Stuart BarkerCountry Manager, Hong Kong
Stuart joined Emarsys in 2013 and brings 12 years’ leadership experience within digital marketing, consulting and Software as a Service (SaaS) companies. Stuart has gained in-depth commercial experience from these diverse roles and is as adept at developing growth strategies for start-ups as global digital and marketing campaigns for major brands.
Greg BaxterDirector of Business Optimisation APAC
Greg is a true veteran of digital marketing and its evolution as a critical business channel. Since 1995 Greg has been instrumental in the development of digital strategy and the implementation of content management systems for many of Australia’s leading corporations and Government Departments including; the Department of Defence, CSIRO, Australian Army, Canon Australia, Network 10, Billabong International, AustralianSuper, Yellow Cabs, Australian Sports Commission, the Australian Broadcasting Corporation, Roche Pharmaceuticals, Kia and Sydney Airport among literally hundreds of others.
As the Director of Business Optimisation APAC, Greg’s role is to work hand-in-hand with partners and customers to develop mutli-channel customer experience strategies that drive effective, meaningful relationships between consumer and brand. Greg has deep insight into business level planning and adoption of the Sitecore Experience Platform and has helped formulate business uplift between 60 and 400% for many customers.
A frequent and accomplished public speaker, Greg has spoken at numerous digital marketing events including Gartner Symposium, FutureGov, ad:tech, Web Directions South and FST Media among many others.
Om BhatiaDigital & Mobile Programs, Consumer & Distribution - Asia Pacific
Based in Hong Kong, Om is the Regional COE with AIG for Mobile, Email Marketing and Digitalization for Consumer and Distribution channel across APAC (Ex Japan). Previously, Om was the Director of a startup company in Hong Kong and was credited to generate business turnover of over US$ 1.3 billion within first 18 month of operations. Having worked in the financial sector for over 9 years, he brings vast experience in the digital sector from consumer and agent perspective.
Om believes that digital is a catalyst for success for any company, however it is paramount that it is implemented strategically. In the digital day and age today, it is not about not what a company wants to sell, but about our audience's needs and how we align all our efforts to bridge this gap.
Napoleon BiggsPartner & Commercial Director
Nick BurcherHead of Social Media, EMEA
Head of Social Media for Europe, Middle East and Africa at global media agency MediaCom (part of GroupM and the WPP Group), @nickburcher oversees the MediaCom social media offering. His remit covers a wide region and Nick is responsible for both developing the MediaCom social product and for MediaCom social media execution across a range of well known global brands. Prior to this Nick worked at ZenithOptimedia and Vivaki (part of the Publicis Groupe) and led teams in different areas, including Search, Display Advertising and a range of offline media.
Nick's varied experience gives him a unique multi-channel perspective and 'integration' was a key theme in his 2012 book Paid Owned Earned: maximizing marketing returns in a socially connected world.
Outside of work, Nick lives in North London.
Eddie ChoiGlobal Advisor, ClickZ Live and Founding Partner
Eddie is a digital marketer. He has been deeply involved in the digital marketing industry for years.
Eddie is the founding partner of Frontiers Digital - a digital strategy agency that was cofounded with three other global marketers from AOL, MySpace, and the UK-based MediaRun Network respectively. Frontiers Digital now has become the digital arm of Asia-based Milton Exhibits Group.
Eddie is a member of the Global Advisory Board of Search Engine Strategies (SES) - the leading global event series for search and social marketing with a focus on tactics and best practices. He also is a Senior Trainer of Econsultancy - an organization that educates and promotes the world's digital marketing and ecommerce professionals how to sharpen their strategy for digital transformation. Eddie has been the digital marketing trainer for the global B2B and B2C organizations such as DuPont, Hong Kong Trade Development Council, Lane Crawford, Deckers Outdoor Corporation (UGG). Eddie also advises renowned global brands for search marketing strategy including Christian Dior, Make Up For Ever, Benefit, Honeywell, and BASF, etc.
