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Agenda Day 2

Each session is carefully programmed by our expert content team, as well as the editorial teams at ClickZ and Search Engine Watch. Our promise is to deliver an ROI—not just on the event as a whole—but for every session that you attend.

Wednesday, November 18, 2015
8:30-9:10 Registration and Breakfast
8:30-9:00 Digital Detox: Unplug with Office Yoga and Meditation
9:10-9:15 Day 2 Opening Remarks
9:15-10:00 Doug Busk Morning Keynote
Try & Fail to Learn & Scale: Lessons Learned While Building The Journey Platform  
Doug Busk, Group Director, Digital Communications & Social Media, Coca-Cola
Master Mobile
Strategy and Innovation
Chair: Simon Heseltine Sundeep Kapur Kimm Lincoln
Daryl Blanco, Starcom
Brittney Duncan, Beam Suntory
Captivating Consumers on the Move: Mobile Innovation
Lindsay Sowa, Google
Rethinking Marketing Automation to Accelerate Buyers through the Sales Funnel
Jeff Beale, Best Selling Author: "Influencer Breakthroughs"
10:50-11:15 Morning Coffee Break
Simon Heseltine, AOL Inc.
Reaching the Connected Consumer: The Power of Mobile Video Ads
Blair Tapper, Daily Mail
B2B Approach: Transition to Content Marketing
Aalap Shah, SoMe Connect
Ashley Jane Brookes, Hootsuite
Mobile Search Uncovered: From the Browser to Mobile Apps and Voice Search
Felicia Gardner, Bing
Bryson Meunier, Vivid Seats
Creating Your Digital Roadmap: Transforming the Customer Journey
Deren Baker, Jumpshot
Jennifer Vickery, Nebo Agency
12:50-2:00 Networking Lunch
Nick Burcher, MediaCom
B2B Mobile Commerce: Delivering a Seamless Experience
Sundeep Kapur, Email Yogi
Getting Real With Native: Making Branded Content Programs Work
Robin J. Zucker, Playboy, Inc.
2:45-3:15 Afternoon Coffee Break
Grazia Mohren, BizBash Media
Driving Performance with Mobile Payments
Scott Shamberg, Performics
More Bang for Your Buck: Prioritizing Your Digital Spend
Rohini Jatkar, Essex Property Trust
4:05-4:50 Keynote Interactive Panel
Future Trends and Technologies  
Anna H. Ferguson, Buzzfeed
Tom Lombardo, JLL
Jason Parker, Leo Burnett
Jeff Davidoff, Donuts, Inc.
4:50-6:00 World Wine Web Reception
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