marathons as well as spending as much time as possible in the cockpit flying small aircraft.

Richard Guest

Richard Guest

President, North American Operations
Tribal Worldwide
@rmguest00

Rich Guest is the President of Tribal's North American Operations. Prior to his current role, Rich was President of U.S. Operations and before that Managing Director of the award-winning, New York office of Tribal Worldwide. In that capacity he oversaw the work of more than 85 employees on accounts including Diageo, Johnson & Johnson, Hiscox, H&R Block, Merck, NBCUniversal, Novartis AG, and Solvay Pharmaceuticals. During Rich's tenure the office more than doubled in size.

Previously, Rich spent several years at Tribal's Chicago office working in a variety of client service, business development, and marketing strategy roles. He managed agency relationships with clients including Dell, LensCrafters, Microsoft, McDonald's, Qwest, Ronald McDonald House Charities, and Universal Studios. During this time Rich helped McDonald's craft their first in-video game marketing strategy. This involved negotiating relationships with Electronic Arts and Activision, which resulted in McDonald's products being placed in The Sims, The Sims Online, and other major video game titles.

Rich has also worked at DDB Chicago, J. Walter Thompson (Detroit), and comScore Networks. He has been awarded an M.B.A from the Kellogg School of Management at Northwestern University and a B.A. with Honors from Indiana University Bloomington.

Laura Henderson

Laura Henderson

Associate Director, US Media and Communications
Mondelez International

Laura Henderson leads US Media & Communications for Mondelez International, the makers of snack brands like Oreo, Ritz, and Trident. In her role, Laura is responsible for all media across the US business, including the development of media investment strategy, leadership over communications planning, and the acceleration of the North American media innovation agenda. Recently, Laura launched "Mondelez Blink Studios" in partnerships with Now This News, a first of its kind real-time ad studio that creates and distributes rich video content based on what's trending in the news. Laura is a recent export of the Mondelez International Canadian team, where she managed the Cadbury brand.

Robin Hickey

Robin Hickey

Vice President, Marketing & Business Development
Credit Union of New Jersey
@robinhickey26

Robin Hickey currently oversees the Marketing, Business Development, Sales and Branch Operations efforts of Credit Union of New Jersey with over 15 years of experience in the financial industry.  Her experience with data driven marketing through both traditional and electronic channels has made many successful integrated campaigns.

The recently named CUTimes 'Women to Watch' honoree has her MBA in Marketing, certification in Product & Channel Management and was previously a part-time professor at a local community college.

Jeremy Hlavacek

Jeremy Hlavacek

Vice President, Programmatic
The Weather Company

Jeremy leads Weather's programmatic sales efforts and operations. He first joined Weather as VP, operations and strategic partnerships for its WeatherFX division, overseeing all technology partner relationships and business operations for the division, and ensuring optimum utilization of the WeatherFX platform for clients. He assumed his current role as Weather moved more aggressively into programmatic, leveraging his unique buy-side background.

Jeremy joined Weather with more than 13 years of experience at web startups, leading global ad agencies and large media companies. Previously, he was VP, strategy and business operations at Varick Media Management, where was responsible for strategic partnerships in the ad tech/real-time bidding ecosystem, as well as the business and financial operations of the company.

Prior to Varick, he built digital marketing and gaming experiences at LEGO, directed ad strategy and business development at Dotmenu, and built digital experiences for entertainment programming at CBS. Jeremy has also held senior strategic roles at Ogilvy and Cadient Group, advising clients in healthcare, financial services and tech.

Sundeep Kapur

Sundeep Kapur

Digital Strategies
Allied Solutions
@emailyogi

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.

Anjie Moin

Anjie Moin

Sr. Digital Manager
ADT Security Services
@anjiemoin

Anjie Moin, a senior digital manager at ADT Security Services, leading successful online sales and marketing programs for major clients including ADT Security Services, Bluegreen, Cablevision, Nextel, Regent, Citrix and Motorola. Delivering results, whether the metric is visitors, leads, or revenue and always looks for the next value-add program enhancement.

Scott Monty

Scott Monty

EVP Strategy
Shift Communications

Scott Monty is an internationally recognized leader in digital communications, social media and marketing. Currently the Executive Vice President of Strategy for SHIFT Communications, Scott contributes to strategic elements of new business, client assignments and agency direction. While at Ford Motor Company, Scott was a strategic advisor on crisis communications, blogger relations, digital customer customer service, innovative product launches and more. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com.

Lee Nadler

Lee Nadler

Marketing Communications Manager
Mini USA
@leenadler

Lee Nadler (@leenadler on Twitter and Instagram) is Marketing Communications Manager at MINI USA. He is responsible for managing unique, multichannel, MINIcentric marketing programs in the US. He oversees MINI's three agencies (BSSP, BEAM Interactive, and Sanders/Wingo) and has overall responsibility for: advertising creative & media; MINIUSA.com on all platforms, digital/video marketing, social channels, partnerships, gorilla/stunts, multicultural marketing and research.

