Speaker Profiles

Stuart Barker

Stuart Barker

Country Manager, Hong Kong
Emarsys

Stuart joined Emarsys in 2013 and brings 12 years’ leadership experience within digital marketing, consulting and Software as a Service (SaaS) companies. Stuart has gained in-depth commercial experience from these diverse roles and is as adept at developing growth strategies for start-ups as global digital and marketing campaigns for major brands.

Om Bhatia

Om Bhatia

Digital, Mobile & Portal Programs Consumer Insurance Asia Pacific
AIG

Based in Hong Kong, Om is the Regional COE with AIG for Mobile, Email Marketing and Digitalization for Consumer and Distribution channel across APAC (Ex Japan). Previously, Om was the Director of a startup company in Hong Kong and was credited to generate business turnover of over US$ 1.3 billion within first 18 month of operations. Having worked in the financial sector for over 9 years, he brings vast experience in the digital sector from consumer and agent perspective.

Om believes that digital is a catalyst for success for any company, however it is paramount that it is implemented strategically. In the digital day and age today, it is not about not what a company wants to sell, but about our audience's needs and how we align all our efforts to bridge this gap.

Ali Bullock

Ali Bullock

Social Media Ambassador
HandsOn Hong Kong

Ali Bullock is a senior manager at Infiniti Motor Company, working within the motorsports team on the Infiniti Red Bull Racing Formula One team sponsorship. In his spare time he is a social media ambassador for HandsOn Hong Kong as well a respected charity wildlife photographer.

Recognised as an expert in the area of marketing and social media, Ali has built his career up from the earliest days of the most basic web sites to the modern day real time challenges of working with digital and social media.

This experience of blending the worlds of marketing, communications and social media has resulted in successful projects for some of the world's biggest and best known brands. From Infiniti's involvement in Formula One, to companies such as Cathay Pacific, The Wall Street Journal, World Wildlife Fund (WWF), Motorola and Samsung.

Outside of the motorsport world, Ali splits his time between looking after his 5 rescue dogs, and his pro-bono work on two charity projects. The first is as a social media advisor to local NGO HandsOn Hong Kong, where he helps with engagement strategies, awareness building and campaign management.

The second is working with leading animal welfare NGOs across Asia through his work as a wildlife photographer. His work with rescue and endangered animals has been featured in numerous publications from the SCMP to National Geographic, The Guardian and the Sunday Telegraph in the UK as well as CNN and the BBC.

To see more of his work visit: alibullock.com or follow on Instagram @alibullock

Anna Chan

Anna Chan

Managing Director Asia
AMNET

Anna Chan is the managing director of Asia at AMNET. She is responsible for overall management of the company's operations in these areas, adapting operating structure and processes that competitively position the company to achieve substantial growth.

Ms. Chan has more than 12 years of digital experience in Asia-Pacific. She was previously the chief digital officer at Leo Burnett Hong Kong, overseeing the company's digital products, encompassing digital strategy, display, search, social media and mobile. She was also responsible for accelerating the agency's digital capabilities as well as driving digital integration and growth, particularly in the areas of social media and search.

Prior to Leo Burnett, Ms. Chan was the managing director of Reprise Media (under IPG) in Asia, overseeing the development and effectiveness of search and social media within Mediabrands' agencies Initiative and UM in Asia. Before joining IPG, she held positions in Yahoo! Hong Kong, working with corporate brands in developing pioneering online strategies.

Robert Cheng

Robert Cheng

Vice President of Marketing
The Peninsula Hotels

Robert Cheng is the Vice President, Marketing, in charge of branding, public relations, guest engagement and e-commerce for The Peninsula Hotels, which is owned and managed by The Hongkong and Shanghai Hotels, Limited.

Before taking up this position, Robert was the Director of Marketing at The Peninsula Shanghai.

