Benu AggarwalFounder & President
Milestone Internet Marketing
Benu Aggarwal is the Founder and President of Milestone Internet Marketing. Milestone is a leading provider of Internet marketing and social media solutions for the lodging industry. Milestone works with over 1500 hotels, major hotels chains, and management groups. Benu is a highly respected expert in Internet Marketing strategies for the lodging industry. In her current role, Benu manages product development and technology for Milestone. Under her leadership, the company has launched several award winning websites and software.
Benu has written several articles on Search Engines Marketing and coauthored the Internet marketing book "Hotels to HTMLs." Benu often speaks at search and lodging industry conferences. Prior to Milestone, Benu worked in sales and revenue management roles in select service and upscale hotels in the US and abroad. Benu has a BS degree, MBA, CHME, and Cornell GMP program certification. For more information about Benu and Milestone, visit www.milestoneinternet.com.
Alex AndreyevDirector, Omnichannel Marketing
Jon AnselmoSVP, Managing Director
Simon BergCo-Founder & CEO
Simon's career path has taken him from "go-fer" to C-suite, but he retains the hunger, tenacity and dedication to constantly challenge himself and his team to go to the next level. Involved in the creation of the Ceros platform from Day one, Simon has helped to shepherd Ceros through a host of upgrades, innovations and revolutions. He admittedly fixates on revolutionizing the way brands can use technology to communicate with and mobilize customers.
Heather BergsteinFormer Channel Communications Manager
A results-driven digital brand marketing and media expert, Heather Bergstein has spent over a decade working with global Beauty and Fashion companies including L'Oreal, Ralph Lauren and Estee Lauder. Heather's career began in traditional marketing, and that remains to be the foundation of her approach; she's not a digital marketer, but a marketer with digital expertise. As a passionate digital leader, Heather is a frequent panelist and industry participant with a focus on digital content, video and media strategy. In her latest role as President and Chief Strategist of Abbot & Water, Heather works with brands, start-ups and publishers as a dot connector, cross-functional leader, and digital swat team of one, creating tailored and informed strategies that drive engagement and ROI, built to evolve in an ever-changing marketing landscape.
Vikram BhaskaranStrategic Partnerships
Vikram works with closely with partners to develop their Pinterest strategy, including major retail, travel, and publishing brands, to implement features like the Pin It button and Rich Pins to drive engagement and referral traffic. Prior to Pinterest, Vikram served as Director of Strategy, Innovation, and New Business Development at American Express, as well as Senior Business Development Manager of Media and Emerging Tech at the New York City Economic Development Corporation. Vikram is also the co-founder of Samosapedia, a crowd-sourced South Asian language and culture website that provides a guide to the English words and phrases of South East Asia.
Julie BoothDigital Director
Nine West Group
Julie Booth is currently the Digital Director at Nine West Group, overseeing all digital brand strategies including social media, paid media, e-commerce asset creation, video production and blogger partnerships.
Prior to her career in fashion retail, Julie cultivated and managed social media and digital marketing strategies for a variety of TV and media properties including IFC, Billboard Magazine and Current TV.
Ryan BonifacinoVP Digital Strategy
Alex and Ani
Jim BoykinCEO and Link Building Ninja
Internet Marketing Ninjas
Jim Boykin is the CEO and founder of Internet Marketing Ninjas. Jim has been working in internet marketing since 1999 when he founded We Build Pages as a one man company. Over the next 15 years the company re-branded to Internet Marketing Ninjas, grew to a staff of nearly 100 employees and emerged as a leader in the digital marketing space. The business is focused on helping clients improve online visibility in organic search and social media. Using on-page optimization, link-building, content creation, digital asset development, IMN has worked with small businesses and enterprise companies from around the world. Boykin has authored an award-winning blog on link-building and been a prominent speaker at SEO industry events for more than a decade. A true entrepreneur, Boykin remains a hands-on leader staying active in the creation, delivery and training of all services.
John BusbySenior Vice President Consumer Insights & Marketing
John Busby is Senior Vice President of Consumers Insights and Marketing at Marchex. He leads the Marchex Institute, the analytics and data science team at Marchex that publishes findings on mobile advertising, consumer and market trends. The Marchex Institute also partners with advertisers to provide custom analytics and consulting services on their campaigns and call programs. Previously, John served as the Vice President of Product Engineering. Prior to joining Marchex in 2003, John held various product and program management roles at InfoSpace's consumer and wireless divisions and Go2net. He holds a B.A. from Northwestern University.
Emma CockburnSearch Director
Craig CoffeyU.S. Marketing Communications Manager
Craig Coffey is the US Marketing Communications Manager for the Lincoln Electric Company, the world's leading manufacturing of welding and cutting solutions. He is a career-long B2B marketer with wide ranging experience in the publishing, manufacturing, engineering and professional services industries and is a rabid fan of all things Cleveland. Craig has been with Lincoln Electric since 2012, and has been focused on finding and telling the stories that make the strongest connection between the brand and consumers.
Katrina CraigwellDirector, Global Content & Programming
General Electric (GE)
Katrina Craigwell is Director of Global Content & Programming at General Electric (GE). She is responsible for digital content production and distribution strategy for GE in the U.S., as well as partnering with GE's digital teams globally.