During Nadler's 20-plus year career, he founded a consulting practice, Sherpa Marketing, Inc., which he ran for ten years prior to joining MINI. The firm invented ideas and created communications for clients such as: BMW, CNN, Gilt Groupe, eMusic, RIDEMAKERZ and Yahoo! Previously, Lee was on the original executive team as the first head of Marketing for DoubleClick. He also had roles on the agency side, including at Kirshenbaum & Bond and later as President/CEO of Digital Pulp.

Lee is on the Board of Directors of the Advertising Club, has been inducted into the American Advertising Hall of Achievement, is one of the Internationalist 1000 (1000 Marketers around the World Reshaping the Future of Marketing) and was recognized by Ad Age as one the 21 people to watch in the 21st century.

Nadler maintains a blog at www.TheSherpaPath.com which shares what he learned from the Sherpa people on an expedition to Mt Everest.

Nick Necsulescu

Nick Necsulescu

Senior Manager, Customer Segmentation
TD Bank Group

Nick Necsulescu is a Customer & Digital Analytics leader, with 12 years of Business Performance Measurement experience. He has a wealth of experience in both Digital Analytics as well as traditional Database Marketing.

Nick is currently the Senior Manager of Customer Segmentation at TD Insurance, responsible for developing customer segmentation models and converting insights into customer-centric solutions aligned with customer profitability & needs. Previously, he was in charge of Web Analytics at TD Bank Group. This includes Display Advertising, SEM, SEO, Social Media, Email Marketing, and Online / Offline Capabilities and Studies.

Prior to joining TD Bank Group, Nick worked extensively on the agency side, providing valuable digital and database marketing solutions for brands such as Bank of Montreal, Scotiabank, IBM, General Motors, Ford, Via Rail, Stratford Shakespeare Festival and the Heart and Stroke Foundation.

Nick is a frequent speaker on data analytics, and has also contributed to numerous industry and educational initiatives within the customer and digital analytics space.

Frank Palmieri

Frank Palmieri

Manager Creative Strategy
Yahoo

With more than ten years' experience in the search industry, Frank Palmieri manages a search creative strategy team in the finance and CPG verticals at Yahoo. His team works hands-on with some of the largest companies in these industries, helping them drive optimal performance for their search and native accounts. Frank earned a BA from the University of Notre Dame and previously worked as a copywriter in the New York publishing industry. Frank also teaches a workshop for all search creative teams at Yahoo called, "The Art of Copywriting," in which he combines years of digital advertising and copywriting experience to deliver a framework for revising and testing ad copy.

Diane Pease

Diane Pease

Inbound Marketing Manager
Cisco
@dpease

Diane is an Inbound Marketing Manager for Cisco, and has been in online and traditional marketing for over twenty-five years. She has expertise in SEO, social and traditional marketing, but her primary specialty is paid search and analytics.

Diane has worked with a large number of large national and international clients including Lowes Home Improvement, Sirius Satellite Radio, ULTA Cosmetics, Glaxo Smith-Kline and Accenture, among others. She focuses on providing clients with solid paid search strategies and seamless campaign execution.

Diane is also a monthly contributor to Search Engine Watch.

Dr. Jon Roberts

Dr. Jon Roberts

Director of Data Sciences
About.com
@jproberts00

Dr. Jon Roberts is a PhD in theoretical high energy physics with ten years of research experience in high energy physics and cosmic rays. He recently transitioned from academia to take a position as the Director of Data Science for About.com, one of the world's largest content companies.

Previously, Dr. Roberts studied how dark matter might appear at the Large Hadron Collider at CERN, which is the largest and most powerful particle accelerator in the world. He's also had some amazing adventures working as a Marie Curie research fellow at Warsaw University of Technology in Poland, and making predictions for cosmic rays on the Pierre Auger telescope in Argentina. Those predictions are still being tested by the AMS detector on the International Space Station by NASA. Upon coming to New York, Dr. Roberts focused his studies on the origin of ultrahigh energy cosmic rays from other galaxies.

Why is Dr. Roberts so particularly intrigued with data science? Because it tells a story. Data tells you 'what' and the science extracts the 'why.'

Patrick Salmon

Patrick Salmon

Senior Manager Creative Strategy
Yahoo

Patrick Salmon has developed extensive search expertise after more than eight years at Yahoo. He currently manages search creative strategy for the education and travel verticals, in addition to the global team. He oversees a team of SEM strategists to help top advertisers on the Yahoo Bing Network and Yahoo Gemini optimize their accounts for maximum performance. He holds a BA from the University of Washington.

Emily Skor

Emily Skor

VP, Communications and Executive Director
CHPA Educational Foundation
@EmilySkor

Emily Skor leads the association's communications department. She oversees all external and member communications as well as ally development. She also serves as the executive director for the CHPA Educational Foundation.

