Benu AggarwalFounder & President
Milestone Internet Marketing
Benu Aggarwal is the Founder and President of Milestone Internet Marketing. Milestone is a leading provider of Internet marketing and social media solutions for the lodging industry. Milestone works with over 1500 hotels, major hotels chains, and management groups. Benu is a highly respected expert in Internet Marketing strategies for the lodging industry. In her current role, Benu manages product development and technology for Milestone. Under her leadership, the company has launched several award winning websites and software.
Benu has written several articles on Search Engines Marketing and coauthored the Internet marketing book "Hotels to HTMLs." Benu often speaks at search and lodging industry conferences. Prior to Milestone, Benu worked in sales and revenue management roles in select service and upscale hotels in the US and abroad. Benu has a BS degree, MBA, CHME, and Cornell GMP program certification. For more information about Benu and Milestone, visit www.milestoneinternet.com.
Matthew AsterDirector, Internet Marketing
Embrace Pet Insurance
Matt Aster oversees digital marketing for Embrace Pet Insurance including all digital programs on Embrace's website and the content site PetPlace. Matt and his team employ tactics that help consumers find, enjoy their digital experience with, and ultimately become customers with Embrace. Prior to Embrace, Matt worked at Goodyear, Progressive, Precision Dialogue, and Steris in roles growing from Experience Consultant to Marketing Manager. At Precision Dialogue Matt had the pleasure of helping brands like World Kitchen, Las Vegas, Midas and World Market Center. Currently, Matt shares his knowledge with University of Akron integrated marketing students and anyone else who wants to learn.
Rob BeggVP Enterprise Strategy
Rob is VP Enterprise Strategy at Hootsuite. In his role, Rob works with Hootsuite's customers, partners and team to help figure out how social business comes together for enterprise companies. Prior to joining Hootsuite, Rob was CMO at social selling start-up Introhive. He also served as VP Product Marketing for Salesforce.com's Marketing Cloud and was VP Marketing for social listening pioneer Radian6. Earlier in his career, Rob held leadership roles in marketing and product management for companies in the online media and telecoms industries. Rob often speaks on the how social business is evolving for enterprise companies and loves to hear stories on how other businesses are scaling social in their organization.
Bohb BlairSVP of Experience Design
Bohb Blair is the Senior Vice President of Experience Design at Starcom MediaVest Group. Before that, he led the Invention Group at Mindshare Chicago, a team that blends communications planning and creative services and has won awards for brands like Huggies, Cottonelle, BP, Poise and Kotex. Prior to Mindshare Chicago, Blair served as the creative lead for Legacy, an experiential agency, working for clients that included L'Oreal and RJ Reynolds. He studied music at DePaul University and received a degree in audio post-production from Columbia University.
Web Traffic Advisors
Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. He recently founded Web Traffic Advisors, LLC, in upstate New York. Chris consults with and coaches business and agency teams ranging from senior executives to technical, brand, content and legal groups; helping to improve validation, efficiency, internal acumen and implementation. Chris has diverse experience across major ecommerce platforms, pharma, retail, and other industries.
Since 2004 has been a highly rated speaker and moderator at conferences and partner events all over the world, covering search engine marketing, social media, analytics and evolving tactics including the promotion of better SEO integration across marketing channels. He has served on the Global Board of Directors of SEMPO since 2006, and co-hosts the weekly podcast SEO Rockstars from Webmasterradio.fm. Chris blogs for various industry publications but most of his writing involves analysis and recommendations for clients, while promoting integrated online marketing and branding to a qualified target audience.
Christine Bon, M.A.Manager, Digital Marketing and Communication
Advocate Health Care
Christine Bon has been with Advocate Digital team since 2006. She has expanded the use of Google AdWords through a growing number of online campaigns and increased Advocate's web site's visibility to search engines. She plans to continue to improve and expand Advocate's digital presence and capabilities on both the Intranet, Internet, and through social media. She has a B.A. in Marketing Communications from Columbia College Chicago, a M.A. in Organizational Leadership from Lewis University in Romeoville, Illinois. Christine also holds a Master Certification in Internet Marketing, Advanced Interactive Marketing and Measurement, and Advanced Social Media from the University of San Francisco. She is also a Google AdWords Certified Professional.
As CMO for SLI Systems, Tim Callan is focused on driving sales growth within the e-commerce sector and increasing SLI's market share with its cloud-based search and navigation offerings. Tim previously served as CMO at RetailNext, a leading provider of in-store Big Data and analytics solutions, and as VP of marketing for online security leader Verisign, where he led the creation and launch of the Verisign Secured seal. Tim currently sits on the board of IT security company DigiCert and has served on the board of the Online Trust Alliance, a vendor-neutral organization dedicated to creating a more trustworthy online ecosystem. A 20-year technology industry veteran, Tim has also held marketing executive positions at Melbourne IT Digital Brand Services and Caere, which later became Nuance. Tim earned a bachelor's degree with the highest honors from UCLA.
