Speaker Profiles

Thom Craver

Thom Craver

Vice President, Development and IT
Internet Marketing Ninjas
@thomcraver

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.

John Gagnon

John Gagnon

Bing Evangelist
Microsoft
@jmgagnon

John Gagnon is a Bing Advertising Evangelist at Microsoft based in Seattle, Washington. He loves search marketing and online advertising. He is a frequent speaker at search marketing conferences like Search Engine Strategies, Search Marketing Expo and other events like the Online Marketing Summit. John works with advertisers large and small providing insight on how to improve campaign performance for paid search. He consulted with Microsoft's product groups ranging from Microsoft Store, Hotmail and Windows to Windows Azure and Office 365 on their paid search advertising campaigns running on the Yahoo! Bing Network. John has also helped a range of strategic advertisers including Hotwire, Dish Network, Esurance, Nintendo and BlackRock. Prior to working at Microsoft, John worked at Google for the AdWords Small Business segment becoming an expert in their toolset.

Tessa Gould

Tessa Gould

Director of Native Advertising
The Huffington Post Media Group
@TessaG_Tweets

Tessa Gould is the Director of Native Advertising, The Huffington Post Media Group. In this role she manages all aspects of the brands native offering, including product strategy & development, as well as the in-house brand creative agency she pioneered, HuffPost Partner Studio. She oversees the team of talented writers, social media strategists, and designers dedicated to helping brands create quality branded content on The Huffington Post.

Prior to joining The Huffington Post, she worked in Strategy & Operations for AOL Inc. where she was part of a team tasked with executing AOL's turnaround strategy and transforming the company into a major player in the digital media & online advertising space. Prior to AOL Tessa spent five years working in management consulting, where she advised Fortune 500 brands both within the United States & further abroad in Australia & New Zealand.

Tessa has both a law degree and an undergraduate degree in Business from the University of Auckland, New Zealand. She lives in Brooklyn with her husband and adopted dog Lola.

Simon Heseltine

Simon Heseltine

Senior Director of Audience Development
AOL Inc.
@simonheseltine

Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Engadget.

In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.

Heseltine is a frequent speaker at conferences, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university's digital media management program.

Jeanne S. Jennings

Jeanne S. Jennings

Vice President, Global Strategic Services
Alchemy Worx
@jeajen

Jeanne Jennings is Vice President of Global Strategic Services at Alchemy Worx, the world's largest email marketing agency. She is a recognized expert in the email marketing industry with more than 20 years of experience helping companies make their email marketing efforts more effective and more profitable.

Jeanne writes on email marketing for ClickZ.com and her book, The Email Marketing Kit: The Ultimate Email Marketer's Bible, was published by SitePoint in 2007. Jeanne is a sought-after speaker on email marketing topics for industry conferences and workshops.

With offices in both London and Atlanta, Alchemy Worx provides email strategy, creative, production and deployment services to a host of top-tier clients. These include Aviva, Charles Tyrwhitt, Getty Images, Hilton, Kraft, Sony Playstation and Tesco.com. To find out more, please visit http://www.alchemyworx.com.

Sundeep Kapur

Sundeep Kapur

Digital Strategies
Allied Solutions
@emailyogi

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.

Garry Przyklenk

Garry Przyklenk

Manager, Analytics Implementation
TD Bank Group
@gprzyklenk

Garry Przyklenk is an expert in lead generation, search engine marketing, web analytics, and social media marketing. He has successfully championed creative marketing campaigns and executed on actionable insights in several vertical markets including media, insurance, technology, and telecommunications. As Manager of Analytics Implementation at TD Bank Financial Group, Garry leads a successful group of web analytics implementation professionals that create online measurement solutions that yield actionable insights for key business stakeholders.

Shari Thurow

Shari Thurow

Founder & SEO Director
Omni Marketing Interactive
@sharithurow

Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.

Noah Tratt

Noah Tratt

Global Vice President Media Solutions
Expedia Inc

Noah Tratt oversees media sales, marketing, operations, product development, and related business development for the Expedia, Inc. brands. Tratt and his team develop and manage multifaceted, award-winning campaigns and initiatives that drive results for Expedia and its global network of valued partners, across all digital platforms. With more than 20 years of marketing and sales experience, Tratt has worked at Microsoft and Xylo, and launched a tech startup called Daily Rocket – later sold to Fiserv. Last year, Tratt had the honor of being inducted into the ClickZ Digital Marketing Hall of Fame. He is passionate about sharing his industry knowledge by presenting case studies, proprietary research and marketing insights at dozens of travel and marketing events, including OMMA Global, the Association of National Advertisers conferences, iMedia events, and the PhoCusWright Conference.

Sebastian Turner

Sebastian Turner

B2B Revenue Team
Twitter
@shpturner

Sebastian is a senior member of the Twitter B2B revenue team. He works with some of Twitter's most strategic B2B partners around their marketing campaigns on Twitter's platform. Sebastian is known for encouraging Twitter's B2B partners and teams to venture down unchartered paths to discover new ways of igniting conversations with their audiences.

Prior to joining Twitter, Sebastian managed North American partnerships for Canalys, a global technology analyst firm. Sebastian graduated from UC Davis with a BA in Managerial Economics. He is @shpturner on Twitter.