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Agenda Day 1

Each session has been carefully programmed by our expert content team as well as our editorial team at and Search Engine Watch to ensure that we deliver the best, most relevant, educational content in the world.

Our promise – to deliver an ROI on not just the event as a whole but for every session that you attend.

Tuesday, March 31, 2015
8:00-6:30 Registration and Morning Coffee Break in the Sponsor Area (Sponsor Area open 8am-6:30pm)
8:50-9:00 Conference Welcome and Opening Remarks
9:00-9:50 Tim Goudie Opening Keynote
Sustainability, Storytelling & Social Media  
Tim Goudie, The Coca-Cola Company
Data-Driven Marketing
Content Marketing Strategy
Next Generation Search
Learn with Google
Chair: Chris Boggs Kevin Lee Shari Thurow Greg Jarboe
10:00-10:45 Ultimate Engagement: The Power of Data-Driven Storytelling  
Dr. Jon Roberts,
Capturing the Consumer in a Constant Stream of Content
Matt Gentile, Century 21 Real Estate LLC
Paid Search Marketers: Go Hard on Mobile or Go Home
Diane Pease, Cisco
Carlton van Putten, LogMyCalls
Get Inside Your Customer's Head: Optimizing Engagement with Personalization  
Jake Sapirstein, SAP
Using Remarketing on Google Display to Re-engage Past Site Visitors
Steef Van Winkel, Google
Learn with Google
10:45-11:15 Morning Coffee Break in the Sponsor Area
11:15-12:00 The Data Revolution - Crowdsourcing International Decisions
Mitchell Toomey, UNDP New York
Fix Up, Look Sharp: The Discipline of Content Strategy
Simon Berg, Ceros
Julie Booth, Nine West Group
Katrina Craigwell, General Electric (GE)
Transforming SERP Obstacles Into Opportunities
Melissa Walner, Hilton
The Power of Persuasion: Using Buyer Personas to Increase Relevance
Grant Simmons,
Driving App Downloads: Introductory Best Practices
Antony Ho, Google
Learn with Google
12:10-12:55 From First to Last Touch: Winning Attribution Modeling
Nick Necsulescu, TD Bank Group
The New Content Economy
Laura Henderson, Mondelez International
Adam Singolda, Taboola
SEO Diagnostics for the Skilled Search Mechanic
Carolyn Shelby, Tribune Publishing
Culture, Content & Commerce : Key Trends Shaping the Current Content Landscape
Jinal Shah, J. Walter Thompson Worldwide
Better Together: AdWords and Google Analytics
Sean Quadlin, Google
Learn with Google
12:55-2:00 Networking Lunch
2:00-2:45 Fireside Chat Keynote Panel
Joining the Dots: Creating Campaigns that Count
Heather Bergstein, Formerly Unilever USA, Mona L. Hamouly, American Express Company, Scott Monty, Shift Communications, Lee Nadler, Mini USA
2:50-3:35 The Data Science Revolution on Modern Marketing
Jody Edmondson, Radius Intelligence
Dr. Jon Roberts,
George Roumeliotis, Intuit
Cut Through the B to B.S.: Delivering a Message That Your Customers Will Actually Tune Into
Craig Coffey, Lincoln Electric
Link Building, Penguin, Digital Assets, Authors, Tools, and More  
Jim Boykin, Internet Marketing Ninjas
More Bang for Your Buck: Prioritizing Your Digital Spend
Keith A. Grossman, Bloomberg Digital
Mobile Must-Haves For All Marketers
Matthew DelRe, Google
Learn with Google
3:40-4:10 Get Your Mobile Marketing Mojo On
Jill Steinhour, Adobe
How Can Analytics Inform Better Content
Ian Walsh, TrackMaven
The Dire State of Search Creative
David Greenbaum, Boost Media
Click-to-Call & Mobile Search: How to Optimize Paid Search When a Consumer Goes Online-to-Offline
Matt Greff, Marchex
Win your Consumers on the Digital Shelf
Liz Wang, Google
Learn with Google
4:10-4:30 Afternoon Coffee Break in the Sponsor Area
4:30-5:15 Screw Big Data, It's about Valuable Data
Patricia Knox, AT&T
Getting Real With Native: Making Branded Content Programs Work  
Robin Zucker, Playboy, Inc.
The Ultimate Landing Page Optimization Strategy
Erin Everhart, The Home Depot
Mobile Intelligence: Truly Understanding your Mobile Customer
Luisella Giani, Goodyear-Dunlop
Keywords, Ads & Quality Score: Rethinking The So-Called Basics Of Paid Search
Ben Chung, Google
Tran Ngo, Google
Sean Quadlin, Google
Learn with Google
5:15-5:45 Meet the Experts Roundtables
5:45-6:45 Networking Cocktail Reception sponsored by Google
Day 2  
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