Learn the Latest Trends in Ecommerce Tactics
Tuesday, November 4
Check out these sessions on Ecommerce Tactics, or view the full agenda:
Combine Data Mining and Site Search to Discover Long-Tail Keywords for Natural and Paid Search
Many site owners and marketers spend a lot of time analyzing natural search terms and user behavior through various Google's online tools, but an often overlooked resource is a site's search data. This data reflects exactly what site visitors, who are more likely to fit the target demographic, are typing in to the search box and gives a more accurate view into what terms site owners should be optimizing for.
Achieving Authenticity: User Generated Video Content Transforms Storytelling Power in Find Yours Campaign
Brands need to be storytellers, but the most compelling stories usually come from consumers - they're not something brands can authentically create. Using the transformative power of travel, Expedia took a new approach to marketing and created an authentic voice with Find Yours, a multi-platform campaign featuring user generated videos that show the unique experience each person finds when traveling. Find Yours allowed Expedia to build a personal relationship with customers and become more than just a booking engine. In this session, participants will learn:
Innovate, Refine, Engage: Creative Advertising Ideas for Ecommerce
Ecommerce can be extremely competitive and thinking creatively about marketing plans can give merchants an advantage. Expand on your current strategies and take them to the next level with tips and tactics that yield immediate results while increasing ROI. Just in time for last minute holiday optimizations! In this session you will learn valuable tips that can be applied to multiple advertising platforms:
The Viral Video Paradox: How to Hit Viral Traffic by Producing Serial Video Content
Planning on a viral video is like planning to win the lottery. Sure, it happens on occasion, but anticipating that a video will go viral is not a reliable, sustainable, or likely plan. In this session, you'll learn why you should implement a non-viral approach instead.
How can you achieve viral-like traffic without having a viral video? Using the non-viral approach, Abe and his team have built several multi-million dollar brands from the ground up, as well as reinvigorated existing brands.