As a recognized digital marketing thought leader in the market, Eddie is frequently invited to speak for the digital marketing events in the world like Ad:tech, SES, Digital Cream, UFI Conference. He also published the 1st China's Search and Social Marketing White Paper in 2011 and the Econsultancy's China search marketing paper series - The Missing Manual Of China's Search Marketing in 2012. Eddie is a resident columnist on Clickz.com to write and share his marketing insights.
Samson ChoiDigital Business Director, Proctor & Gamble
A business minded tech geek with creativity and social skills, Samson has over fifteen years of experience in delivering high quality and compelling digital experience to worldwide audiences.
Samson began his career in the dot com era as a founder of a dot com in the U.S and was responsible for website development, interactive media and online advertising. In 2002 he returned to Hong Kong and decided to follow his childhood passion and became a game producer. He joined MRM worldwide in 2007 as the Regional Digital Project Lead and provided award winning digital work and consultancy to world class clients, and in 2010 he joined ICLP as the Director of Digital Marketing and brought his digital experience to customer loyalty and CRM.
Samson is now the Digital Business Director of Leo Burnett and leads the digital advertising team for local and regional clients.
Selina ChongChief Marketing Officer & Co-Owner
Hong Kong Broadband Network Limited
Selina is a seasoned strategic marketing and brand specialist, responsible for cementing HKBN as the Internet Service Provider brand of choice and brand by default for the people of Hong Kong. Selina earned her marketing stripes in Canada and Asia Pacific from American Express, Citibank, Fidelity Investments, and Octopus Cards; bringing in a wealth of experience in brand management, corporate communications, strategic sales and marketing, and digital marketing. Over the last 25 years, not only did Selina change employers when she changed jobs, she made a point to switch industry as well with every new role. Her reason is simple: get out of the comfort zone, stay hungry, and become a better marketer with cross-over ideas. Selina holds a Bachelor of Science Degree from University of Toronto, and a Master of Business Administration Degree from McMaster University, Canada. Selina is 1 of 91 proud Co-Owners of HKBN.
Victor CuiChief Executive Officer
Victor Cui is the CEO of ONE Fighting Championship™. He is based in Singapore, where ONE FC is headquartered, but hails from Canada. Often referred to as 'The Most Powerful Man in Asian MMA', Cui was also shortlisted as 'Man of the Year' at the 2012 World MMA Awards, the first time in history an Asian based promoter has received this accolade.
Cui brings more than 15 years of sports marketing experience with him as a former senior executive at ESPN Star Sports and has also held a senior role at the PGA Tour and has been involved with X Games Asia, the Olympics Games and the Commonwealth Games. His experience has undoubtedly helped him to make ONE FC the fastest growing promotion in the history of MMA.
So far Cui has taken ONE FC to Singapore, Malaysia and Indonesia, as well as the Philippines, and firmly established it as the biggest MMA promotion in Asia. His extensive connections have been instrumental in helping ONE FC secure lucrative sponsorship deals and TV deals which put it in 700 million homes globally.
At the conference, Victor will host the following Meet the Experts roundtable:
Influence the Influencers: Creating Social Content with a Little Help from Your Friends
Mixed martial arts is the fastest growing sport in the world, and when we began focusing on creating social media content, there was no viable direct influencers within the industry. We had to engage influencers from related fields and slowly inoculate them into understanding mixed martial arts. Today, we have one of the strongest groups of influencers in Asia, and have been the #1 trend in every city that we go to. Target Audience: Professionals who want to harness the power of social media in developing industries.
- How to develop key messages in social media
- Engaging influencers in other industries
- Building a social media influence
FOUNDER INSTITUTE (Hong Kong Chapter)
A Digital Marketing Specialist with a passion for technology & retail innovation, Cedric has worked in Brazil, the US and France before moving to Hong Kong in 2010. He successfully bootstrapped the 1st online sales & marketing agency in Asia for selected emerging fashion designers ShopDesCreateurs.com and is currently launching Silicon Valley-based start-up incubation program Founder Institute in Hong Kong.