Prior to GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E and The Guardian. Craigwell began her career in public relations at the Independent Film Channel, working on some of IFC's first social media campaigns. She was named to Forbes' 30 Under 30 in Marketing & Advertising for 2014, and AdAge's Creativity 50 in 2012.
Thom CraverVice President, Development and IT
Internet Marketing Ninjas
Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.
Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.
Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.
Jody EdmondsonDirector of Data Science
Jody Edmondson, director of the data science team at Radius. His experience as a founder, analyst, engineer, and architect span 10 early to mid stage start up ventures. He brings substantial cross functional experience along with an affinity for assembling teams and leading them through high growth. His current focus is data science, visualization, and engineering.
Stone Temple Consulting
Eric Enge is the CEO of Stone Temple Consulting, a 30+ person digital firm with offices in Massachusetts and California. STC offers content marketing, SEO, and link building services to medium to large enterprise clients.
Erin EverhartSEO Manager
The Home Depot
Erin Everhart is an experienced digital strategist, content developer and search marketer. She's currently an SEO Manager for The Home Depot and has previously worked agency-side for mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and inbound marketing at conferences nationwide.
Jori FordHead of SEO
Jori Ford was the Director of Paid, Owned & Earned Media leading Rosetta's Chicago division and oversees the direction of Rosetta's SEO capabilities development. She contributes to Search Engine Watch on a variety of SEO topics and was the recent recipient of the Medallion Speaker award at the International Search Summit, discussing global search governance. Prior to joining Rosetta Jori held positions at Performics as an Account Director. She was SEO consultant to the CME Group, providing process and assisting with integrating SEO into their global launch strategies, and she has more than 8 years of digital marketing experience, rooted in technologies, mobile and enterprise global search strategies. Notable clients both past and present include OfficeMax, Helzberg Diamonds, The Body Shop, Redbox, Rasmussen College, Progressive and Fortune 100 companies across a variety of verticals.
Amy GandersonDirector, Digital Marketing
The Nature Conservancy
As a Director of Digital Marketing for The Nature Conservancy, Amy Ganderson leads the development of strategic online marketing programs and campaigns designed to advance the Conservancy's guiding marketing strategies to build reputation, influence conservation action and achieve fundraising goals. She manages the team that drives growth in social media, mobile, new business development, content marketing and online advertising. Amy began her career with The Nature Conservancy five years ago building their social media, online advertising, and web analytics strategy.
Prior to joining The Nature Conservancy, Amy worked in e-commerce for Discovery Communications. While at Discovery Communications, she managed paid search and developed partnerships with Amazon and EBay, both in conjunction with Discovery Channel's online store. She also launched a corporate sales business. Amy began her career in retail buying and planning for Perry Ellis International and Bloomingdale's Department Stores.
Amy received an MBA from The George Washington University and a B.S. from Cornell University. In her spare time she juggles two-year-old twins.
Matt GentileDirector, Social Media
Century 21 Real Estate LLC
Matt Gentile is the global director of social media for CENTURY 21®, where he has focused on developing a center of excellence for social media marketing within the brand. He has contributed to the pioneering of a new form of real-time, social advertising. In 2014, CENTURY 21 social campaigns were recognized with multiple awards including; Gold International ANDY, One Show Gold Pencil, Gold Stevie Award, London International Award, and a Webby.
Luisella GianiHead of Digital EMEA
The Goodyear Tire & Rubber Company
Luisella Giani is a senior executive with over 15 years of international experience leading digital strategy, operations and product development. She started dreaming digital at early age, she got a degree in Artificial Intelligence and she spent her career launching and building Web & Mobile products both for start-ups (Skype, Netlog) and for mature large multinational corporations (Lycos, Yellow Pages, Goodyear). During the latest years she focused on leading the Digital Transformation of global brands. Her aim is to simplify the complex, and make technology and digital strategy easy to understand and implement. Her motto is: simplicity wins, without fail.
Noah GiftCTO Chief Technology Officer
Noah Gift is the Chief Technology Officer at Sqor, a free social media and editorial platform revolving exclusively around sports, athletes, and fans. Noah is an adaptable technical leader, and is known for leadership, problem solving, and innovative engineering. Noah has over 20 years of diverse experience within news, television, computer games, enterprise cloud software, ad platforms, and motion pictures. Noah's educational achievements include a BS from California Polytechnic State University, MS in Computer Informations from California State University Los Angeles, and MBA from University of California Davis.
David GreenbaumCEO & Co-Founder
David Greenbaum is the CEO of Boost Media, the world's leading creative optimization platform. Prior to founding Boost, David was an Associate at Plum Capital, a media-focused Venture Capital firm, was Director of Strategy and M&A at Interval Leisure Group (NASDAQ: IILG) and was an Analyst at Goldman Sachs. David is a recognized expert on creative optimization and speaks at Stanford GSB, Search Insider Summit, Ad:Tech, ClickZ, and Search Engine Strategies. He concentrated in Political Science at Brown University and later earned his MBA at the Yale School of Management.
Allen GottfriedManager, Internet & Online Strategies
Saint Peter's Healthcare System
As manager of internet and online strategies, Allen Gottfried is responsible for driving Saint Peter's Healthcare System's website, digital marketing and online strategies to better inform the local community on health topics and services available throughout the health system. Knowing the true power of video in search he has been able to leverage that power to help compete with larger healthcare networks in the area and build a better trusted and recognized brand on a global level by using advanced video SEO techniques, marketing, & tools to get the results need to compete and stand out.
