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Agenda Day 1

Each session is carefully programmed by our expert content team, as well as the editorial teams at ClickZ and Search Engine Watch. Our promise is to deliver an ROI—not just on the event as a whole—but for every session that you attend.

Tuesday, November 17, 2015
8:00-8:50 Registration and Breakfast
8:50-9:00 Conference Welcome and Opening Remarks
9:00-9:50 Victor Lee Opening Keynote
Digital Transformation or Extinction
Victor Lee, Senior Vice President, Digital Marketing, Hasbro, Incorporated
Track:
Content Innovation
Data-Driven Insights
Search Spotlight
10:00-10:45 From Strategy to Creation to Revenue: The Power of Targeted Content Marketing
The Art of Big Data: Capturing the Right Data
Shawn O’Neal, Unilever
First Impressions Count: Creating, Testing and Optimizing Landing Pages
10:45-11:10 Morning Coffee Break
11:10-11:55 Writing the "Right" Content: Highly Searchable, Keyword-Driven and Relevant Content
Grant Simmons, Homes.com
Ultimate Engagement: Data Driven Email Tactics
Embracing Adwords Remarketing to Capture and Convert
Joseph Kerschbaum, 3Q Digital
Diane Pease, Cisco
12:00-12:45 Winning with Business Storytelling in the B2B Sector
Multi-Touch Attribution: Effectively Integrating Online with Offline
Building and Sustaining a Smart Algorithm-Proof SEO Strategy
Carolyn Shelby, Tribune Publishing
12:45-2:00 Networking Lunch
2:00-2:45 Fireside Chat Keynote Panel
Dee Anna McPherson, Hootsuite
2:50-3:35 Content Marketing Metrics: How to Measure and Optimize Content Performance
Mobile Intelligence: Enriching the Customer Experience with Key Insights
The Good, The Bad and The Ugly: Demystifying Ranking Factors
3:35-4:00 Afternoon Coffee Break
4:00-4:30 Driving Email Commerce: Quality Email Content that Converts
Harnessing the Power of Intent Data and Predictive Analytics
Competitive Bidding: Benchmarking with a Twist
Kristina Smith, Adam & Eve
4:35-5:10 Ajit Sivadasan Afternoon Keynote
In Data We Trust
Ajit Sivadasan, VP/GM Global eCommerce, Lenovo
5:10-6:15 CocktailZ and ConversationZ
6:15-8:00 Casino Night
Day 2  
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