Learn the Latest Trends in Next Generation Search

It often all begins with search. Are you maximizing your efforts to bring consumers to your site? Do you know what's working and what's not? This track will help you improve your ROI from online marketing campaigns by looking at key SEO and Paid Search tactics that you should be focusing on.

Limited-time offer:

Early Bird Rates available through Friday, Oct 3.

Save up to $400!

Check out these sessions from the 2-day SES track on Next Generation Search, or view the full agenda:

Tuesday, November 4

10:30-11:30

Panda, Penguin, Penalties and More: Staying on Top of Algorithm Updates

11:30-12:30

The PLA Opportunity: Driving Business Revenue with Product Listing Ads

2:00-3:00

Creating, Managing and Optimizing your Paid Media

3:30-4:30

Improve Lead Quality to Increase ROI: Unclog Your Pipeline of Poor Leads

Learn how ABM generated more than a 5000% return on advertising spend by consolidating its marketing efforts internally and focusing on improving lead quality through tracking in marketing automation and CRM. The session will outline specific tactics to improve lead quality through organizational alignment, strict keyword targeting, ad testing, and competitor targeting.

  • Speakers:
    Mike Nierengarten, President, Obility Inc.
    Jamie Rowe, Lead Generation Program Manager, ABM

Wednesday, November 5

11:00-12:00

Ad Optimization Best Practices: Create, Test, Convert

The difference between a PPC pro and someone who "runs some search campaigns" can be summed up in one word: Testing. A pro knows that testing is the only way to know for sure that a PPC campaign is working as hard as it can - and that results will steadily improve. This session will look at:

  • A testing framework for ad copy, including specific tactics for accomplishing different goals
  • Landing page testing - do you need to change the landing page based on device?
  • Keyword testing through broad match
  • Speaker:
    John Gagnon, Bing Evangelist, Microsoft
    Frank Palmieri, Ad Creative Strategy Manager, Yahoo
12:15-1:15

Next-Generation Website Usability: How to Optimize Your Site for the Best User Experience

Is your website is not getting the traffic you expected? Does your site have a high bounce rate and low engagement? This session provides step-by-step checklists and examples to help designers, developers, and other web professionals identify and fix site issues to ensure they're following best usability, user experience (UX), and findability best practices.

  • Identify usability best practices for desktop/laptop computers, tablets, and mobile phones
  • Dos and don'ts for website navigation
  • Actionable recommendations that provide immediate improvement in site performance
  • Plenty of tips, techniques, and resources for do-it-yourselfers
  • How to select the right tools for your business
  • How to streamline usability, UX, and findability site audits
  • Speaker:
    Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
2:30-3:30

Assess, Diagnose, Fix: How to Become a Leading SEO Mechanic

Details to follow.

  • Speaker:
    Carolyn Shelby, Director of SEO and SEM, Tribune Publishing
4:00-5:00

Building Brand Authority through Quality Links, Content and Social

Social media is becoming the most direct way for marketers to reach an audience, but crossing the important line to influence and move consumers down the funnel is a constant challenge. Today's marketer knows that stepping on the social media stage doesn't just come with a spotlight; it's imperative to uncover the right place, the right time, and the right way.

This session discusses how marketers and brands can most effectively use social media to drive marketing strategy and boost the goals that mean most. Sub-topics include:

  • Twitter vs. Facebook: which is more effective, and how to measure and analyze the different types of effectiveness, from popular content to customer acquisition.
  • Next Generation Brand Ambassadors: beyond acquiring brand ambassadors, ensure that their content is optimal for your brand.
  • Success and Failure: who got it right and why; who got it wrong and why.
  • Speaker:
    Mark Josephson, CEO, Bitly

See the Full Agenda