Speaker Profiles

Matthew Aster

Matthew Aster

Director, Internet Marketing
Embrace Pet Insurance

Matt Aster oversees digital marketing for Embrace Pet Insurance including all digital programs on Embrace's website and the content site PetPlace. Matt and his team employ tactics that help consumers find, enjoy their digital experience with, and ultimately become customers with Embrace. Prior to Embrace, Matt worked at Goodyear, Progressive, Precision Dialogue, and Steris in roles growing from Experience Consultant to Marketing Manager. At Precision Dialogue Matt had the pleasure of helping brands like World Kitchen, Las Vegas, Midas and World Market Center. Currently, Matt shares his knowledge with University of Akron integrated marketing students and anyone else who wants to learn.

Rob Begg

Rob Begg

VP Enterprise Strategy
Hootsuite

Rob is VP Enterprise Strategy at Hootsuite. In his role, Rob works with Hootsuite's customers, partners and team to help figure out how social business comes together for enterprise companies. Prior to joining Hootsuite, Rob was CMO at social selling start-up Introhive. He also served as VP Product Marketing for Salesforce.com's Marketing Cloud and was VP Marketing for social listening pioneer Radian6. Earlier in his career, Rob held leadership roles in marketing and product management for companies in the online media and telecoms industries. Rob often speaks on the how social business is evolving for enterprise companies and loves to hear stories on how other businesses are scaling social in their organization.

Tim Callan

Tim Callan

CMO
SLI Systems

As CMO for SLI Systems, Tim Callan is focused on driving sales growth within the e-commerce sector and increasing SLI's market share with its cloud-based search and navigation offerings. Tim previously served as CMO at RetailNext, a leading provider of in-store Big Data and analytics solutions, and as VP of marketing for online security leader Verisign, where he led the creation and launch of the Verisign Secured seal. Tim currently sits on the board of IT security company DigiCert and has served on the board of the Online Trust Alliance, a vendor-neutral organization dedicated to creating a more trustworthy online ecosystem. A 20-year technology industry veteran, Tim has also held marketing executive positions at Melbourne IT Digital Brand Services and Caere, which later became Nuance. Tim earned a bachelor's degree with the highest honors from UCLA.

Thom Craver

Thom Craver

Vice President, Development and IT
Internet Marketing Ninjas
@thomcraver

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.

Amanda DeVito

Amanda DeVito

Vice President of Engagement
Butler/Till

At Butler/Till, Amanda is responsible for driving strategic thinking, creative solutions, and innovation across the agency. As Vice President of Engagement she is helping to set the future course of Butler/Till and drive our continued success. And our belief is that success is based on our talent, so she keeps a very close eye on ensuring our culture is preserved. Prior to Butler/Till, Amanda was a Senior Social Strategist at Alterian (now SDL). She is an experienced BtoB Sales and Marketing Professional with a broad background. She was integral to a software startup success story at Techrigy/Alterian. She has extensive knowledge in: building teams, field marketing, branding, sales, lead generation, aligning internal staff to company direction, international expansion, acquisition assessment/implementation, and global account management.

Bryan Eisenberg

Bryan Eisenberg

NYTimes Bestselling Author
bryaneisenberg.com
@thegrok

A widely recognized authority and pioneer in persuasion architecture, persona marketing, and improving online conversion rates, Bryan Eisenberg is the co-author of the best-selling books Call to Action, Waiting for Your Cat to Bark?, and Always Be Testing. He is the co-founder and chairman emeritus of the Web Analytics Association and serves as an advisory board member of SES, the eMetrics Marketing Optimization Summit, and several venture capital–backed startups. eConsultancy members have recognized him as one of the top 10 User Experience Gurus.

John Gagnon

John Gagnon

Bing Evangelist
Microsoft
@jmgagnon

John Gagnon is a Bing Advertising Evangelist at Microsoft based in Seattle, Washington. He loves search marketing and online advertising. He is a frequent speaker at search marketing conferences like Search Engine Strategies, Search Marketing Expo and other events like the Online Marketing Summit. John works with advertisers large and small providing insight on how to improve campaign performance for paid search. He consulted with Microsoft's product groups ranging from Microsoft Store, Hotmail and Windows to Windows Azure and Office 365 on their paid search advertising campaigns running on the Yahoo! Bing Network. John has also helped a range of strategic advertisers including Hotwire, Dish Network, Esurance, Nintendo and BlackRock. Prior to working at Microsoft, John worked at Google for the AdWords Small Business segment becoming an expert in their toolset.