A graduate of Brown University in the United States and INSEAD in France, Robert Cheng has held various positions in strategy, marketing and business development with luxury real estate and service companies, including American Express, where he was Director of the Centurion and Platinum card portfolios, and Candy & Candy (the London-based developers of the prestigious One Hyde Park residences). Mr Cheng was the Global Director of Marketing for De Beers Diamond Jewellers in London, a joint venture between LVMH and the De Beers Group, before joining The Peninsula Shanghai.

Mr Cheng's work experience extends to Europe, the United States and Asia, and he is fluent in English, French and Cantonese and proficient in German.

Ming Chow

Ming Chow

VP of Marketing, Digital Home
Huawei Technologies

Perry Chung

Perry Chung

Marketing Director
Ocean Park

Perry Chung graduated from University of HK and obtained a M.Sc. in Business Management from HK Polytechnic University. Having over 20 years of experience in consumer marketing, he started his career at Kraft Foods in confectionary business. Over the years, he advanced his career in several renowned multi-national and local enterprises including Coca-Cola, Levi's, Warner Brothers, Fairwood Fast Food, and Lee Kum Kee. Prior to joining Ocean Park in April 2014, he has been the Chief Brand Officer for Global Beauty International.

Mr. Chung has solid experience in brand strategies, brand development, and new product launch around the region. Successful projects he has led include Hollywood chewing gum launch in China for Kraft, China Brands launch in China for Coca Cola, Levi's women business expansion, Fairwood Fast Food's rebranding campaign, and world-wide brand campaign for Lee Kum Kee. All these projects have attributed to significant growth on both the businesses and the brands.

Cedric Delzenne

Cedric Delzenne

Director
Founder Institute (Hong Kong Chapter)

A Digital Marketing Specialist with a passion for technology & retail innovation, Cedric has worked in Brazil, the US and France before moving to Hong Kong in 2010. He successfully bootstrapped the 1st online sales & marketing agency in Asia for selected emerging fashion designers ShopDesCreateurs.com and is currently launching Silicon Valley-based start-up incubation program Founder Institute in Hong Kong.

Cedric is an active member of the Retail & Luxury Committee and Digital Innovation & Transformation Committee at the French Chamber of Commerce in Hong Kong. He is regularly interviewed in the press and invited to share his experience and insights on e-commerce & digital innovation at conferences in Hong Kong, Singapore and France. He also contributes to authoritative online publications such as JingDaily.com and FrenchWeb.fr

Peter Dingle

Peter Dingle

Director, Innovation Accelerators
NEST.vc

Darren Fifield

Darren Fifield

Regional General Manager, Asia-Pacific
eBay Enterprise

As eBay Enterprise's Head of Sales and Marketing for the Asia-Pacific region, Darren leads a team of high-performance sales managers charged with expanding eBay Enterprise's Commerce Technologies (Retail Order Management, Payment & Risk, and Store Fulfillment solutions), Marketing Solutions (eMail, Attribution, Mobile and Retargeting solutions) and Omnichannel Operations (Store Based Fulfilment (Ship-from-Store, In-Store Pickup and Dropship)) across an expanding client base throughout the Asia-Pacific region.

Through our service offering, eBay Enterprise can empower our partners business to engage with and sell more to today's hyper-connected consumer. Our integrated portfolio of modular commerce solutions and services can drive new shoppers into your online and brick-and-mortar stores, boost your delivery times and customer loyalty, and support your customers across their entire journey with your brand.

Prior to this this current role, Darren managed the eBay Enterprise Marketing Solutions operation in Asia-Pacific. Before calling eBay home, Darren worked with Kelly Services Asia-Pacific (VP, Strategic Sales and Client Development), WPP (CEO, Lightspeed Research APAC), Synovate Aztec (Managing Director, South East Asia) and Nielsen (Head of Retail, Malaysia and Taiwan). Over 20 years of experience with a proven track of improving the bottom-line of businesses, while ensuring high levels of customer satisfaction and loyalty.