Gottfried earned his Master's degree in digital media management from Drexel University, and completed his undergraduate work in communications (Radio/TV/Film) at Rowan University. In addition to Saint Peter's, and when time allows, Gottfried also produces and directs freelance projects including award-winning music videos, commercials, online marketing and web development for local businesses.
Tim GoudieDirector of Social Media, Sustainability
The Coca-Cola Company
Tim Goudie was born and educated in South Africa. He has lived, worked and travelled across a wide variety of countries but originally started his career in Strategic Brand Marketing in Cape Town, South Africa. Tim has worked for a number of large corporations ranging from Johnson & Johnson to Pillsbury to The Coca-Cola Company. His work experience also includes Sports Marketing and Digital Marketing and his current role is Director of Social Media, Sustainability based at The Coca-Cola Company in Atlanta, GA. Tim likes to spend his free time running half and full marathons as well as spending as much time as possible in the cockpit flying small aircraft.
Keith A. GrossmanGroup Publisher
Keith A. Grossman joined Bloomberg in July 2014 from Conde Nast, where he was the Associate Publisher overseeing both WIRED and ArsTechnica.com. During his tenure, he is credited for co-authoring the business model for the company's tablet strategy and led the team that developed the predictive ad product, The Accelerator. His work has been acknowledged with two consecutive AdWeek Project Isaac Awards over the past two years: one for The Accelerator, and the other for WIRED's The Connective.
Since joining Bloomberg, the company has launched two websites - Bloomberg Business and Bloomberg Politics - a multitude of data-based ad products, a foray into the programmatic space, and is laying the groundwork for a digital video syndication network.
In October, Keith was named to the AdWeek 50 List.
Keith is a graduate of Cornell and lives in Manhattan.
Richard GuestPresident, North American Operations
Rich Guest is the President of Tribal's North American Operations. Prior to his current role, Rich was President of U.S. Operations and before that Managing Director of the award-winning, New York office of Tribal Worldwide. In that capacity he oversaw the work of more than 85 employees on accounts including Diageo, Johnson & Johnson, Hiscox, H&R Block, Merck, NBCUniversal, Novartis AG, and Solvay Pharmaceuticals. During Rich's tenure the office more than doubled in size.
Previously, Rich spent several years at Tribal's Chicago office working in a variety of client service, business development, and marketing strategy roles. He managed agency relationships with clients including Dell, LensCrafters, Microsoft, McDonald's, Qwest, Ronald McDonald House Charities, and Universal Studios. During this time Rich helped McDonald's craft their first in-video game marketing strategy. This involved negotiating relationships with Electronic Arts and Activision, which resulted in McDonald's products being placed in The Sims, The Sims Online, and other major video game titles.
Rich has also worked at DDB Chicago, J. Walter Thompson (Detroit), and comScore Networks. He has been awarded an M.B.A from the Kellogg School of Management at Northwestern University and a B.A. with Honors from Indiana University Bloomington.
Mona L. HamoulyVP, Social Media Communications
American Express Company
Mona Hamouly is Vice President of Social Media Communications at American Express. She is responsible for Amex's social media content strategy and execution across its various social media platforms including Facebook, Twitter, Foursquare, and Instagram. She also oversees partnerships with business units on key digital activations/campaigns, and works closely with the social media servicing team.
Hamouly joined Amex in 2007 and served as the "voice of American Express" for over two years. During that time, Amex received many accolades for its social media engagement strategies and tactics, including being named "Twitter Champ" by Fortune and "Top Tweeter" by Forbes.
Prior to leading @AmericanExpress, she managed corporate communications for a B2B consulting firm and worked in event marketing at the American Cancer Society.
Hamouly resides in Manhattan and received an MA in Communications from University of Miami.
Jason HartleyVP, Search Marketing Practice Lead
Jason Hartley is the Associate Media Director at digital agency 360i. At 360i, he oversees search strategy and paid search best practices for marketers such as JCPenney, AARP and others. Jason has appeared in a number of media outlets such as Direct Marketing News and Search Engine Journal. His book, The Advanced Genius Theory (Scribner), was also featured in The New York Times, The Wall Street Journal and Entertainment Weekly. Prior to 360i, Jason was a media manager at Hachette Filipacchi Media, managing the email and SEM programs for publications like Elle, Woman’s Day, Car and Driver and Road and Track. Before Hachette, he served as editorial director for the dELiA*s catalog, website and stores. Jason graduated with a BA in English Language and Literature from the University of South Carolina-Columbia.
Laura HendersonAssociate Director, US Media and Communications
Laura Henderson leads US Media & Communications for Mondelez International, the makers of snack brands like Oreo, Ritz, and Trident. In her role, Laura is responsible for all media across the US business, including the development of media investment strategy, leadership over communications planning, and the acceleration of the North American media innovation agenda. Recently, Laura launched "Mondelez Blink Studios" in partnerships with Now This News, a first of its kind real-time ad studio that creates and distributes rich video content based on what's trending in the news. Laura is a recent export of the Mondelez International Canadian team, where she managed the Cadbury brand.
