Learn the Latest Trends in Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.

Check out these sessions on Data-Driven Marketing, or view the full agenda:

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Tuesday, November 4


Data Deep Dive: Understanding the Voice of the Consumer


Using Data To Communicate & Tell Your Story

With powerful monitoring and analytics tools, pulling and analyzing large sets of data is seen as the future of public relations, marketing and storytelling. However, using the information to create actionable insights is an ongoing challenge for marketing and communications professionals. Explore how to use data to enhance the results of your communications programs. This session will help you use data better to tell your stories both externally to generate awareness and buzz for your brand as well as bringing data together internally to share results of your marketing and PR programs.

  • Speaker:
    Adam Singer, Analytics Advocate, Google

Data, Digits and Decisions: Prioritizing your Digital Spend


Measure, Analyze, Attribute: Smart Multi-Touch Attribution Modeling

See the Full Agenda