Tessa Gould

Tessa Gould

Director of Native Advertising
The Huffington Post Media Group
@TessaG_Tweets

Tessa Gould is the Director of Native Advertising, The Huffington Post Media Group. In this role she manages all aspects of the brands native offering, including product strategy & development, as well as the in-house brand creative agency she pioneered, HuffPost Partner Studio. She oversees the team of talented writers, social media strategists, and designers dedicated to helping brands create quality branded content on The Huffington Post.

Prior to joining The Huffington Post, she worked in Strategy & Operations for AOL Inc. where she was part of a team tasked with executing AOL's turnaround strategy and transforming the company into a major player in the digital media & online advertising space. Prior to AOL Tessa spent five years working in management consulting, where she advised Fortune 500 brands both within the United States & further abroad in Australia & New Zealand.

Tessa has both a law degree and an undergraduate degree in Business from the University of Auckland, New Zealand. She lives in Brooklyn with her husband and adopted dog Lola.

Jeff Greenler

Jeff Greenler

VP, Global Brand & Advertising
Monster

Elizabeth Gross

Elizabeth Gross

Director of E-commerce
Steiner Tractor

As E-Commerce Director for Steiner Tractor Parts, Elizabeth Gross has designed countless marketing strategies during her 14 years at this retailer. Currently, she is heavily focused on using data and analytics to drive sound marketing strategies and on-site initiatives. Steiner operates in a lean manner with a small team responsible for all content creation, print and digital advertising, social media management, email marketing and e-commerce initiatives. Elizabeth excels at leveraging vendor relationships to strengthen and expand the resources of the small team while still maintaining oversight and control of the customer experience. She is passionate about using measurable results and data to drive ROI in digital channels.

Jay Hawkinson

Jay Hawkinson

Senior Vice President, Emerging Products
SIM Partners
@sleestakk

Jay Hawkinson has 20 years of digital sales, marketing and merchandising experience including 15 years focused on SEO, SEM, local search, mobile and social media.

Jay joined SIM Partners in 2006 as an equity partner developing ecommerce solutions and products for the travel and hospitality vertical as well as managing SEO, PPC, local and social campaigns for hoteliers and destination marketing organizations. Jay currently oversees social media, mobile and emerging technology, including social media optimization/engagement, mobile app UX design and development, and social/local integration through Velocity, a SaaS platform that helps brands automate and maximize their social, local and mobile presence.

Simon Heseltine

Simon Heseltine

Senior Director of Audience Development
AOL Inc.
@simonheseltine

Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Engadget.

In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.

Heseltine is a frequent speaker at conferences, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university's digital media management program.

Gregg Holtsclaw

Gregg Holtsclaw

Digital Strategist
DAC Group
@greggholtsclaw

Gregg Holtsclaw has been driving digital results for companies for 14 years in agencies and client-side. He currently is a Digital Strategist for DAC Group, a leading multi-platform digital and directory agency in the United States and Canada who has worked with clients like Sylvan, Volvo, Re/MAX, Sikkens, and GE. As a digital strategist, Gregg contributes to how DAC Group blends SEO, paid search, social, mobile and print/online directory marketing with state of the art measurement and proprietary technology for client programs. He has spoken at SMX West and universities and conferences throughout the United States. Before transitioning to an agency role, Gregg had worked client-side in software and for Food Network, and yes, Emeril is a really nice guy. Learn more at http://www.linkedin.com/in/greggholtsclaw and www.dacgroup.com.

Susie Hume

Susie Hume

Director, Digital Marketing
Excellus BlueCross BlueShield

Susie Hume oversees digital marketing efforts for both the B2C and B2B markets at Excellus BlueCross BlueShield. She and her team are responsible for all digital advertising (including search, social, display and video), email marketing, landing page design and development, online engagement, and lead generation. She has more than eight years of experience in digital marketing in a variety of industries, including healthcare, telecommunications, nonprofit, higher education and media. She is passionate about integrated marketing, social media marketing, and improving customer experience.

