Learn the Latest Trends in Email Marketing

What tools do you use to measure the effectiveness of your email campaigns? Learn real-world methods for tracking, analyzing, and optimizing email campaigns to get the highest return on your investment. This track will give you a firsthand look at how other companies have managed to surpass sales forecasts by using email intelligently and strategically.

Thursday, November 6

Check out these sessions on Email Marketing, or view the full agenda:

9:30-10:30

12 Tips for the Perfect Email Campaign

A financial institution drives open rates of 70%, and 21% conversion on their messages! A retail cataloger goes into panic mode if their engagement metric drops below 51%! A B2B company strives for 100% engagement and they sure come close!

What makes their campaigns compelling? What helps them drive phenomenal results? Why is email such an engaging channel for these brands?

Our 60-minute discussion will highlight best practices and lessons learned from industry leaders. Let these innovative, proven, and practical tips should guide your email marketing efforts.

  • Speaker:
    Sundeep Kapur, Digital Strategies, Allied Solutions
11:00-12:00

Test, Target, Engage: Measuring and Optimizing Email Performance

1:15-2:15

Winning Email Marketing Strategies: Improving Opens, Clicks, Conversions and Return-on-Investment

The Direct Marketing Association projects that email marketing returns $28.50 for each dollar spent - the highest return-on-investment (ROI) of any other direct response channel. Join Jeanne Jennings, Vice President of Global Strategic Services for Alchemy Worx, to learn how organizations are optimizing their email marketing efforts to improve opens, clicks, conversions and ROI.

This fast-paced session will provide real-world examples of inexpensive strategies and tactics you can implement with your own email program. We'll cover:

  • Subject line tips and other tactics to help you generate and maintain above average open rates
  • Content strategies and other ways to motivate more of your subscribers to click
  • Landing page optimization and other cost-effective ways to boost your conversion rates
  • Simple but often overlooked ways to increase the ROI on every email you send

You'll leave with at least a half dozen ideas for things you can test and implement to improve the performance of your own email program.

  • Speaker:
    Jeanne S. Jennings, Consultant, Email Marketing Strategy, JeanneJennings.com, Inc.
2:30-3:30

Bring your Email to Life

What is the attention span of your email? How do you get a consumer to read through 30 lines, and view three different CTA's? How do you make sure that your email is understood? A personalized interactive smart video delivered in less than 90 seconds can make a powerful impact.

Interactive smart video is a new phenomenon that is improving the impact of email marketing. How does interactive smart video work and how can this enhance your email marketing?

Join us for a case study based discussion of a telecom leader, a financial institution and a major retailer. We will highlight content selection, segmentation, campaign analytics, branding, and actual conversion. All laden with tips to set course for your email marketing success!

  • Speaker:
    Sundeep Kapur, Digital Strategies, Allied Solutions

See the Full Agenda