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Presentations are posted as they become available. In some cases this may be a day or two after the session takes place.
Tuesday, March 31, 2015
From First to Last Touch: Winning Attribution Modeling
Nick Necsulescu, Senior Manager, Customer Segmentation, TD Bank Group
The Data Science Revolution on Modern Marketing
Jody Edmondson, Director of Data Science, Radius Intelligence
Content Marketing Strategy
The New Content Economy
Laura Henderson, Associate Director, US Media and Communications, Mondelez International
Next Generation Search
Transforming SERP Obstacles Into Opportunities
Melissa Walner, Director of Global SEO, Hilton
The Importance of Creative in Increasing Paid Search Conversions
David Greenbaum, CEO & Co-Founder, Boost Media
Get Inside Your Customer's Head: Optimizing Engagement with Personalization
Jake Sapirstein, Head of Innovation Lab, SAP
More Bang for Your Buck: Prioritizing Your Digital Spend
Keith A. Grossman, Group Publisher, Bloomberg Digital
Mobile Intelligence: Truly Understanding your Mobile Customer
Luisella Giani, Head of Digital EMEA, The Goodyear Tire & Rubber Company
Wednesday, April 1, 2015
Hacking Video: Advanced Video Marketing for SEO and Social
Allen Gottfried, Manager, Internet & Online Strategies, Saint Peter's Healthcare System
Mobile and Local Optimization
Dynamic Email Marketing: How to Change Content After Hitting Send
Anjie Moin, Director eCommerce Digital Marketing, Office Depot
Privacy: What's Happening in Washington and the Latest in Self-Regulation
Lou Mastria, Executive Director, Digital Advertising Alliance
Brad Weltman, Senior Director, Public Policy, IAB
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