Antonio CasanovaDirector of SEO
Antonio heads up the Search Engine Optimization practice at Starcom. He has leveraged his deep understanding of search engine marketing, user experience, data analytics, and technology to help a diverse array of Fortune 500 companies improve their online performance. His experience developing an SEO offering at top design agencies like Designkitchen and Plumtree Group gives him a unique perspective on the integration of UX, design, and SEO. Antonio has extensive experience architecting and implementing content optimization and link building SEO programs. He has also helped clients build custom data analysis frameworks that clearly articulate online performance and provide insights used to refine our clients' strategies. On his free time, he runs a successful Meetup group on the topic of search marketing with over 350 members. Antonio earned a Master's Degree in Information Technology from the Illinois Institute of Technology and a Bachelor of Science in Electrical Engineering from the Universidad Politécnica de Madrid. Antonio is originally from Cádiz (Spain), which with its 3,100 years of history is the oldest continuously-inhabited city in Western Europe.
Thom CraverVice President, Development and IT
Internet Marketing Ninjas
Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.
Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.
Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.
Anthony CrispoProduct Manager
Anthony is a seasoned search professional with over 5 years of experience working on Bing Ads. He brings a diverse product background with years spent on Contextual Advertising, Search Traffic Quality and recently Search Extensions and Annotations.
Beyond search his passion for better measurement led him to a start-up focused on bringing direct ROI measurement to TV advertising.
Due to his first-hand experience across search and TV advertising Anthony has become passionate about tools to tune advertisers ROI as well as the benefits that enhanced targeting can provide to an ad campaign.
Nate DameCEO and Founder
Nate Dame is fascinated by the complex, constantly changing, layered world of SEO, where creativity rules, formulas never work more than twice, and the value always comes down to the metrics.
Nate first glimpsed the full potential of SEO and content marketing in the nonprofit world, where he discovered most organizations (especially businesses) were missing enormous opportunities. He witnessed first-hand how effective SEO and content marketing is built on a programmatic and dynamic study of people, and that companies succeed when they engage with decision makers on their terms, on their timing, and in the ways that are most relevant to them. These experiences led Nate to found Propecta (previously SEOperks), which has been proud to serve SMBs as well as Fortune 500s.
Nate is also passionate about leadership and entrepreneurship, but his most important jobs are husband and dad for his family in Lake Geneva, Wisconsin.
Amanda DeVitoVice President of Engagement
At Butler/Till, Amanda is responsible for driving strategic thinking, creative solutions, and innovation across the agency. As Vice President of Engagement she is helping to set the future course of Butler/Till and drive our continued success. And our belief is that success is based on our talent, so she keeps a very close eye on ensuring our culture is preserved. Prior to Butler/Till, Amanda was a Senior Social Strategist at Alterian (now SDL). She is an experienced BtoB Sales and Marketing Professional with a broad background. She was integral to a software startup success story at Techrigy/Alterian. She has extensive knowledge in: building teams, field marketing, branding, sales, lead generation, aligning internal staff to company direction, international expansion, acquisition assessment/implementation, and global account management.
Bryan EisenbergNYTimes Bestselling Author
A widely recognized authority and pioneer in persuasion architecture, persona marketing, and improving online conversion rates, Bryan Eisenberg is the co-author of the best-selling books Call to Action, Waiting for Your Cat to Bark?, and Always Be Testing. He is the co-founder and chairman emeritus of the Web Analytics Association and serves as an advisory board member of SES, the eMetrics Marketing Optimization Summit, and several venture capital–backed startups. eConsultancy members have recognized him as one of the top 10 User Experience Gurus.
John GagnonBing Evangelist
John Gagnon is a Bing Advertising Evangelist at Microsoft based in Seattle, Washington. He loves search marketing and online advertising. He is a frequent speaker at search marketing conferences like Search Engine Strategies, Search Marketing Expo and other events like the Online Marketing Summit. John works with advertisers large and small providing insight on how to improve campaign performance for paid search. He consulted with Microsoft's product groups ranging from Microsoft Store, Hotmail and Windows to Windows Azure and Office 365 on their paid search advertising campaigns running on the Yahoo! Bing Network. John has also helped a range of strategic advertisers including Hotwire, Dish Network, Esurance, Nintendo and BlackRock. Prior to working at Microsoft, John worked at Google for the AdWords Small Business segment becoming an expert in their toolset.
