Agenda Overview

This year's agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media.

Tuesday, April 1, 2014
7:00a-6:30p Registration
8:00a-8:45a Pre-Keynote Crash Course
Overview of Today's Digital Media Landscape
8:30a-9:00a Morning Coffee
9:00a-10:00a Randi Zuckerberg Conference Welcome & Opening Keynote
10 New Media Trends Shaping the Lives of Modern Consumers
Randi Zuckerberg, Founder & CEO, Zuckerberg Media and Editor-in-Chief, Dot Complicated
10:00a-10:30a Grand Opening of the Exhibit Area (Open 10:00a-6:30p)
Tracks: Business Intel Paid Owned Earned Integrated Learn with Google
10:30a-11:30a For Good Measure: Effective Multi-Channel Attribution Modeling Attract, Engage, Convert: Smart Paid Media Tactics Data Deep Dive: Understanding the Voice of the Consumer Creative Content Marketing: From Strategy to Execution The Scoop on Converged Media: From Paid, to Owned and Earned The Profit Driven Marketer: Being There in More Moments that Matter
11:30a-11:45a Session Interval
11:45a-12:45p The Marriage of Brand and Agency: Selecting the Right Agency for Your Business Remarketing and Behavioral Ads: What's New? Local Digital Marketing for Multi-Location Businesses Rethink B2B Marketing: How to Turn Your Brand into a Digital Campaign Success Story Sponsored:
Building Trust with Your Online Audience
sponsored and presented by Trustpilot
Don't Miss the Shift: Capturing & Converting Multi-Screen Consumers
12:45p-2:00p Networking Lunch
2:00p-3:00p Sponsored:
Enterprise Search Center of Excellence: Untangling Your Decentralized Mess
sponsored and presented by Acronym
Next Generation Targeted Social Advertising: Leveraging New Ad Formats & Platforms Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic The Power of Visual Storytelling: Building Brand Advocacy, Loyalty and Engagement From Landing to Converting: Driving Your Prospects to Purchase Maximizing Sales by Reaching & Engaging Qualified Customers
3:00p-3:30p Refreshment Break in the Exhibit Area
3:30p-4:30p The Analytics Swiss Army Knife: How to Mix and Match Tools to Home in on Consumer Intent The Rise of Native Advertising: Connecting Brands & Consumers with Effective Content Distribution Unlocking the Secrets to Mobile Video: YouTube Capture, Instagram & Vine Money for Nothing & Clicks for Free: Transforming Your Organization Organically Game, Set, ROI: Developing a Winning Search and Social Strategy Metrics for Success in the Mobile App Ecosystem
4:30p-5:30p Meet the Experts Roundtables
5:30p-6:30p Networking Cocktail Reception sponsored by Stone Temple Consulting sponsored by SEMPO
9:30p-late ClickZ Live Launch Party
Wednesday, April 2, 2014
8:00a-5:30p Registration
8:00a-8:45a Pre-Keynote Presentation
The Power of Branding Moments - Best Practices in China
sponsored and presented by Baidusponsored and presented by Gridsum
8:30a-9:00a Morning Coffee
9:00a-10:00a Morning Keynote
Andy Beal Reputation Roadkill: Learning From the Biggest Brands' "OMG" Moments
Andy Beal, CEO of & Co-Author of Radically Transparent: Monitoring and Managing Reputations Online
10:00a-10:30p Coffee Break in the Exhibit Area (Open 10:00a-3:15p)
Tracks: Business Intel Paid Owned Earned Integrated Learn with Google
10:30a-11:30a Big Data Uncovered: How to Gather, Analyze and React to Key Data Insights Facial Coding - A New Model For Video Measurement Getting Your Site Found: Architect Your Way to the Top Influence the Influencers: The Magic of Co-Created Social Content Paid/Organic Social Psychographic Content Distribution! Conversion, Social Signals & Community Building Expanding Your Reach with Shopping Campaigns and Mobile Product Listing Ads
11:30a-12:30p Meet the Experts Roundtables Maximizing Relevance with Location-based Advertising
12:30p-1:45p Networking Lunch
1:45p-2:45p 5 Spying Strategies You Can Use Today to Dominate your Competition Networks, Exchanges, Programmatic: Key Differences & Opportunities Badass Blogging: Transforming Your Blog into a Content Powerhouse Sponsored:
Jim Boykin Talks on SEO, Link Building, Authorship, Penguin & Tools
sponsored and presented by Internet Marketing Ninjas
Cracking the Inbound Marketing Code: From Traffic, to Leads, to Revenue Attribution Strategies to Inform Your Search & Digital Advertising Investments
2:45p-3:15p Refreshment Break in the Exhibit Area
3:15p-4:15p Beyond the "Like": Social Media Tracking, Testing & Targeting Mastering the PPC Challenge: Enhanced Campaigns, Adwords & PLA's Context Marketing using WiFi Location Services Hand in Hand: Combining Social and Content to Earn Visibility and $ Nobody Cares About Your Emails: 7 Advanced Tactics to Drive Engagement with Lead Nurturing  
4:15p-4:30p Session Interval
4:30p-5:30p Afternoon Keynote Panel
Digital Innovation Insights Driving Big Brand Awareness
5:30p-6:30p Agency Happy Hour sponsored by Incisive Media
Thursday, April 3, 2014
8:30a-3:00p Registration
9:00a-9:30a Morning Coffee
Tracks: Business Intel Paid Owned Earned Integrated
9:30a-10:30a How to Select the Right Media Buying Company for Your Business Ad Optimization in Multi-Channel Digital Advertising Responsive Design, Dynamic Serving, m-dot: Which Mobile Approach is Right for You? Lord of the Links: Earn Your Way to the Top with Quality Links Pushing the Envelope: Thinking Outside the Inbox to Optimize Clicks and Conversions
10:30a-10:45a Coffee Break
10:45a-11:45a Portrait of a Modern Marketer: Aligning Creativity and Analytics Maximize Your Real-Time Bidding ROI: Top 10 Missed Opportunities Innovative Campaigns - Engaging Customers with Interactive Video Performance Secrets of the Amazon 2014 Digital Marketing Trends: Big Campaign Wins
11:45a-1:00p Networking Lunch
1:00p-2:00p Revolutionizing the Customer Journey: How Segmentation Can Drive Advocacy & Acquisition Work Smarter not Harder: Campaign Automation to Drive Extreme Results Connecting with Your Consumer on the Move: Effective Mobile Marketing The Marriage of Social Media and PR: Making it Work for Your Brand CRM Retargeting and the CMO/CIO Evolution
2:00p-2:15p Session Interval
2:15p-3:15p Convincing the C-Suite: The Most Effective Analytics to Support Your Campaigns How to Implement a Winning PPC Auditing Framework Best Practices to Make the Most of Your Markups Screw Link Building: Creating Revenue from Relationships and Brand Ownership B2B Case Study - Ties, Tensions, & Reality of eBiz Integration
3:15p-4:15p Conference Wrap-Up & Wine Down

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.