Training Workshops

Onsite Training is included in the All Access Pass; participants may also register for Training independently.

Tuesday, 5 August 2014 ClickZ Academy
08:00 Breakfast and Registration
09:00 Morning Workshop
The Fundamentals of Digital Marketing: An Essential Guide to Being on Top
Morning Workshop
Social Media Marketing
12:30 Lunch
13:30 Afternoon Workshop
Search Analytics for SEO & SEM
Afternoon Workshop
Mobile Marketing: If Your Brand is Not Mobile, it's Not Moving
17:00 Close of training course

Training workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. In-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in digital marketing. Regardless of your experience level, you will leave these intensive workshops with skills to improve your online business results.

Choose either a full day or half-day of training. Continental breakfast and lunch will be provided to attendees with a full day workshop pass.

Workshop Descriptions

Morning Workshop 09:00-12:30
Samson Choi

The Fundamentals of Digital Marketing: An Essential Guide to Being on Top

Instructor:

Samson Choi, Digital Business Director, Proctor & Gamble, Leo Burnett

There is no denying it; Hong Kongers have become increasingly addicted to smartphones, social networks and all things digital. Thus the ability to catch their attention, connect with them in their preferred medium, convert them from visitors to your paying customers and continue the relationship is integral to your brand's success.

Confirm your seat now to hear how the world's leading companies utilizes simple yet effective strategic frameworks to build their always-on digital marketing ecosystem, deliver great ROI and stay one step ahead of their competitions.

Morning Workshop 09:00-12:30
Jay Oatway

Social Media Marketing

Instructor:

Jay Oatway, Founding Member, #HKSOCIAL, Best-Selling Author; Forbes-Listed Consultant

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not.

Join this session to learn best practices for engaging with your customers on and more! Then guide your colleagues to pursue winning strategies in a socially connected world.

Afternoon Workshop 13:30-17:00

Search Analytics for SEO & SEM

What should you know about site structure, content development, and internal and external links to win at search engine marketing? How can you make your search advertising more measurable and meaningful to maximize your ROI? Effective analytics is critical to understanding and interpreting the results of SEO marketing, and improving your tactics. In this session, you will understand the importance of rankings and why SEO is necessary for increasing website traffic. You will also learn how to make your search marketing efforts more meaningful and measurable.

Afternoon Workshop 13:30-17:00
kenneth-kwok

Mobile Marketing: If Your Brand is Not Mobile, it's Not Moving

Instructor:

Kenneth Kwok, Managing Director, Beehive Strategy, Chairman, Hong Kong Digital Analytics Association

Last year, Google's 2013 Our Mobile Planet: Hong Kong research revealed that "Hong Kongers never go without their smartphones", reporting that "96% of users browse the internet daily" – the highest rate in Asia.

Smartphones have a significant influence on buyer decisions and purchases, and have become a key channel for mobile transactions. Thus, effective mobile marketing has become an indispensable element in any Integrated Marketing Communications campaign. Get up to scratch on how you can ensure your brand is fully utilizing mobile marketing.