Learn the Latest in Social Innovation

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

Limited-time offer:

Early Bird Rates available through Friday, Oct 3.

Save up to $400!

Tuesday, November 4

Check out these sessions on Social Innovation, or view the full agenda:

10:30-11:30

A Picture Is Worth 1000 Words: Using Visuals to Generate Break-Through Results from Social Media Marketing

You've heard the expression "a picture is worth 1,000 words". This expression refers to the fact that our brains process images and visuals quicker than text. Images and visuals are processed 60,000 times more quickly by our brains than text. As digital marketing becomes more and more crowded and cluttered, marketers and businesses need new tools to stand out and break-through the social media clutter. Visuals like images and videos are breaking-through the noise on social media and driving real results for businesses. This presentation will show you WHY visuals are so important and HOW they are impacting your social media marketing. If you are participating on Facebook, LinkedIn, Twitter or Blogging you can't afford to ignore the value that visuals play in enhancing your results. Discover tools, tricks and tips to creating amazing visuals that can easily connect with consumers and drive results. You don't have to be a professional photographer or a video expert to make amazing visual content that really stands out. Learn the secret tools that businesses are using to create stunning visuals that get real results.

  • Speaker:
    Krista Neher, CEO, Boot Camp Digital
11:45-12:45

Connect, Engage, Collaborate: Building and Sustaining an Audience in a Social World

2:00-3:00

How You, Your Company, Your Employees and Your Customers are Wrecking Your Brand

It can take a lifetime to build a good reputation and an afternoon to destroy it. In this session we'll walk through the different ways that your reputation can be impacted, how you should prepare for an issue, and how you should respond. We'll go through real life examples of companies that have encountered some form of online reputation hit, either of their own creation, or by a third party. We'll talk about what they did, and what they should have done, with real life tactics that can apply to your business. So regardless of whether it's a Facebook slip up, an erroneous tweet, or a negative search listing, we'll talk you through the steps to prepare and recover your brand's reputation.

  • Speaker:
    Simon Heseltine, Senior Director of Audience Development, AOL Inc.
3:30-4:30

How To Leverage Social Media to Connect with Digital Natives in a Mobile World

Soon, virtually everybody will have mobile phones or tablets with high-speed broadband data connections that are faster than any thought possible. Digital Natives with online social media communities will demand and expect companies to provide even better customer experiences and easy access to product answers immediately. Companies that fail to address these increasing customer needs will be slammed on social media quickly with devastating results. Gone will be the days when companies can send emails saying they will get back to you in 24 hours. Companies can leverage this trend by improving the customer experience and facilitating their micro-communities so individuals will use their social media power for positive messages.

Learn about the interaction of social media and customer experience in an ultra-broadband mobile world.

In this session, participants will learn:

  • How Alcatel-Lucent is working with telecom providers like Verizon and AT&T to deliver a holistic customer experience and broadcast this success via social media.
  • How companies will need to evaluate their product strategy development to make sure that they properly address the customer experience and the social community experience.
  • How companies can build shared service plans like "Framily" and Amazon Prime to foster communities and customer stickiness.
  • Speakers:
    Olivier Sartor, Vice President Account Services and Social Media, Nowspeed
    Cassidy Shield, Vice President Marketing, Platforms Division, Alcatel-Lucent

See the Full Agenda