Jeanne S. Jennings

Jeanne S. Jennings

Vice President, Global Strategic Services
Alchemy Worx
@jeajen

Jeanne Jennings is Vice President of Global Strategic Services at Alchemy Worx, the world's largest email marketing agency. She is a recognized expert in the email marketing industry with more than 20 years of experience helping companies make their email marketing efforts more effective and more profitable.

Jeanne writes on email marketing for ClickZ.com and her book, The Email Marketing Kit: The Ultimate Email Marketer's Bible, was published by SitePoint in 2007. Jeanne is a sought-after speaker on email marketing topics for industry conferences and workshops.

With offices in both London and Atlanta, Alchemy Worx provides email strategy, creative, production and deployment services to a host of top-tier clients. These include Aviva, Charles Tyrwhitt, Getty Images, Hilton, Kraft, Sony Playstation and Tesco.com. To find out more, please visit http://www.alchemyworx.com.

Mark Josephson

Mark Josephson

CEO
Bitly

Mark Josephson, CEO of Bitly, is a successful startup executive with a proven track record of building great teams and companies with staying power. Since joining Bitly in July 2013, Mark has been an integral addition to the company, leading the progression of its product suite to support the ever-increasing power of the link.

Mark advanced his career through leadership positions at five New York City-based startups. He was previously the CEO of Outside.in, a leading hyper local media company that was acquired by AOL in 2011 and merged with Patch.com, where he then served as a senior vice president. Prior to that, Mark was CMO at Seevast, where he was later named president. Mark also served as general manager and executive vice president of About.com, after starting his career at a leading public relations agency.

Sundeep Kapur

Sundeep Kapur

Digital Strategies
Allied Solutions
@emailyogi

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.

Taylor Kennedy

Taylor Kennedy

Senior Research Manager
MECLABS
@OptimizeDude

As a senior research manager, Taylor's day-to-day responsibilities include managing a group of research managers and analysts along with guiding major partner/project efforts. His specialties include email marketing, landing page optimization, lead generation and UX for responsive design and online testing. He has also worked on a number of projects to enhance the back-end integration of his partners and MECLABS operations. Taylor graduated from the University of Florida in August 2009, with two bachelor of arts degrees; one in Business Administration (international focus), and another in Political Science. Before working at MECLABS, he worked in the institutional financial services industry with Merrill Lynch. His other interests include surfing, running, reading and live music.

Pete Kluge

Pete Kluge

Senior Product Marketing Manager for Advertising Solutions
Adobe

As senior product marketing manager for Adobe Media Optimizer, Pete is focused on display advertising solutions including audience targeting and management. Before Adobe, Pete worked at Microsoft and Yahoo on retargeting and display advertising ad products and owned a direct marketing services and consulting business.

Nitin Kumar

Nitin Kumar

Senior Director of Client Services
Yahoo

Nitin Kumar oversees management of Yahoo's highest-valued client relationships to drive growth of their online advertising sales by providing strategic consultation and account support of online marketing strategies, analytics, optimizations, and emerging products.

Krista Neher

Krista Neher

CEO
Boot Camp Digital
@kristaneher

Krista Neher is the CEO of Boot Camp Digital, a marketing consultancy that emphasizes the creative use of technology and social media to grow brands online. The company has provided marketing solutions to Fortune 500 companies as well as startups and small businesses. Neher brings a unique combination of traditional marketing skills and experience, technical knowledge, and creative new marketing approaches, with an emphasis on online and social media marketing. She worked at Procter and Gamble for over five years in sales, finance, and marketing. While there, she worked on some of the biggest brands and on some of the largest and most successful product launches. Prior to Boot Camp Digital, Neher was the VP of marketing for technology startup Photrade.com. She is an active blogger and social media enthusiast.

Mike Nierengarten

Mike Nierengarten

President
Obility Inc.
@ObilityInc

Brendan O'Brien

Brendan O'Brien

Director Global Marketing
Cisco

Brendan leads the marketing and evangelizing of Cisco's new Connected Mobile Experiences (CMX) solutions - enabling enterprises use WiFi as a business and services innovation platform for marketing and revenue generation. Working closely with large enterprises and Service Providers globally to show advocate the various business modes and opportunities that are emerging to enable monetization of Wi-Fi generated data and analytics. Prior to Cisco as founder and CEO of ThinkSmart Technologies, Brendan successfully led the company from its foundation in mid 2010 to acquisition by Cisco Systems in September 2012. ThinkSmart was recognized as the leader in pioneering the market for location-based analytics using Wi-Fi. It was founded as a University spin-out, attracted world leading post doctoral researchers, and under Dr O'Brien's leadership drove awareness and adoption globally.

Frank Palmieri

Frank Palmieri

Ad Creative Strategy Manager
Yahoo

With more than ten years' experience in the search industry, Frank Palmieri manages a search creative strategy team in the finance and CPG verticals at Yahoo. His team works hands-on with some of the largest companies in these industries, helping them drive optimal performance for their search and native accounts. Frank earned a BA from the University of Notre Dame and previously worked as a copywriter in the New York publishing industry. Frank also teaches a workshop for all search creative teams at Yahoo called, "The Art of Copywriting," in which he combines years of digital advertising and copywriting experience to deliver a framework for revising and testing ad copy

Nick Powills

Nick Powills

Chief Brand Strategist
No Limit Agency

Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm.

No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Advertising, Digital Production, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ clients. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories.

Garry Przyklenk

Garry Przyklenk

Manager, Analytics Implementation
TD Bank Group
@gprzyklenk

Garry Przyklenk is an expert in lead generation, search engine marketing, web analytics, and social media marketing. He has successfully championed creative marketing campaigns and executed on actionable insights in several vertical markets including media, insurance, technology, and telecommunications. As Manager of Analytics Implementation at TD Bank Financial Group, Garry leads a successful group of web analytics implementation professionals that create online measurement solutions that yield actionable insights for key business stakeholders.

Lisa Raehsler

Lisa Raehsler

Founder
Big Click Co.
@LisaRocksSEM

Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google Adwords Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on hundreds of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns across earned, owned, and other paid media. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search.

Jamie Rowe

Jamie Rowe

Lead Generation Program Manager
ABM

Olivier Sartor

Olivier Sartor

Vice President Account Services and Social Media
Nowspeed

Olivier Sartor leads the account and social media strategy for Nowspeed, a leading digital marketing agency based in Westborough, MA. Olivier possesses a distinguished track record selling, developing and launching successful marketing campaigns to increase revenue and build brand loyalty. Olivier is passionate about helping companies improve their social media, content, marketing and SEO strategies by continually aligning social media objectives with business objectives.

Championing the user experience, Olivier helps companies increase participation on their marketing and social media platforms, which allows them to drive engagement with their products, extract valuable knowledge about their customers’ preferences and ultimately, increase revenue. Olivier leads the account strategy and social media engagement strategy for top Nowspeed clients including Alcatel-Lucent, Corporate Technologies and Assembla.

Previously, to joining Nowspeed in 2011, Olivier was an original founder of Elbow Grease Marketing, a Boston-based social media, marketing agency delivering social media strategy services to clients. Earlier in his career, Olivier worked at Cisco Systems and IBM, promoting their technology products in the New England Territory. Olivier is a MBA graduate of the F.W. Olin School of Business at Babson College where he earned Summa cum Laude honors and the University of Rochester where he received a Bachelors of Arts in Political Science.

Philip Schram

Philip Schram

Executive Vice President of Development
Buffalo Wings & Rings

Philip Schram has been a key member of the new management team that has engineered the rebranding and renaissance of the Buffalo Wings & Rings brand. Between 2005 and 2008, Schram created the blueprint that lifted Buffalo Wings & Rings from a failing concept to a company that Restaurant Business Magazine ranked as the fastest growing restaurant chain in the country.

the company celebrates its 30th anniversary, Schram serves as both part owner and Executive Vice President of Development for the Cincinnati-based concept. Now, with 15 consecutive quarters of same-store sales growth and a nine year run in which average unit volume has increased an average of 13-percent year-over-year, Schram and his team have set their sights on reaching 60 units in the U.S. by the close of 2016. Outside of Buffalo Wings & Rings, Schram is also a published author, vintage car expert, Internet entrepreneur and model train enthusiast.

Cassidy Shield

Cassidy Shield

Vice President Marketing, Platforms Division
Alcatel-Lucent

Cassidy leads global marketing for Alcatel-Lucent's software business which is focused on delivering innovative solutions that help customers capitalize on the growth of ultra-broadband in both existing and new markets. Cassidy's areas of focus are the intersection of IT and Telecommunications as it relates to cloud computing as a unifier of IT and Telecom, effective and secure use of network intelligence to build a better customer experience, evolution of unified communications in a mobile centric world, and strategies for optimizing and monetizing the growth of mobile data.

Cassidy has held a variety of leadership roles at Alcatel-Lucent including building and leading the Mobile Content Services business for Alcatel-Lucent and the IPTV business for Lucent Technologies. Cassidy has also held leadership roles in business development, product management, R&D, supply chain, and service delivery.

Prior to Alcatel-Lucent, Cassidy worked as a management consultant with a focus on building expertise in Corporate Strategy, Supply Chain Design and large scale IT deployments. Cassidy holds a MBA from Northwestern's Kellogg School of Management, a MEM from Northwestern's McCormick School of Engineering and a BS from the University of Iowa.

Adam Singer

Adam Singer

Analytics Advocate
Google
@adamsinger

Adam Singer is product marketing manager, Google Analytics, a marketing industry speaker, and blogger. He previously led a global digital consulting team and has provided online marketing strategy for top B2B and B2C brands in industries such as marketing, healthcare technology, consumer tech, manufacturing, advertising/subscription-based web startups, and much in between. Singer and his campaigns have been cited by top media outlets such as PRWeek, Entrepreneur Magazine, Techdirt, and Mashable for creative use of digital marketing and PR. Singer blogs at The Future Buzz - an award winning blog read by more than 50,000 readers per month.

Brian Solis

Brian Solis

Award-Winning Author, Futurist and Principal Analyst
Altimeter Group
@briansolis

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for business to market, sell and service in the social web.

Shari Thurow

Shari Thurow

Founder & SEO Director
Omni Marketing Interactive
@sharithurow

Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.

Noah Tratt

Noah Tratt

Global Vice President Media Solutions
Expedia Inc

Noah Tratt oversees media sales, marketing, operations, product development, and related business development for the Expedia, Inc. brands. Tratt and his team develop and manage multifaceted, award-winning campaigns and initiatives that drive results for Expedia and its global network of valued partners, across all digital platforms. With more than 20 years of marketing and sales experience, Tratt has worked at Microsoft and Xylo, and launched a tech startup called Daily Rocket – later sold to Fiserv. Last year, Tratt had the honor of being inducted into the ClickZ Digital Marketing Hall of Fame. He is passionate about sharing his industry knowledge by presenting case studies, proprietary research and marketing insights at dozens of travel and marketing events, including OMMA Global, the Association of National Advertisers conferences, iMedia events, and the PhoCusWright Conference.

Sebastian Turner

Sebastian Turner

B2B Revenue Team
Twitter
@shpturner

Sebastian is a senior member of the Twitter B2B revenue team. He works with some of Twitter's most strategic B2B partners around their marketing campaigns on Twitter's platform. Sebastian is known for encouraging Twitter's B2B partners and teams to venture down unchartered paths to discover new ways of igniting conversations with their audiences.

Prior to joining Twitter, Sebastian managed North American partnerships for Canalys, a global technology analyst firm. Sebastian graduated from UC Davis with a BA in Managerial Economics. He is @shpturner on Twitter.

Anjali Vaidya

Anjali Vaidya

Senior Manager of Ad Strategy
Yahoo

Anjali Vaidya is Senior Manager for Mobile and Native Advertising Strategy at Yahoo. Her team partners with Yahoo's Product, Marketing, and Sales Teams to launch high-performing ad products and guide advertisers to success on the Yahoo platform. Anjali has 5+ years of experience in mobile marketing and advertising technology, first at Google and then at Yahoo. At Google Anjali focused on mobile search advertising strategy. At Yahoo she focuses on the go-to-market strategy for Yahoo Gemini, a marketplace for both search and native advertising. Anjali holds a BS from Stanford University and a MBA from Harvard Business School.

Mia Vallo

Mia Vallo

Senior Director, Marketing Analytics and Optimization
National Geographic Society

Mia Vallo leads digital marketing analytics and optimization programs at National Geographic Society. She has overseen the optimization of digital marketing campaigns, launched test campaigns for onsite engagement and online transactions, and led an integrated analytics initiative across multiple businesses at the Society. Prior to joining National Geographic, Mia managed digital marketing programs at companies such as Network Solutions (now Web.com), Sabre, and AOL.