Speaker Presentations

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Tuesday, November 17, 2015

Opening Keynote
Digital Transformation or Extinction
Victor Lee, Senior Vice President, Digital Marketing, Hasbro, Incorporated

Afternoon Keynote
In Data We Trust
Ajit Sivadasan, VP/GM Global eCommerce, Lenovo

Content Innovation

From Strategy to Creation to Revenue: The Power of Targeted Content Marketing
Kathryn Kilner, GE Digital

Writing the "Right" Content: Highly Searchable, Keyword-Driven and Relevant Content
Grant Simmons, Homes.com

Winning with Business Storytelling in the B2B Sector
Jake Athey, Widen
Joint Presentation
Kristi Lundgren, GE Transportation
Jessica Taylor, GE Transportation

How Can Analytics Inform Better Content?
Brad Ellison, TrackMaven

Driving Email Commerce: Quality Email Content that Converts
Bob Frady, Maropost

Search Spotlight

First Impressions Count: Creating, Testing and Optimizing Landing Pages
Sumaiya Balbale, Jet.com

Embracing Adwords Remarketing to Capture and Convert
Joseph Kerschbaum, 3Q Digital
Diane Pease, Cisco

Building and Sustaining a Smart Algorithm-Proof SEO Strategy
Carolyn Shelby, Tribune Publishing

The Relentless Pursuit of the Right Answer: Why Achieving Relevance at Scale is Worth Your Time
Scott Ensign, DAC Group
Erin Heffernan, Optimedia US

Competitive Bidding: Benchmarking with a Twist
Regan Bigelow, Adam & Eve

Data-Driven Insights

People Data and Its Impact on Marketing
Shawn O'Neal, Unilever

Ultimate Engagement: Data Driven Email Tactics
George DiGuido, About.com
Jed Williams, Vendasta

A Panel Discussion on Multi-Touch Attribution and the Mobile World: Top Secrets to SEM Success
Julia Stead, Invoca
Keary Phillips, Allstate
Vijay Malavia, Performics

A B2B Insider's Guide to Getting Buy In for Data-Driven Marketing
Craig Coffey, Lincoln Electric

Harnessing the Power of Intent Data and Predictive Analytics
Michael Mire, SweetIQ

Wednesday, November 18, 2015

Social Optimization

Mastering the Millennial Market: Snapchat, Instagram and Beyond
Joint Presentation
Daryl Blanco, Starcom
Brittney Duncan, Beam Suntory

Social Reputation Management: How to (Un)Trash Your Brand
Simon Heseltine, AOL Inc.

Designing Your Best Multi-Channel Social Strategy
Ashley Jane Brookes, Hootsuite

Empowering Brands through Collaboration: The Power of Influencers
Nick Burcher, MediaCom

Leveraging Visual Content to Add Value to your B2B Marketing
Grazia Mohren, BizBash Media

Master Mobile

Captivating Consumers on the Move: Mobile Innovation
Lindsay Sowa, Google

Reaching the Connected Consumer: The Power of Mobile Video Ads
Blair Tapper, Daily Mail

Mobile Search Uncovered: From the Browser to Mobile Apps and Voice Search
Felicia Gardner, Bing
Bryson Meunier, Vivid Seats

Driving Performance with Mobile Payments
Scott Shamberg, Performics

Strategy and Innovation

Rethinking Marketing Automation to Accelerate Buyers through the Sales Funnel
Jeff Beale, Best Selling Author: "Influencer Breakthroughs"

B2B Approach: Transition to Content Marketing
Aalap Shah, SoMe Connect

Creating Your Digital Roadmap: Transforming the Customer Journey
Deren Baker, Jumpshot
Jennifer Vickery, Nebo Agency

More Bang for Your Buck: Prioritizing Your Digital Spend
Rohini Jatkar, Essex Property Trust

Keynote Interactive Panel
Future Trends and Technologies
Tom Lombardo, JLL

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