Agenda Day 2

Wednesday, November 5, 2014

8:30-6:30 Registration
10:30-11:00 Morning Coffee Break in the Sponsor Area
  • Big data promises and big promises broken
  • Cutting through the noise and getting to what matters most
  • Putting together a Big Data business case
  • Enabling a simple process to action quick ROI wins
  • Speaker:
    Garry Przyklenk, Manager, Analytics Implementation, TD Bank Group

The difference between a PPC pro and someone who "runs some search campaigns" can be summed up in one word: Testing. A pro knows that testing is the only way to know for sure that a PPC campaign is working as hard as it can - and that results will steadily improve. This session will look at:

  • A testing framework for ad copy, including specific tactics for accomplishing different goals
  • Landing page testing - do you need to change the landing page based on device?
  • Keyword testing through broad match
  • Speaker:
    John Gagnon, Bing Evangelist, Microsoft
12:00-12:15 Session Interval

Is your website is not getting the traffic you expected? Does your site have a high bounce rate and low engagement? This session provides step-by-step checklists and examples to help designers, developers, and other web professionals identify and fix site issues to ensure they're following best usability, user experience (UX), and findability best practices.

  • Identify usability best practices for desktop/laptop computers, tablets, and mobile phones
  • Dos and don'ts for website navigation
  • Actionable recommendations that provide immediate improvement in site performance
  • Plenty of tips, techniques, and resources for do-it-yourselfers
  • How to select the right tools for your business
  • How to streamline usability, UX, and findability site audits
  • Speaker:
    Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
1:15-2:30 Networking Lunch
3:30-4:00 Refreshment break in the Exhibit Area

Join Tessa Gould, director of native advertising at The Huffington Post, for an insightful session on the fundamentals of creating an absurdly good native content campaign. The session will highlight key learnings and case studies gleaned directly from The Huffington Post's successful strategy for native content advertising.

  • Speaker:
    Tessa Gould, Director of Native Advertising, The Huffington Post Media Group
5:00-6:00 Happy Hour
6:00 End of Day Two

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.