Cedric is an active member of the Retail & Luxury Committee and Digital Innovation & Transformation Committee at the French Chamber of Commerce in Hong Kong. He is regularly interviewed in the press and invited to share his experience and insights on e-commerce & digital innovation at conferences in Hong Kong, Singapore and France. He also contributes to authoritative online publications such as JingDaily.com and FrenchWeb.fr
Darren FifieldHead of Marketing Solutions, Asia Pacific
As eBay Enterprise's Head of Marketing Solutions for the Asia-Pacific region, Darren oversees the sales and client services operations, including consulting and functioning delivery teams to partner clients assisting them to maximise their return across eBay Enterprise's range of services that includes e-mail marketing, attribution, retargeting and eCommerce solutions.
Prior to joining e-Dialog, Darren was Vice president of Strategic Sales and Client Development at Kelly Services Asia-Pacific, where he built up sales throughout the Asia-Pacific region across targeted prospects, competitive clients and key clients from other global regions. An industry veteran, Darren has over 20 years of experience with managing the needs of culturally-diverse teams and clients. He has a proven track-record of improving the bottom-line of businesses, while ensuring high levels of customer satisfaction and loyalty.
Virginia FungClient Partner, Tech & Telco
Facebook Greater China
As a Client Partner of Technology and Telecom at Facebook Greater China, Virginia is passionate about digital strategy, especially how it brings real business results to brands. Virginia began her career at 4A agencies in London before moving on to media sales at MTV Europe. Prior to Facebook, Virginia was working in Global Accounts at Microsoft Advertising Asia focusing on FMCG brands.
Hamish GouldingSenior Brand & Sponsorship Marketing Manager
Hamish has been at HSBC for almost two years managing the development of Global Brand and Sponsorship communications. During that time, he has focused a lot on the marketing of their flagship Golf events in Shanghai, Abu Dhabi and Singapore, as well as two Hong Kong 7s and the legendary British & Irish Lions Tour to Australia. Of particular interest, he has worked on the noticeable shift from traditional support-advertising to more unified, digital and innately social ways of activating campaigns.
Mike GrehanCMO & Managing Director
Mike is currently CMO & Managing Director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns.
Prior to joining Acronym Mike was the publisher of Search Engine Watch and ClickZ, and the producer of the SES global conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book, “From Search To Social: Marketing To The Connected Consumer” to be published by Wiley later in 2014. He is the current Chairman of global trade association SEMPO, having been elected to the board of directors in 2010 and serving two years as President.
Mandeep GroverGM & Medical Devices Leader, Digital Evangelist
Johnson & Johnson Medical
Mandeep has over thirteen years experience of building brands with blue-chip organizations like Johnson & Johnson and Pfizer across FMCG & Medical Device categories. His latest assignment is to launch a newly acquired medical technology start-up business across Asia-Pacific.
Mandeep is a recognized expert in integrating emerging media to drive business results. In 2007, he led the launch of one of the first branded apps on Facebook. The app was a finalist at Cannes and won the highest recognition for marketing excellence in J&J. In 2009, he pioneered the launch of the first iPhone app in J&J, which was featured in the Sydney Morning Herald as an example of innovation.
Mandeep has spoken widely on social media, mobile marketing & multichannel marketing at conferences across Asia-Pacific. He writes regularly for ClickZ and has been a judge for the Australian Marketing Institute (AMI) Awards for Marketing Excellence.
Elisa HarcaGlobal Client Partner/ Regional Director Asia
With a background in running high-profile campaigns for major brands while at Glue, Digitas and now Red Ant, Elisa has spent the past 13 years exploring and developing new ways for global brands including Swatch, MTV, MAC Cosmetics, Samsung, and Ericsson to engage with their audiences. She has worked with clients extensively in the North America, Europe and most recently Asia. Recommended as an expert digital and mobile consultant by market leaders, she is recognized worldwide for her professionalism, integrity and her ability to help brands navigate the increasingly complex global digital landscape.
