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Presentations are posted as they become available. In some cases this may be a day or two after the session takes place.

Day 1 - Tuesday, November 4, 2014

Skip to: [ Wednesday | Thursday ]

Keynote: The A.R.T. of Engagement
Brian Solis, Award-Winning Author, Futurist and Principal Analyst, Altimeter Group

Sponsored: Data Deep Dive: Understanding the Voice of the Consumer
Bhavesh Vaghela, Chief Marketing Officer, ResponseTap

A Picture Is Worth 1000 Words: Using Visuals to Generate Break-Through Results from Social Media Marketing
Krista Neher, CEO, Boot Camp Digital

Combine Data Mining and Site Search to Discover Long-Tail Keywords for Natural and Paid Search
Suzette Thomas, Steiner Tractor

Panda, Penguin, Penalties and More: Staying on Top of Algorithm Updates
Nate Dame, CEO and Founder, Propecta
Matt Koulas, Senior SEO Specialist, Grasshopper

Badass Blogging Tactics: From Content to Shares to Influence
Joint presentations
Nick Powills, Chief Brand Strategist, No Limit Agency
Philip Schram, Executive Vice President of Development, Buffalo Wings & Rings

Achieving Authenticity: User Generated Video Content Transforms Storytelling Power in Find Yours Campaign
Noah Tratt, Global Senior Vice President Media Solutions, Expedia Inc

Diverse Paid Search Strategy Puts More Patients In Dr. Offices
Joint presentation
Rod Holmes, Partner, Chicago Style SEO
Christine Bon, M.A., Manager, Digital Marketing and Communication, Advocate Health Care

Data, Digits and Decisions: Prioritizing Your Digital Spend
Joint presentation
Kevin Lee, Founder & CEO, Didit
Farhad Rahbardar, Web Analytics Analyst, Axcess Financial

How You, Your Company, Your Employees and Your Customers are Wrecking Your Brand
Simon Heseltine, Senior Director of Audience Development, AOL Inc.

Innovate, Refine, Engage: Creative Advertising Ideas for Ecommerce
Chris Boggs, Founder, Web Traffic Advisors
Lisa Raehsler, Founder, Big Click Co.

Next-Generation Website Usability: How to Optimize Your Site for the Best User Experience
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

Optimizing Your Campaigns for Conversions
Anthony Crispo, Product Manager, Microsoft
Alhan Keser, Senior Conversion Strategist, WiderFunnel

Leveraging Fan Engagement to Maximize Social Media Reach
James Ellis, Director, Inbound Marketing, TMP Worldwide

The Viral Video Paradox: How to Hit Viral Traffic by Producing Serial Video Content
Abe Niederhauser, Director, Analytics & Advertising, Orabrush

Improve Lead Quality to Increase ROI: Unclog Your Pipeline of Poor Leads
Joint presentation
Mike Nierengarten, President, Obility Inc.
Jamie Rowe, Lead Generation Program Manager, ABM


Day 2 - Wednesday, November 5, 2014

Skip to: [ Tuesday | Thursday ]

Keynote: Finally, We Know for Sure Mobile Marketing WORKS! (And here is how it can work EVEN HARDER)
Greg Stuart, CEO, Mobile Marketing Association

How To Leverage Customer Experience to Connect with Digital Natives in a Mobile World
Joint presentation
Cassidy Shield, Vice President Marketing, Platforms Division, Alcatel-Lucent
Olivier Sartor, Vice President Account Services and Social Media, Nowspeed

Creating and Executing a Relevant and Effective Content Marketing Strategy
Jeff Greenler, VP, Global Brand & Advertising, Monster

Valuable Data not Big Data: How to Truly Boost Your ROI
Garry Przyklenk, Manager, Analytics Implementation, TD Bank Group

Ad Optimization Best Practices: Create, Test, Convert
Frank Palmieri, Ad Creative Strategy Manager, Yahoo
John Gagnon, Bing Evangelist, Microsoft

Sponsored: Be Where Your Customers Are
Joint presentation
Nitin Kumar, Senior Director of Client Services, Yahoo
Anjali Vaidya, Senior Manager of Ad Strategy, Yahoo

Focus B2B: Leveraging Kick Ass Content to Drive Profits
Rob Begg, VP Enterprise Strategy, Hootsuite

How to Integrate UX and SEO to Maximize Conversions
Joint presentation
Antonio Casanova, Director of SEO, Starcom MediaVest
Erik Peterson, Head of UX, DeVry University

From PLAs to Shopping Campaigns: Hacking The New Product Search
Mosheh Poltorak, Customer Insight Specialist, Blinds.com

The Future of Customer Engagement with Location Based Marketing
Brendan O'Brien, Director Global Marketing, Cisco

Marketing to Mom: How to Avoid a One-Size-Fits-All Approach to Reaching Millennial, Gen X, Stay-At-Home and Working Mothers
Joint presentation
Bohb Blair, SVP of Experience Design, Starcom MediaVest
Kristin Hylek, Manager, External Communications, McDonald's USA, LLC
Elena Parlatore, Quaker Digital/Social Lead, PepsiCo Americas Food

Assess, Diagnose, Fix: How to become a Leading SEO Mechanic
Carolyn Shelby, Director of SEO and SEM, Tribune Publishing

Dominating the Local Ecosystem: Trends, KPIs and Ranking Factors
Joint presentation
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Richard Mastriani, Director SEO, Wyndham Hotel Group

How to Create Kick Ass Native Content
Lauri Baker, VP Brand Strategy, The Huffington Post

Surprising Lessons A/B Testing Reveals About Customer Behavior
Taylor Kennedy, Senior Research Manager, MECLABS
Mia Vallo, Senior Director, Marketing Analytics and Optimization, National Geographic Society


Day 3 - Thursday, November 6, 2014

Skip to: [ Tuesday | Wednesday ]

Cracking the Inbound Marketing Code: From Traffic, to Leads, to Revenue
Sebastian Turner, B2B Revenue Team, Twitter

Follow, Reach, Convert: Innovative Retargeting/Remarketing
Erin Heffernan, Paid Search Account Manager, Optimedia US
Seth Meisel, Remarketing, R&D and New Opportunities, Walgreens

12 Tips for the Perfect Email Campaign
Sundeep Kapur, Digital Strategies, Allied Solutions

Game, Set, ROI: Cultivating a Leading Paid, Owned and Earned Strategy
Paul Kraemer, Director, Strategic Planning, DAC Group

Online Display Advertising Unwrapped: Key Tools and Trends
Pete Kluge, Senior Product Marketing Manager for Advertising Solutions, Adobe

Marketing in a Multi-Screen World
Joint presentation
Amanda DeVito, Vice President of Engagement, Butler/Till
Susie Hume, Director, Digital Marketing, Excellus BlueCross BlueShield

Programmatic Marketing: What's In It For The Online & Offline Retailer?
Joint presentation
Aalap Shah, Founder, SoMe Connect
Scott Starbucks, Founder, City Soles

Winning Email Marketing Strategies: Improving Opens, Clicks, Conversions and Return-on-Investment
Jeanne S. Jennings, Consultant, Email Marketing Strategy, JeanneJennings.com, Inc.

Tactics and Strategies to Fill the Middle and Bottom of the Funnel
Matthew Aster, Director, Internet Marketing, Embrace Pet Insurance

Social Advertising Spotlight: Improving Lead Gen, Engagement & ROI
Jay Hawkinson, Senior Vice President, Emerging Products, SIM Partners

Bring your Email to Life
Sundeep Kapur, Digital Strategies, Allied Solutions


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