Learn the Latest Trends in Conversion & ROI
Check out these sessions on Conversion & ROI, or view the full agenda:
Wednesday, November 5
Valuable Data not Big Data: How to Truly Boost your ROI
How to Integrate UX and SEO to Maximize Conversions
This session will discuss how UX and SEO can work together to deliver aligned approaches that meet both conversion and SEO goals. Specifically, you'll hear UX-SEO approaches to content strategy, information architecture, site navigation, copywriting, mobile design, and landing page testing. This session is best suited for user experience and interaction designers, content strategists, and SEO professionals. Attendees will walk away with an understanding of common UX and SEO challenges, as well as the methodologies needed to successfully overcome these challenges and turn them into opportunities.
Marketing to Mom: How to Avoid a One-Size-Fits-All Approach to Reaching Millennial, Gen X, Stay-At-Home and Working Mothers
Women represent a $14 trillion market, but within this increasingly powerful consumer group, mothers take the cake. Contributing $2.4 trillion to that figure, today's moms are a brand's most influential consumer, making nearly all household purchasing decisions - from grocery to automotive, health care and consumer electronics. But taking a one-size-fits-all approach when marketing to moms may backfire in a big way. This session will explore differences in the way that Gen X, Millennial, Working and Stay-At-Home mothers use technology to connect and share with each other, as well as insights into what works and what doesn't when engaging with this diverse demographic to build brand awareness and drive sales.
Surprising Lessons A/B Testing Reveals About Customer Behavior
You think you know your audience. But how confident are you of understanding how (and why) they react to your campaigns?
This unique session will share surprising lessons that will optimize membership registration and ecommerce campaigns to help you identify principles that improve your own marketing campaigns, while getting a better understanding of how to put science into marketing via testing and optimization.
In this session, you will learn: