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Day 1 - Tuesday, November 4, 2014
Keynote: The A.R.T. of Engagement
Brian Solis, Award-Winning Author, Futurist and Principal Analyst, Altimeter Group
Sponsored: Data Deep Dive: Understanding the Voice of the Consumer
Bhavesh Vaghela, Chief Marketing Officer, ResponseTap
A Picture Is Worth 1000 Words: Using Visuals to Generate Break-Through Results from Social Media Marketing
Krista Neher, CEO, Boot Camp Digital
Combine Data Mining and Site Search to Discover Long-Tail Keywords for Natural and Paid Search
Suzette Thomas, Steiner Tractor
Badass Blogging Tactics: From Content to Shares to Influence
Nick Powills, Chief Brand Strategist, No Limit Agency
Philip Schram, Executive Vice President of Development, Buffalo Wings & Rings
Achieving Authenticity: User Generated Video Content Transforms Storytelling Power in Find Yours Campaign
Noah Tratt, Global Senior Vice President Media Solutions, Expedia Inc
Diverse Paid Search Strategy Puts More Patients In Dr. Offices
Rod Holmes, Partner, Chicago Style SEO
Christine Bon, M.A., Manager, Digital Marketing and Communication, Advocate Health Care
Data, Digits and Decisions: Prioritizing Your Digital Spend
Kevin Lee, Founder & CEO, Didit
Farhad Rahbardar, Web Analytics Analyst, Axcess Financial
How You, Your Company, Your Employees and Your Customers are Wrecking Your Brand
Simon Heseltine, Senior Director of Audience Development, AOL Inc.
Next-Generation Website Usability: How to Optimize Your Site for the Best User Experience
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Leveraging Fan Engagement to Maximize Social Media Reach
James Ellis, Director, Inbound Marketing, TMP Worldwide
The Viral Video Paradox: How to Hit Viral Traffic by Producing Serial Video Content
Abe Niederhauser, Director, Analytics & Advertising, Orabrush
Improve Lead Quality to Increase ROI: Unclog Your Pipeline of Poor Leads
Mike Nierengarten, President, Obility Inc.
Jamie Rowe, Lead Generation Program Manager, ABM
Day 2 - Wednesday, November 5, 2014
Keynote: Finally, We Know for Sure Mobile Marketing WORKS! (And here is how it can work EVEN HARDER)
Greg Stuart, CEO, Mobile Marketing Association
How To Leverage Customer Experience to Connect with Digital Natives in a Mobile World
Cassidy Shield, Vice President Marketing, Platforms Division, Alcatel-Lucent
Olivier Sartor, Vice President Account Services and Social Media, Nowspeed
Creating and Executing a Relevant and Effective Content Marketing Strategy
Jeff Greenler, VP, Global Brand & Advertising, Monster
Valuable Data not Big Data: How to Truly Boost Your ROI
Garry Przyklenk, Manager, Analytics Implementation, TD Bank Group
Sponsored: Be Where Your Customers Are
Nitin Kumar, Senior Director of Client Services, Yahoo
Anjali Vaidya, Senior Manager of Ad Strategy, Yahoo
Focus B2B: Leveraging Kick Ass Content to Drive Profits
Rob Begg, VP Enterprise Strategy, Hootsuite
How to Integrate UX and SEO to Maximize Conversions
Antonio Casanova, Director of SEO, Starcom MediaVest
Erik Peterson, Head of UX, DeVry University
From PLAs to Shopping Campaigns: Hacking The New Product Search
Mosheh Poltorak, Customer Insight Specialist, Blinds.com
The Future of Customer Engagement with Location Based Marketing
Brendan O'Brien, Director Global Marketing, Cisco
Marketing to Mom: How to Avoid a One-Size-Fits-All Approach to Reaching Millennial, Gen X, Stay-At-Home and Working Mothers
Bohb Blair, SVP of Experience Design, Starcom MediaVest
Kristin Hylek, Manager, External Communications, McDonald's USA, LLC
Elena Parlatore, Quaker Digital/Social Lead, PepsiCo Americas Food
Assess, Diagnose, Fix: How to become a Leading SEO Mechanic
Carolyn Shelby, Director of SEO and SEM, Tribune Publishing
Dominating the Local Ecosystem: Trends, KPIs and Ranking Factors
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Richard Mastriani, Director SEO, Wyndham Hotel Group
How to Create Kick Ass Native Content
Lauri Baker, VP Brand Strategy, The Huffington Post
Surprising Lessons A/B Testing Reveals About Customer Behavior
Taylor Kennedy, Senior Research Manager, MECLABS
Mia Vallo, Senior Director, Marketing Analytics and Optimization, National Geographic Society
Day 3 - Thursday, November 6, 2014
Cracking the Inbound Marketing Code: From Traffic, to Leads, to Revenue
Sebastian Turner, B2B Revenue Team, Twitter
12 Tips for the Perfect Email Campaign
Sundeep Kapur, Digital Strategies, Allied Solutions
Game, Set, ROI: Cultivating a Leading Paid, Owned and Earned Strategy
Paul Kraemer, Director, Strategic Planning, DAC Group
Online Display Advertising Unwrapped: Key Tools and Trends
Pete Kluge, Senior Product Marketing Manager for Advertising Solutions, Adobe
Marketing in a Multi-Screen World
Amanda DeVito, Vice President of Engagement, Butler/Till
Susie Hume, Director, Digital Marketing, Excellus BlueCross BlueShield
Programmatic Marketing: What's In It For The Online & Offline Retailer?
Aalap Shah, Founder, SoMe Connect
Scott Starbucks, Founder, City Soles
Winning Email Marketing Strategies: Improving Opens, Clicks, Conversions and Return-on-Investment
Jeanne S. Jennings, Consultant, Email Marketing Strategy, JeanneJennings.com, Inc.
Tactics and Strategies to Fill the Middle and Bottom of the Funnel
Matthew Aster, Director, Internet Marketing, Embrace Pet Insurance
Social Advertising Spotlight: Improving Lead Gen, Engagement & ROI
Jay Hawkinson, Senior Vice President, Emerging Products, SIM Partners
Bring your Email to Life
Sundeep Kapur, Digital Strategies, Allied Solutions
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