Agenda Day 2
Wednesday, April 2, 2014
What do Coca-Cola, British Airways, Kenneth Cole and Samsung have in common? Aside from having a combined market cap of billions of dollars, they've all experienced an "OMG" moment that hurt their reputation. With all the resources available to them they couldn't avoid a reputation crisis, so what hope is there for the rest of us?
Reputation management expert and author Andy Beal will walk you through some of the biggest reputation blunders of the past year and show you how you can avoid making the same mistakes. Whether you're a Fortune 500 company or small business owner, you'll learn where these companies went wrong and walk away with proven tactics to help grow your reputation and your bottom line.
|10:00a-10:30p||Coffee Break in the Exhibit Area (Open 10:00a-3:00p)|
Optimizing content and leveraging keywords to drive traffic is the job. But the opportunity comes from combining your rich, intent data with customer behavioral and attitudinal data to develop insights about the marketplace and the business. What can you do to make yourself a better analyst? What are the traits of the truly great? Knowing your raw materials, identifying the problem to be solved and becoming a data artist are just the start. Attend this session to learn how to become a highly valued and indispensable member of your organization.
Details to follow.
In Sept 2013, Google's Hummingbird update showed how search engines have rapidly adopted semantic technology to deliver more precise search results. Therefore, website owners should continually evolve their site's information architecture (IA) and corresponding technical architecture to accommodate the semantic web in order to remain visible.
This session will present the most current research about known entity searcher behaviors, and how search/web professionals can (and should) optimize their website content for the most common entity searches. This session will cover:
In an age of information overload, standing out requires huge budgets and resources. But what if you could hack your way to the spotlight by helping everybody win?
Learn how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand. Through best practices and examples you will learn:
Paid/Organic Social Psychographic Content Distribution! Conversion, Social Signals & Community Building
Sure as SEO practitioners MUST by search PPC, social marketers must by paid-organic content amplification ads. Next year, everyone in the world will be using these techniques. This reality has come true punctuated by Facebook's bold announcement that organic distribution has waned, and marketers need to buy social ads. Other channels such as Twitter and LinkedIn are already following suit.
Attendees will learn:
This roundtable forum provides an opportunity to learn, network, and share information with peers and leading industry specialists. Roundtable discussions focus on various topics and each feature two experts. Choose the roundtable most pertinent to you and join the conversation! You may move freely between roundtables to make sure you get the most out of this session.
In marketing, knowing your target market or ideal customer is important, but understanding your competition is critical - this session will cover the tools and strategies needed to win the battle and out-perform your competitors.
Get an in-depth look at the software agencies and large businesses use to monitor keywords, competitors and ads. Remember, even if you are not watching your competition, they are watching you. Come to this session and learn:
One of the newer ideas when it comes to programmatic is turning it into premium programmatic. The greatest obstacle to broader adoption of programmatic is to change the perception of what premium is, and how it's differentiated. This session will discuss what premium programmatic brings to the table in regards to data, control and placement. Attendees will gain insight into the differences in benefits when going premium direct, premium programmatic versus RTB and other exchanges. This session will explain programmatic premium by using examples from luxury brands to demonstrate its importance in reaching the affluent audience at scale and achieving desirable results.
Attendees will leave this session with greater understanding of:
Do you have blog envy? Feel a twinge of jealousy when top blogs climb higher in the charts, while your own goes nowhere? This session will provide attendees with a behind the scenes look at some of today's top blogs, and share blogging best practices that can help transform an under-performing corporate blog into a content powerhouse.
This session will cover:
Details to follow.
Your audience's purchasing behavior and the power they yield has fundamentally changed. The marketing tactics that used to work do not work anymore. Your company's future depends on an evolving marketing plan.
You will learn:
|2:45p-3:15p||Afternoon Coffee Break in the Exhibit Area|
Fans and followers are great, but engaged users and ROAS are even better. As social media platforms adapt their ad formats to changing user behavior, more and more options are becoming available for marketers. During the last quarter of 2013, it became apparent that social media can drive similar, if not stronger, ROAS than paid search channels. For instance, on Thanksgiving Day, Facebook drove more sales than Google AdWords did.
In this session, you will gain insight into:
Enhanced campaigns put many new tools in the hands of campaign managers, and product ads open up a world of excitement. Attend this session to discover the best ways to put PPC tools to work.
This session will explore:
This session will focus on the emerging WiFi based Location Analytics capabilities and how it is being used to deliver innovative new opportunities and business models to different industries leveraging their existing WiFi infrastructure as innovative platforms for business innovation and revenue generation. It will cover the various aspects of how WiFi is being used to deliver this value including:
The session will also cover the various interesting and innovative use cases that are starting to emerge across 11 or 12 vertical industries across the globe including a demo of either a Resort Hotel or a Shopping Mall delivering these innovative marketing capabilities.
We've heard the phrase "content is king" ad nauseam. What does it actually mean?
Content marketing and social media do not exist in a silo. We must build ROI-based strategies that identify opportunities and create tangible plans for accomplishing our goals. Discover how to make your content stand out and how to build a truly strategic framework that allows for proper integration of content marketing and social media.
In this session, you will learn how to:
Nobody Cares About Your Emails: 7 Advanced Tactics to Drive Engagement with Lead Nurturing
You should never send another email without attending this session. Mathew will walk you though his latest research on consumer engagement, and teach you the truth about email nurturing. Learn why pretty emails don't convert, how to cut though the email clutter, and how to increase your email engagement quickly, and in a sustainable way. This session will leave you with these takeaways:
A rare look at how the world's leading agencies are making digital innovation the next creative breakthroughs for the brands we all admire most.
In this session you hear from the heads of digital at the most admired and creative agencies on the planet. This bare bones frank conversation about what drove success and even more importantly, how to avoid failed thinking will not only illuminate the agency folk in the room, but will inspire all of us brand and small business marketers to think outside the box and really drive big market share gains through Digital, Social and Mobile Marketing breakthrough ideas.
|5:30p-6:30p||Agency Happy Hour|
Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.