Chris HatfieldDirector of Digital Consumer Marketing and Media
Clinique Asia Pacific
Chris Hatfield is Director of Digital Consumer Marketing and Media for Clinique Asia Pacific. A senior marketing professional with over 15 years experience in the Estee Lauder corporation.
He currently leads regional digital and online strategy, site development and launches across thirteen markets in Asia Pacific. Previously, establishing the online business and digital capabilities in the Australian market. His employment background also includes leading corporate forecasting and supply chain and retail buying.
Chris holds a Masters in Commerce from the University of New South Wales, Sydney and a Bachelor of Arts majoring in Political Science from Macquarie University, Sydney.
Chris grew up in Australia, but now calls Hong Kong home. He enjoys hiking, kayaking and rugby (though now well retired from playing!)
Stephen HayAsia-Pacific Regional Director
Stephen Hay is Asia-Pacific regional director for ICLP, an award-winning global loyalty and CRM agency. He came into loyalty at Cathay Pacific when e-mail was nascent and direct mail was still king.
He joined ICLP in 1999 and has overseen the transition of the relationship business from an essentially offline activity into something that is often now exclusively digital and that extends beyond e-mail marketing to projecting a customer relationship across a range of digital and social tools. In addition to running ICLP's business in the region, Mr. Hay also undertakes consulting projects for clients and contributes to debate on where the industry is going next.
Sam HuiManaging Partner
Media Pro Hong Kong
Sam has been in the media industry over 15 years and he is an innovative executive of sale & marketing in both traditional / new media. Currently Sam works as Consultant for some MNC and also running his own digital media company in HK and China.
In the past two years, Sam was helping setting up a new digital audio broadcasting radio station "DBC HK Ltd.", which launched in Aug 2011. Before that, Sam was the General Manager of Next Media Interactive in charge of both Hong Kong and Taiwan operation. Sam joined Admart as e-comm development manager in 1999 and was transferred to the online dept in the same group involved in launching the atnext.com in 2001, the leading online news portal in HK. In 2009, the Company launched the "atnext" iPhone Apps which was the first iPhone newspaper apps in Hong Kong. Sam was also responsible for setting up the Next Media Webcast Ltd., an interactive TV platform in 2007.
On-Off Design and Technology
Patti has held a variety of senior positions in Australia and Hong Kong in various fields of design (including UX design, Service Design and Strategic Design). She currently works with clients ranging from multinational corporations to local startups to embed design thinking within their organisations to spark change and drive sustainable innovation.
Patti Hunt and Kristin Low are founders of user experience (UX) and service innovation company, On-off Design & Technology.
Kenneth KwokManaging Director, Beehive Strategy
Chairman, Hong Kong Digital Analytics Association
Kenneth Kwok has over 15 years of digital experience, started his career as a web designer then developed himself into digital strategist. He spends most of his career with IBM managing ibm.com as well as consulting services that leverage his strong blend of design, development and management skills for IBM's clients globally.
In 2010, he founded Beehive Strategy to provide data analytics consultation service as well as digital strategy service in the Asia Pacific region. Kenneth leverages his global experience with data analytics to maximise the return on investment for many companies. He also is the founder of Hong Kong Web Analytics Wednesday and Founding Chairman of Hong Kong Digital Analytics Association focusing the growth and education within the data analytics industry. Digital Analytics Association also appointed him as their representative in Hong Kong in 2010.
Kenneth also holds a Master Degree in Management focus in Marketing with Macquarie University in Sydney Australia.
Joanne LaoManaging Director
Vincent LauDirector, eCommerce, Asia Pacific
Deckers Outdoor Corporation
Vincent Lau is the Director of E-Commerce for Asia Pacific region for Deckers Outdoor Corporation (NASDAQ: DECK). Lau is responsible for building the online businesses for the Deckers family of brands in Asia Pacific, beginning with UGG Australia, in China. Deckers is a premiere lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Deckers markets its products under the UGG Australia, Teva, Sanuk, Tsubo, Ahnu and Mozo brand names.