Tim Goudie

Tim Goudie

Director of Social Media, Sustainability
The Coca-Cola Company
@tgoudie

Tim Goudie was born and educated in South Africa. He has lived, worked and travelled across a wide variety of countries but originally started his career in Strategic Brand Marketing in Cape Town, South Africa. Tim has worked for a number of large corporations ranging from Johnson & Johnson to Pillsbury to The Coca-Cola Company. His work experience also includes Sports Marketing and Digital Marketing and his current role is Director of Social Media, Sustainability based at The Coca-Cola Company in Atlanta, GA. Tim likes to spend his free time running half and full marathons as well as spending as much time as possible in the cockpit flying small aircraft.

Stephanie Hing

Stephanie Hing

Campaign Planning and Delivery Manager
Lenovo
@stephanie_hing

Stephanie Hing is a member of the Lenovo Global Social Media team based in Singapore. She is has a special focus on Asia Pacific, working with regional and country teams on their social media strategies and activities. Previously, Stephanie was a Senior Project Manager at digital agencies including OgilvyOne, TBWA/Tequila and BBDO/Proximity.

Follow Lenovo at @lenovo

John Ho

John Ho

Brand General Manager
Kiehl's

Hillman Lam

Hillman Lam

Head of Marketing
Ctrip.com

Susanne Osterholm

Susanne Osterholm

Regional Marketing Manager APAC
Crown Worldwide Group

Tun Pang

Tun Pang

Programmatic Marketplace Manager
HTTPool

Andy Radovic

Andy Radovic

Regional Director, Digital, Asia Pacific
Maxus Global

Andy Radovic is a strategic digital marketer with 12+ years experience working in the digital media space across a variety of agencies, spanning stints in the US, Japan, Korea and now Singapore. Andy currently works for Maxus Asia Pacific, part of the GroupM network, the world's largest media investment management organization, the media communications and planning arm of parent company WPP. At Maxus, Andy leads regional Digital duties for Asia Pacific with a focus on Product, and building out the Maxus digital product offering across APAC focusing on Search, Social, Mobile, Digital Analytics and E-Commerce. Prior to Maxus, Andy headed up Digital for GroupM in Japan and Korea for 5 years. Before GroupM, he has worked for a variety of startups in Asia and the US across the technology and digital media categories. Andy is a frequent contributor to ClickZAsia, iMediaConnection and RevenueToday and holds a BA in Advertising, Communications & Design from the University of North Florida and an MA in Global Marketing Communications from Emerson College.

Julien Rio

Julien Rio

Marketing Director APAC
lalamove

As Marketing Director APAC, Julien leads the marketing effort and the brand development for lalamove & EasyVan in Asia Pacific, aiming to reinforce the international impact of the company and ease the opening of new cities.

Throughout his experiences, Julien jumped across industries to develop his expertise in marketing. His career started in Luxembourg, leading a sales team in the advertising industry. He later moved to Hong Kong to work in the manufacturing industry, with toys, electronics and cleaning products for over 4 years, managing the marketing aspect as well as web development. In 2012, Julien started a new career in the Hospitality industry, participating actively in the growth of a local hotel, serviced appartments and F&B company, jumping from 10 outlets to 18 within a year.

Julien graduated from the Polytechnic University of Hong Kong with a Master degree in E-commerce & Marketing and from ICN Business School, in France, with a BBA.

Kate Scott

Kate Scott

Marketing Director
Ovolo Hotels

Crispin Sheridan

Crispin Sheridan

Vice President, Digital Scale & Operations
SAP Experience
@crispinsheridan

Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google's B2B Technology Council. He writes a monthly SEO column for ClickZ.

Sebastian Svensson

Sebastian Svensson

Managing Director
LifestyleAsia.com

Sebastian Svensson moved from Sweden to Hong Kong at the age of 23 to co-found the visionary concept and online luxury lifestyle platform, Lifestyleasia.com. Backed with 12 years of experience in the media industry (nine from within Asia), he comes from two generations of entrepreneurs and is an avid believer of the "do it yourself" mentality. Lifestyleasia.com now extends from Hong Kong, Singapore, Thailand and Malaysia with over 500,000 affluent readers per month.

