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Agenda Day 2

Each session is carefully programmed by our expert content team, as well as the editorial teams at ClickZ and Search Engine Watch. Our promise is to deliver an ROI—not just on the event as a whole—but for every session that you attend.

Wednesday, November 18, 2015
8:30-9:20 Registration and Breakfast
8:30-9:00 Digital Detox: Unplug with Office Yoga and Meditation
9:20-9:30 Day 2 Opening Remarks
9:30-10:15 Doug Busk Morning Keynote
Try & Fail to Learn & Scale: Lessons Learned While Building The Journey Platform
Doug Busk, Group Director, Digital Communications & Social Media, Coca-Cola
Track:
Master Mobile
Strategy and Innovation
10:25-11:10
Captivating Consumers on the Move: Mobile Innovation
Rethinking Marketing Automation to Accelerate Buyers through the Sales Funnel
11:10-11:30 Morning Coffee Break
11:30-12:15
Reaching the Connected Consumer: The Power of Mobile Video Ads
Minimizing Ad Budget Waste: Staying on Top of Ad Fraud
12:25-1:10
Mobile Search Uncovered: From the Browser to Mobile Apps and Voice Search
Felicia Gardner, Microsoft
Creating Your Digital Roadmap: Transforming the Customer Journey
1:10-2:15 Networking Lunch
2:15-3:00
B2B Mobile Commerce: Delivering a Seamless Experience
Yielding Revenue: When Native Advertising and Programmatic Buying Collide
3:00-3:15 Afternoon Coffee Break
3:15-4:00
The Importance of Localization: Personalization, Tagging and Context
More Bang for Your Buck: Prioritizing Your Digital Spend
4:00-4:45 Keynote Interactive Panel
Future Fads, Trends and Technology
4:45-5:30 World Wine Web Reception
  Day 1
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