Lau joins the Deckers Asia Pacific team from Sa Sa International Holdings Limited, a leading cosmetics retailing group in Asia, with over 260 stores and counters across Hong Kong, Macau, Mainland China, Malaysia, Singapore and Taiwan, where he serves as Director of E-Commerce and had full responsibility for all aspects of the company's digital and e-commerce business.
Prior to Sa Sa, Lau held management positions at multi-national corporations including Turner Broadcasting and eBay in the US, Canada, China and Hong Kong.
Lau has been a keynote speaker at many international digital marketing and ecommerce forums and local universities including SES Hong Kong, eTail China, AmCham, Retail Conference, HKAIM, and QTSA. Lau holds a bachelor's degree in business administration from the University of Utah.
Vivian LeeExecutive Director, Sales & Marketing
Ocean Park Hong Kong
Graduated in Australian Graduate School of Management of the University of New South Wales with an Executive MBA Degree, Vivian Lee is the Executive Director, Sales & Marketing of Ocean Park Hong Kong. Leading a team of forty eight, she is responsible for overseeing all sales, marketing and public relations initiatives of the Park in both local and tourist markets.
Since joining Ocean Park in 1999, Vivian has served as Marketing Manager and more recently as Director of Marketing. She was instrumental to the launch of Ocean Park's many award-winning marketing campaigns, promotion drives and advertising initiatives. Vivian was the individual winner of the 2007 Distinguished Marketing Leadership Award in the Hong Kong Management Association's Award for Marketing Excellence. Being an accomplished marketing professional, Vivian serves on the Marketing Committee of the International Association of Amusement Parks and Attractions (IAAPA), helping host education sessions at IAAPA's annual conferences and sharing with industry peers Ocean Park's award-winning work in digital marketing.
Prior to Ocean Park, Vivian served as the regional marketing programs manager at Hewlett Packard. She has also spent 4 years in Sydney, Australia, serving as the product marketing manager for Interactive Media Corporation. Before moving to Australia, Vivian was the regional marketing communications manager for National Semiconductor in Hong Kong.
Rudi LeungChairman of Digital, HK4AS; Author
Rudi is General Manager of Social@Ogilvy Hong Kong in charge of LANDMARK, LOG-ON, Rolex, Sands, Shangri-La, Philips and other local and regional clients.
Prior to joining social@Ogilvy, Rudi was General Manager of Tribal DDB HK & Guangzhou. He led the agency's digital business as well as reshaped its social media offerings for clients including McDonald's, Wrigley's, IKEA, and Landmark.
Rudi’s advertising career began as a copywriter then a creative director, at Ogilvy, Leo Burnett, Bates, to TBWA. He’s won and been shortlisted in numerous international & local creative awards including Cannes, Spikes, Ad Fest, EFFIES and Kam Fan throughout the first 12 years of his creative career. Over the last eight years his career adventures include Yahoo!, Carat, and AGENDA (WPP) as a digital & social media specialist.
Angeline LodhiaGeneral Manager
Angeline has a wealth of experience in the digital advertising industry, with particular expertise in brand engagement strategies and digital technologies. Angeline has been the lead in launching InSkin Media in the Asia Pac market.
On-Off Design and Technology
Kristin is one of the most active members of Hong Kong's user experience (UX) and business communities. He regularly hosts weekend design events such as jams and hack-a-thons and well as conducting UX training and mentoring. Kristin also founded the Design Thinking network in Hong Kong, which has over 700 members. He's passionate about blending human-centered design with quantitative data to create business value.
Kristin Low and Patti Hunt are founders of user experience (UX) and service innovation company, On-off Design & Technology.
Jay OatwayFounding Member, #HKSOCIAL
Best-Selling Author; Forbes-Listed Consultant
Jay Oatway is Hong Kong's most followed digital journalist, covering web trends and the impact of technology on society. He now has more than 95,000 followers on Twitter.
