Learn the Latest Trends in Next Generation Search
Check out these sessions from the 2-day track on Next Generation Search, or view the full agenda:
Tuesday, November 4
Panda, Penguin, Penalties and More: Staying on Top of Algorithm Updates
The PLA Opportunity: Driving Business Revenue with Product Listing Ads
Creating, Managing and Optimizing your Paid Media
Improve Lead Quality to Increase ROI: Unclog Your Pipeline of Poor Leads
Learn how ABM generated more than a 5000% return on advertising spend by consolidating its marketing efforts internally and focusing on improving lead quality through tracking in marketing automation and CRM. The session will outline specific tactics to improve lead quality through organizational alignment, strict keyword targeting, ad testing, and competitor targeting.
Wednesday, November 5
Ad Optimization Best Practices: Create, Test, Convert
The difference between a PPC pro and someone who "runs some search campaigns" can be summed up in one word: Testing. A pro knows that testing is the only way to know for sure that a PPC campaign is working as hard as it can - and that results will steadily improve. This session will look at:
Next-Generation Website Usability: How to Optimize Your Site for the Best User Experience
Is your website is not getting the traffic you expected? Does your site have a high bounce rate and low engagement? This session provides step-by-step checklists and examples to help designers, developers, and other web professionals identify and fix site issues to ensure they're following best usability, user experience (UX), and findability best practices.
Assess, Diagnose, Fix: How to Become a Leading SEO Mechanic
Details to follow.
Building Brand Authority through Quality Links, Content and Social
Social media is becoming the most direct way for marketers to reach an audience, but crossing the important line to influence and move consumers down the funnel is a constant challenge. Today's marketer knows that stepping on the social media stage doesn't just come with a spotlight; it's imperative to uncover the right place, the right time, and the right way.
This session discusses how marketers and brands can most effectively use social media to drive marketing strategy and boost the goals that mean most. Sub-topics include: