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Agenda Day 2

Each session has been carefully programmed by our expert content team as well as our editorial team at and Search Engine Watch to ensure that we deliver the best, most relevant, educational content in the world.

Our promise – to deliver an ROI on not just the event as a whole but for every session that you attend.

Wednesday, April 1, 2015
8:30-5:00 Registration and Breakfast
9:20-9:30 Day 2 Opening Remarks
9:30-10:15 Morning Keynote
Tracks: Social Innovation
Mobile and Local Optimization
Industry Spotlight
10:25-11:10 Coming out on Top in a Swipe Right Culture Magical Mobile Moments: Being There When it Matters Most Trading on a Marketing Derivative: Bringing Digital to Wall Street Privacy: How do Marketers Reinvent Themselves as Consumers Block Tracking
11:10-11:30 Morning Coffee Break
11:30-12:15 Expect the Unexpected: Rocking it in Real-Time The Right Place at the Right Time: Location Based Marketing Essentials Health, Heart and... Making Medical Digital Grinding with Gamification: Perfecting the Moves
12:25-1:10 Beyond the Like: Nailing Social Advertising Across Various Platforms Mobile First: Supercharge Your B2B Mobile Campaigns New Age: Spotting Niche Markets Through Different Channels Destination Unknown: How to Create a Customer Journey Map
1:10-2:15 Networking Lunch
2:15-3:00 Hacking Video: Disrupting Cross-Channel Engagement Rethinking Location Strategy: Personalization, Tagging & Context Breaking Traditions: Delivering Social Media to an Old School Audience SEO Diagnostics for the Skilled Search Mechanic
3:10-3:55 Influencer Marketing: Building Brand Loyalty and Advocacy Right on Target: Reaching the Ever-Connected Consumer with Smart Mobile Ads Pitch Perfect for the Formal Folk: Getting the Right Content Tone The Fusion of Programmatic, Social and Big Data
4:00-5:00 Networking Event
  Day 1
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