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Agenda Day 1

Each session is carefully programmed by our expert content team, as well as the editorial teams at ClickZ and Search Engine Watch. Our promise is to deliver an ROI—not just on the event as a whole—but for every session that you attend.

Tuesday, November 17, 2015
8:00-8:50 Registration and Breakfast
8:50-9:00 Conference Welcome and Opening Remarks
9:00-9:50 Victor Lee Opening Keynote
Digital Transformation or Extinction
Victor Lee, Senior Vice President, Digital Marketing, Hasbro, Incorporated
Content Innovation
Search Spotlight
Data-Driven Insights
Chair: Simon Heseltine Dave Rohrer Shari Thurow
10:00-10:45 From Strategy to Creation to Revenue: The Power of Targeted Content Marketing
Kathryn Kilner, GE Digital
First Impressions Count: Creating, Testing and Optimizing Landing Pages
Sumaiya Balbale,
People Data and Its Impact on Marketing
Shawn O’Neal, Unilever
10:45-11:10 Morning Coffee Break
11:10-11:55 Writing the "Right" Content: Highly Searchable, Keyword-Driven and Relevant Content
Grant Simmons,
Embracing Adwords Remarketing to Capture and Convert
Joseph Kerschbaum, 3Q Digital
Diane Pease, Cisco
Ultimate Engagement: Data Driven Email Tactics
George DiGuido,
Jed Williams, Vendasta
12:00-12:45 Winning with Business Storytelling in the B2B Sector
Kristi Lundgren, GE Transportation
Jessica Taylor, GE Transportation
Jake Athey, Widen
Building and Sustaining a Smart Algorithm-Proof SEO Strategy
Carolyn Shelby, Tribune Publishing
A Panel Discussion on Multi-Touch Attribution and the Mobile World: Top Secrets to SEM Success
Julia Stead, Invoca
Keary Phillips, Allstate
Vijay Malavia, Performics
12:45-2:00 Networking Lunch
2:00-2:45 Fireside Chat Keynote Panel
Touchpoints, Platforms, and People: Designing an Omni-channel Strategy that Delivers an Integrated Experience
Ashley Jane Brookes, Hootsuite
Shawn O’Neal, Unilever
Szabolcs Paldy, Discover
2:50-3:35 How Can Analytics Inform Better Content?
Brad Ellison, TrackMaven
The Relentless Pursuit of the Right Answer: Why Achieving Relevance at Scale is Worth Your Time
Scott Ensign, DAC Group
Erin Heffernan, Optimedia US
A B2B Insider's Guide to Getting Buy In for Data-Driven Marketing
Craig Coffey, Lincoln Electric
3:35-4:00 Afternoon Coffee Break
4:00-4:30 Driving Email Commerce: Quality Email Content that Converts
Bob Frady, Maropost
Competitive Bidding: Benchmarking with a Twist
Regan Bigelow, Adam & Eve
Harnessing the Power of Intent Data and Predictive Analytics
Michael Mire, SweetIQ
4:35-5:10 Ajit Sivadasan Afternoon Keynote
In Data We Trust  
Ajit Sivadasan, VP/GM Global eCommerce, Lenovo
5:10-6:15 CocktailZ and ConversationZ
6:15-8:00 Casino Night (sponsored by Maropost) sponsored by Maropost
Day 2  
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