Leigh HeymanDirector of New Media Technologies, Executive Office of the President
The White House
Leigh is Director of New Media Technologies at the White House, where he oversees the development and operations of WhiteHouse.gov, We The People, and all of the White House's Drupal-based websites and applications. His team provides a secure, stable, and scalable technical infrastructure across the White House's web, social media, and mobile platforms, supporting the President's communications objectives. Leigh's fifteen years of experience cover all aspects of system management of high-profile online engagement platforms in both the private and public sectors, including work for Blue State Digital and MIT's Computer Science and Artificial Intelligence Laboratory.
Robin HickeyVice President, Marketing & Business Development
Credit Union of New Jersey
Robin Hickey currently oversees the Marketing, Business Development, Sales and Branch Operations efforts of Credit Union of New Jersey with over 15 years of experience in the financial industry. Her experience with data driven marketing through both traditional and electronic channels has made many successful integrated campaigns.
The recently named CUTimes 'Women to Watch' honoree has her MBA in Marketing, certification in Product & Channel Management and was previously a part-time professor at a local community college.
Jeremy HlavacekVice President, Programmatic
The Weather Company
Jeremy leads Weather's programmatic sales efforts and operations. He first joined Weather as VP, operations and strategic partnerships for its WeatherFX division, overseeing all technology partner relationships and business operations for the division, and ensuring optimum utilization of the WeatherFX platform for clients. He assumed his current role as Weather moved more aggressively into programmatic, leveraging his unique buy-side background.
Jeremy joined Weather with more than 13 years of experience at web startups, leading global ad agencies and large media companies. Previously, he was VP, strategy and business operations at Varick Media Management, where was responsible for strategic partnerships in the ad tech/real-time bidding ecosystem, as well as the business and financial operations of the company.
Prior to Varick, he built digital marketing and gaming experiences at LEGO, directed ad strategy and business development at Dotmenu, and built digital experiences for entertainment programming at CBS. Jeremy has also held senior strategic roles at Ogilvy and Cadient Group, advising clients in healthcare, financial services and tech.
Anji IsmailCEO & CoFounder
Anji Ismail is the CEO and CoFounder of DOZ, an online platform that organises the work of marketing professionals and provides enterprise marketing solutions in 15 countries worldwide. He met DOZ CoFounder and CTO Faouzi El Yagoubi while a student at EM Lyon Business School, and shortly after graduating the pair launched the company that will become DOZ.
Anji is passionate about crowdsourcing and the sharing economy. He is an indemand speaker on digital marketing and entrepreneurship in Europe and the US, and has shared his insights at conferences, seminars, and at business schools on both sides of the Atlantic.
Toni JonesSocial Media Director
Toni Jones is the Director of social media for U-Haul International, Inc., where she leads a team of social media professionals dedicated to Making Moving Easier for U-Haul customers. Toni overseas all U-Haul social media initiatives including content development, customer support, marketing and analytics. Toni's unique background in process design, statistical analysis, project management and documentation has aided her successful implementation of a social media strategy that has quadrupled social media referral traffic to uhaul.com in less than a year. She develops and maintains guidelines and training on social media for team members and affiliates across the U.S. and Canada.
Sean KainecHead of SEO
The Home Depot
As the head of SEO for The Home Depot, Sean Kainec manages the strategic vision, implementation and measurement of a large scale E-commerce business, tasked to grow SEO into its largest channel. Sean partners with all areas across The Home Depot as it builds upon its interconnected retail philosophy. Sean joined The Home Depot in 2012, after moving from his home in Seattle, WA and has over 10 years of digital marketing experience. Sean graduated from James Madison University with a Bachelors of Business Administration, along with a concentration in Technology, Innovation and Entrepreneurship. Sean currently lives in Powder Springs, GA, is a diehard Seahawks and Sounders fan and loves to hike, camp, hunt and golf.
Sundeep KapurDigital Strategies
Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.
Patricia KnoxSr Business Manager, Web Analytics
Tricia Knox has 16 years of database marketing experience dedicated to providing companies with valuable data and insights on customer intelligence used during major decision-making processes. Her applied knowledge of data warehousing, analysis, cross/up-selling, and overall portfolio management ensures confidence in the work she produces. Over the years her work has contributed to organizations such as AT&T, US Bank, Target Corp., Eddie Bauer, WPP, and four years with various factions of Microsoft Corp.; these companies finding particular value in her knowledge of data. She also has ample experience in the employment of statistical reporting frameworks for analysis KPI's, Dashboards and Scorecards as well as with customer life-cycles, LTV, and Web Analytics with a focus on digital marketing. In short, Tricia's niche in the business world can be summed up by the words of a former executive at Eddie Bauer, calling her "a data guru who could tap into SQL databases to convert data into meaningful strategic information".
Kevin LeeFounder & CEO
Kevin Lee, Didit CEO has been a Digital Media and Marketing industry pioneer since 1995. Kevin's expertise encompasses SEM/SEO, social & display media, built on a foundation of traditional media (from his days on Madison Avenue). A firm believer that a holistic marketing strategy succeeds, Kevin advocates for a unified digital strategy that encompasses SEO, Social, Content and other forms of digital media. Kevin's four books and hundreds of columns demonstrate strategic / tactical expertise, plus he regularly speaks at conferences. Kevin invented Didit's Maestro campaign management system & Didit MAPS hyper-geo-targeting technologies. Didit technology rocks, particularly when combined with Didit's great team. Kevin has guided Didit beyond pure technology to become a full service traditional / digital agency through several acquisitions and HR growth.
