Agenda Overview

Featuring 10 tracks over 3 days:

Tuesday, November 4, 2014
8:00-6:30 Registration
9:00-10:00 Brian Solis Conference Welcome & Opening Keynote
The A.R.T. of Engagement
Brian Solis, Award-Winning Author, Futurist and Principal Analyst, Altimeter Group
10:00-10:30 Morning Coffee Break in the Sponsor Area
Tracks:
Data-Driven Marketing
Social Innovation
Ecommerce Tactics
presented by SES Next Generation Search
10:30-11:30 Sponsored Session
Data Deep Dive: Understanding the Voice of the Consumer
sponsored and presented by ResponseTap
A Picture Is Worth 1000 Words: Using Visuals to Generate Break-Through Results from Social Media Marketing The Viral Video Paradox: How to Hit Viral Traffic by Producing Serial Video Content Panda, Penguin, Penalties and More: Staying on Top of Algorithm Updates
11:30-11:45 Session Interval
11:45-12:45 Using Data To Communicate & Tell Your Story Badass Blogging Tactics: From Content to Shares to Influence Achieving Authenticity: User Generated Video Content Transforms Storytelling Power in Find Yours Campaign Diverse Paid Search Strategy Puts More Patients In Dr. Offices
12:45-2:00 Networking Lunch
2:00-3:00 Data, Digits and Decisions: Prioritizing Your Digital Spend How You, Your Company, Your Employees and Your Customers are Wrecking Your Brand Combine Data Mining and Site Search to Discover Long-Tail Keywords for Natural and Paid Search Next-Generation Website Usability: How to Optimize Your Site for the Best User Experience
3:00-3:30 Afternoon Break in the Sponsor Area
3:30-4:30 Optimizing Your Campaigns for Conversions Leveraging Fan Engagement to Maximize Social Media Reach Innovate, Refine, Engage: Creative Advertising Ideas for Ecommerce Improve Lead Quality to Increase ROI: Unclog Your Pipeline of Poor Leads
4:30-5:30 Meet the Experts Roundtables
5:30-6:30 Networking Cocktail Reception
6:30 End of Day One
Wednesday, November 5, 2014
8:30-6:00 Registration
9:30-10:30 Greg Stuart Opening Keynote
Finally, We Know for Sure Mobile Marketing WORKS! (And here is how it can work EVEN HARDER)
Greg Stuart, CEO, Mobile Marketing Association
10:30-11:00 Morning Coffee Break in the Sponsor Area
Tracks:
Mobile and Local Optimization
Content Marketing Strategy
Conversion and ROI
presented by SES Next Generation Search
11:00-12:00 How To Leverage Customer Experience to Connect with Digital Natives in a Mobile World Creating and Executing a Relevant and Effective Content Marketing Strategy Valuable Data not Big Data: How to Truly Boost Your ROI Ad Optimization Best Practices: Create, Test, Convert
12:00-12:15 Session Interval
12:15-1:15 Sponsored Session
Be Where Your Customers Are
sponsored and presented by Yahoo
Focus B2B: Leveraging Kick Ass Content to Drive Profits How to Integrate UX and SEO to Maximize Conversions From PLAs to Shopping Campaigns: Hacking The New Product Search
1:15-2:30 Networking Lunch
2:30-3:30 The Future of Customer Engagement with Location Based Marketing Buyer Legends: A Simple & Actionable Way to Improve Your Marketing Marketing to Mom: How to Avoid a One-Size-Fits-All Approach to Reaching Millennial, Gen X, Stay-At-Home and Working Mothers Assess, Diagnose, Fix: How to become a Leading SEO Mechanic
3:30-4:00 Refreshment Break in the Sponsor Area
4:00-5:00 Dominating the Local Ecosystem: Trends, KPIs and Ranking Factors How to Create Kick Ass Native Content Surprising Lessons A/B Testing Reveals About Customer Behavior Building Brand Authority through Quality Links, Content and Social
5:00-6:00 Happy Hour
6:00 End of Day Two

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.