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Agenda Day 1

Each session has been carefully programmed by our expert content team as well as our editorial team at and Search Engine Watch to ensure that we deliver the best, most relevant, educational content in the world.

Our promise – to deliver an ROI on not just the event as a whole but for every session that you attend.

Tuesday, March 31, 2015
8:00-6:30 Registration and Breakfast
8:50-9:00 Conference Welcome and Opening Remarks
9:00-9:50 Opening Keynote
Data-Driven Marketing
Content Marketing Strategy
Next Generation Search
10:00-10:45 Ultimate Engagement: The Power of Data-Driven Storytelling The Love Letters: Keywords that Drive Campaign Success Paid Search Marketers: Go Hard on Mobile or Go Home Get Inside Your Customers Head: From Predictive Analytics to Behavioral Targeting
10:45-11:15 Morning Coffee Break
11:15-12:00 The Profit Driven Marketer: Turning Social Data into $ Fix Up, Look Sharp: The Discipline of Content Strategy Animalistic Algorithms: Updates on How to Reign Them in Power of Persuasion: Using Buyer Personas to Increase Relevance
12:10-12:55 From First to Last Touch: Winning Attribution Modeling Going from Colors to Shades: The Importance of Personalization The Case for Incrementality: Seeking Value in SEO and Consumer Intent Next Level Display: Remarketing & Retargeting
12:55-2:00 Networking Lunch
2:00-2:45 Fireside Chat Keynote Panel
2:55-3:40 Screw Big Data, It's about Valuable Data How B2B's Leverage Social Media in Their Content SCHEMA and Usability: Making Your Search Results Shine More Bang For Your Buck: Prioritizing Your Digital Spend
3:40-4:00 Afternoon Coffee Break
4:00-4:45 Unleashing Your Email Data: From Pre-click to Post-click Analytics Native Ninjas: Why Everyone's Nuts about Native Advertising Marrying Social Media and PPC with Search: Playing the Vicar How Smooth is Your Landing? Design, Relevance, Conversion
4:45-5:30 Meet the Experts Roundtables
5:30-6:30 Networking Drinks Reception
Day 2  
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