Tessa GouldSenior Director of Native Advertising
The Huffington Post Media Group
Tessa Gould is the Director of Native Advertising, The Huffington Post Media Group. In this role she manages all aspects of the brands native offering, including product strategy & development, as well as the in-house brand creative agency she pioneered, HuffPost Partner Studio. She oversees the team of talented writers, social media strategists, and designers dedicated to helping brands create quality branded content on The Huffington Post.
Prior to joining The Huffington Post, she worked in Strategy & Operations for AOL Inc. where she was part of a team tasked with executing AOL's turnaround strategy and transforming the company into a major player in the digital media & online advertising space. Prior to AOL Tessa spent five years working in management consulting, where she advised Fortune 500 brands both within the United States & further abroad in Australia & New Zealand.
Tessa has both a law degree and an undergraduate degree in Business from the University of Auckland, New Zealand. She lives in Brooklyn with her husband and adopted dog Lola.
Jeff GreenlerVP, Global Brand & Advertising
Elizabeth GrossDirector of E-commerce
As E-Commerce Director for Steiner Tractor Parts, Elizabeth Gross has designed countless marketing strategies during her 14 years at this retailer. Currently, she is heavily focused on using data and analytics to drive sound marketing strategies and on-site initiatives. Steiner operates in a lean manner with a small team responsible for all content creation, print and digital advertising, social media management, email marketing and e-commerce initiatives. Elizabeth excels at leveraging vendor relationships to strengthen and expand the resources of the small team while still maintaining oversight and control of the customer experience. She is passionate about using measurable results and data to drive ROI in digital channels.
Jay HawkinsonSenior Vice President, Emerging Products
Jay Hawkinson has 20 years of digital sales, marketing and merchandising experience including 15 years focused on SEO, SEM, local search, mobile and social media.
Jay joined SIM Partners in 2006 as an equity partner developing ecommerce solutions and products for the travel and hospitality vertical as well as managing SEO, PPC, local and social campaigns for hoteliers and destination marketing organizations. Jay currently oversees social media, mobile and emerging technology, including social media optimization/engagement, mobile app UX design and development, and social/local integration through Velocity, a SaaS platform that helps brands automate and maximize their social, local and mobile presence.
Erin HeffernanPaid Search Account Manager
As an Account Manager at Optimedia-US, Erin is passionate about all things paid search. She is currently responsible for the management of search campaigns for a fortune 500 technology company with a quarterly budget of over 1 million dollars. Her role includes collaborative strategic planning, global coordination of worldwide initiatives, implementation, and optimization of campaigns. Due to her previous experience in SEO and paid social, Erin understands the value of an integrated marketing strategy and enjoys saying on top of the latest trends in the digital space.
Simon HeseltineSenior Director of Audience Development
Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Engadget.
In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.
Heseltine is a frequent speaker at conferences, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university's digital media management program.
Gabriela HoldtDigital Communications Strategist
As the Digital Communications Specialist at BMW of North America, LLC., Gabriela is responsible for all BMW USA's social media platforms, strategy, community management and content development. Her previous experience includes dealer digital marketing at BMW’s Latin American office in Panama City, Panama.
Gabriela is a graduate of Skidmore College in Saratogra Springs, NY.
Chicago Style SEO
Rod Holmes has been "working the web" since 1995 when he made his first website and looked upon its glory in Netscape Navigator. Rod cofounded Chicago Style SEO in 2009 after seeing a desperate need to help companies navigate the complex, but hugely profitable world of digital marketing. Rod spends most of his time crafting paid search, SEO, and social media strategies that will accomplish his client's goals for the budgets they have available.
Rod is also a Google AdWords Certified Professional and Chicago Style SEO is a Google AdWords Partner.
Benjamin Hordell, applied his expertise in marketing to form the basis for DXagency, the digital marketing and advertising firm which he and Mark founded in 2004. Ben wanted to build a firm that focused on consumer engagement and created programs for clients that focused on that one-to-one relationship. At DX, Benjamin specializes in engagement strategies, creative ideation and consulting companies on how to most effectively invest their marketing dollars. Ben began his career at Everfine Records where he oversaw grassroots, lifestyle and youth culture marketing. Ben graduated cum laude from Miami University with a B.S. in Management and Marketing.
Susie HumeDirector, Digital Marketing
Excellus BlueCross BlueShield
Susie Hume oversees digital marketing efforts for both the B2C and B2B markets at Excellus BlueCross BlueShield. She and her team are responsible for all digital advertising (including search, social, display and video), email marketing, landing page design and development, online engagement, and lead generation. She has more than eight years of experience in digital marketing in a variety of industries, including healthcare, telecommunications, nonprofit, higher education and media. She is passionate about integrated marketing, social media marketing, and improving customer experience.
Kristin HylekManager, External Communications
McDonald's USA, LLC
Jeanne S. JenningsConsultant, Email Marketing Strategy
Jeanne Jennings is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). She has over 20 years of experience in the email and online marketing and product development world. Jeanne's direct response approach to email strategy, tactics and creative direction helps organizations make their email marketing initiatives more effective and more profitable. Clients include: ConsumerReports.org, FDANews, Hasbro, PRWeb, Scholastic, Verizon and WeightWatchers. Want to learn more? Check out her blog.
Mark Josephson, CEO of Bitly, is a successful startup executive with a proven track record of building great teams and companies with staying power. Since joining Bitly in July 2013, Mark has been an integral addition to the company, leading the progression of its product suite to support the ever-increasing power of the link.
Mark advanced his career through leadership positions at five New York City-based startups. He was previously the CEO of Outside.in, a leading hyper local media company that was acquired by AOL in 2011 and merged with Patch.com, where he then served as a senior vice president. Prior to that, Mark was CMO at Seevast, where he was later named president. Mark also served as general manager and executive vice president of About.com, after starting his career at a leading public relations agency.
Sundeep KapurDigital Strategies
Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.
Taylor KennedySenior Research Manager
As a senior research manager, Taylor's day-to-day responsibilities include managing a group of research managers and analysts along with guiding major partner/project efforts. His specialties include email marketing, landing page optimization, lead generation and UX for responsive design and online testing. He has also worked on a number of projects to enhance the back-end integration of his partners and MECLABS operations. Taylor graduated from the University of Florida in August 2009, with two bachelor of arts degrees; one in Business Administration (international focus), and another in Political Science. Before working at MECLABS, he worked in the institutional financial services industry with Merrill Lynch. His other interests include surfing, running, reading and live music.
Alhan KeserSenior Conversion Strategist
Alhan Keser is Senior Conversion Strategist at WiderFunnel. Using the company's structured approach to conversion optimization, Alhan has generated millions of dollars in additional revenue for WiderFunnel's enterprise and startup clients. He was formerly CMO of fast-growing NYC digital agency, Blue Fountain Media, where he contributed to 1,000% revenue growth in 5 years. He's spoken at conferences such as the Online Marketing Summit, eMetrics, Internet Marketing Conference and PR News Measurement Conference. When not delivering great results to clients, Alhan can be found cycling across the country and rocking the crossfit box.
Pete KlugeSenior Product Marketing Manager for Advertising Solutions
As senior product marketing manager for Adobe Media Optimizer, Pete is focused on display advertising solutions including audience targeting and management. Before Adobe, Pete worked at Microsoft and Yahoo on retargeting and display advertising ad products and owned a direct marketing services and consulting business.
Matt KoulasSenior SEO Specialist
Matt Koulas leads SEO at Grasshopper, the virtual phone system that empowers entrepreneurs. Matt has 6 years of in-house and freelance SEO experience and has dealt hands-on with numerous Google penalties, reconsideration requests, and site migrations - and lived to tell about it. He enjoys blending his technical background with creative content approaches to develop amazing resources that help entrepreneurs run and grow their business.
Paul KraemerDirector, Strategic Planning
Paul manages DAC Group's strategy department, developing digital marketing programs for clients across a vast spectrum of industries in both Canada and the U.S. Leveraging proprietary technologies like the PAGEtorrent™ landing page infrastructure as well as the DiMITRI on-demand integrated reporting platform, he creates best-in-class digital campaigns that operate across SEM, SEO, social and mobile channels.
Drawing from over 20 years of experience in the CRM and direct marketing services industry, Paul has developed and executed digital and interactive marketing projects for leading companies in the travel, automotive, financial services, not-for-profit, pharmaceutical, agriculture, CPG industries and others.
Nitin KumarSenior Director of Client Services
Nitin Kumar oversees management of Yahoo's highest-valued client relationships to drive growth of their online advertising sales by providing strategic consultation and account support of online marketing strategies, analytics, optimizations, and emerging products.
Kevin LeeFounder & CEO
Kevin Lee, Didit CEO has been a Digital Media and Marketing industry pioneer since 1995. Kevin's expertise encompasses SEM/SEO, social & display media, built on a foundation of traditional media (from his days on Madison Avenue). A firm believer that a holistic marketing strategy succeeds, Kevin advocates for a unified digital strategy that encompasses SEO, Social, Content and other forms of digital media. Kevin's four books and hundreds of columns demonstrate strategic / tactical expertise, plus he regularly speaks at conferences. Kevin invented Didit's Maestro campaign management system & Didit MAPS hyper-geo-targeting technologies. Didit technology rocks, particularly when combined with Didit's great team. Kevin has guided Didit beyond pure technology to become a full service traditional / digital agency through several acquisitions and HR growth.
