Learn the Latest Trends in Conversion & ROI

It's all about the conversion. The profitability of your online marketing depends on the efficiency of your web site or landing page. Learn how to improve conversion rates through better design, copywriting, usability, and landing page testing.

Check out these sessions on Conversion & ROI, or view the full agenda:

Limited-time offer:

Early Bird Rates available through Friday, Oct 3.

Save up to $400!

Wednesday, November 5

11:00-12:00

Valuable Data not Big Data: How to Truly Boost your ROI

  • Big data promises and big promises broken
  • Cutting through the noise and getting to what matters most
  • Putting together a Big Data business case
  • Enabling a simple process to action quick ROI wins
  • Speaker:
    Garry Przyklenk, Manager, Analytics Implementation, TD Bank Group
12:15-1:15

From Landing to Converting: Key Landing Page Tips

2:30-3:30

Measure for Measure: Maximizing Cross-Channel Conversion Rates

4:00-5:00

Implementing A/B Testing to Optimize Campaigns

TBA

  • Speaker:
    Taylor Kennedy, Senior Research Manager, MECLABS
    Mia Vallo, Senior Director, Marketing Analytics and Optimization, National Geographic Society

See the Full Agenda