Kevin is active with the eMarketing Association as a chair of the Board of Advisors and contributed to SEMPO.org as a founding Board member for 7-years. Kevin earned his Yale MBA in 1992.
Anjie MoinDirector eCommerce Digital Marketing
Anjie Moin, a seasoned digital marketing professional currently leading email marketing, display retargeting, mobile push and SMS campaign strategies at Office Depot. Developed successful online sales and marketing programs for major brands including Office Depot, ADT Security Services, Bluegreen Vacations, Cablevision, Nextel, Regent, Citrix and Motorola. Delivering results, whether the metric is visitors, leads, or revenue and always looks for the next value-add program enhancement.
Scott MontyEVP Strategy
Scott Monty is an internationally recognized leader in digital communications, social media and marketing. Currently the Executive Vice President of Strategy for SHIFT Communications, Scott contributes to strategic elements of new business, client assignments and agency direction. While at Ford Motor Company, Scott was a strategic advisor on crisis communications, blogger relations, digital customer customer service, innovative product launches and more. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com.
Lee NadlerMarketing Communications Manager
Lee Nadler (@leenadler on Twitter and Instagram) is Marketing Communications Manager at MINI USA. He is responsible for managing unique, multichannel, MINIcentric marketing programs in the US. He oversees MINI's three agencies (BSSP, BEAM Interactive, and Sanders/Wingo) and has overall responsibility for: advertising creative & media; MINIUSA.com on all platforms, digital/video marketing, social channels, partnerships, gorilla/stunts, multicultural marketing and research.
During Nadler's 20-plus year career, he founded a consulting practice, Sherpa Marketing, Inc., which he ran for ten years prior to joining MINI. The firm invented ideas and created communications for clients such as: BMW, CNN, Gilt Groupe, eMusic, RIDEMAKERZ and Yahoo! Previously, Lee was on the original executive team as the first head of Marketing for DoubleClick. He also had roles on the agency side, including at Kirshenbaum & Bond and later as President/CEO of Digital Pulp.
Lee is on the Board of Directors of the Advertising Club, has been inducted into the American Advertising Hall of Achievement, is one of the Internationalist 1000 (1000 Marketers around the World Reshaping the Future of Marketing) and was recognized by Ad Age as one the 21 people to watch in the 21st century.
Nadler maintains a blog at www.TheSherpaPath.com which shares what he learned from the Sherpa people on an expedition to Mt Everest.
Nick NecsulescuSenior Manager, Customer Segmentation
TD Bank Group
Nick Necsulescu is a Customer & Digital Analytics leader, with 12 years of Business Performance Measurement experience. He has a wealth of experience in both Digital Analytics as well as traditional Database Marketing.
Nick is currently the Senior Manager of Customer Segmentation at TD Insurance, responsible for developing customer segmentation models and converting insights into customer-centric solutions aligned with customer profitability & needs. Previously, he was in charge of Web Analytics at TD Bank Group. This includes Display Advertising, SEM, SEO, Social Media, Email Marketing, and Online / Offline Capabilities and Studies.
Prior to joining TD Bank Group, Nick worked extensively on the agency side, providing valuable digital and database marketing solutions for brands such as Bank of Montreal, Scotiabank, IBM, General Motors, Ford, Via Rail, Stratford Shakespeare Festival and the Heart and Stroke Foundation.
Nick is a frequent speaker on data analytics, and has also contributed to numerous industry and educational initiatives within the customer and digital analytics space.
Neel PahlajaniManager - Digital Content Strategy
Samsung SDS America
Neel Pahlajani is a Thought Leadership Specialist for Samsung SDS America, focusing on digital and content marketing. He received his B.S. from Carnegie Mellon University, and his experiences over the next 10+ years have varied from co-founding an IPTV set-top box company, launching Hoops India to promote basketball in India, and working with a sports agency to manage the player who became the 11th overall pick in the 2010 NFL Draft. Recently he worked as a Product Manager for Original Digital, planning and supporting the delivery of thousands of live online broadcasts - ranging from record breaking broadcasts by leading brands like Red Bull and Discovery, to niche college sports. He was born and raised in New York, loves baseball, and actively serves on the youth board for Children's Hope India. Neel is committed to helping produce and deliver engaging content that helps brands adapt to trends, understand customers, and outperform their goals.
Frank PalmieriManager Creative Strategy
With more than ten years' experience in the search industry, Frank Palmieri manages a search creative strategy team in the finance and CPG verticals at Yahoo. His team works hands-on with some of the largest companies in these industries, helping them drive optimal performance for their search and native accounts. Frank earned a BA from the University of Notre Dame and previously worked as a copywriter in the New York publishing industry. Frank also teaches a workshop for all search creative teams at Yahoo called, "The Art of Copywriting," in which he combines years of digital advertising and copywriting experience to deliver a framework for revising and testing ad copy.
Diane PeaseInbound Marketing Manager
Diane is an Inbound Marketing Manager for Cisco, and has been in online and traditional marketing for over twenty-five years. She has expertise in SEO, social and traditional marketing, but her primary specialty is paid search and analytics.
Diane has worked with a large number of large national and international clients including Lowes Home Improvement, Sirius Satellite Radio, ULTA Cosmetics, Glaxo Smith-Kline and Accenture, among others. She focuses on providing clients with solid paid search strategies and seamless campaign execution.