Kevin is active with the eMarketing Association as a chair of the Board of Advisors and contributed to SEMPO.org as a founding Board member for 7-years. Kevin earned his Yale MBA in 1992.
Richard MastrianiDirector of SEO
Wyndham Hotel Group
Rich Mastriani is the Director of SEO at Wyndham Hotel Group, where he oversees the search engine optimization strategy for the company's 15 hotel brands. Rich brings his expertise in utilizing data and research to identify content and traffic opportunities for the Wyndham family of brands, with a focus on local search campaigns as well as a strategy for dynamic landing pages. Rich is also an expert in building engaging online communities in an effort to expand organic brand growth. Rich brings seven years of experience in the SEO & Social Media space to Wyndham Hotel Group, with four years focused on the travel space, an industry where he has achieved 400% growth in overall organic search and social reach.
Seth MeiselRemarketing, R&D and New Opportunities
Seth currently works for the Walgreen's office in Bellevue, WA handling remarketing, R&D and new opportunities for drugstore.com, beauty.com & walgreens.com sites. Previous to that, Seth has worked for the past 8 years on the Paid Search Team that manages SEM for drugstore.com, Beauty.com and VisionDirect.com, International Drugstore.com & other Microsites. In various roles on the SEM Team, Seth has been able to be an early adopter of Google Retail Promotions, and has been able to test into programs like Google Offers and Image Extensions. While Seth was on the Paid Search team, Drugstore.com was also rated the #10 PLA advertiser in March-May 2013 by AdGooRoo.
Jordon MeyerDirector of Digital Marketing
Boot Camp Digital
Krista Neher is the CEO of Boot Camp Digital, a marketing consultancy that emphasizes the creative use of technology and social media to grow brands online. The company has provided marketing solutions to Fortune 500 companies as well as startups and small businesses. Neher brings a unique combination of traditional marketing skills and experience, technical knowledge, and creative new marketing approaches, with an emphasis on online and social media marketing. She worked at Procter and Gamble for over five years in sales, finance, and marketing. While there, she worked on some of the biggest brands and on some of the largest and most successful product launches. Prior to Boot Camp Digital, Neher was the VP of marketing for technology startup Photrade.com. She is an active blogger and social media enthusiast.
Abe NiederhauserDirector, Analytics & Advertising
As the director of advertising and analytics, Abe oversees the spending of Orabrush's multi-million dollar advertising budget. Using data, he has helped build several multi-million-dollar brands from scratch, and continues to help new brands grow their business using online video. Abe was consulted by Google for the development of their YouTube advertising platform, AdWords for Video, and was recognized by the American Marketing Association as the 2013 Rising Star of Marketing for the state of Utah. Prior to entering the world of marketing, Abe worked as an actuary in the insurance field. Abe holds a bachelor's degree in economics from BYU with minors in mathematics, statistics and business management.
Brendan O'BrienDirector Global Marketing
Brendan leads the marketing and evangelizing of Cisco's new Connected Mobile Experiences (CMX) solutions - enabling enterprises use WiFi as a business and services innovation platform for marketing and revenue generation. Working closely with large enterprises and Service Providers globally to show advocate the various business modes and opportunities that are emerging to enable monetization of Wi-Fi generated data and analytics. Prior to Cisco as founder and CEO of ThinkSmart Technologies, Brendan successfully led the company from its foundation in mid 2010 to acquisition by Cisco Systems in September 2012. ThinkSmart was recognized as the leader in pioneering the market for location-based analytics using Wi-Fi. It was founded as a University spin-out, attracted world leading post doctoral researchers, and under Dr O'Brien's leadership drove awareness and adoption globally.
Frank PalmieriAd Creative Strategy Manager
With more than ten years' experience in the search industry, Frank Palmieri manages a search creative strategy team in the finance and CPG verticals at Yahoo. His team works hands-on with some of the largest companies in these industries, helping them drive optimal performance for their search and native accounts. Frank earned a BA from the University of Notre Dame and previously worked as a copywriter in the New York publishing industry. Frank also teaches a workshop for all search creative teams at Yahoo called, "The Art of Copywriting," in which he combines years of digital advertising and copywriting experience to deliver a framework for revising and testing ad copy
Elena ParlatoreQuaker Digital/Social Lead
PepsiCo Americas Food
Elena leads the Digital team for Quaker Foods & Snacks– perhaps one of the most iconic and loved food brands. She develops long term strategic planning for web, mobile, social, e-commerce and paid media as well as directs execution in the near term.
