Speaker Presentations

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Presentations are posted as they become available. In some cases this may be a day or two after the session takes place.

Tuesday, March 31, 2015

Keynote: Sustainability, Storytelling & Social Media
Tim Goudie, Director of Social Media, Sustainability, The Coca-Cola

Fireside Chat: Joining the Dots: Creating Campaigns that Count
Heather Bergstein, Former Channel Communications Manager, Unilever USA
Mona L. Hamouly, VP, Social Media Communications, American Express Company
Scott Monty, EVP Strategy, Shift Communications
Lee Nadler, Marketing Communications Manager, Mini USA
(Discussion did not include slides.)

Data-Driven Marketing

Ultimate Engagement: The Power of Data-Driven Storytelling
Dr. Jon Roberts, Director of Data Sciences, About.com

The Data Revolution - Crowdsourcing International Decisions
Mitchell Toomey, Senior Adviser, Knowledge, Innovation and Capacity Group, UNDP New York

From First to Last Touch: Winning Attribution Modeling
Nick Necsulescu, Senior Manager, Customer Segmentation, TD Bank Group

The Data Science Revolution on Modern Marketing
Joint Presentation
Jody Edmondson, Director of Data Science, Radius Intelligence
Dr. Jon Roberts, Director of Data Sciences, About.com
George Roumeliotis, Senior Data Scientist, Intuit

Get Your Mobile Marketing Mojo On
Jill Steinhour, Director - Marketing Executive, High Tech Industry Strategy, Adobe

Screw Big Data, It's about Valuable Data
Patricia Knox, Sr Business Manager, Web Analytics, AT&T

Content Marketing Strategy

Capturing the Consumer in a Constant Stream of Content
Matt Gentile, Director, Social Media, Century 21 Real Estate LLC

Fix Up, Look Sharp: The Discipline of Content Strategy
Simon Berg, Co-Founder & CEO, Ceros
Julie Booth, Digital Director, Nine West Group
Katrina Craigwell, Director, Global Content & Programming, General Electric (GE)
(Discussion did not include slides.)

The New Content Economy
Laura Henderson, Associate Director, US Media and Communications, Mondelez International
Adam Singolda, Founder and CEO, Taboola

Cut Through the B to B.S.: Delivering a Message That Your Customers Will Actually Tune Into
Craig Coffey, U.S. Marketing Communications Manager, Lincoln Electric

How Can Analytics Inform Better Content?
Ian Walsh, Chief Marketing Maven, TrackMaven

Getting Real With Native: Making Branded Content Programs Work
Robin Zucker, Senior Vice President, Marketing, Digital Media, Playboy, Inc.

Next Generation Search

Paid Search Marketers: Go Hard on Mobile or Go Home
Diane Pease, Inbound Marketing Manager, Cisco
Carlton van Putten, Senior Vice President of Marketing, ContactPoint>

Transforming SERP Obstacles Into Opportunities
Melissa Walner, Director of Global SEO, Hilton

SEO Diagnostics for the Skilled Search Mechanic
Carolyn Shelby, Director of SEO and SEM, Tribune

Link Building, Penguin, Digital Assets, Authors, Tools, and More
Jim Boykin, CEO and Link Building Ninja, Internet Marketing Ninjas

The Importance of Creative in Increasing Paid Search Conversions
David Greenbaum, CEO & Co-Founder, Boost Media

The Ultimate Landing Page Optimization Strategy
Erin Everhart, SEO Manager, The Home Depot


Get Inside Your Customer's Head: Optimizing Engagement with Personalization
Jake Sapirstein, Head of Innovation Lab, SAP

The Power of Persuasion: Using Buyer Personas to Increase Relevance
Grant Simmons, VP of Search Marketing, Homes.com

Culture, Content & Commerce: Key Trends Shaping the Current Content Landscape
Jinal Shah, Global Digital Strategy Director, J. Walter Thompson Worldwide
(Session slides are not available.)