Diane is also a monthly contributor to Search Engine Watch.
Marissa PickDirector of Social Media
Hobson PowellSenior Director Optimization Services
Hobson Powell leads the Optimization Services team at Yahoo, a 100+ team of optimizers who work closely with our premium advertisers to grow and optimize their Search, Native and Audience campaigns on Yahoo. Hobson has over 10 years of experience in digital marketing, and joined Yahoo! through the 2003 acquisition of Overture, the Pasadena-based company that pioneered sponsored search advertising.
David RefaeliDirector of Email
David Refaeli is a 10 year digital marketing veteran. David began his career as an affiliate marketer and consultant focusing on Email and Lead Generation across multiple B2C verticals, and later became involved in the onset of the daily deal space. He currently serves as Director of Email for Ziff Davis, whose flagship properties include: PCMag.com, IGN.com, TechBargains.com, AskMen.com and Geek.com. Prior to joining Ziff, he acted as an Email Marketing Manager for Amazon, first for MyHabit.com, and then for the centralized corporate email team, functioning as an internal advisor and email liaison for their US-based retail teams and subsidiaries.
Dr. Jon RobertsDirector of Data Sciences
Dr. Jon Roberts is a PhD in theoretical high energy physics with ten years of research experience in high energy physics and cosmic rays. He recently transitioned from academia to take a position as the Director of Data Science for About.com, one of the world's largest content companies.
Previously, Dr. Roberts studied how dark matter might appear at the Large Hadron Collider at CERN, which is the largest and most powerful particle accelerator in the world. He's also had some amazing adventures working as a Marie Curie research fellow at Warsaw University of Technology in Poland, and making predictions for cosmic rays on the Pierre Auger telescope in Argentina. Those predictions are still being tested by the AMS detector on the International Space Station by NASA. Upon coming to New York, Dr. Roberts focused his studies on the origin of ultrahigh energy cosmic rays from other galaxies.
Why is Dr. Roberts so particularly intrigued with data science? Because it tells a story. Data tells you 'what' and the science extracts the 'why.'
George RoumeliotisSenior Data Scientist
Patrick SalmonSenior Manager Creative Strategy
Patrick Salmon has developed extensive search expertise after more than eight years at Yahoo. He currently manages search creative strategy for the education and travel verticals, in addition to the global team. He oversees a team of SEM strategists to help top advertisers on the Yahoo Bing Network and Yahoo Gemini optimize their accounts for maximum performance. He holds a BA from the University of Washington.
Jasmine Sandler is a B2B Digital Marketing veteran, with close to 20 years client experience in web marketing project management and corporate training. Miss Sandler has created, developed and managed web marketing projects for hundreds of organizations including: Citibank Mortgage, City Lights Cruises, Diamonds International, Doublerock Corporation, Intercall Corporation, ISO and Loews Hotels, to name a few. Prior to her work in the Internet Marketing industry, Miss Sandler held the position of B2B Sales Manager for IBM Data Services for a period of 7 years.
She is the founder and CEO of Agent-cy Online Marketing, an Online PR agency based in New York City, with a professional team and core disciplines in Search Engine Optimization, Social Media Marketing and Digital Planning. Miss Sandler is an active B2B corporate trainer in the areas of LinkedIn Marketing, B2B Social Media Marketing Strategy, Digital Planning and B2B Sales via web marketing. She blogs regularly on her corporate training services site at JasmineSandler.com.
She is the author of several web marketing publications. Most notably, her book, Branding & Sales: The LinkedIn Way, available on Amazon, is a manual for all business professionals on how to use LinkedIn as a solid tool for sales and marketing.
Miss Sandler is an ongoing speaker for the Internet Marketing and PR industries on the subjects of: Using LinkedIn to Grow Business; Search Marketing Strategies for Sustainable Online Visibility, Web Site Effectiveness for User Engagement and Digital Strategies for Corporate Initiatives.
Jasmine is a frequent speaker and writer for organizations including: Search Engine Strategies, ClickZ.com, Searchenginewatch.com, The Online Marketing Institute, Lorman Education, The Marketing Executive Networking Group, The New York Enterprise Report and The Association of Strategic Marketing.
Miss Sandler holds a dual MBA in Marketing and Technology from the University of Miami. She can be reached via www.jasminesandler.com
Jake SapirsteinHead of Innovation Lab
Jake Sapirstein, a Digital Marketing veteran and thought leader, runs SAP's Innovation Lab. Launched in 2011 as SAP Test Lab, the program has become a comprehensive testing and optimization engine that uncovers valuable insights and communicates them to SAP Marketers all over the globe. In 2014, the program evolved into Innovation Lab, as it now additionally serves as a platform to test and validate new innovation pilots across the digital spectrum.
Prior to SAP, Jake has held various management positions in the technology and interactive marketing arenas, with roots at Macromedia, where he helped the company launch the Internet's first major browser plug-in (Shockwave).
You can find him on Twitter (@digitalnugget) where he often feeds bite-sized nuggets to the digital marketing community.
Jinal ShahGlobal Digital Strategy Director
J. Walter Thompson Worldwide
Named one of The Guardian's Ten Digital Strategists to Watch, Jinal's work and interests sit firmly at the intersection of culture, content and commerce. She currently serves as Global Digital Strategy Director at J. Walter Thompson where she is leading the agency's digital transformation.
