Agenda Overview

Featuring 10 tracks over 3 days:

Tuesday, November 4, 2014
8:00-6:30 Registration
9:00-10:00 Conference Welcome & Opening Keynote
10:00-10:30 Morning Coffee Break in the Sponsor Area
Tracks:
Data-Driven Marketing
Social Innovation
Ecommerce Tactics
presented by SES Next Generation Search
10:30-11:30 Data Deep Dive: Understanding the Voice of the Consumer Connect, Engage, Collaborate: Building and Sustaining an Audience in a Social World Creating a Seamless Integrated Campaign for Ecommerce Sites Panda, Penguin, Penalties and More: Staying on Top of Algorithm Updates
11:30-11:45 Session Interval
11:45-12:45 Measure, Analyze, Attribute: Smart Multi-Touch Attribution Modeling Case Study
Achieving Authenticity: User Generated Video Content Transforms Storytelling Power in Find Yours Campaign
Social Engagement: Maximizing Brand Advocates to Add Value The PLA Opportunity: Driving Business Revenue with Product Listing Ads
12:45-2:00 Networking Lunch
2:00-3:00 Data, Digits and Decisions: Prioritizing Your Digital Spend How to Create, Implement and Nail a Social and Content Master Plan Analytics Spotlight: Driving True ROI Through Intelligent Reporting Assess, Diagnose, Fix: How to become a Leading SEO Mechanic
3:00-3:30 Afternoon break in the Expo Hall
3:30-4:30 B2B and Big Data: Turning the Hype into Revenue The Profit Driven Marketer: Turning Social Data Into $ Innovate, Refine, Engage: Creative Marketing Ideas for Ecommerce More Bang for your Buck: Creating a Paid Search Auditing Framework
4:30-5:30 Meet the Experts Roundtables
5:30-6:30 Networking Cocktail Reception
6:30 End of Day One

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.