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Agenda Day 2

Each session has been carefully programmed by our expert content team as well as our editorial team at and Search Engine Watch to ensure that we deliver the best, most relevant, educational content in the world.

Our promise – to deliver an ROI on not just the event as a whole but for every session that you attend.

Wednesday, April 1, 2015
8:30-5:00 Registration and Morning Coffee Break in the Sponsor Area (Sponsor Area open 8:30am-5pm)
9:20-9:30 Day 2 Opening Remarks
9:30-10:15 Leigh Heyman Morning Keynote
Digital Innovation at the White House
Leigh Heyman, The White House
Mobile and Local Optimization

Chair: Jasmine Sandler Benu Aggarwal Sundeep Kapur Kevin Lee
David Yarus, J-Swipe
The Magic of Mobile: Effective Mobile Tactics
John Shehata, ABC News

Anjie Moin, Office Depot
Privacy: How Will Marketers Reinvent Themselves as Consumers Block Tracking
Brad Weltman, IAB
11:10-11:30 Morning Coffee Break in the Sponsor Area
Amy Ganderson, The Nature Conservancy
Neel Pahlajani, Samsung SDS America
Mobile is Local: Quick Wins & Fast Fails
Jori Ford, SpotHero

Robin Hickey, Credit Union of New Jersey
The Fusion of Marketing and Tech: Getting Closer to Consumers with Wearables
Jon Anselmo, MediaVest
Vikram Bhaskaran, Pinterest
Ryan Bonifacino, Alex and Ani
The Side Effects of Mobile Gaming
Richard Guest, Tribal Worldwide
Emily Skor, CHPA Educational Foundation

David Refaeli, Ziff Davis
Case Study: Using Your Customer Journey Map to Build Your Content Strategy
Toni Jones, U-Haul International
1:10-2:15 Networking Lunch in the Sponsor Area
Allen Gottfried, Saint Peter's Healthcare System
Rethinking Location Strategy: Personalization, Tagging & Context
Jason Hartley, 360i
Aaron Stenhoff, Red Roof Inn
Master the Formula for Compelling Ad Copy
Frank Palmieri, Yahoo
Hobson Powell, Yahoo
Ad Lab sponsored and presented by Yahoo
Turning the Aircraft Carrier: Driving Change in the Large Enterprise
Eric Enge, Stone Temple Consulting
Sean Kainec, The Home Depot
3:00-3:15 Afternoon Coffee Break in the Sponsor Area
Anji Ismail, DOZ
Right on Target: Reaching the Ever-Connected Consumer with Smart Mobile Ads
Master the Science of Engaging Ad Images
Hobson Powell, Yahoo
Patrick Salmon, Yahoo
Ad Lab sponsored and presented by Yahoo
The Fusion of Programmatic, Social and Big Data
Jeremy Hlavacek, The Weather Company
4:00-5:00 Networking Drinks Reception sponsored by Stone Temple Consulting
  Day 1
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