Although she began her career as a fashion reporter, she transitioned to digital strategy and has lead digital evolution in marketing and advertising for brands such as Macy's, Revlon, MasterCard, American Express OPEN, GE, Food Network, The Economist and Nestle.
Born and raised in Mumbai, she lives in New York with her husband.
John ShehataExecutive Director, Search
John Shehata leads the search engine optimization and social media online strategies for ABC News and TV shows. In addition to managing the day-to-day operations of his SEO social media teams, he is responsible for developing and implementing high-level strategies for optimizing online content, news, videos, and social presence for ABC News. He has also trained many of the writers, bloggers, journalists, and editors on SEO and how to write news while keeping SEO top of mind. Prior to ABC News, Shehata was the director of SEO and social media for Advance Internet Inc., a group of websites owned and operated by Advance Publications Inc. He managed SEO for 12 local news web sites affiliated with over 35 daily newspapers. He has written several articles on search engine marketing and continues to speak at conferences around the country that focus on SEO for news and social media.
Carolyn ShelbyDirector of SEO and SEM
Carolyn Shelby is the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune. She is a search engine optimization professional and experienced webmaster who specializes in rebuilding under-performing websites, while preserving existing links and search engine rankings.
Grant SimmonsVP of Search Marketing
Grant leads the Search Marketing team at Homes.com, one of the nation's top real estate sites.
Previously, Grant served as Sr. Director at The Search Agency where he helped in differentiating the agency's search product, leading key partner initiatives, and acting as a advocate of the agency's SEO & social search POV.
Grant has over 22 years of agency & brand experience serving industry-leading organizations such as Paramount Studios, Red Bull, M&M/Mars, Disney, Napster, Warner Bros., UPS, Move.com, YPO, GE, Amgen & Fox Sports.
Grant is a popular speaker at major search & real estate industry events worldwide, including: SMX, SES, SIS, UCLA Anderson, eMarCom, Multifamily Brainstorming, DMA, and quoted in Forbes, Fox Business, Media Post & other national publications.
Described as an online marketing strategist, motivator, ideator, entrepreneur, & 'proud American with a funny accent', he prefers; father, sailor & expat Brit - though not necessarily in that order when there's a fair wind.
Adam SingoldaFounder and CEO
Adam Singolda is founder and CEO of Taboola, the leading discovery platform, serving over 550M unique users monthly.
Prior to founding Taboola in 2007, Adam developed his analytical skills while serving as an officer in an elite mathematical unit of the Israeli National Security Agency.
Adam is an honored alum of the Israeli Defense Forces' elite computer science training program, graduated first in his class at the Officers Academy of the IDF, and was named one of Israel's top “30 under 30” business managers by TheMarker.
Adam has spoken on stage at TEDx, Kaltura Connect, Business Insider's IGNITION, Advertising Week, 360i Marketing Summit, Web Summit, Landmark Ventures Media Technology Summit, Streaming Media, NAB, NewTeeVee, ELEVATE, Meetup, MIT (Sloan), Bloomberg West, and others.
Follow Adam on Twitter @AdamSingolda.
Emily SkorVP, Communications and Executive Director
CHPA Educational Foundation
Emily Skor leads the association's communications department. She oversees all external and member communications as well as ally development. She also serves as the executive director for the CHPA Educational Foundation.
Before joining CHPA in February 2011, Skor served as senior vice president at Dezenhall Resources, a nationally recognized crisis communications and issues management firm. For more than a decade at Dezenhall she helped Fortune 500 companies and industry associations manage issues affecting brand confidence and corporate reputation. She developed and managed comprehensive public affairs and public relations campaigns that included media, advocacy, coalition building, and consumer education.
Prior to working at Dezenhall Resources, Skor worked at Cohn & Wolfe, a public affairs consultancy, and the Center for Defense Information, a nonprofit think tank.
Skor serves on the board of directors for the National Council on Patient Information and Education. Skor also serves on the board of directors for the Madeline Island Music Camp, which provides performance training for talented young musicians. She is also actively involved in Wellesley alumnae activities.
Aaron StenhoffVP of Marketing and Digital
Red Roof Inn
Aaron Stenhoff is the Vice President, Marketing & Digital at Red Roof Inns. He has over 15 years of experience in sales and marketing with 13 years of digital experience. For much of his career he has been working in the travel industry with both airline and hospitality experience. Outside of travel, Aaron has worked with brands such as In-N-Out Burger, Science Diet, Sapporo Beer and Pepsi. He received his MBA at Indiana University's Kelley School of Business.
Shari ThurowFounder & SEO Director
Omni Marketing Interactive
Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.
Mitchell ToomeySenior Adviser, Knowledge, Innovation and Capacity Group
UNDP New York
Mitchell Toomey is the Senior Adviser of the Knowledge, Innovation and Capacity Group in UNDP's Bureau for Development Policy.
He leads groundbreaking work using digital media and technology to engage the public around the world in collaborative crowdsourcing of development solutions focused on bringing vital services to the poorest and most vulnerable populations.
Mr. Toomey designed and helped implement a strategy through which hundreds of thousands of people around the world participated in a consultation on priorities for the next generation of global anti-poverty goals.
He has also worked on transparency and open collaboration initiatives within large international organizations.
