Speaker Presentations

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Presentations are posted as they become available. In some cases this may be a day or two after the session takes place.


Tuesday, March 31, 2015

Data-Driven Marketing

From First to Last Touch: Winning Attribution Modeling
Nick Necsulescu, Senior Manager, Customer Segmentation, TD Bank Group

The Data Science Revolution on Modern Marketing
Jody Edmondson, Director of Data Science, Radius Intelligence

Content Marketing Strategy

The New Content Economy
Laura Henderson, Associate Director, US Media and Communications, Mondelez International

Next Generation Search

Paid Search Marketers: Go Hard on Mobile or Go Home
Diane Pease, Inbound Marketing Manager, Cisco
Carlton van Putten, Senior Vice President of Marketing, ContactPoint>

Transforming SERP Obstacles Into Opportunities
Melissa Walner, Director of Global SEO, Hilton

The Importance of Creative in Increasing Paid Search Conversions
David Greenbaum, CEO & Co-Founder, Boost Media

Advanced

Get Inside Your Customer's Head: Optimizing Engagement with Personalization
Jake Sapirstein, Head of Innovation Lab, SAP

More Bang for Your Buck: Prioritizing Your Digital Spend
Keith A. Grossman, Group Publisher, Bloomberg Digital

Mobile Intelligence: Truly Understanding your Mobile Customer
Luisella Giani, Head of Digital EMEA, The Goodyear Tire & Rubber Company


Wednesday, April 1, 2015

Social Innovation

Bringing the Offline Online: Rocking it in Real-Time
Amy Ganderson, Director, Digital Marketing, The Nature Conservancy
Neel Pahlajani, Manager - Digital Content Strategy, Samsung SDS America

Hacking Video: Advanced Video Marketing for SEO and Social
Allen Gottfried, Manager, Internet & Online Strategies, Saint Peter's Healthcare System

Mobile and Local Optimization

Rethinking Location Strategy: Personalization, Tagging & Context
Jason Hartley, VP, Search Marketing Practice Lead, 360i
Tyler Ludwig, Director of Product and Product Strategy, Rio SEO

Email Marketing

Dynamic Email Marketing: How to Change Content After Hitting Send
Anjie Moin, Director eCommerce Digital Marketing, Office Depot

Advanced

Privacy: What's Happening in Washington and the Latest in Self-Regulation
Joint Presentations
Lou Mastria, Executive Director, Digital Advertising Alliance
Brad Weltman, Senior Director, Public Policy, IAB


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