Before joining CHPA in February 2011, Skor served as senior vice president at Dezenhall Resources, a nationally recognized crisis communications and issues management firm. For more than a decade at Dezenhall she helped Fortune 500 companies and industry associations manage issues affecting brand confidence and corporate reputation. She developed and managed comprehensive public affairs and public relations campaigns that included media, advocacy, coalition building, and consumer education.

Prior to working at Dezenhall Resources, Skor worked at Cohn & Wolfe, a public affairs consultancy, and the Center for Defense Information, a nonprofit think tank.

Skor serves on the board of directors for the National Council on Patient Information and Education. Skor also serves on the board of directors for the Madeline Island Music Camp, which provides performance training for talented young musicians. She is also actively involved in Wellesley alumnae activities.

Mitchell Toomey

Mitchell Toomey

Senior Adviser, Knowledge, Innovation and Capacity Group
UNDP New York
@mtoomeyUNDP

Mitchell Toomey is the Senior Adviser of the Knowledge, Innovation and Capacity Group in UNDP's Bureau for Development Policy.

He leads groundbreaking work using digital media and technology to engage the public around the world in collaborative crowdsourcing of development solutions focused on bringing vital services to the poorest and most vulnerable populations.

Mr. Toomey designed and helped implement a strategy through which hundreds of thousands of people around the world participated in a consultation on priorities for the next generation of global anti-poverty goals.

He has also worked on transparency and open collaboration initiatives within large international organizations.

Before joining UNDP, Mr. Toomey launched two start-ups, and worked as a management consultant helping traditional firms migrate to digital markets and business models.

Mr. Toomey is an American national and holds a Masters of Business Administration from New York University's Stern School of Business, a BA in Philosophy, and training from the National Outdoor Leadership School in wilderness expedition leadership.

Lauren Vaccarello

Lauren Vaccarello

Author
"Complete B2B Online Marketing" and "Retargeting Playbook"
@laurenv

Lauren is the author of "Complete B2B Online Marketing" and previously VP of Marketing for AdRoll. Prior to AdRoll, she was Head of Online Marketing at Salesforce.com where she focused on developing cross channel strategies that bridged the gap between awareness and demand generation. Lauren is strong believer in tying offline metrics to online advertising and has carried that torch through a variety of roles over the years. Lauren has also been a member of the Google Tech Advisory Council and is a frequent conference speaker at SES, eMetrics, SMX, and Online Marketing Summit. Prior to her work at Salesforce.com, Lauren started lvlogic, a boutique online marketing consulting company and was the Director of SEM and Analytics for FXCM, a top 100 online advertiser.

Ronald C. Vining

Ronald C. Vining

Chief Brandaffeine
BrandInflux
@RonaldVining

From technology, entertainment to retail, hospitality, financial services and politics, Ron has advanced over 25 of the top 100 iconic brands such as Apple, Google, BMW, Disney, Amex, Levi Strauss and The White House as brand advisor, customer engagement expert and visionary chief marketing officer. He delivers an influx of innovative B2B2C brand experiences to millions of users by fostering brand and customer engagement strategies between enterprise and their customers through omni-channel platforms including mobile, social, buzz, online and direct marketing. As a creative, tech-savvy & visionary C-level marketing professional, Ron is a renowned masterclass speaker on transmedia content marketing to audiences across the globe.

Ron is currently the Managing Director of BrandInflux, a Learnami Interactive Technologies company, Singapore, a consultancy specialising in brand experience marketing and digital media engagement strategies for B2B and B2C. He is also an Adjunct Professor & Fellow, Digital Media Lab at The University of Massachusetts - College of Management, Boston.

Connect with Ron on LinkedIn via www.RonVining.com, Twitter via @RonaldVining and his Blogs, www.CMOretail.com, www.CXMOnetwork.com & www.OmniContentMarketing.com.

Melissa Walner

Melissa Walner

Director of Global SEO
Hilton

Melissa is a strategic marketing professional with over 15 years of experience and accomplishments with industry-leading companies. As Director of Global SEO, Melissa leads a team of SEO all-stars, responsible for driving organic search performance for Hilton Worldwide’s 12 brands and 4,100+ hotels globally. Melissa’s illustrious career spans stellar results at reputed brands like JCPenney and Fossil.

David Yarus

David Yarus

Founder
J-Swipe
@DavidYarus

@DavidYarus is the Founder of mllnnl, a millennial marketing agency that helps organizations like Hillel International, Taglit-Birthright Israel, and The Israeli Consulate understand and inspire millennials worldwide. David is also the founder of JSwipe - the world's largest and fastest-growing Jewish dating app – with over 135,000 active users since launching last Passover. He is passionate about technology, millennial empowerment, and all things #future. Previously, David was the General Manager of Mr Youth, where he ran the youth marketing for brands like Coca-Cola, Microsoft, and Spotify. David spends his free time thinking about Facebook ad strategy, studying consumer behavior, and empowering local Jewish communities and organizations with social media best-practices.