Learn the Latest Trends in Display Advertising
Thursday, November 6
Check out these sessions on Display Advertising, or view the full agenda:
Follow, Reach, Convert: Innovative Retargeting/Remarketing
Many remarketers only customize the initial aspects of a campaign (dynamic ads, ad targeting) for an individual user prior to bringing them to their website to convert. But combining Remarketing plus Site A/B Testing or Site Personalization has the potential to improve your company's success metrics.
You will learn:
Online Display Advertising Unwrapped: Key Tools and Trends
Advertising is all about reaching the right audience, at the right time with the right message to drive a conversion. As display advertising has evolved for marketers, so have the opportunities thanks to "big data" access. Advertisers now have access to huge amounts of audience data for targeting of display ads that includes website activity and analytics data plus offline customer data. Now, display advertisers are using demand-side platforms (DSPs) to reach their audiences across ad exchanges and optimize their campaigns to meet objectives. Many are also adopting data management platforms (DMPs) to better identify, segment, manage, and activate their high-value audiences and provide a holistic view of their key audiences across their business (online and offline) spanning third-party data sources.
Attendees will learn how to:
Programmatic Marketing: What's In It For The Online & Offline Retailer?
How we respond to digital advertising and online marketing has been changing as marketers have more and more tools to hyper target and communicate with niche audiences. Retailers and e-commerce merchants can now identify, speak, and communicate directly to their audience via digital programming and cultivate an active customer base.
In this session, you'll learn:
Social Advertising Spotlight: Improving Lead Gen, Engagement & ROI
By strategically navigating the constant changes in social advertising, marketers gain a competitive edge for better connecting with users through greater ad engagement. As social advertising continues to evolve, marketers must stay on top of new developments and leverage those opportunities to expand audience reach and generate a positive return.
In addition to sharing key social advertising tactics, this session will highlight where marketers can get the best return on their ad dollars on each social media platform, including how to: