Site Clinics are open to all ClickZ Live attendees, including Networking+ Pass holders. No need for appointments, as these PowerPoint-free, interactive clinics are "first-come, first-served", offering you a rare chance to get your website reviewed live by one of our experts.
Tuesday, November 4, 2014
Express User Experience (UX) Design ClinicInstructor:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Looking for expert advice to ensure your website is optimized for a positive user experience? Is your website content usable, findable, and trustworthy to both users and technology? In this interactive session, get one-on-one feedback and tips on your website's information architecture, navigation design, visual layout, usability, and any technical issues that may prevent your site from receiving high quality search engine traffic and visitor conversions. Includes:
- Easy user experience checklist
- Specific UX guidelines for smartphones, tablets, desktop/laptop computers
- UX design dos and don'ts
Wednesday, November 5, 2014
Paid, Owned, and Earned Integration Site (Brand) ClinicInstructor:
Chris Boggs, Founder, Web Traffic Advisors
How effectively are you integrating your online media? Do you actively try to blend social media, SEO, content marketing, and paid media (including social, search, and design)? Join this clinic and get direct feedback on perceived wins as well opportunities for enhancement or improvement. Treat this as a chance to brainstorm your high level marketing and branding initiatives, with Chris and other ClickZ attendees. Chris will gather brands prior to the session via Twitter, but may have time for on-the-spot analyses.
- Introduction with a partial enumeration of Chris' integration considerations
- Bring your Brand or Tweet it in advance to @boggles with the #CZLCHI (must be present)
- Share your opinions as part of the audience, but please be respectful of others' hard work