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Presentations are posted as they become available. In some cases this may be a day or two after the session takes place.
Tuesday, November 17, 2015
Digital Transformation or Extinction
Victor Lee, Senior Vice President, Digital Marketing, Hasbro, Incorporated
In Data We Trust
Ajit Sivadasan, VP/GM Global eCommerce, Lenovo
From Strategy to Creation to Revenue: The Power of Targeted Content Marketing
Kathryn Kilner, GE Digital
Writing the "Right" Content: Highly Searchable, Keyword-Driven and Relevant Content
Grant Simmons, Homes.com
How Can Analytics Inform Better Content?
Brad Ellison, TrackMaven
Driving Email Commerce: Quality Email Content that Converts
Bob Frady, Maropost
First Impressions Count: Creating, Testing and Optimizing Landing Pages
Sumaiya Balbale, Jet.com
Building and Sustaining a Smart Algorithm-Proof SEO Strategy
Carolyn Shelby, Tribune Publishing
Competitive Bidding: Benchmarking with a Twist
Regan Bigelow, Adam & Eve
People Data and Its Impact on Marketing
Shawn O'Neal, Unilever
A Panel Discussion on Multi-Touch Attribution and the Mobile World: Top Secrets to SEM Success
Julia Stead, Invoca
Keary Phillips, Allstate
Vijay Malavia, Performics
A B2B Insider's Guide to Getting Buy In for Data-Driven Marketing
Craig Coffey, Lincoln Electric
Harnessing the Power of Intent Data and Predictive Analytics
Michael Mire, SweetIQ
Wednesday, November 18, 2015
Mastering the Millennial Market: Snapchat, Instagram and Beyond
Daryl Blanco, Starcom
Brittney Duncan, Beam Suntory
Social Reputation Management: How to (Un)Trash Your Brand
Simon Heseltine, AOL Inc.
Designing Your Best Multi-Channel Social Strategy
Ashley Jane Brookes, Hootsuite
Empowering Brands through Collaboration: The Power of Influencers
Nick Burcher, MediaCom
Leveraging Visual Content to Add Value to your B2B Marketing
Grazia Mohren, BizBash Media
Captivating Consumers on the Move: Mobile Innovation
Lindsay Sowa, Google
Reaching the Connected Consumer: The Power of Mobile Video Ads
Blair Tapper, Daily Mail
Driving Performance with Mobile Payments
Scott Shamberg, Performics
Strategy and Innovation
Rethinking Marketing Automation to Accelerate Buyers through the Sales Funnel
Jeff Beale, Best Selling Author: "Influencer Breakthroughs"
B2B Approach: Transition to Content Marketing
Aalap Shah, SoMe Connect
More Bang for Your Buck: Prioritizing Your Digital Spend
Rohini Jatkar, Essex Property Trust
Keynote Interactive Panel
Future Trends and Technologies
Tom Lombardo, JLL
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