Learn the Latest Trends in Ecommerce Tactics

Ecommerce companies need to focus on specific ecommerce marketing tactics to ensure that they can compete with the leading ecommerce retailers. This track will center on key aspects of your digital marketing campaigns focusing directly on best practice for ecommerce sites. Featuring sessions related to social engagement, integrated marketing, mobile, analytics and creative campaigns this track is not to be missed if your business is in the ecommerce space.

Limited-time offer:

Early Bird Rates available through Friday, Oct 3.

Save up to $400!

Tuesday, November 4

Check out these sessions on Ecommerce Tactics, or view the full agenda:

10:30-11:30

Creating a Seamless Integrated Campaign for Ecommerce Sites

11:45-12:45

Achieving Authenticity: User Generated Video Content Transforms Storytelling Power in Find Yours Campaign

Brands need to be storytellers, but the most compelling stories usually come from consumers - they're not something brands can authentically create. Using the transformative power of travel, Expedia took a new approach to marketing and created an authentic voice with Find Yours, a multi-platform campaign featuring user generated videos that show the unique experience each person finds when traveling. Find Yours allowed Expedia to build a personal relationship with customers and become more than just a booking engine. In this session, participants will learn:

  • How Expedia identified a unique opportunity to differentiate itself from competitors
  • What digital marketers can do to amplify the power and reach of a campaign through a tactical, and holistic multi-platform approach
  • How a bold shift in Expedia's marketing strategy transformed the way the company interacts with consumers
  • Speaker:
    Noah Tratt, Global Vice President Media Solutions, Expedia Inc
2:00-3:00

Analytics Spotlight: Driving True ROI through Intelligent Reporting

3:30-4:30

Innovate, Refine, Engage: Creative Marketing Ideas for Ecommerce

Details to follow.

  • Speaker:
    Lisa Raehsler, Founder, Big Click Co.

See the Full Agenda