With more than a decade of experience in tech-culture journalism and new media marketing, Jay's work has tracked every stage of the digital revolution--from early websites to the latest in social media tools. He was previously the celebrated tech columnist for POWER magazine, and the editor of the mobile lifestyle magazine Charged. He's been a 'trend hunter' for Portension.com and supports his micro-blogging with longer commentary on beyond140.jayoatway.com. And he has worked as a Creative Director in experiential marketing.
Jay is currently freelance consulting for businesses, while working on a book chronicling the unprecedented ways people are utilizing social media to overcome adversity in times of humanitarian and ecological crisis.
Brendan O'BrienDirector Global Marketing
Brendan leads the marketing and evangelizing of Cisco's new Connected Mobile Experiences (CMX) solutions - enabling enterprises use WiFi as a business and services innovation platform for marketing and revenue generation. Working closely with large enterprises and Service Providers globally to show advocate the various business modes and opportunities that are emerging to enable monetization of Wi-Fi generated data and analytics. Prior to Cisco as founder and CEO of ThinkSmart Technologies, Brendan successfully led the company from its foundation in mid 2010 to acquisition by Cisco Systems in September 2012. ThinkSmart was recognized as the leader in pioneering the market for location-based analytics using Wi-Fi. It was founded as a University spin-out, attracted world leading post doctoral researchers, and under Dr O'Brien's leadership drove awareness and adoption globally.
Jason OkeRegional Managing Director
Red Fuse Communications / WPP Team Colgate-Palmolive
Jason Oke is the Regional Managing Director of Red Fuse Communications, based in Hong Kong. Red Fuse is WPP's global, integrated communications network built bespoke for Colgate-Palmolive, including advertising, media, digital, shopper marketing and professional communications services. It was founded with staff from Y&R, MEC, VML and Wunderman. Jason led WPP's launch of Red Fuse into Asia in 2012. He oversees the Asia-Pacific region spanning from Greater China to India to Australia.
Jon QuintonAgency Director
Jon is the UK Agency Manager for Builtvisible in London, and spends his day to day managing the UK team and working on business development. An active member of the SEO world, Jon has spoken at industry conferences across the world including SES, SMX and A4U. From technical SEO through to link building and creative campaigns, Jon still believes the best buzz comes from watching the impact digital marketing can have on a business.
Andy RadovicRegional Director, Digital, Asia Pacific
Andy Radovic is a strategic digital marketer with 12+ years experience working in the digital media space across a variety of agencies, spanning stints in the US, Japan, Korea and now Singapore. Andy currently works for Maxus Asia Pacific, part of the GroupM network, the world's largest media investment management organization, the media communications and planning arm of parent company WPP. At Maxus, Andy leads regional Digital duties for Asia Pacific with a focus on Product, and building out the Maxus digital product offering across APAC focusing on Search, Social, Mobile, Digital Analytics and E-Commerce. Prior to Maxus, Andy headed up Digital for GroupM in Japan and Korea for 5 years. Before GroupM, he has worked for a variety of startups in Asia and the US across the technology and digital media categories. Andy is a frequent contributor to ClickZAsia, iMediaConnection and RevenueToday and holds a BA in Advertising, Communications & Design from the University of North Florida and an MA in Global Marketing Communications from Emerson College.
Charlene ReeManaging Partner
Httpool Asia Limited
Charlene is heading the account service operations and solution development in Httpool Asia by providing clients and team with strategic guidance for existing and emerging digital media initiatives. In the past 5 years with Httpool, she has deployed various strategies and tactics using technology and platforms to achieve both branding & performance campaign objectives for wide array of regional and international advertisers, and continuously exploring new methods and technologies to improve team and client results.
Prior Httpool, Charlene worked in Yahoo Right Media as regional account manager and is one of the pioneer in Asia market for ad exchange, RTB technology and platforms.
Crispin SheridanSenior Director, Digital Scale
Integrated Digital, SAP
Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google's B2B Technology Council. He writes a monthly SEO column for ClickZ.
Max SimHead of Digital
As Head of Digital, Max brings his Omnicom Group experience to a jolly crew of BCG and Ogilvy alumni in the Asia Pacific Corporate Strategy-Marketing team. He launches regional centres of eCommerce excellence and launches multi-million dollar product initiatives in 7 markets, for JobsDB Group, Asia's leading job site owned by SEEK Limited (ASX:SEK), a global employment leader with sites in 7 countries in Asia Pacific, China, Latin America and Central America.
In his previous role, he was hired to launch BlueCurrent Group in China for Omnicom Group Inc (NYSE-OMC). He led an integrated marketing communications team that worked with other Omnicom agencies to consult in Integrated Marketing Communications across mainland China and the APAC region for Fortune 500 eCommerce clients such as Abbott, Intercontinental Hotels, Mattel, Huawei, Fox, Hitachi, Bosch, Disney, Harrow, Estee Lauder, Groupon & Metlife. BlueCurrent was co-located with sister agencies BBDO & Fleishman to work on IMC work
Max has held leadership roles in Marketing (PPC/SEM, SEO, Social Media) & Analytics for News Corp (NASDAQ:NWS) companies. While executing the global search strategy Max has been involved in Product Development, Product Management, UX decisions, Marketing, Editorial and IT decision-making.
In addition to being a columnist for the U.S. marketing publication ClickZ.com he has been involved with leading property classifieds sites in Europe, Asia and the ME. In Asia specifically, he has experience in China, Japan, Philippines, Malaysia, Vietnam, Thailand, India, Singapore & Indonesia.
Natalija SnapkauskaiteCommunity Manager
Natalija does digital marketing magic at Piktochart, an infographics startup from Malaysia. An adventuress at heart, she aspires to work in fast moving environment and be on the edge of learning every day. Her next goal is to learn some Chinese. Ni hao!
Sean SeahManaging Director
Venture capital - Based in Hong Kong, Sean leads the Ventures team to buy and build internet businesses across APAC by leveraging the strength of 300 digital warriors focused on game changing ideas and innovative new business models.
Entreprenuer - Developing and growing the digital business of each new venture from initial start up strategic planning through to detailed execution of high velocity growth plans.
Cellar Master Wines - Building the first start up venture by leading the eCommerce, digital and marketing teams at CellarMasterWines.com to build the number one online wine business in Greater China.
Sean has senior leadership experience in world-class corporations and entrepreneurial start-ups including Toyota, Travelocity, Groupon, Air New Zealand, Langham Hotels and Bonds In Asia.
At Groupon he lead the 100+ team across APAC to build a mobile social commerce travel company that is known as the world's fastest growing company. At Langham he was responsible for leading the hotels global E-business, Loyalty and Partner marketing initiatives which include; building Langham's online revenues and digital brand equity; inspiring loyalty among Langham's customers. At Travelocity he established ZUJI as the Asia Pacific's award winning online travel agent. Sean has also consulted to 15 of the top investment banks in the world, working to build an electronic bond trading platform across Asia. At Air New Zealand, he led the team to build a global website serving 26 countries and launched the airline's first ever online booking service. Sean also led the e-commerce marketing team at Toyota where he was responsible for bringing the global motor vehicle giant online and in touch with customers, suppliers and partners.
Paul TinklerBrand Director
With over 10 years of sales and brand management experience, Paul has intimate knowledge of both in-market distribution strategy, and principal brand development strategy. Most recently, his 4 years leading the UGG® Australia brand in Asia Pacific provides a fascinating case study in both regional and global consumer behaviors, as well as multi-market and multi-channel expansion.
Snowman TsangCo-founder, Managing Director
Snowman is one of the core parties, driving the engagement of H+K and Rice 5 in 2014.
Snowman has led his teams; landed Givenchy and Ray-ban into China's digital landscape, and also directed the brand building for adidas NEO Label in this country with a population of over 130 million.
