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Agenda Day 2

Each session has been carefully programmed by our expert content team as well as our editorial team at and Search Engine Watch to ensure that we deliver the best, most relevant, educational content in the world.

Our promise – to deliver an ROI on not just the event as a whole but for every session that you attend.

Wednesday, April 1, 2015
8:30-5:00 Registration and Breakfast
9:20-9:30 Day 2 Opening Remarks
9:30-10:15 Morning Keynote
Mobile and Local Optimization

David Yarus, J-Swipe
Mobile First: Supercharge Your B2B Mobile Campaigns

Anjie Moin, ADT Security Services
Privacy: How Will Marketers Reinvent Themselves as Consumers Block Tracking
11:10-11:30 Morning Coffee Break
Mobile is Local: Quick Wins & Fast Fails
Jori Ford, SpotHero

Robin Hickey, Credit Union of New Jersey
The Fusion of Marketing and Tech: Getting Closer to Consumers with Wearables
The Side Effects of Mobile Gaming
Richard Guest, Tribal Worldwide
Emily Skor, CHPA Educational Foundation

Destination Unknown: Creating a Customer Journey Map
1:10-2:15 Networking Lunch
Allen Gottfried, Saint Peter's Healthcare System
Rethinking Location Strategy: Personalization, Tagging & Context
Ad Lab sponsored and presented by Yahoo
Master the Science of Ad Copywriting
Frank Palmieri, Yahoo
Marketing Automation Strategy: Trends and Opportunities
Right on Target: Reaching the Ever-Connected Consumer with Smart Mobile Ads
Ad Lab sponsored and presented by Yahoo
Show and Tell: Ad Images that get Noticed
Patrick Salmon, Yahoo
The Fusion of Programmatic, Social and Big Data
Jeremy Hlavacek, The Weather Company
4:00-5:00 Networking Event
  Day 1
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