More Bang for Your Buck: Prioritizing Your Digital Spend
Keith A. Grossman, Group Publisher, Bloomberg Digital

Click-to-Call & Mobile Search: How to Optimize Paid Search When a Consumer Goes Online-to-Offline
Matt Greff, Principal Product Manager, Marchex

Mobile Intelligence: Truly Understanding Your Mobile Customer
Luisella Giani, Head of Digital EMEA, The Goodyear Tire & Rubber Company

Learn with Google

Google Best Practices

Wednesday, April 1, 2015

Keynote: Digital Innovation at the White House
Leigh Heyman, Director of New Media Technologies, Executive Office of the President, The White House
(Session slides are not available.)

Social Innovation

The Masterclass: Coming out on Top in a Swipe Right Culture
David Yarus, Founder, J-Swipe

Bringing the Offline Online: Rocking it in Real-Time
Amy Ganderson, Director, Digital Marketing, The Nature Conservancy
Neel Pahlajani, Manager - Digital Content Strategy, Samsung SDS America

Branding in the Age of Visual Discovery
Vikram Bhaskaran, Strategic Partnerships, Pinterest
Jessica Woodbury, Senior Manager, Social Media & Customer Engagement, Alex and Ani

Hacking Video: Advanced Video Marketing for SEO and Social
Allen Gottfried, Manager, Internet & Online Strategies, Saint Peter's Healthcare System

Authority, Impact, and the Future of Influence Marketing
Anji Ismail, CEO & CoFounder, DOZ
Marissa Pick, Director of Social Media, CFA Institute

Mobile and Local Optimization

The Magic of Mobile: Effective Mobile Tactics
John Shehata, Executive Director, Search, ABC

Mobile is Local: Quick Wins & Fast Fails
Jori Ford, Head of SEO, SpotHero

The Side Effects of Mobile Gaming
Joint Presentation
Richard Guest, President, North American Operations, Tribal Worldwide
Emily Skor, VP, Communications and Executive Director, CHPA Educational Foundation

Rethinking Location Strategy: Personalization, Tagging & Context
Jason Hartley, VP, Search Marketing Practice Lead, 360i
Tyler Ludwig, Director of Product and Product Strategy, Rio SEO

Right on Target: Reaching the Ever-Connected Consumer with Smart Mobile Ads
Emma Cockburn, Search Director, Neo@Ogilvy

Email Marketing

Dynamic Email Marketing: How to Change Content After Hitting Send
Anjie Moin, Director eCommerce Digital Marketing, Office Depot

Ready, Set, Integrate: Data Driven Email
Robin Hickey, Vice President, Marketing & Business Development, Credit Union of New Jersey

Innovate. Engage. Convert: Top Tips for the Perfect Email Campaign
David Refaeli, Director of Email, Ziff Davis
(Discussion did not include slides.)


Privacy: What's Happening in Washington and the Latest in Self-Regulation
Joint Presentation
Lou Mastria, Executive Director, Digital Advertising Alliance
Brad Weltman, Senior Director, Public Policy, IAB

Whoables, Whatables, Whenables & Whereables
Bohb Blair, SVP, Experience Design, Starcom USA

Case Study: Using Your Customer Journey Map to Build Your Content Strategy
Toni Jones, Social Media Director, U-Haul International
(Session canceled due to illness.)

Turning the Aircraft Carrier: Driving Change in the Large Enterprise
Joint Presentation
Eric Enge, CEO, Stone Temple Consulting
Sean Kainec, Head of SEO, The Home Depot

The Fusion of Programmatic, Social and Big Data
Jeremy Hlavacek, Vice President, Programmatic, The Weather Company

Yahoo Ad Lab

Master the Formula for Compelling Ad Copy
Joint Presentation
Frank Palmieri, Manager Creative Strategy, Yahoo
Hobson Powell, Senior Director Optimization Services, Yahoo

Master the Science of Engaging Ad Images
Joint Presentation
Hobson Powell, Senior Director Optimization Services, Yahoo
Patrick Salmon, Senior Manager Creative Strategy, Yahoo

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