Agenda Day 2

Thursday, November 6, 2014

8:30-3:00 Registration
9:30-10:30

Your audience's purchasing behavior and the power they yield has fundamentally changed. Your company's future depends on an evolving marketing plan.

You will learn:

  • Trends in mobile usage and it's affect on digital marketing
  • An in-depth look into how brands are improving their performance marketing through the Promoted Products platform
  • Step by step, how to create a successful inbound marketing campaign on Twitter
  • Exactly how to measure the performance of your content and ads on Twitter
  • Speaker:
    Sebastian Turner, B2B Revenue Team, Twitter

A financial institution drives open rates of 70%, and 21% conversion on their messages! A retail cataloger goes into panic mode if their engagement metric drops below 51%! A B2B company strives for 100% engagement and they sure come close!

What makes their campaigns compelling? What helps them drive phenomenal results? Why is email such an engaging channel for these brands?

Our 60-minute discussion will highlight best practices and lessons learned from industry leaders. Let these innovative, proven, and practical tips should guide your email marketing efforts.

  • Speaker:
    Sundeep Kapur, Digital Strategies, Allied Solutions
10:30-11:00 Refreshment Break
11:00-12:00
12:00-1:15 Networking Lunch
1:15-2:15
2:15-2:30 Session Interval
2:30-3:30

What is the attention span of your email? How do you get a consumer to read through 30 lines, and view three different CTA's? How do you make sure that your email is understood? A personalized interactive smart video delivered in less than 90 seconds can make a powerful impact.

Interactive smart video is a new phenomenon that is improving the impact of email marketing. How does interactive smart video work and how can this enhance your email marketing?

Join us for a case study based discussion of a telecom leader, a financial institution and a major retailer. We will highlight content selection, segmentation, campaign analytics, branding, and actual conversion. All laden with tips to set course for your email marketing success!

  • Speaker:
    Sundeep Kapur, Digital Strategies, Allied Solutions
3:30-4:00 Conference Wrap-Up & Wine Down
4:00 End of Conference

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.