Getting tactical with digital:

Mastering customer acquisition and retention through social and mobile

With a young, growing and rapidly urbanizing population, Indonesia boasts one of the fastest growing consumer markets in the world. 5 million citizens are expected to join the ranks of the consuming class each year. So how to you harness the power of social and mobile in the world's 4th most populous nation and more importantly, how do you measure ROI?

Icon Where

Where

Jakarta, Indonesia
Pullman Jakarta Indonesia

Icon When

When

27-28 April 2016
days to go

About

What to expect

An action-packed, educationally focused one-day multi-stream conference covering the very latest tips, tricks and tools that will blow your mind and help you increase your marketing effectiveness and ROI. We will be featuring over 30 expert speakers delivering international best practices and local case studies. You will engage with over 250 like-minded, hungry to learn peers.

We are also delighted to bring you an intensive hands-on one day bootcamp on the top digital marketing trend of 2016 – content marketing – that you can sign up to on its own or as an add-on to the conference package.

Key Topics

  • Top digital marketing trends for 2016
  • How to create great content to engage your consumers across social and mobile
  • Understanding the role of social media in the overall marketing mix and delivering tangible results
  • What's working and what's not on Facebook, Twitter, Instagram, Pinterest and new networks
  • Tactics for taking your mobile web design to the next level
  • Secrets to a successful app and how to monetize the experience
  • How to get ahead in search, social and video
  • Ecommerce: The very latest review of trends, most effective channels and offline/online balance
  • Measuring return on investment and assessing success and failure
  • How to budget online vs offline

Download the 2015 Post-Event Report.

Jakarta Agenda

Content Marketing 101

8:45
Introduction
9:00
Module 1

Content Marketing – First line technique to drive other types of marketing

  • Techniques to writing the compelling content that your target audience wants.
  • Developing a content hub that can direct your social media followers to, in order to forge a deeper relationship.
  • Planning consistent and logical stream of content to feed all marketing automation and demand generation programs.
10:00
Break
10:15
Module 2

Mixing & Matching - In conjunction with other marketing diciplines

  • Knowing content strategy involves managing content as a strategic asset across an organization
  • Using PR and identifying what your ideal audience members want and telling a story in a way that is relevant to them.
11:30
Break
11:45
Module 3

Content Creation Techniques – Other creation techniques are subsets of content marketing

  • Brand journalism – Why this will spark interest in an organization, product, or service without directly promoting it.
  • Branded content – How to create the voice and essence of a brand but without directly discussing the brand's offerings.
  • Inbound Marketing – The difference between content and inbound marketing.
13:00
Lunch
14:00

Guest Presentation: CMO/Agency Case Study

15:00
Break
15:15
Module 4

Key Principles – Using content marketing to get the best results from paid approaches

  • If I can just buy media why do I need to have the right content?
  • The positives of promoted content
  • How to ensure your content marketing matches with the search engine
15:30
Break
15:45

Storyteller - Brand ambassador, spokesperson and content: How storytelling can unify an omni-content marketing campaign

  • Brand ambassador – consumer, fan, advocate
  • Spokesperson – articulate, represent, distribute
  • Chief storyteller – embody, captivate, motive
16:45

Open Q&A with trainer and guest speakers

17:15
Wrap up
9:00
Conference Opening
9:10
Keynote Address
10:45
Break @ ClickZ Coffee Lounge

TRACK: Mobile First

TRACK: Social Optimization

11:55
Change Over
12:40
Conference Lunch @ ClickZ Café
13:40

Keynote address

14:15

Tech Talk

Tech Talk

15:10
Change Over
15:55
Conference Break @ ClickZ coffee lounge
16:15

Keynote Address/Case Study

19:00
Conference Close
Day 1  |  Day 2