Elena started her career with Americas first advertising agency – N.W. Ayer & Partners – on the KitchenAid account. She followed the brand to Saatchi & Saatchi and two years later to Whirlpool Corporate Headquarters.
After spending four years driving marketing strategies and execution for Whirlpool's premium brands, Elena decided to focus on building an expertise in the nuances of the digital space. Momentum drove her to Digitas, working in both the Boston and Chicago offices, where she managed the Sara Lee, Disney and Kraft accounts.
In order to push new boundaries, Elena seized the opportunity to work on-site at Kraft leading breakthrough digital experiences such as the Jell-O interactive vending machine, mood meter digital billboard and the re-launch of Mr. Peanut.
She proudly holds a bachelor's degree from Cornell University in Communication. You can follow her @EParlatore.
Erik PetersonHead of UX
Erik is the head of Digital Customer Experience at DeVry University. He is a multi-discipline business professional providing leadership to executive management so as to carry out high-ROI digital initiatives with proven results. For over 20 years Erik has consulted in the digital and online marketing industry and applied his marketing communications and user experience (UX) expertise. Over the past 5 years he has helped increase incremental revenues in eCommerce through optimized customer experiences for leading Fortune 500 brands. Erik's leadership experience is broad and diverse. He has worked with major brands to unveil customer insights that deliver top customer experiences and to develop eCommerce strategies that increase online revenue and conversion. He has wide experience managing collaborative marketing, creative, and technical resources in order to consistently deliver excellence and award-winning projects. Erik has also directed highly-engaging digital marketing communications and participated in multi-cultural marketing initiatives for global brands.
Mosheh PoltorakCustomer Insight Specialist
Mosheh Poltorak is a Customer Insight Specialist at Blinds.com, the world's largest online window covering retailer, recently acquired by The Home Depot, Inc (NYSE: HD). Passionate about data-driven marketing and living at the left-brain, right-brain intersection, Mosheh is equally at home climbing a mountain of numbers as he is building ad campaigns and growing creative new customer acquisition channels. Since 2008, he has advised over a dozen firms - from startups to hedge-funds, non-profits to a top-5 international bank - in the areas of branding, marketing, product development and strategic planning. In 2011 Mosheh founded eGiftShare, a social gifting platform, which later merged with Kurrenci a virtual currency startup, where he served as VP of Product & Marketing. Mosheh graduated with honors from CUNY Brooklyn College, with a B.S. in Business Management & Finance.
Nick PowillsChief Brand Strategist
No Limit Agency
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm.
No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Advertising, Digital Production, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ clients. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories.
Garry PrzyklenkManager, Analytics Implementation
TD Bank Group
Garry Przyklenk is an expert in lead generation, search engine marketing, web analytics, and social media marketing. He has successfully championed creative marketing campaigns and executed on actionable insights in several vertical markets including media, insurance, technology, and telecommunications. As Manager of Analytics Implementation at TD Bank Financial Group, Garry leads a successful group of web analytics implementation professionals that create online measurement solutions that yield actionable insights for key business stakeholders.
Big Click Co.
Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google Adwords Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on hundreds of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns across earned, owned, and other paid media. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search.
Farhad RahbardarWeb Analytics Analyst
Farhad is a member of Axcess Financial's online analytics & customer acquisition team, and manages the company's paid search campaigns on the client side. Since joining Axcess in 2013, Farhad has taken a lead role in insight generation, and has helped significantly reduce online prospecting costs for the company. He is further in charge of planning, forecasting, business intelligence and marketing analytics for Axcess Financial's eCommerce department.
He holds a Master's degree in Information Systems from the Univeristy of Cincinnati, College of Business.
Jamie RoweLead Generation Program Manager
Olivier SartorVice President Account Services and Social Media
Olivier Sartor leads the account and social media strategy for Nowspeed, a leading digital marketing agency based in Westborough, MA. Olivier possesses a distinguished track record selling, developing and launching successful marketing campaigns to increase revenue and build brand loyalty. Olivier is passionate about helping companies improve their social media, content, marketing and SEO strategies by continually aligning social media objectives with business objectives.
Championing the user experience, Olivier helps companies increase participation on their marketing and social media platforms, which allows them to drive engagement with their products, extract valuable knowledge about their customersâ�� preferences and ultimately, increase revenue. Olivier leads the account strategy and social media engagement strategy for top Nowspeed clients including Alcatel-Lucent, Corporate Technologies and Assembla.
Previously, to joining Nowspeed in 2011, Olivier was an original founder of Elbow Grease Marketing, a Boston-based social media, marketing agency delivering social media strategy services to clients. Earlier in his career, Olivier worked at Cisco Systems and IBM, promoting their technology products in the New England Territory. Olivier is a MBA graduate of the F.W. Olin School of Business at Babson College where he earned Summa cum Laude honors and the University of Rochester where he received a Bachelors of Arts in Political Science.
Philip SchramExecutive Vice President of Development
Buffalo Wings & Rings
Philip Schram has been a key member of the new management team that has engineered the rebranding and renaissance of the Buffalo Wings & Rings brand. Between 2005 and 2008, Schram created the blueprint that lifted Buffalo Wings & Rings from a failing concept to a company that Restaurant Business Magazine ranked as the fastest growing restaurant chain in the country.
the company celebrates its 30th anniversary, Schram serves as both part owner and Executive Vice President of Development for the Cincinnati-based concept. Now, with 15 consecutive quarters of same-store sales growth and a nine year run in which average unit volume has increased an average of 13-percent year-over-year, Schram and his team have set their sights on reaching 60 units in the U.S. by the close of 2016. Outside of Buffalo Wings & Rings, Schram is also a published author, vintage car expert, Internet entrepreneur and model train enthusiast.
Aalap Shah is an entrepreneur with experience in creating engaging and viral marketing campaigns and strategies for businesses to drive traffic and revenue to their online and physical sales channels. Throughout his career, he has launched, developed, and sold successful businesses in the online, retail, and service sectors. With his background in entrepreneurship and start-ups, Aalap knows what it takes to successfully market and succeed in today's online world. Aalap holds a bachelor's degree in e-commerce technology and accounting from DePaul University. In addition to SoMe Connect, Aalap serves as a board member on the Network for Teaching Entrepreneurship Auxiliary Board and also as a Board Member on the Illinois Mathematics & Science Fund Board.
Carolyn ShelbyDirector of SEO and SEM
Carolyn Shelby is the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune. She is a search engine optimization professional and experienced webmaster who specializes in rebuilding under-performing websites, while preserving existing links and search engine rankings.
Cassidy ShieldVice President Marketing, Platforms Division
Cassidy leads global marketing for Alcatel-Lucent's software business which is focused on delivering innovative solutions that help customers capitalize on the growth of ultra-broadband in both existing and new markets. Cassidy's areas of focus are the intersection of IT and Telecommunications as it relates to cloud computing as a unifier of IT and Telecom, effective and secure use of network intelligence to build a better customer experience, evolution of unified communications in a mobile centric world, and strategies for optimizing and monetizing the growth of mobile data.
Cassidy has held a variety of leadership roles at Alcatel-Lucent including building and leading the Mobile Content Services business for Alcatel-Lucent and the IPTV business for Lucent Technologies. Cassidy has also held leadership roles in business development, product management, R&D, supply chain, and service delivery.
Prior to Alcatel-Lucent, Cassidy worked as a management consultant with a focus on building expertise in Corporate Strategy, Supply Chain Design and large scale IT deployments. Cassidy holds a MBA from Northwestern's Kellogg School of Management, a MEM from Northwestern's McCormick School of Engineering and a BS from the University of Iowa.
Adam SingerAnalytics Advocate
Adam Singer is product marketing manager, Google Analytics, a marketing industry speaker, and blogger. He previously led a global digital consulting team and has provided online marketing strategy for top B2B and B2C brands in industries such as marketing, healthcare technology, consumer tech, manufacturing, advertising/subscription-based web startups, and much in between. Singer and his campaigns have been cited by top media outlets such as PRWeek, Entrepreneur Magazine, Techdirt, and Mashable for creative use of digital marketing and PR. Singer blogs at The Future Buzz - an award winning blog read by more than 50,000 readers per month.
Samantha SkeyChief Revenue Officer
Samantha Skey is the Chief Revenue Officer at SheKnows Media. Prior to her current role, she served in the same capacity for Recyclebank, where she built the revenue model for its commercial business from the ground up.
A frequent presenter and commentator for business and trade media, Samantha's recent speaking events include: Internet Week New York 2014, iMedia Content Summit 2014, ad:tech 2014, 2013 and 2012, Advertising Week 2014 and 2013, OMMA 2013, Digiday Publishing Summit 2013, SXSW 2012 and the 2011 Gamification Summit.
Samantha helped develop Riddler, one of the web's first real-time, multi-player, reward-based gaming sites at Interactive Imaginations. She has served in management positions at The Walt Disney Company and CNET, was the Chief Marketing Officer at Passenger, Inc. and was a long-term member of the executive team at Alloy Inc., where she served as Executive Vice President of Strategic Marketing. Samantha serves as an advisor to ad:tech, SmartyPants Ltd., The Bronx Academy of Letters, RewardOps, Kuato Studios and Homer Learning. Samantha holds a BA in comparative literature from Hamilton College. She lives in Brooklyn with her husband and two children.
Brian SolisAward-Winning Author, Futurist and Principal Analyst
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for business to market, sell and service in the social web.
Scott Starbucks is the founder of City Soles, an online/offline retailer that stocks a wide collection of footwear, handbags and accessories curated with our unique customers in mind. Located in the heart of Chicago's fashion forward Wicker Park neighborhood at 1566 North Damen. City Soles has been a go-to style staple both locally and globally for nearly twenty years. Our customers are passionate about one-of-a-kind shoes – so we search the world each season to find footwear that's guaranteed to keep the compliments coming. We're always finding edgy new lines to outfit every aspect of today's dynamic lifestyles.
Mobile Marketing Association
Greg Stuart is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on the burgeoning mobile marketing industry. With over 700 members globally, Greg has transformed the association, attracting business leaders across the industry to lock arms and advance the mobile marketing movement.
He is sought after as an expert and author on digital marketing and was formerly the CEO of the Interactive Advertising Bureau (IAB).
Shari ThurowFounder & SEO Director
Omni Marketing Interactive
Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.
Noah TrattGlobal Vice President Media Solutions
Noah Tratt oversees media sales, marketing, operations, product development, and related business development for the Expedia, Inc. brands. Tratt and his team develop and manage multifaceted, award-winning campaigns and initiatives that drive results for Expedia and its global network of valued partners, across all digital platforms. With more than 20 years of marketing and sales experience, Tratt has worked at Microsoft and Xylo, and launched a tech startup called Daily Rocket – later sold to Fiserv. Last year, Tratt had the honor of being inducted into the ClickZ Digital Marketing Hall of Fame. He is passionate about sharing his industry knowledge by presenting case studies, proprietary research and marketing insights at dozens of travel and marketing events, including OMMA Global, the Association of National Advertisers conferences, iMedia events, and the PhoCusWright Conference.
Sebastian TurnerB2B Revenue Team
Sebastian is a senior member of the Twitter B2B revenue team. He works with some of Twitter's most strategic B2B partners around their marketing campaigns on Twitter's platform. Sebastian is known for encouraging Twitter's B2B partners and teams to venture down unchartered paths to discover new ways of igniting conversations with their audiences.
Prior to joining Twitter, Sebastian managed North American partnerships for Canalys, a global technology analyst firm. Sebastian graduated from UC Davis with a BA in Managerial Economics. He is @shpturner on Twitter.
Bhavesh VaghelaChief Marketing Officer
Bhavesh Vaghela is Chief Marketing Officer at ResponseTap, a market leader in call-based marketing automation. With more than 15 years' experience in Marketing IT Software and Services, Bhavesh has worked extensively across EMEA, APAC and North America. In his role as CMO at ResponseTap, Bhavesh is able to draw from his strong experience in Enterprise Software and Cloud Marketing to drive awareness of the benefits of call-based marketing automation.
Bhavesh graduated with an MBA in November 2006 and is passionate about working in technology, being part of a rapidly moving and dynamic environment and the challenges it provides the modern marketer. In his spare time, Bhavesh attempts to run marathons, goes through the season's highs and lows as an Arsenal FC supporter, and gets told what to do by his two children.
Anjali VaidyaSenior Manager of Ad Strategy
Anjali Vaidya is Senior Manager for Mobile and Native Advertising Strategy at Yahoo. Her team partners with Yahoo's Product, Marketing, and Sales Teams to launch high-performing ad products and guide advertisers to success on the Yahoo platform. Anjali has 5+ years of experience in mobile marketing and advertising technology, first at Google and then at Yahoo. At Google Anjali focused on mobile search advertising strategy. At Yahoo she focuses on the go-to-market strategy for Yahoo Gemini, a marketplace for both search and native advertising. Anjali holds a BS from Stanford University and a MBA from Harvard Business School.
Mia ValloSenior Director, Marketing Analytics and Optimization
National Geographic Society
Mia Vallo leads digital marketing analytics and optimization programs at National Geographic Society. She has overseen the optimization of digital marketing campaigns, launched test campaigns for onsite engagement and online transactions, and led an integrated analytics initiative across multiple businesses at the Society. Prior to joining National Geographic, Mia managed digital marketing programs at companies such as Network Solutions (now Web.com), Sabre, and AOL.