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Agenda Day 1

Each session has been carefully programmed by our expert content team as well as our editorial team at ClickZ.com and Search Engine Watch to ensure that we deliver the best, most relevant, educational content in the world.

Our promise – to deliver an ROI on not just the event as a whole but for every session that you attend.

Tuesday, March 31, 2015
8:00-6:30 Registration and Breakfast
8:50-9:00 Conference Welcome and Opening Remarks
9:00-9:50 Tim Goudie Opening Keynote
Sustainability, Storytelling & Social Media
Tim Goudie, The Coca-Cola Company
Tracks:
Data-Driven Marketing
Content Marketing Strategy
Next Generation Search
Advanced
10:00-10:45 Ultimate Engagement: The Power of Data-Driven Storytelling
Dr. Jon Roberts, About.com
The Love Letters: Keywords that Drive Campaign Success
Paid Search Marketers: Go Hard on Mobile or Go Home
Diane Pease, Cisco
Get Inside Your Customers Head: From Predictive Analytics to Behavioral Targeting
10:45-11:15 Morning Coffee Break
11:15-12:00 The Data Revolution - Crowdsourcing International Decisions
Mitchell Toomey, UNDP New York
Fix Up, Look Sharp: The Discipline of Content Strategy
Transforming SERP Obstacles Into Opportunities
Melissa Walner, Hilton
Power of Persuasion: Using Buyer Personas to Increase Relevance
12:10-12:55 From First to Last Touch: Winning Attribution Modeling
Nick Necsulescu, TD Bank Group
The New Content Economy
Laura Henderson, Mondelez International
SEO Diagnostics for the Skilled Search Mechanic
Next Level Display Strategy: Remarketing/Retargeting
12:55-2:00 Networking Lunch
2:00-2:45 Fireside Chat Keynote Panel
Joining the Dots: Creating Campaigns that Count
Lee Nadler, Mini USA
Scott Monty, Shift Communications
Heather Bergstein, Unilever USA
2:55-3:40 Screw Big Data, It's about Valuable Data
How B2B's Leverage Social Media in Their Content
SCHEMA and Usability: Making Your Search Results Shine
More Bang For Your Buck: Prioritizing Your Digital Spend
3:40-4:00 Afternoon Coffee Break
4:00-4:45 Multi-Channel Analytics: Transforming your Marketing Campaign
Native Ninjas: Why Everyone's Nuts about Native Advertising
The Ultimate Landing Page Optimization Strategy
Erin Everhart, The Home Depot
Mobile Intelligence: Truly Understanding your Mobile Customer
4:45-5:30 Meet the Experts Roundtables
5:30-6:30 Networking Cocktail Reception sponsored by Google
Day 2  
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