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Agenda Day 1

Each session is carefully programmed by our expert content team, as well as the editorial teams at ClickZ and Search Engine Watch. Our promise is to deliver an ROI—not just on the event as a whole—but for every session that you attend.

Tuesday, November 17, 2015
8:00-8:50 Registration and Breakfast
8:50-9:00 Conference Welcome and Opening Remarks
9:00-9:50 Victor Lee Opening Keynote
Digital Transformation or Extinction
Victor Lee, Senior Vice President, Digital Marketing, Hasbro, Incorporated
Content Innovation
Data-Driven Insights
Search Spotlight
10:00-10:45 From Strategy to Creation to Revenue: The Power of Targeted Content Marketing
Kevin Scholl, Red Roof Inn
People Data and Its Impact on Marketing
Shawn O’Neal, Unilever
First Impressions Count: Creating, Testing and Optimizing Landing Pages
Sumaiya Balbale,
10:45-11:10 Morning Coffee Break
11:10-11:55 Writing the "Right" Content: Highly Searchable, Keyword-Driven and Relevant Content
Grant Simmons,
Ultimate Engagement: Data Driven Email Tactics
George DiGuido,
Embracing Adwords Remarketing to Capture and Convert
Joseph Kerschbaum, 3Q Digital
Diane Pease, Cisco
12:00-12:45 Winning with Business Storytelling in the B2B Sector
Jessica Taylor, GE Transportation
Multi-Touch Attribution: Effectively Integrating Online with Offline
Julia Stead, Invoca
Building and Sustaining a Smart Algorithm-Proof SEO Strategy
Carolyn Shelby, Tribune Publishing
12:45-2:00 Networking Lunch
2:00-2:45 Fireside Chat Keynote Panel
Touchpoints, Platforms, and People: Designing an Omni-channel Strategy that Delivers an Integrated Experience
Dee Anna McPherson, Hootsuite
Shawn O’Neal, Unilever
Szabolcs Paldy, Discover
2:50-3:35 How Can Analytics Inform Better Content?
Ian Walsh, TrackMaven
A B2B Insider's Guide to Getting Buy In for Data-Driven Marketing
Craig Coffey, Lincoln Electric
The Relentless Pursuit of the Right Answer: Why Achieving Relevance at Scale is Worth Your Time
Scott Ensign, DAC Group
3:35-4:00 Afternoon Coffee Break
4:00-4:30 Driving Email Commerce: Quality Email Content that Converts
Bob Frady, Maropost
Harnessing the Power of Intent Data and Predictive Analytics
Competitive Bidding: Benchmarking with a Twist
Kristina Smith, Adam & Eve
4:35-5:10 Ajit Sivadasan Afternoon Keynote
In Data We Trust  
Ajit Sivadasan, VP/GM Global eCommerce, Lenovo
5:10-6:15 CocktailZ and ConversationZ
6:15-8:00 Casino Night (sponsored by Maropost) sponsored by Maropost
Day 2  
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