Alyssa Tam

Alyssa Tam

Director, AIA Edge
AIA Group

Ronald C. Vining

Ronald C. Vining

Chief Brandaffeine
BrandInflux
@RonaldVining

From technology, entertainment to retail, hospitality, financial services and politics, Ron has advanced over 25 of the top 100 iconic brands such as Apple, Google, BMW, Disney, Amex, Levi Strauss and The White House as brand advisor, customer engagement expert and visionary chief marketing officer. He delivers an influx of innovative B2B2C brand experiences to millions of users by fostering brand and customer engagement strategies between enterprise and their customers through omni-channel platforms including mobile, social, buzz, online and direct marketing. As a creative, tech-savvy & visionary C-level marketing professional, Ron is a renowned masterclass speaker on transmedia content marketing to audiences across the globe.

Ron is currently the Managing Director of BrandInflux, a Learnami Interactive Technologies company, Singapore, a consultancy specialising in brand experience marketing and digital media engagement strategies for B2B and B2C. He is also an Adjunct Professor & Fellow, Digital Media Lab at The University of Massachusetts - College of Management, Boston.

Connect with Ron on LinkedIn via www.RonVining.com, Twitter via @RonaldVining and his Blogs, www.CMOretail.com, www.CXMOnetwork.com & www.OmniContentMarketing.com.

Michael Wolczyk

Michael Wolczyk

Head of Digital Innovation
QNET

With 10 years experience in the digital space, Michael began his career at one of the leading internet companies in Germany. Here, he relaunched a number of huge website portals with 2.5million unique visits/month in the publishing industry, created user-generated-content platforms and introduced SEO relevant criteria to their content management systems (CMS).

At one of the largest mobile telecommunication providers in Germany he was responsible for the online customers, user experience, conversion rate optimization and upselling activities. Overseeing a 12million Euro budget with full P&L targets he increased the contract extension rate by 40%. Additionally he was responsible for the relaunch of their main brand website to create an existing-user-centric architecture and align the functionality with the strategy of the company.

In 2013 he landed in Hong Kong to explore a new environment and find new challenges in Asia. For a boutique hotel chain based in Hong Kong he successfully relaunched their booking-engine with the result of a 120% increase in conversion rate. He also relaunched their existing website to achieve a responsive design and better conversion rates, considering onsite SEO demands and adding social media functionalities, developed their international digital marketing strategy and sourced a new digital marketing agency to support their SEM/SEO activities.

Beside this he has been working as a Freelance Consultant since 2008 and helps his customers in various industries through:

  • Developing Digital Strategies
  • Conversion Rate Optimisation
  • Content Marketing
  • Performance Marketing
  • Search Engine Marketing (SEO, SEA)
  • Customer Relationship Management

https://hk.linkedin.com/in/michaelwolczyk

Seraphina Wong

Seraphina Wong

Executive Director, Global Advertising, Brand Management (Asia Pacific Head)
UBS

Sheila Yu

Sheila Yu

Senior Manager, Web/Digital & Corporate Marketing, Asia-Pacific
Equinix

Sheila Yu is the Senior Manager of Digital and Marketing Communications, Equinix, Asia-Pacific.

Equinix, Inc. (Nasdaq: EQIX) is the world's largest interconnected data center company with over 100 data centers in 33 markets across five continents.

Yu joined Equinix in 2010 and is currently responsible for leading and managing both the digital marketing and marcom activities across 5 countries; including corporate websites' development, SEO, SEM, lead generation campaigns, branding and creative direction. During her five years at Equinix, she helped set up four country corporate websites and initiate search marketing in the region.

Yu has over 15 years of digital experience, having started her career as a web designer at Digitas in Boston, Massachusetts and worked on accounts such as AT&T and Inter-Continental Hotels Group. Prior to Equinix, Yu held management positions at multi-national corporations including Turner Broadcasting and Avery Dennison. Yu holds a bachelor of fine arts degree from Tufts University.