Learn the Latest in Social Innovation

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

Tuesday, November 4

Check out these sessions on Social Innovation, or view the full agenda:

10:30-11:30

A Picture Is Worth 1000 Words: Using Visuals to Generate Break-Through Results from Social Media Marketing

You've heard the expression "a picture is worth 1,000 words". This expression refers to the fact that our brains process images and visuals quicker than text. Images and visuals are processed 60,000 times more quickly by our brains than text. As digital marketing becomes more and more crowded and cluttered, marketers and businesses need new tools to stand out and break-through the social media clutter. Visuals like images and videos are breaking-through the noise on social media and driving real results for businesses. This presentation will show you WHY visuals are so important and HOW they are impacting your social media marketing. If you are participating on Facebook, LinkedIn, Twitter or Blogging you can't afford to ignore the value that visuals play in enhancing your results. Discover tools, tricks and tips to creating amazing visuals that can easily connect with consumers and drive results. You don't have to be a professional photographer or a video expert to make amazing visual content that really stands out. Learn the secret tools that businesses are using to create stunning visuals that get real results.

  • Speaker:
    Krista Neher, CEO, Boot Camp Digital
11:45-12:45

Badass Blogging Tactics: From Content to Shares to Influence

Social Media will continue to be complex. The second you think you understand it, something changes. With Facebook's algorithm adjustment, brands are finding creative ways to drive Social traffic through media - and not always in the ways you think.

You will learn:

  1. How blogging is evolving - what it is turning into.
  2. How to change directions in your Social Media planning to prepare for any new Social Media wrenches.
  3. How a large wing chain is approaching digital content.
  4. How to measure the performance of your content.
  • Moderator:
    Krista Neher, CEO, Boot Camp Digital
  • Speakers:
    Nick Powills, Chief Brand Strategist, No Limit Agency
    Philip Schram, Executive Vice President of Development, Buffalo Wings & Rings
2:00-3:00

How You, Your Company, Your Employees and Your Customers are Wrecking Your Brand

It can take a lifetime to build a good reputation and an afternoon to destroy it. In this session we'll walk through the different ways that your reputation can be impacted, how you should prepare for an issue, and how you should respond. We'll go through real life examples of companies that have encountered some form of online reputation hit, either of their own creation, or by a third party. We'll talk about what they did, and what they should have done, with real life tactics that can apply to your business. So regardless of whether it's a Facebook slip up, an erroneous tweet, or a negative search listing, we'll talk you through the steps to prepare and recover your brand's reputation.

  • Speaker:
    Simon Heseltine, Senior Director of Audience Development, AOL Inc.
3:30-4:30

Leveraging Fan Engagement to Maximize Social Media Reach

Have you ever had a fan wear so much of your branded clothing that it looks like they work for your company? What about a fan that could tell what year your product was made by its smell? By engaging these super fans with a customized experience, you can turn them into local advocates for your brand.

Some other learnings from the presentation:

  • Why the majority of your customers will not spread word of mouth the same way
  • How to watch for unexpected opportunities to surprise and delight
  • The advantage of going the extra mile for your dedicated fans
  • Speaker:
    Gabriela Holdt, Digital Communications Strategist, BMW

See the Full Agenda