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Agenda Day 1

Each session is carefully programmed by our expert content team, as well as the editorial teams at ClickZ and Search Engine Watch. Our promise is to deliver an ROI—not just on the event as a whole—but for every session that you attend.

Tuesday, November 17, 2015
8:00-8:50 Registration and Breakfast
8:50-9:00 Conference Welcome and Opening Remarks
9:00-9:50 Opening Keynote
Content Innovation
Data-Driven Insights
Search Spotlight
10:00-10:45 From Strategy to Creation to Revenue: The Power of Targeted Content Marketing
The Art of Big Data: Capturing the Right Data
Beyond the Click: Allocating your Paid Media Dollars to Where it Really Counts
10:45-11:15 Morning Coffee Break
11:15-12:00 Writing the "Right" Content: Highly Searchable, Keyword-Driven and Relevant Content
Ultimate Engagement: Data Driven Email Tactics
Embracing Adwords Remarketing to Capture and Convert
12:10-12:55 Winning with Business Storytelling in the B2B Sector
Multi-Touch Attribution: Effectively Integrating Online with Offline
Data-Driven Competitive Link Building and Strategies
12:55-2:00 Networking Lunch
2:00-2:45 Fireside Chat Keynote Panel
2:50-3:35 Content Marketing Metrics: How to Measure and Optimize Content Performance
Create, Capture, Convert: Tracking and Testing your way to true ROI
The Good, The Bad and The Ugly: Demystifying Ranking Factors
3:40-4:10 Driving Email Commerce: Quality Email Content that Converts
Harnessing the Power of Intent Data and Predictive Analytics
First Impressions Count: Landing Page Creating, Testing and Optimizing
4:10-4:30 Afternoon Coffee Break
4:30-5:15 Leveraging Visual Content to Add Value to your B2B Campaigns
Mobile Intelligence: Enriching the Customer Experience with Key Insights
Building and Sustaining a Smart Algorithm Proof SEO Strategy
5:15-5:45 Meet the Experts Roundtables
5:15-6:00 Networking Cocktail Reception
Day 2  
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