Over a decade, Snowman is madly in love with "Digital" industry. With his strength of endurance in creative and innovation, he and his team won a number of major media awards & projects, including Asia's first MSN game for adidas performance, the 5th ROI creative / campaign service award for adidas NEO Label in China.
Snowman started his career in Rice 5 (Hong Kong) as Multi-Media Art Director since 2005 and was the sole pioneer developing Rice 5 (Shanghai). Prior to joining Rice 5, he worked in the traditional advertising, animation and movie industries for three years.
Melanie White is news and special projects editor at ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was deputy editor/ US editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a senior reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
Michael WolcyzkSenior Digital Marketing Consultant
Freelance / Self employed
With 10 years experience in the digital space, Michael began his career at one of the leading internet companies in Germany. Here, he relaunched a number of huge website portals with 2.5million unique visits/month in the publishing industry, created user-generated-content platforms and introduced SEO relevant criteria to their content management systems (CMS).
At one of the largest mobile telecommunication providers in Germany he was responsible for the online customers, user experience, conversion rate optimization and upselling activities. Overseeing a 12million Euro budget with full P&L targets he increased the contract extension rate by 40%. Additionally he was responsible for the relaunch of their main brand website to create an existing-user-centric architecture and align the functionality with the strategy of the company.
In 2013 he landed in Hong Kong to explore a new environment and find new challenges in Asia. For a boutique hotel chain based in Hong Kong he successfully relaunched their booking-engine with the result of a 120% increase in conversion rate. He also relaunched their existing website to achieve a responsive design and better conversion rates, considering onsite SEO demands and adding social media functionalities, developed their international digital marketing strategy and sourced a new digital marketing agency to support their SEM/SEO activities.
Beside this he has been working as a Freelance Consultant since 2008 and helps his customers in various industries through:
- Developing Digital Strategies
- Conversion Rate Optimisation
- Content Marketing
- Performance Marketing
- Search Engine Marketing (SEO, SEA)
- Customer Relationship Management
Janis WongDigital Manager, Asia Pacific
Mattel East Asia Ltd
With a mix of technical and business background, I was luckily introduced to the digital marketing space many years ago through a 4A’s advertising appointment and immediately loved it. The most enjoyable experience of my career is in translating the wonder of edgy technology basing on solid strategies in providing sound digital solutions that deliver impactful business value. With a lot of my early career building with the top experts at the advertising environment, and recent years of exposure at MNCs, I am focusing my expertise area in digital marketing, digital strategic planning, e-commerce, brand management, process re-engineering, and team management.
I am currently with Mattel on a regional digital role for Asia Pacific. With Mattel, being the worldwide leader in toy brands, there are huge opportunity to leverage digital in driving the brands and business in this region. Juniper Networks, technology company providing high-performance networking solution worldwide, is where I was before Mattel. Applying some of the most advance marketing systems at the backend, we have developed a lot of sound digital marketing campaigns with the beauty of ‘science’ plus the art of B2B business. Prior to building my career on corporates, I have spent many years with a couple of top 4A's advertising agencies where my practice in marketing excellence was developed. Being in regional role in all my career life, I have worked with a variety of brands including Mattel, Juniper Networks, Intel, Microsoft, Cathay Pacific Airways, Air France, Johnson & Johnson, Abbott Laboratories, The HK Trade Development Council, SmarTone-Vodafone, Mercedes-Benz and Maybach. And the digital solutions I have delivered include Social Media marketing, Marketing Automation with lead/consumer nurturing, Content strategy, e-Commerce, Content Management (CMS), Customer Relationship Management (CRM), usability study and design, virtual 3D modelling and demo, online games and communities, corporate communities, and Search Engine marketing (SEM/SEO).
Lukasz ZeleznyHead of Organic Acquisition, London
Lukasz Zelezny is the head of organic acquisition at uSwitch.com, a UK based price comparison website with offices in London. Leading his team, he is responsible for the uSwitch.com brand's organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person, he spends lots of his time keeping up to date with the changes in the technology of online marketing.
Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.
He is a graduate from the Silesian University of Technology with a BA in Marketing.