Each session has been carefully programmed by our expert content team as well as our editorial team at ClickZ.com and Search Engine Watch to ensure that we deliver the best, most relevant, educational content in the world.
Our promise – to deliver an ROI on not just the event as a whole but for every session that you attend.
|Tuesday, March 31, 2015|
|8:00-6:30||Registration and Breakfast|
|8:50-9:00||Conference Welcome and Opening Remarks|
|Tracks:||Data-Driven Marketing||Content Marketing Strategy||Next Generation Search||Advanced|
|10:00-10:45||Ultimate Engagement: The Power of Data-Driven Storytelling||The Love Letters: Keywords that Drive Campaign Success||Paid Search Marketers: Go Hard on Mobile or Go Home||Get Inside Your Customers Head: From Predictive Analytics to Behavioral Targeting|
|10:45-11:15||Morning Coffee Break|
|11:15-12:00||The Profit Driven Marketer: Turning Social Data into $||Fix Up, Look Sharp: The Discipline of Content Strategy||Animalistic Algorithms: Updates on How to Reign Them in||Power of Persuasion: Using Buyer Personas to Increase Relevance|
|12:10-12:55||From First to Last Touch: Winning Attribution Modeling||Going from Colors to Shades: The Importance of Personalization||The Case for Incrementality: Seeking Value in SEO and Consumer Intent||Next Level Display: Remarketing & Retargeting|
|2:00-2:45||Fireside Chat Keynote Panel|
|2:55-3:40||Screw Big Data, It's about Valuable Data||How B2B's Leverage Social Media in Their Content||SCHEMA and Usability: Making Your Search Results Shine||More Bang For Your Buck: Prioritizing Your Digital Spend|
|3:40-4:00||Afternoon Coffee Break|
|4:00-4:45||Unleashing Your Email Data: From Pre-click to Post-click Analytics||Native Ninjas: Why Everyone's Nuts about Native Advertising||Marrying Social Media and PPC with Search: Playing the Vicar||How Smooth is Your Landing? Design, Relevance, Conversion||4:45-5:30||Meet the Experts Roundtables|
|5:30-6:30||Networking Drinks Reception|
Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.