Before joining UNDP, Mr. Toomey launched two start-ups, and worked as a management consultant helping traditional firms migrate to digital markets and business models.
Mr. Toomey is an American national and holds a Masters of Business Administration from New York University's Stern School of Business, a BA in Philosophy, and training from the National Outdoor Leadership School in wilderness expedition leadership.
Lauren VaccarelloSVP Marketing
Lauren is the SVP of Marketing for Sysomos, a leading social intelligence platform. She is also the author of the highly acclaimed books, "Complete B2B Online Marketing" and "The Retargeting Playbook." Prior to her current role, Lauren led global marketing for AdRoll and was also the head of online marketing at Salesforce.com. She has been a member of the Google Tech Advisory Council and is a frequent conference speaker at ClickZ Live, Dreamforce, ad:tech, and SXSW.
Ronald C. ViningChief Brandaffeine
From technology, entertainment to retail, hospitality, financial services and politics, Ron has advanced over 25 of the top 100 iconic brands such as Apple, Google, BMW, Disney, Amex, Levi Strauss and The White House as brand advisor, customer engagement expert and visionary chief marketing officer. He delivers an influx of innovative B2B2C brand experiences to millions of users by fostering brand and customer engagement strategies between enterprise and their customers through omni-channel platforms including mobile, social, buzz, online and direct marketing. As a creative, tech-savvy & visionary C-level marketing professional, Ron is a renowned masterclass speaker on transmedia content marketing to audiences across the globe.
Ron is currently the Managing Director of BrandInflux, a Learnami Interactive Technologies company, Singapore, a consultancy specialising in brand experience marketing and digital media engagement strategies for B2B and B2C. He is also an Adjunct Professor & Fellow, Digital Media Lab at The University of Massachusetts - College of Management, Boston.
Melissa WalnerDirector of Global SEO
Melissa is a strategic marketing professional with over 15 years of experience and accomplishments with industry-leading companies. As Director of Global SEO, Melissa leads a team of SEO all-stars, responsible for driving organic search performance for Hilton Worldwide’s 12 brands and 4,100+ hotels globally. Melissa’s illustrious career spans stellar results at reputed brands like JCPenney and Fossil.
Ian WalshChief Marketing Maven
Ian is CMO and Chief Marketing Maven at TrackMaven. Day-to-day, this means leading a talented team of Marketing Mavens to develop complex marketing systems and processes, publish content the market values, increase TrackMaven's brand awareness, enable the Sales team, and continuously measure and improve our go-to-market strategy. Prior to joining TrackMaven, Ian led Marketing for several business lines at CEB. Ian's background includes nearly 20 years of B2B Marketing, including leadership positions at Software AG, Approva (acquired by Infor), SAP, and MicroStrategy.
Brad WeltmanSenior Director, Public Policy
A seasoned Washington insider, Brad is Senior Director of Public Policy and serves as the IAB's chief lobbyist in Washington.
Brad has extensive experience representing trade associations and companies before the United States Congress, federal regulatory agencies, and state legislatures on a multitude of issues that include privacy, mobile, advertising, taxation, intellectual property and First Amendment issues. Prior to joining the IAB, Brad served as Vice President of Government Affairs for MPA - The Association of Magazine Media where he focused on both federal and state lobbying. Brad has also worked in the U.S. Senate as an advisor to Senate Majority Leader Harry Reid and fellow on the Senate Health, Education, Labor, and Pensions (HELP) Committee.
Brad received his Master of Public Policy and B.A. from the University of Michigan and lives in Maryland with his wife and two sons.
@DavidYarus is the Founder of mllnnl, a millennial marketing agency that helps organizations like Hillel International, Taglit-Birthright Israel, and The Israeli Consulate understand and inspire millennials worldwide. David is also the founder of JSwipe - the world's largest and fastest-growing Jewish dating app â�� with over 135,000 active users since launching last Passover. He is passionate about technology, millennial empowerment, and all things #future. Previously, David was the General Manager of Mr Youth, where he ran the youth marketing for brands like Coca-Cola, Microsoft, and Spotify. David spends his free time thinking about Facebook ad strategy, studying consumer behavior, and empowering local Jewish communities and organizations with social media best-practices.
Robin ZuckerSenior Vice President, Marketing, Digital Media
As Playboy's Senior Vice President Marketing of Digital Media, Robin leads the marketing team for the iconic brand's newly launched digital media properties. Since joining Playboy a year ago, Robin has built the company's various social media platforms into a powerhouse engine that has been critical to the explosive growth of the newly launched flagship website, Playboy.com.
Before joining Playboy, Robin created and oversaw digital marketing strategy for several leading companies, including Yahoo! and Netscape, building the emerging digital platforms and translating them into meaningful business results. As Head of Social Marketing at Yahoo!, Robin built out social platforms as a key channel for the web giant's digital marketing mix. She worked across teams on products and properties to integrate social strategies. While at Yahoo! she held several roles building advertiser and publisher relationships with direct positive impact on multi-million dollar revenue streams. Robin started her digital career at Netscape where she built the foundation for a multi-million dollar annual advertising business.
Robin received her MBA from The Anderson School at UCLA. She has been recognized by the Internet Advertising Bureau with a Service Excellence Award for their Paid, Owned, Earned Media initiative. Robin lives in Los Angeles with her family.