Agenda Day 1

Tuesday, November 4, 2014

8:00-6:30 Registration
9:00-10:00
10:00-10:30 Morning Coffee Break in the Sponsor Area
10:30-11:30
11:30-11:45 Session Interval
11:45-12:45

Brands need to be storytellers, but the most compelling stories usually come from consumers - they're not something brands can authentically create. Using the transformative power of travel, Expedia took a new approach to marketing and created an authentic voice with Find Yours, a multi-platform campaign featuring user generated videos that show the unique experience each person finds when traveling. Find Yours allowed Expedia to build a personal relationship with customers and become more than just a booking engine. In this session, participants will learn:

  • How Expedia identified a unique opportunity to differentiate itself from competitors
  • What digital marketers can do to amplify the power and reach of a campaign through a tactical, and holistic multi-platform approach
  • How a bold shift in Expedia's marketing strategy transformed the way the company interacts with consumers
  • Speaker:
    Noah Tratt, Global Vice President Media Solutions, Expedia Inc
12:45-2:00 Networking Lunch
2:00-3:00
3:00-3:30 Afternoon break in the Expo Hall
3:30-4:30
4:30-5:30

This roundtable forum provides an opportunity to learn, network, and share information with peers and leading industry specialists. Roundtable discussions focus on various topics and each feature two experts. Choose the roundtable most pertinent to you and join the conversation! You may move freely between roundtables to make sure you get the most out of this session.

5:30-6:30
6:30 End of Day One

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio, Video Taping and/or Photography is prohibited without the prior permission of the organizers. Incisive Interactive Marketing LLC is not responsible for loss or damage to personal property.