Creating the Ultimate Customer Experience: Inspire, Acquire, Convert & Retain

Leading the discussion across all aspects of digital marketing, digital transformation and beyond, this year marks our 17th annual event in New York. Attracting 1,000+ digital marketers and business leaders, ClickZ Live provides you with the most advanced practical theory and innovative strategy in the industry today.

Icon Where

Where

New York City
New York Marriott Marquis

Icon When

When

April 11-13, 2016
days to go

About

What to Expect

As the flagship event in our global series, ClickZ Live New York (formerly SES Conference & Expo) brings together the world's leading experts from brands, agencies and technology providers to redefine and reinvent your digital strategy. Curated by ClickZ and Search Engine Watch, this year's agenda will walk you through the very latest thought leadership to master and win across all aspects of digital marketing. Plus, with our new digital transformation track, you'll leave knowing how to better adapt and succeed in implementing a cohesive digital strategy throughout your entire organization.

We invite all digital marketers, strategists, analysts, business leaders and industry professionals to join us in the heart of New York City for three days of learning, training and networking.

Agenda Tracks

  • Search & Acquire:
    Hitting on the key elements at the top of the funnel, learn the best methods to attract new customers and make the most of your search and data efforts.
  • Engage & Convert:
    From social to mobile apps and everything in between, hear tried and tested strategies that will successfully elevate your engagement and boost ROI.
  • Retain & Grow:
    Cultivate deeper relationships with existing clients and foster new ones across all marketing channels with expert advice and insightful case studies from thought leaders in the industry.
  • Digital Transformation:
    Align customer experience, internal organizational culture, and technology to kickstart radical digital transformation.

Topics Covered

Social

Content & Storytelling

 

SEO

 

Mobile & Apps

 

Data & Analytics

 

Omnichannel Strategy

 

Digital Transformation

 

Email Marketing

B2B

 

Video Marketing

 

Native Ads

 

Attribution Modeling

 

Programmatic

 

Digital Spend

 

Internet of Things

 

Intent-based Search

 

MarTech

 

Virtual Reality

 

2016 Agenda

8:00-8:30
Continental Breakfast
8:30-12:30
12:30-1:30
Lunch
1:30-5:30
6:00-8:00
8:00
Registration and Breakfast
8:45
Conference Welcome and Opening Remarks
9:55-10:25

Digital Refuel: 1:1 Interview with Dunkin' Brands

  • John Costello, President - Global Marketing and Innovation, Dunkin' Brands
10:25-10:50
Morning Coffee Break

Search & Acquire

Engage & Convert

Retain & Grow

Digital Transformation

10:50-11:30

The "Smart Data" Solution: Transforming Numbers into Deeper Consumer Insight

  • Jason John, Chief Marketing Officer, Publishers Clearing House
  • Mia Vallo, Sr. Director, Marketing Analytics and Optimization, National Geographic

Taking Your Analytics Practice to the Next Level

Rethinking "Experience"

  • Victor Lee, Senior Vice President, Digital Marketing, Hasbro
1:00-2:10
Networking Lunch
3:35-4:00
Afternoon Coffee Break
4:00-4:45
Fireside Chat

Tradigital: Strategically Merging Traditional Marketing and Digital Media

  • Sree Sreenivasan, Chief Digital Officer, Metropolitan Museum of Art
  • Amanda Rubin, Global Co-head, Brand & Content Strategy, Goldman Sachs
  • Phil Bienert, Chief Marketing Officer & Executive Vice President, Digital Commerce, GoDaddy
  • Marissa Tarleton, Chief Marketing Officer, North America, RetailMeNot, Inc.
4:50-5:30
Afternoon Keynote

On the Digital Road to Rio with the U.S. Olympic and Paralympic Teams

  • Lisa Baird, Chief Marketing Officer, US Olympic Committee
8:30
Registration and Breakfast
9:25
Day 2 Opening Remarks
9:30-10:10
Morning Keynote

The Perfect Recipe for Digital Storytelling

10:10-10:35
Morning Coffee Break

Search & Acquire

Engage & Convert

Retain & Grow

Digital Transformation

12:00-1:10
Networking Lunch
3:20-3:45
Afternoon Coffee Break
3:45-4:30

Emerging Trends Panel

4:30-5:30
Training  |  Day 1  |  Day 2